Tag Archives: eBook

10 Useless Things to Cut From Your Marketing

8 Apr

Cut the fat & start spending time on tactics that will actually drive conversion!

The fast-paced world of digital marketing — with all its technological advancements and iterative improvements — has theoretically made marketers’ lives easier.

But the flip side of the coin is that marketers are overwhelmed. It seems like every week there’s something new we absolutely must be doing, lest we get left behind.

But a lot of this new “stuff” is now outdated. Or worse, was never a good use of time and budget to begin with.

To help transform you into a more efficient marketer, download 10 things you can cut from your marketing today, as well as where you should be spending that previously wasted time.

Download this Ebook

Via

Marketing Metrics & Analytics Guide

13 Mar

Want to learn more about marketing metrics and what they are?

The Definitive Guide to Marketing Metrics & Analytics

The Definitive Guide to Marketing Metrics and Analytics will empower you to not only prove, but improve your marketing program and campaign return on investment. ROI.

This informative eBook by Marketo will show you:

Accountability, ROI and Framework: Learn why today’s marketers need to know metrics and analytics and what are the most important marketing metrics to use.

Revenue Analytics: Want to build marketing credibility? This section will show you these metrics and how they are best shared with management.

Program Metrics: In this section, we will show you how to build a sensible framework for measuring your specific programs including how to decide what to measure, how to account for campaign influence and multiple ‘touches’, and what to do about extraneous variables like seasonal variability.

Forecasting, Dashboards, & Implementation: Learn methodologies and strategies for marketing forecasting, how to develop a dashboard that conveys accurate and relevant results, and the people, technology and process that needs to be put in place to get the analytics and ROI results you need.

  • The right metrics for understanding and interpreting marketing metrics
  • Why measuring marketing programs is difficult, and how to do it correctly and efficiently
  • Revenue metrics that get the executives’ attention and prove marketing ROI
  • The critical elements of a marketing dashboard

SEO vs. Social Media: Which Is Best for Your Marketing?

11 Jan

Both SEO (Search Engine Optimization) and social media are powerful marketing tools, but sometimes prioritizing marketing time on one or the other is a challenge — especially in a crunch.

seo vs social coverFor example, 44% of online shoppers begin their branded product research by using a search engine, but social media usage has increased by 356% in six years. So which might have a bigger impact for you?

This ebook will dive into the pros and cons for using either SEO or social media for your business so you can decide which you should use and when.

In this ebook, you’ll learn:

  • The strengths and weaknesses of SEO and social media
  • Where SEO and social media complement one another
  • How to decide which will deliver your business better results — SEO or social media

Remember — no matter which you prioritize for your company, there’s a time for both SEO and social media, and an opportunity for them to work together, too.

Download SEO vs Social Media Now!

Via

17 SEO Myths You Should Leave Behind in 2013

2 Jan

Prepare for a Strong 2013 By Debunking These SEO Myths

To say SEO has “changed a lot” would be the understatement of the decade.

Just take a look at how Google’s updates shook the world of SEO (Search Engine Optimization), causing marketers to swap their link-building and keyword-based efforts for a long overdue focus on quality content.

This ebook debunks the most common myths and assumptions about how SEO works, so you can make sure you’re not wasting a single moment on things that simply don’t matter for SEO in 2013.

We’ll unveil answers to questions such as:

  • Are more links better than more content?
  • Are social media and SEO even related?
  • Is there an ideal keyword density for my page?

Download Search Engine Optimization Myths NOW!

21 Social Media Updates & Advancements to Inspire Your 2013 Strategy

1 Jan


2012 has been a year of change in social media.

Although Twitter and LinkedIn ended their relationship, they both worked to make segmentation easier. Meanwhile, Facebook bought Instagram and took strides towards making global marketing easier.

Now it’s time to integrate these updates swiftly into your marketing strategy.

With 2013 here, take this time to learn about these updates and start the year off fresh. We’d like to help out by sharing the 21 biggest updates and advancements from 2012. Review them to help make the difference you’ve been waiting for in your social media strategy.

Download Social Media Updates & Advancements NOW!

HubSpot

Free Ebook: 47 Handy Facebook Stats and Charts

27 Dec
47 Stats Facebook ebook cover small

Facebook is a social media giant used for B2B and B2C companies, and data helps marketers determine the next steps in a campaign.

Do you know the best time to engage with your customers on Facebook? Learn this and more in this free ebook.

We have compiled 47 stats, charts and graphs on Facebook that are easy to share and put into presentations. Use these stats to help you determine what is the best strategy for your next Facebook marketing campaign.

After reading this ebook, you will be able to:

  • Determine how to best reach your particular target
  • Measure your progress on Facebook relevant to others in the industry
  • Implement strategies for best results on Facebook

Download Facebook Stats & Charts Now!

The Future of Social Media Lead Management

22 Dec

44% of marketers self-professed either “advanced” or “expert” level social media ability. It comes as no surprise that most marketers now understand the business value of social media. The question is, how do you take social to the next level?

Prepare yourself for the direction in which social media is headed. Download HubSpot’s ebook “The Future of Social Media Lead Management” to learn how to grow, segment and nurture your social following.

This ebook will help you increase your social reach and push your social contacts down the sales funnel. After reading it, you’ll be better equipped for the next generation of social media marketing.

Download this 41-page guide and learn how to:

  • Grow your following and find influencers
  • Segment your existing social contacts
  • Nurture leads with the help of social data
  • Use your social intelligence in the sales process

Download Social Media Lead Management Now!

The Step-by-Step Guide to Lovable Marketing Campaigns

22 Dec

Using marketing to earn the love of your prospects can have a tremendous impact on your business. You give rise to a movement of brand evangelists and supporters who will help you grow.

From producing a stellar marketing offer, through promoting it on your channels, to measuring its impact, this ebook will teach you how to piece together the main components of a holistic marketing campaign.

Most importantly, you know how to make each of these components valuable, consistent and timely–all prerequisites for creating marketing that your prospects will love.

By reading this ebook you’ll learn:

  • How to develop compelling marketing offers
  • How to drive visits to your offers and convert them into leads successfully
  • Ways to nurture leads and make them more qualified
  • What metrics to track to evaluate performance

Download Lovable Marketing Campaigns NOW!

Build & Operate A Content Marketing Machine

14 Dec
Content drives conversion, nurtures leads, and is the Yin to your social Yang. The question is, how do you actually DO content marketing?

In this joint ebook written by Kapost, the leading content marketing software platform, and Marketo, you will learn how to:

  • Develop and refine your own content plan
  • Generate content that engages
  • Get your content produced, published, and distributed
  • Convert content visitors and nurture them as leads

Download Content Marketing Now!

How to Use Facebook for Mobile Marketing

9 Dec

Over 500 million people use Facebook on a mobile device. Are you looking to catch up with the rapidly evolving mobile marketing landscape? See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers.

Learn how to optimize your Facebook presence for mobile users. This ebook will walk you through the steps to increase brand awareness and lead generation on the Facebook mobile app and mobile site.

After reading this 42-page ebook, you will know how to:

  • Create mobile friendly marketing campaigns
  • Update your website for mobile apps
  • Design posts that are optimal for mobile devices
  • Use Facebook ads on mobile
  • Measure the success of your campaigns

How to Master Facebook Marketing in 10 Days eBook

14 Nov

Wondering how to quickly build a faithful following on Facebook?

Whether it’s Facebook’s complexity or simplicity that has you stymied, if you put in just a little effort— for 10 days—you can boost your Facebook interactions by 10, 20, even 30 percent or more.

In HubSpot’s new eBook “How to Master Facebook Marketing in 10 Days” you’ll learn how to:

  1. Evaluate successful Facebook pages
  2. Understand Facebook best practices
  3. Speak Facebook-ese
  4. Create custom Welcome Pages
  5. Create a content calendar
  6. Understand EdgeRank and the art of engagement
  7. Put on a show
  8. Create a contest
  9. Run a targeted ad campaign
  10. Use Facebook’s analytics package ‘Insights’

Start garnering fans and customers who will spend real money as a result of your social marketing magic. Download the new eBook “How to Master Facebook Marketing in 10 Days” now!

SOURCE:  

Optimize Your SOcial Channel for Lead Generation

2 Nov

Get More From Your Social Programs

If you need to make your social efforts deliver more than just buzz and branding, it’s time to download our newest eBook.

In this guide you will learn how to:

Download Social Channel for Lead Generation Now!

Via

Tips for the SOcial Marketer: Twitter

31 Oct

Get More Out of Twitter

If you need to make your Twitter efforts deliver more than just buzz and branding, it’s time to download our newest Tips for the Social Marketer Cheat Sheet.

This cheat sheet is full of practical insights that will help you:

  • Identify Twitter accounts that will be relevant to you, your industry, and your organization
  • Learn about hashtags, tiny URLs and tools that will help you make Twitter an integral part of your demand generation and customer retention strategy
  • Learn specific social media strategies for generating leads via Twitter
  • Learn tactics to generate more relevant Twitter followers

Download Social Marketer: Twitter

Via Marketo

Definitive Guide to SOcial Marketing

31 Oct

Definitive Guide to Social Marketing

This 80 page guide is full of practical, easy-to-implement tips that will help you amplify your social efforts and learn how to:

SOURCE: Marketo

Uncovering Marketing Benchmarks [eBook]

29 Oct

Good inbound marketing takes work, but how much more work will it take to tip the scale? If I increase my blogging frequency from once a month to twice a week, what impact will I see? Pertinent questions like these, and more, are answered in our latest study based on real results from HubSpot’s 7,000 customers.

This report will dive into how you can increase both traffic and leads by improving a variety of different marketing assets — think web pages, blogging, landing pages, Twitter and more.

By dissecting each benchmark by target market (B2B vs. B2C) and company size, you’ll walk away with an idea of how much more you need to do to see the results you NEED.

Check out HubSpot’s latest eBook with lessons and
benchmarks for your inbound marketing efforts.

Download Uncovering Marketing Benchmarks

SOURCE: HubSpot

Follow

Get every new post delivered to your Inbox.

Join 216 other followers

%d bloggers like this: