Tag Archives: Digital PR

PR Daily’s Digital PR & Social Media Awards Luncheon

17 Jan

New York, NY (PRWEB) January 17, 2013

Attendees at PR Daily’s Digital PR and Social Media Awards Luncheon sponsored by Synaptic Digital, a Definition 6 company, this month may show up for the trophies, the champagne welcome and the opportunity to schmooze.

But with a keynote address from Gil Wolchock, executive vice president from Synaptic Digital, they’d better come ready to learn.

“We may be sipping bubbly, but you’re going to want to take notes,” says Ragan Communications CEO Mark Ragan. “These are marketing strategies you can take home and put into practice and see the results.”

In a keynote address Wolchock will speak on “Six steps: Change the minds and hearts of content-hungry influencers,” according to Ragan Communications, publisher of PR Daily.

The 2012 Digital PR and Social Media Awards Luncheon will be held from 11 a.m. to 3 p.m. Thursday, January 24, 2013, in New York City. The cost is $395 per person.

Wolchock will present his guide to communication strategies that brands and agencies must embrace in order to identify and engage influencers. He plans to pull in case studies on how some of the world’s leading brands practice influencer communications to strengthen messages in earned, owned and paid media. And he discusses content creation, from video to social media.

Attendees will learn:

  • How to know who the real influencers are: Free online tools that make this job easier
  • Why it’s not enough to write good content: brands must also gather other content for their fans, followers and influencers
  • How to bring influencers into one’s orbit as experts and helpers for one’s customers
  • Lessons and tips for killer content marketing storytelling
  • How powerful stories about customers’ experiences get written
  • Why internal content marketing must be about an organization as well as its customers
  • How to find fascinating stories about employees and their jobs

The event will be held at the Roosevelt Hotel at 45 East 45th Street.

Mark Ragan and Michael Sebastian, PR Daily’s managing editor, will present the awards.

ABOUT RAGAN COMMUNICATIONS:
Ragan Communications operates two of the top news and information sites for the PR and corporate communications industries: Ragan.com and PRDaily.com. Together these daily news sites attract nearly 800,000 global visitors.

The company also covers the health care and HR communication industries with its daily news sites HealthCareCommunication.com and HRCommunication.com. The Chicago-based company is also the leading provider of conferences and online training to PR, media relations and corporate communications professionals.

Quote start“We may be sipping bubbly, but you’re going to want to take notes,” says Ragan Communications CEO Mark Ragan. “These are strategies you can take home and put into practice and see the results.”Quote end

PR News’ Digital PR Next Practices Summit

21 Dec

Digital PR

Wednesday, February 27, 2013 | San Francisco

The Early Bird Rate Ends Feb. 6! 

Register for PR News Digital PR Practices Summit Now!

Bonuses for Attending:

Samples of Social Media Guidelines
10 ‘Who’ Questions to Ask in Social Media Crisis Planning
Tip Sheet: An 8-Step Process to Proving ROI for Your Social Program
Certificate of Attendance
Workbook & Attendee-Only Access to Speaker Presentations

Earn 4 points toward your
PR News Certificate in Social Media

Join us in San Francisco on Wednesday, Feb. 27, 2013, for the Digital PR Next Practices Summit, PR News’ annual one-day immersion in the digital communications best practices that help drive organizations’ reputations, media profiles and profitability.

You’ll get the how-to’s, real-world examples and nuts-and-bolts practical advice in using social channels to connect with journalists and win positive coverage, launch a content marketing strategy and gain visibility in search engines, apply visual storytelling practices to your communications efforts, make Twitter the center of your digital communications efforts, navigate the effects of Facebook’s latest EdgeRank algorithm and much more.

Be sure to also register for PR News’ half-day SEO Workshop, which will take place the day before the Digital PR Summit on Feb. 26.

Don’t miss these keynote speakers-  Register Today!

Amy Africa
CEO
Eight By Eight
@amyafrica
Andy Smith
Co-Author, The Dragonfly Effect
Principal, Vonavona Ventures
@kabbenbock
You’ll become an expert in:
  • The New Basics of Digital Communications
  • How to Use Visual Storytelling to Connect Your Brand With New Audiences
  • Boost Your Reach on Facebook With Content the News Feed “Likes”
  • How to Make Twitter Your Brand’s Secondary (or Even Primary) Online Home
  • Content Marketing: Socialize Your Content and Reshape the Role of PR
  • How to Move Your Online Visitors to Action
  • Measure the Effectiveness of Your Social Media Programs
  • Build the Relationships With Journalists on Social Channels and Get Positive Coverage
  • Why Didn’t I think of That? 15 Unique Digital PR Ideas in 30 Minutes

Sponsored by:

Business Wire

Speakers:

You’ll get checklists, case studies and practical tips from media relations and digital PR experts. Even more important, you’ll walk away with a greater understanding of how media relations best practices now encompass brand storytelling, audience engagement and real-time crisis management.

  • Amy Africa, CEO, Eight By Eight
  • Eliza Anderson, Global PR Manager, Intrepid Travel
  • Chris Brooks, Manager, Social Engagement, Hilton Worldwide
  • Jennifer Burnham, Director, Social and Content Strategy, Salesforce.com
  • Jake Gasaway, Co-Founder and Director of Business Development, Stitch Labs
  • Karl Gude, Graphics Editor-in-Residence, Michigan State University School of Journalism
  • Krisleigh Hoermann, Social Media Strategist, American Heart Association
  • Chad Melton, Manager of Digital Media, Ingersoll Rand
  • David Patton, Vice President, Editor-in-Chief, Waggener Edstrom Worldwide
  • Victor Reiss, Manager, Digital and Social Channels, Corporate Communications, FedEx Services
  • David Sommers, Director of Public Affairs, Los Angeles County Chief Executive Office
  • Andy Smith, Co-Author, The Dragonfly Effect, Principal, Vonavona Ventures
  • Shane Steele, Head of Global Sales Marketing, Twitter
  • Jim Wilkinson, EVP of Communications, PepsiCo
  • Esmée Williams, Vice President, Brand Marketing, Allrecipes.com
Agenda:

Agenda:

8:00 – 8:20 a.m. Breakfast & Networking
8:20 – 8:25 a.m. Opening Remarks by Diane Schwartz, SVP & Group Publisher, PR News and Steve Goldstein, Editorial Director, Events, PR News
8:25 – 8:45 a.m. Opening Keynote Presentation: The “Dragonfly” Model of Social Media Communications
8:45 – 9:15 a.m. The New Basics of Digital Communications
9:15 – 10:00 a.m. How to Use Visual Storytelling to Connect Your Brand With New Audiences
10:00 – 10:30 a.m. Boost Your Reach on Facebook With Content the News Feed “Likes”
10:30 – 10:45 a.m. Networking Break
10:45 – 11:15 a.m. How to Make Twitter Your Brand’s Secondary (or Even Primary) Online Home
11:15 – Noon
Content Marketing: Socialize Your Content and Reshape the Role of PR
Noon – 12:15 p.m.
Networking Break
12:15 – 1:30 p.m. Luncheon and Keynote Presentation: How to Move Your Online Visitors to Action
1:30 – 1:45 p.m. Networking Break
1:45 – 2:30 p.m. Measure the Effectiveness of Your Social Media Programs
2:30 – 2:45 p.m. Networking Break
2:45 – 3:30 p.m. Build Relationships With Journalists on Social Channels and Get Positive Coverage
3:30 – 4 p.m. Why Didn’t I Think of That? 15 Unique Digital PR Ideas in 30 Minutes

Register Now

Register for PR News Digital PR Practices Summit Now!

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