Tag Archives: Digital Media

Effective “Big Data” Management = Successful Online Marketing

8 May

Big Data Straight Ahead

Speaker: Shaun Siler, Senior Sales Manager, Searchmetrics

Tuesday, May 14, 2013- 1:00 PM EDT

Do you feel like the management of your vast amounts of data has gotten out of hand? Multiple data sets from disparate sources are what is now called “Big Data.” Search rankings, site visits, and click-data, when assimilated in an organized fashion can illustrate a path to the success of online marketing strategies, as well as consumer behavior and demography.

Learn how to prepare your internet marketing campaigns to realize long-term successful data analysis and informative reporting.

Attendees will learn:

  • How to create a data management plan
  • How to identify unique challenges and problems that can occur with large data sets
  • How data influences marketing strategy
  • How to drill down large data sets to really analyze what’s working and what’s not

This webcast is sponsored by:

register-now-button-red

Influencing IT Decisions with Social Media

18 Feb
Wednesday, February 27, 2013
12:30pm (PT) / 3:30pm (ET)
Duration:
30 minutes

Speakers:

Michael Weir
Head of Category Development – Technology Sector, LinkedIn
Emily Friedman
Associate Research Consultant, LinkedIn
B2B IT buyers are flocking to social media networks to help inform purchase decisions and validate information from other sources. In fact, 85% now use social networks for business purposes. As an IT marketer, how do you adapt to this changing digital media landscape?

Attend this webinar as we present results from a study commissioned by LinkedIn and conducted by Forrester Consulting Group and Research Now.

You’ll learn:

• Why and how IT decision makers use social networks
• Which social platforms are most valuable
• How IT marketers like HP have leveraged social to influence decision makers
• Best practices for IT marketers to leverage social in their marketing mix
Via LinkedIn

25 Best Marketing Conferences 2013

13 Jan

25 Best Marketing Conferences 2013

The best marketing conferences to attend in 2013.  Feel free to add in any additional conferences we left out for 2013 in the comments section below.

  1. Social Media Strategies Conference February 5-7 in Las Vegas, NV, Chicago in April and New York in June
  2. Online Marketing Summit February 11-13 in San Diego, CA and Fall, 2013 in New York, NY
  3. Marketing Sherpa E-Mail Summit February 19-22 in Las Vegas, NV
  4. SXSW Interactive March 8-12 in Austin, TX
  5. Digital Media Summit March 19-20 Toronto, ON
  6. Search Engine Strategies (SES) March 25-28 in New York, NY and September 10-14 in San Francisco, CA
  7. Inbound Marketing Summit April 3-4 in New York, NY
  8. Ad:Tech Digital Marketing Conference April 9-10 in San Francisco
  9. DemandCon April 15-16 in San Francisco, CA and October in Boston, MA
  10. Forrester Forum for Marketing Leadership  April 18-19 in Los Angeles, CA
  11. World Social Marketing Conference April 21-23 in Toronto, ON
  12. B2B Content2Conversion April 22-23 in New York, NY
  13. iStrategy Global Digital & Social Media Conference April 23 -24 in Miami, FL
  14. Event Marketing Summit  May 6-8 in Chicago, IL
  15. Sirius Decisions 2013 May 8-10 in San Diego, CA
  16. Business Marketing Association May 29-31 in Chicago, IL
  17. Confab Content Strategy conference June 3-5 in Minneapolis, MN
  18. SES Toronto June 12-14 in Toronto, ON
  19. Inbound Marketing Movement August 19-22 in Boston, MA
  20. Content Marketing World 2013 Sept 9-12 in Cleveland, OH
  21. Brand ManageCamp Sept 16-17 in Las Vegas, NV
  22. ANA: Master of Marketing Conference October 3-6 in Phoenix, AZ
  23. MarketingProfs B2B Marketing Forum October 10-11 in Boston, MA
  24. Direct Marketing Association October 12-17 in Chicago, IL
  25. Pivot Conference October 15-16 in New York, NY

Digital Leaders Banquet

18 Oct

Following on from the success of the Digital Leaders Spring Banquet we decided to make Digital Leaders Banquet a biannual event.

The concept of the Digital Leaders Banquet is to bring together senior marketing decision makers from Client, Agency and Supply side for an afternoon of fun, fantastic networking and fine dining.

The Digital Leaders Banquet is an amazing networking opportunity for all attendees. To maximise on this opportunity and to make sure you meet as many of the attendees as possible we will be moving you a couple of seats between courses. In addition to this we’ve created time before and after the banquet for drinks and networking, providing you with more face time with the high calibre people you will meet.


Agenda

1.00pm – Arrive, Welcome Drinks Reception (Sparkling Wine, Beer, Soft Drinks, Juices)
2.00pm – Sit Down For Banquet
3.30pm – Speaker
4.00pm – Post Banquet Drinks Reception, Networking & Follow Ups
5.00pm – Depart
Previous Attendees

  • MD, Bayler & Associates
  • Producer, Vermillion Films
  • Business Development, ExactTarget
  • VP Sales UK & Ireland, Scanbuy
  • Managing Partner, Hometown
  • Partner, Deliver Me Mobile
  • Head Of Business Development , uberVU
  • CMO, uberVU
  • Director, Mardevdm2
  • Co-founder, COO, StrategyEye
  • Engagement Director, Last Exit
  • Project Director, Last Exit
  • Account Director, OBAN Multilingual.
  • Chief Commercial Officer, Mindshapes Ltd.
  • New Acquisitions Sales , Peer 1
  • CEO, Razorfish
  • MD, Peer 1
  • MD, BJL
  • Sales Director, sentiment metrics
  • CEO, Stimulation Ltd
  • Managing Director, Sentiment Metrics
  • Planning Director, SapientNitro
  • Managing Director, Lapis Angularis
  • COO, Brandwatch
  • Managing Partner, Codegent
  • Head of Account Management & Service, Six Degrees Group
  • Group Sales & Marketing Director, Six Degrees Group
  • Managing Director , Techdept Limited
  • CEO, Locayta
  • Managing Director, Huthchouse Ltd
  • Creative Director, Hutchhouse Ltd
  • Managing Director, Stream Comms Ltd
  • Chief Executive, PharmiWeb Solutions
  • MD, Ultra Knowledge Ltd.
  • MD, TAMBA
  • CEO, TAMBA
  • Managing Director, Make It Rain
  • Director, Governor Technology
  • Founder, Foviance
  • Group Account Director, Foviance
  • MD, Xcite Digital
  • Strategy Director, Vivid Lime
  • Business Development Director, Organic Development Ltd
  • MD, b more creative
  • Managing Director, Marketing Services , Fortune Cookie
  • Head of Software & Services, Google
  • MD, BJL Group
  • Commercial Director, DC Storm
  • Founder, Switch Communications
  • Managing Director, Big Dot Media Ltd
  • Agency Chairman, Quirk
  • CEO & Founder, Code Computerlove Ltd
  • Head of Business Development , Harvest Digital
  • Head of Digital, The Marketing Store Worldwide
  • Managing Director, New Brand Vision Group
  • Commercial Director, Emap Limited
  • Head of Websites, HSBC
  • Marketing Director , Microsoft
  • Chief Executive, Reading Room Ltd
  • Director, Econsultancy
  • CEO, Rocketer
  • Creative Director, Rewind FX
  • Editor, New Media Age
  • CEO, E2 Publishing
  • Director Of Content & Communities, E2 Publishing
  • Commercial Manager, E2 Publishing
  • Director Of Resourcing , E2 Publishing
  • Chairman, E2 Publishing
  • EU Director of Sales & Client services, Wildfire Interactive Inc.
  • Senior Director of Digital Marketing, Adobe
  • Director, Radicle Consulting Ltd
  • Director, Adthena
  • Managing Director, Stepping Stones Consultancy Ltd
  • Director – Brands and Agencies, Outbrain
  • Account Director, bpi.
  • COO, bpi.
  • CEO, bpi.
  • Chief Executive, Bright Blue Day Ltd
  • Managing Director, Farm Digital Ltd
  • VP Global Digital Marketing , Warner Music Group
  • CEO, iTrigga
  • MD, Blueleaf

Via  Digital Marketing LinkedIn Group

Olympic Advertisers Study Can’t Find a Social Media Gold Medalist- A.T. Kearney

8 Aug

Continuing its search for Social Media intelligence in the branding universe, A.T. Kearney this week conducted an intensive global study of advertising during the July 27th Opening Ceremony of the London 2012 Summer Olympics. The Olympic Advertisers Study, which analyzed primetime television advertising content during the 2012 Opening Ceremonies across six continents, captured 246 television spots placed by 140 brands across eight countries. The findings show a nearly complete rejection of social media by advertisers, with 50 percent of the spots making no reference to the digital world whatsoever. The study awarded higher rankings to global advertisers according to three metrics around digital media — but it failed to find a gold medal winner.

Observed Jim Singer, study sponsor and a partner in A.T. Kearney’s Consumer and Retail Industries Practice, “For an event that was billed as the ‘Twitter Olympics,’ it was populated by a set of sponsors that rarely left the purview of conventional marketing and barely dipped into social media. Advertising by these mega-brands seems to be sticking to an analog go-to-market mindset in an increasingly digital-community minded world.”

Sponsoring Brands Misfire on Social Media In an event that captures the attention of 1.3 billion people worldwide, three of the eleven sponsoring brands didn’t purchase primetime television spots during the Olympic ceremonies. Of the eight brands that advertised, none covered all the surveyed countries, and only the U.S. saw ads from all seven of its participating sponsors. Out of four McDonald’s ads, only its Polish spot contained any digital content — the others were two U.S. spots and one in Brazil — this one referring viewers to a website featuring Olympic promotional merchandise.

Of the 50 percent of advertisers who made any reference to the digital world whatsoever, four-fifths only posted a URL link to their brand’s website. Another advertiser, Visa Gold, did include a Facebook and Twitter reference in their advertising, but these efforts read as an afterthought. The brand’s last post had updated its cover photo to an Olympic-themed photo taken the day before the Opening Ceremony, but after this the company ignored its page, failing to post any relevant ads, not responding to any consumer posts and not sharing any fresh or timely material.

Twitter Upstages Advertising, Sends Correct Message “This digital disconnect is all the more surprising in light of the extensive use of social media references by many of these same advertisers during previous sporting events, such as the Super Bowl,” noted Christina Heggie, A.T. Kearney Senior Analyst and study leader. “And especially for an event as multi-layered and fast-paced as the Olympics, it’s all in the timing. When President Obama sent a congratulatory tweet after Michael Phelps won his 19th gold medal, that sent a more relevant message, in this day and age, than a formal invitation to White House. And gold medalist Missy Franklin was almost as excited about Justin Bieber’s tweet as about her victory. Clearly, advertisers need to start looking at communication channels differently,” she said.

Earlier this year, A.T. Kearney conducted a Social Media study that tabulated thousands of online company-consumer interactions, comparing them against findings from the same study last year. The study showed a sharp acceleration in company-consumer interactions through social media, suggesting that social media marketing is not only here to stay, but is an initiative that needs to be followed by companies as quickly and creatively as possible. “Despite the messaging put forth by marketers, people don’t think twice about how they communicate — only what they are communicating, with whom they are communicating, and what response they expect,” concluded Singer.

About A.T. Kearney A.T. Kearney is a global team of forward-thinking, collaborative partners that delivers immediate, meaningful results and long-term transformative advantage to clients. Since 1926, we have been trusted advisors on CEO-agenda issues to the world’s leading organizations across all major industries and sectors. A.T. Kearney’s offices are located in major business centers in 38 countries.

About the Olympic Advertisers Study A.T. Kearney’s Olympic Advertisers Study was undertaken immediately following the Opening Ceremony of the 2012 London Summer Olympics, as a continuation of its ongoing study of the place of social media in advertising. The Olympics study followed a similar study after the 2012 Super Bowl, but came away with very different results. Through this type of study, A.T. Kearney seeks to globalize a way of understanding the growing place of social media in the communications and consumer relations of retail and consumer product companies.

The study examined all ads that took place during the prime time viewing of the Opening Ceremonies in each of the study’s focus countries. The level of social media integration in the ads was measured across three metrics: 1) The extent that digital media was integrated into the advertisement shown, 2) the integration of that ad in the referenced digital media, and 3) the level of viewer engagement the digital media sparked.

SOURCE: A.T. Kearney, Marketwire, Marketwatch

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