Tag Archives: Digital Marketing

How #Hashtags Work?

9 Apr

In social media marketing, #hastags have become a hot topic. This infographic was created by Online Circle a digital marketing agency to teach you all you need to know about hashtags and more!

#checkitout and share your thoughts in the comments section below.

What You Need To Know About #Hastags

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SOcial Media Marketing Agency Vancouver on Facebook or follow us on Twitter

10 Useless Things to Cut From Your Marketing

8 Apr

Cut the fat & start spending time on tactics that will actually drive conversion!

The fast-paced world of digital marketing — with all its technological advancements and iterative improvements — has theoretically made marketers’ lives easier.

But the flip side of the coin is that marketers are overwhelmed. It seems like every week there’s something new we absolutely must be doing, lest we get left behind.

But a lot of this new “stuff” is now outdated. Or worse, was never a good use of time and budget to begin with.

To help transform you into a more efficient marketer, download 10 things you can cut from your marketing today, as well as where you should be spending that previously wasted time.

Download this Ebook

Via

How Will Facebook’s Graph Search Change Digital Marketing?

3 Feb

With Facebook’s announcement of their new Graph Search feature impacted the digital marketing community.

How successful will Graph Search be? Since this feature has not been rolled out to everyone yet its too early to tell at this point. We can predict that it will change the internet marketing sphere and greatly impact SEO (Search Engine Optimization).

This infographic was created by wedo summarizes how Graph Search will change digital marketing. What are your thoughts about this infographic and Facebook’s Graph Search feature?
wedu facebook graph search infographic
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Embedding Social Media

29 Jan

Join us for our Free 40 minute webinar on February 8th at 10AM EST

You will learn how to embed social media across more than just marketing. Get best practice examples and insight from leading Marketing and Social Media Executives.

Topics:

  1. Execute your social business strategy: Get insight on how to take social media company wide. Align your social strategy with multiple business functions and develop an infrastructure which allows for transparency.
  2. Benchmark Lessons learned: Get best practice on how to improve communications and collaboration internally to allow for a continuous streamline of information flow saving you time, frustration and money.
  3. Forward plan for 2013: Get up to speed on the lessons learned by Sears, Thomson Reuters and Wells Fargo over the last 12 months and identify your priorities for a productive, decisive and innovative 2013.

Panellists:

Speaker_Name

Jennifer Dominiquini

Chief Marketing Officer

Sears and K Mart Seasonal and Outdoor Living
Eli Lilly

Speaker_Name

Kimarie Matthews

Vice President Social Media

Wells Fargo
D3 Oncology Solutions

Speaker_Name

Jen McClure

Senior Director Digital & Social Media

Thomson Reuters

Oncology Business Review

Register for Embed Social Media Now

LinkedIn: Into the Future of Digital Marketing

27 Jan
Wednesday February 6, 2013
2:00 pm-3:00 pm ET

Overview

Not long ago, social media was considered a passing fad, useful only to teenagers with too much time on their hands. Fast forward to 2013: LinkedIn just passed the 200 million member mark to become the undisputed professional networking platform. It’s time to get with the program! If you have a profile but are stuck on what to do next…whether you are job-seeking or warming up cold leads…this webcast provides valuable suggestions for integrating LinkedIn activities into your day. In as little as 15 daily minutes, you really can go beyond your profile, into the future of digital marketing.

Key Takeaways

  • A well-optimized profile kicks off superb professional visibility.
  • Warm heart, warm leads: Authenticity converts.
  • If the LinkedIn profile is the heartbeat, groups are the muscles.
  • Time crunch? 15 daily minutes gets results. The key is “daily”.
  • How to put LinkedIn at the epicenter of your personal marketing ecosystem

Speaker

Victoria Ipri, LinkedIn™ marketing specialist
Victoria Ipri is a LinkedIn™ marketing specialist and master-class copywriter working with small businesses to improve online marketing skills and lead generation using social media. Founder of multiple successful groups representing thousands of active members, and regularly cited as a LinkedIn™ Top Influencer, Victoria is a sought-after speaker and author of “social Media for the Clueless”, “LinkedIn™ For The Clueless”, “How to Sell Your Book Using LinkedIn” and other ebooks. She holds a masters certificate in Advanced Internet Marketing, and lives in Philadelphia, PA.

Register for LinkedIn: The Future of Digital Marketing › Now!

Via Business 2 Community

25 Best Marketing Conferences 2013

13 Jan

25 Best Marketing Conferences 2013

The best marketing conferences to attend in 2013.  Feel free to add in any additional conferences we left out for 2013 in the comments section below.

  1. Social Media Strategies Conference February 5-7 in Las Vegas, NV, Chicago in April and New York in June
  2. Online Marketing Summit February 11-13 in San Diego, CA and Fall, 2013 in New York, NY
  3. Marketing Sherpa E-Mail Summit February 19-22 in Las Vegas, NV
  4. SXSW Interactive March 8-12 in Austin, TX
  5. Digital Media Summit March 19-20 Toronto, ON
  6. Search Engine Strategies (SES) March 25-28 in New York, NY and September 10-14 in San Francisco, CA
  7. Inbound Marketing Summit April 3-4 in New York, NY
  8. Ad:Tech Digital Marketing Conference April 9-10 in San Francisco
  9. DemandCon April 15-16 in San Francisco, CA and October in Boston, MA
  10. Forrester Forum for Marketing Leadership  April 18-19 in Los Angeles, CA
  11. World Social Marketing Conference April 21-23 in Toronto, ON
  12. B2B Content2Conversion April 22-23 in New York, NY
  13. iStrategy Global Digital & Social Media Conference April 23 -24 in Miami, FL
  14. Event Marketing Summit  May 6-8 in Chicago, IL
  15. Sirius Decisions 2013 May 8-10 in San Diego, CA
  16. Business Marketing Association May 29-31 in Chicago, IL
  17. Confab Content Strategy conference June 3-5 in Minneapolis, MN
  18. SES Toronto June 12-14 in Toronto, ON
  19. Inbound Marketing Movement August 19-22 in Boston, MA
  20. Content Marketing World 2013 Sept 9-12 in Cleveland, OH
  21. Brand ManageCamp Sept 16-17 in Las Vegas, NV
  22. ANA: Master of Marketing Conference October 3-6 in Phoenix, AZ
  23. MarketingProfs B2B Marketing Forum October 10-11 in Boston, MA
  24. Direct Marketing Association October 12-17 in Chicago, IL
  25. Pivot Conference October 15-16 in New York, NY

Guy Kawasaki Announced as #TCS2013 Keynote Speaker

3 Jan
2013 traffic-and-conversion-summit

Austin, TX (PRWEB) January 03, 2013

Digital Marketer has announced Guy Kawasaki as another keynote speaker for their 2013 Traffic and Conversion Summit in San Francisco, California January 18-20, 2013. With just weeks to go before the event, the news comes just in time for people to take advantage of their last chance to register for the event.

Guy Kawasaki is a former chief evangelist for Apple, and a social media expert with years of advanced experience. Known as one of the most brilliant futurists on the planet, Kawasaki has raised hundreds of millions of dollars in funds, and started dozens of successful companies. He’s highly respected as one of Silicon Valley’s true thought leaders, and co-founder of AllTop.com.

Originally responsible for the marketing of Macintosh in 1984, Kawasaki is a bestselling author of titles like “The Art of the Start,” “The Macintosh Way,” and “How to Drive Your Competition Crazy.” He will bring his experience and knowledge to the forefront of the biggest digital marketing event of the year, and is scheduled along with William Shatner to add to the star-studded lineup of speakers and panelists at the Traffic and Conversion Summit.

Digital Marketer is advising any interested participants to learn as much as they can about the 2013 Traffic and Conversion Summit, and to do it fast. Seats are filling and the event will be capped soon. To find out more, visit the Traffic and Conversion Summit informational website.

Digital Marketer releases informational and educational materials to help businesses and entrepreneurs gain insight and information on the trends, data, and strategies that can take them to the top of their industry. Through their RAW Training courses, strategic plans, blogs, newsletters, site reviews, and Special Reports, Digital Marketer supercharges every single marketing campaign it touches. For more information, visit DigitalMarketer.com.

Final schedules for the event will be determined closer to the January dates, but Digital Marketer’s website, blog, and emails will keep attendees aware of any announcements. The 2013 Traffic and Conversion Summit has limited space left, and will almost certainly sell out, so Digital Marketer suggests reserving spot with them soon.

Quote startDigital Marketer has announced Guy Kawasaki as another keynote speaker for their 2013 Traffic and Conversion Summit in San Francisco, California January 18-20, 2013.Quote end

Gary Vaynerchuk to Keynote the Westchester Digital Summit

2 Jan
http://ww1.prweb.com/prfiles/2012/12/28/10277894/FINAL%20IMAGE%20.jpgWhite Plains, New York (PRWEB) January 02, 2013

The Westchester Digital Summit will be held on May 14th, 2013 at the Westchester County Center in White Plains, New York. The venue will host 3,000 digital marketers and internationally renowned entrepreneur Gary Vaynerchuk, CEO of VaynerMedia and author of The Thank You Economy and Crush It will deliver the keynote. It’s the only gathering of its kind in Westchester. Silverback Social, a globally recognized leader in social media marketing, is producing the summit in partnership with Zanzarella Markting Consultants.

“On May 14, Westchester County will play host to the most well respected digital marketers in the world,” said Chris Dessi, CEO of Silverback Social. The summit will include presentations from digital marketing leaders like David Kidder, author of The Startup Playbook; Alex Zhardanovsky, CEO of Petflow; Avi Savor, Founding Partner of BigFuel; David Guy, CEO of LoudDoor; Dan Merritt, CEO of F#; and Rick Burnes from Hubspot, to name just a few. Attendees will be able to capitalize on an array of networking opportunities to help prospect for sales, increase productivity and stimulate employees’ intellectual curiosity.

The Summit’s panel discussion includes powerhouse media personalities like Ed Butowsky of Fox Business, an internationally recognized expert in the investment wealth management industry. Ed will be joined by Jeff Pearlman and Mike Edelhart for the discussion, when they will tackle how digital marketing is changing the face of traditional media. Jeff is the author of five books – three New York Times best sellers. His most recent, Sweetness: The Enigmatic Life of Walter Payton, was called “the best sports biography” of 2011 by Sports Illustrated. Mike is a long-standing media and Internet start-up investor and executive. Currently, Mike is CEO of The Tomorrow Project, LLC producers of The Pivot Conference, hosted by Brian Solis and Social Week in NY.

“The Westchester Digital Summit will change the face of business in Westchester, New York forever,” said Chris Dessi, CEO of Silverback Social. “The manner in which we aggregate and disseminate information as a culture has changed, and the summit will offer marketers the proper tools to engage with their clients like never before,” added Dessi.

The Westchester Digital Summit is a global gathering of the most innovative minds in the digital economy today, allowing attendees to interact with celebrities, professional athletes, geniuses and the most compelling personalities who are the way our culture interacts with businesses online. To learn more, and to register for the Summit, visit Westchester Digital Summit.

Quote startThe Westchester Digital Summit will change the face of business in Weschester County foreverQuote end

Power of Community: Executive Briefing

9 Nov

Power Of Community - Executive Briefing With Gillian Muessig Co-Founder & President Emeritus, SEOmoz

Overview

Power Of Community – Executive Briefing With Gillian Muessig Co-Founder & President Emeritus SEOmoz
4th of December 2.00pm – 5.30pmThe Meeting Room at GLG, Gerson Lehrman Group, 850 3rd Ave and 51st Street, 9th Floor, New York, NY 10022
Business is powered by Community

More and more businesses are acknowledging that a strong, engaged community is a vital driver of growth. They deliver a range of advantages that include:
  • brand recognition and acceptance
  • reduced marketing costs
  • actionable insight and data
  • engaged and enthusiastic customers

But communities are not easy to generate, they require a range of tools and processes to be successful.

We have an amazing opportunity to meet and talk with Gillian Meussig who has created one of the most successful business communities of the last few years. SEOmoz has recently been valued at $100 million, it’s a great example of what a community – run well – can achieve. Gillian Meussig, Co-founder of SEOMoz is going to be in London and we are inviting a small audience of just 20 senior marketers to spend an afternoon in her company.

Topics
Gillian will discuss how to:
  • Increase sales & customer retention
  • Provide a clear road map to success in building your own loyal brand community

What You’ll Learn -

  • The nature of brand communities and how to build your own company community
  • What drives a community to action and how to assure that your community remains actively engaged over the long term
  • What to say to your community… and what not to say
  • Which social media platforms to use to communicate with and build your community
  • How to find initial members to seed your community
  • How to expand your community
  • The value of marketing to a community instead of to a general audience
  • How to track the value of your social media community over time

REGISTER for Power of Community

SOURCE: Digital Doughnut

Digital Leaders Banquet

18 Oct

Following on from the success of the Digital Leaders Spring Banquet we decided to make Digital Leaders Banquet a biannual event.

The concept of the Digital Leaders Banquet is to bring together senior marketing decision makers from Client, Agency and Supply side for an afternoon of fun, fantastic networking and fine dining.

The Digital Leaders Banquet is an amazing networking opportunity for all attendees. To maximise on this opportunity and to make sure you meet as many of the attendees as possible we will be moving you a couple of seats between courses. In addition to this we’ve created time before and after the banquet for drinks and networking, providing you with more face time with the high calibre people you will meet.


Agenda

1.00pm – Arrive, Welcome Drinks Reception (Sparkling Wine, Beer, Soft Drinks, Juices)
2.00pm – Sit Down For Banquet
3.30pm – Speaker
4.00pm – Post Banquet Drinks Reception, Networking & Follow Ups
5.00pm – Depart
Previous Attendees

  • MD, Bayler & Associates
  • Producer, Vermillion Films
  • Business Development, ExactTarget
  • VP Sales UK & Ireland, Scanbuy
  • Managing Partner, Hometown
  • Partner, Deliver Me Mobile
  • Head Of Business Development , uberVU
  • CMO, uberVU
  • Director, Mardevdm2
  • Co-founder, COO, StrategyEye
  • Engagement Director, Last Exit
  • Project Director, Last Exit
  • Account Director, OBAN Multilingual.
  • Chief Commercial Officer, Mindshapes Ltd.
  • New Acquisitions Sales , Peer 1
  • CEO, Razorfish
  • MD, Peer 1
  • MD, BJL
  • Sales Director, sentiment metrics
  • CEO, Stimulation Ltd
  • Managing Director, Sentiment Metrics
  • Planning Director, SapientNitro
  • Managing Director, Lapis Angularis
  • COO, Brandwatch
  • Managing Partner, Codegent
  • Head of Account Management & Service, Six Degrees Group
  • Group Sales & Marketing Director, Six Degrees Group
  • Managing Director , Techdept Limited
  • CEO, Locayta
  • Managing Director, Huthchouse Ltd
  • Creative Director, Hutchhouse Ltd
  • Managing Director, Stream Comms Ltd
  • Chief Executive, PharmiWeb Solutions
  • MD, Ultra Knowledge Ltd.
  • MD, TAMBA
  • CEO, TAMBA
  • Managing Director, Make It Rain
  • Director, Governor Technology
  • Founder, Foviance
  • Group Account Director, Foviance
  • MD, Xcite Digital
  • Strategy Director, Vivid Lime
  • Business Development Director, Organic Development Ltd
  • MD, b more creative
  • Managing Director, Marketing Services , Fortune Cookie
  • Head of Software & Services, Google
  • MD, BJL Group
  • Commercial Director, DC Storm
  • Founder, Switch Communications
  • Managing Director, Big Dot Media Ltd
  • Agency Chairman, Quirk
  • CEO & Founder, Code Computerlove Ltd
  • Head of Business Development , Harvest Digital
  • Head of Digital, The Marketing Store Worldwide
  • Managing Director, New Brand Vision Group
  • Commercial Director, Emap Limited
  • Head of Websites, HSBC
  • Marketing Director , Microsoft
  • Chief Executive, Reading Room Ltd
  • Director, Econsultancy
  • CEO, Rocketer
  • Creative Director, Rewind FX
  • Editor, New Media Age
  • CEO, E2 Publishing
  • Director Of Content & Communities, E2 Publishing
  • Commercial Manager, E2 Publishing
  • Director Of Resourcing , E2 Publishing
  • Chairman, E2 Publishing
  • EU Director of Sales & Client services, Wildfire Interactive Inc.
  • Senior Director of Digital Marketing, Adobe
  • Director, Radicle Consulting Ltd
  • Director, Adthena
  • Managing Director, Stepping Stones Consultancy Ltd
  • Director – Brands and Agencies, Outbrain
  • Account Director, bpi.
  • COO, bpi.
  • CEO, bpi.
  • Chief Executive, Bright Blue Day Ltd
  • Managing Director, Farm Digital Ltd
  • VP Global Digital Marketing , Warner Music Group
  • CEO, iTrigga
  • MD, Blueleaf

Via  Digital Marketing LinkedIn Group

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