Tag Archives: Digital Communications

PR News’ Digital PR Summit set for February 27 in San Francisco

4 Jan

Digital PR

New York, NY (PRWEB) January 04, 2013

The Digital PR Next Practices Summit brings together thought leaders and experts in digital communications to share ideas, tactics, and lessons learned in optimizing the digital platform to advance your PR efforts. Companies including Twitter, PepsiCo, Allrecipes.com, Michigan State University, Hilton Worldwide, American Heart Association, FedEx Services, Salesforce.com and Waggener Edstrom Worldwide will share their success stories and online innovations.

The summit also includes networking opportunities, breakfast, a keynote luncheon and cocktail reception.

Presented by the industry’s most trusted sources on PR and marketing – PR News — the Digital PR Next Practices Summit will address the most critical digital issues and new opportunities facing communications professionals. Panel topics include social media, crisis communications, social media policy, measurement, online communities and what to expect in 2013.

The summit is designed for all communications professionals looking to effectively leverage the latest digital communications technologies, applications and resources available online to improve their organization’s reputation, mind share and bottom line. Attendees will leave this one-day summit equipped with a smarter, more cost-effective PR plan that harnesses the power of online.

Sign up for PR News’ Digital PR Summit – the early-bird rate ends February 6, 2013.

The PR News SEO Workshop will be held the day before the Summit, on February 26 at the Contemporary Jewish Museum, which is next to the Westin San Francisco. Two day packages are available when registering.

Questions: contact Marketing Coordinator, Saun Sayamonghun at saun(at)accessintel(dot)com

About PR News:
The PR News family of products includes PR News, the Platinum PR Awards, PR People Awards, the Nonprofit PR Awards and CSR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement, Crisis Management and Media Training Guidebooks and PR News Webinars.
http://www.prnewsonline.com

PR News SEO Workshop

21 Dec

Become the SEO Expert at Your Organization!
Join PR News for this interactive, pre-conference workshop!

Register Now for PR News SEO Workshop

The Pre-Conference Workshop on Tuesday, February 26, 2013, is from 1 p.m. – 4:30 p.m. with PR News’ Digital PR Summit the day after on February 27, 2013. Both events will be held at The Contemporary Jewish Museum, which is directly next to the Westin San Francisco.

Bonuses for Attending:

 SEO Checklist
 Certificate of Attendance
 Attendee Workbook
 Attendee-Only Access to Presentations

The workshop is limited to 25 participants in order to create an interactive experience with personalized attention.

 

Bring your team to this must-attend media relations workshop.  You’ll leave this workshop with the skills to lift your messages to the top of search results and be the SEO expert for your organization.

As the idea of brands publishing content gains more prominence, the need to understand how search engines rank content has become an essential PR skill. Join PR News’ workshop, led by PR and SEO expert Sally Falkow of Meritus Media, to learn the latest tactics to ensure that your content is indexed properly and ranked well. Learn how to optimize all your content—including Web sites, press releases, blogs, social media content, images and video—and develop habits that keep your messages at the top of search results.

This workshop will provide you with strategies to find and use the keywords and phrases people use to search for news and information about your brand and industry on the Web. Discover the right way to optimize your organization’s Facebook page and YouTube videos for search; manage brand reputation by moving negative coverage further down search results; and how to measure the results of your efforts for senior management.

Google can be your best friend or your worst enemy. Where you show up in Google results determines how—or if—your messages are being heard. Google continues to change and update its algorithm and, with recent changes to semantic search, your website and online newsroom’s page rank and visits to your site could be affected in more ways than you realize.

At this half-day workshop, you’ll learn how to:
  • Research target keywords to gain better visibility and increase brand exposure on search engines
  • Understand the difference between Web search and news search
  • Create shareable press release headlines and content
  • Optimize PR content for the media to increase placements
  • Use linking techniques to boost traffic and visibility on search engines
  • Optimize all PR content, including Web site copy, newsletters, blogs, press releases, video and still images
  • Increase views on your news content by adding visuals
  • Apply SEO tactics to your social media content
  • Drive inbound traffic to your Web site
  • Optimize online pressrooms for search
  • Master URL structure and place your online newsroom and other Web pages at the top of Google’s searches
  • Monitor online conversations to manage brand reputation and push negative search results off Google’s front page
  • Track SEO’s effects and measure its results to prove its value
Workshop Trainer:
Sally Falkow
Social Media Strategist, Meritus Media
@sallyfalkow
Sally Falkow is the author of The Future of PR: How PR Can Seize the Social Media Challenge. She was named PR Trainer of the Year for 2009 by PR News for her Social Media Strategy Bootcamp classes. In 2008 and 2009 Sally trained more than 300 agency and corporate PR people on how to plan and implement an effective social media program.A veteran of the PR industry, Sally has translated her extensive experience in marketing, PR and communication to the Internet. Her main interest is in the shift in media consumption and how the Internet and technology is affecting the practice of PR. She was one of the first PR practitioners to use SEO for press releases and other news content.She is certified as an Accredited Public Relations Practitioner by the Public Relations Society of America and is a Senior Fellow and Advisory Board Member of the Society for New Communication Research.
Who Should Attend ?

If you spend at least a quarter of your time in any of these areas, you should attend this workshop:

  • Community Relations
  • Corporate Communications
  • Corporate Social Responsibility
  • Crisis Management
  • Digital Communications
  • Media Relations
  • Philanthropy
  • PR Firms
  • Public Relations
  • Public Affairs
  • Research
  • Social Media

Register for PR News SEO (Search Engine Optimization) Workshop NOW!

Certificate of Completion

PR News’ Digital PR Next Practices Summit

21 Dec

Digital PR

Wednesday, February 27, 2013 | San Francisco

The Early Bird Rate Ends Feb. 6! 

Register for PR News Digital PR Practices Summit Now!

Bonuses for Attending:

Samples of Social Media Guidelines
10 ‘Who’ Questions to Ask in Social Media Crisis Planning
Tip Sheet: An 8-Step Process to Proving ROI for Your Social Program
Certificate of Attendance
Workbook & Attendee-Only Access to Speaker Presentations

Earn 4 points toward your
PR News Certificate in Social Media

Join us in San Francisco on Wednesday, Feb. 27, 2013, for the Digital PR Next Practices Summit, PR News’ annual one-day immersion in the digital communications best practices that help drive organizations’ reputations, media profiles and profitability.

You’ll get the how-to’s, real-world examples and nuts-and-bolts practical advice in using social channels to connect with journalists and win positive coverage, launch a content marketing strategy and gain visibility in search engines, apply visual storytelling practices to your communications efforts, make Twitter the center of your digital communications efforts, navigate the effects of Facebook’s latest EdgeRank algorithm and much more.

Be sure to also register for PR News’ half-day SEO Workshop, which will take place the day before the Digital PR Summit on Feb. 26.

Don’t miss these keynote speakers-  Register Today!

Amy Africa
CEO
Eight By Eight
@amyafrica
Andy Smith
Co-Author, The Dragonfly Effect
Principal, Vonavona Ventures
@kabbenbock
You’ll become an expert in:
  • The New Basics of Digital Communications
  • How to Use Visual Storytelling to Connect Your Brand With New Audiences
  • Boost Your Reach on Facebook With Content the News Feed “Likes”
  • How to Make Twitter Your Brand’s Secondary (or Even Primary) Online Home
  • Content Marketing: Socialize Your Content and Reshape the Role of PR
  • How to Move Your Online Visitors to Action
  • Measure the Effectiveness of Your Social Media Programs
  • Build the Relationships With Journalists on Social Channels and Get Positive Coverage
  • Why Didn’t I think of That? 15 Unique Digital PR Ideas in 30 Minutes

Sponsored by:

Business Wire

Speakers:

You’ll get checklists, case studies and practical tips from media relations and digital PR experts. Even more important, you’ll walk away with a greater understanding of how media relations best practices now encompass brand storytelling, audience engagement and real-time crisis management.

  • Amy Africa, CEO, Eight By Eight
  • Eliza Anderson, Global PR Manager, Intrepid Travel
  • Chris Brooks, Manager, Social Engagement, Hilton Worldwide
  • Jennifer Burnham, Director, Social and Content Strategy, Salesforce.com
  • Jake Gasaway, Co-Founder and Director of Business Development, Stitch Labs
  • Karl Gude, Graphics Editor-in-Residence, Michigan State University School of Journalism
  • Krisleigh Hoermann, Social Media Strategist, American Heart Association
  • Chad Melton, Manager of Digital Media, Ingersoll Rand
  • David Patton, Vice President, Editor-in-Chief, Waggener Edstrom Worldwide
  • Victor Reiss, Manager, Digital and Social Channels, Corporate Communications, FedEx Services
  • David Sommers, Director of Public Affairs, Los Angeles County Chief Executive Office
  • Andy Smith, Co-Author, The Dragonfly Effect, Principal, Vonavona Ventures
  • Shane Steele, Head of Global Sales Marketing, Twitter
  • Jim Wilkinson, EVP of Communications, PepsiCo
  • Esmée Williams, Vice President, Brand Marketing, Allrecipes.com
Agenda:

Agenda:

8:00 – 8:20 a.m. Breakfast & Networking
8:20 – 8:25 a.m. Opening Remarks by Diane Schwartz, SVP & Group Publisher, PR News and Steve Goldstein, Editorial Director, Events, PR News
8:25 – 8:45 a.m. Opening Keynote Presentation: The “Dragonfly” Model of Social Media Communications
8:45 – 9:15 a.m. The New Basics of Digital Communications
9:15 – 10:00 a.m. How to Use Visual Storytelling to Connect Your Brand With New Audiences
10:00 – 10:30 a.m. Boost Your Reach on Facebook With Content the News Feed “Likes”
10:30 – 10:45 a.m. Networking Break
10:45 – 11:15 a.m. How to Make Twitter Your Brand’s Secondary (or Even Primary) Online Home
11:15 – Noon
Content Marketing: Socialize Your Content and Reshape the Role of PR
Noon – 12:15 p.m.
Networking Break
12:15 – 1:30 p.m. Luncheon and Keynote Presentation: How to Move Your Online Visitors to Action
1:30 – 1:45 p.m. Networking Break
1:45 – 2:30 p.m. Measure the Effectiveness of Your Social Media Programs
2:30 – 2:45 p.m. Networking Break
2:45 – 3:30 p.m. Build Relationships With Journalists on Social Channels and Get Positive Coverage
3:30 – 4 p.m. Why Didn’t I Think of That? 15 Unique Digital PR Ideas in 30 Minutes

Register Now

Register for PR News Digital PR Practices Summit Now!

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