An exclusive, live webinar from Social Media Today
May 2nd at 1pm EST / 10am PST
There was a time when marketing was all about selling and pushing out the company line. But with the rise of social media, marketers have replaced old models of company-customer communication with vital new models, based on conversation, interaction and collaboration. And the most successful have found the key to keeping that connection with their audiences and keeping them engaged is to infuse their whole operation with an emphasis on service before all else. Then, sales follow, as do customers who keep coming back.
Join us as we we discuss how sales, product design, marketing and customer service all contribute to the service mentality of a company. We will talk about how customers view a company’s service. And we will explore how marketers, in particular, can get an outside-in view of their customers, to make sure they are putting themselves in their customers’ place as they design their entire customer experience.
- How does putting customers at the center of all business decisions translate to increased sales and growth?
- Are there ways of engaging customers that provide service and help boost sales?
- Does gamification help or hurt that goal?
- How can employees think beyond the numbers and get to a service mentality
About the Panel
Emily Yellin, Moderator
Emily Yellin is a journalist, author and consultant. Her most recent book, Your Call Is (Not That) Important to Us — Customer Service and What It Reveals About Our World and Our Lives, was published by Simon & Schuster. Currently, Emily is a consultant with Peppercomm, a strategic communications firm in New York. She also regularly speaks at conferences and in the news media about customer service, marketing, social media and journalism, and is on the advisory board for TheSocialCustomer.com. Emily was a longtime contributor to The New York Times, and has written for Time, The Washington Post, The International Herald Tribune, Newsweek, Smithsonian Magazine, and other publications. She has lived in New York City, Chicago, Los Angeles, and London, but is currently based in Memphis. Website: emilyyellin.com Twitter: @eyellin