Tag Archives: Conversion Optimization

Marketing: Lead Nurturing vs E-Mail Marketing

14 Jan

The adoption of Marketing Automation technology is expected to increase to 50% by 2015. according to Sirius Decision. Because of lack of basic understanding, expertise, and methodology companies are not able to use marketing automation tools to their full potential. For example many settle for basic email marketing campaigns and miss out a great opportunity to increase conversion optimization rates with Marketing ROI.

Email Marketing vs. Lead Nurturing Infographic provides an overview of the differences  helping marketers realize that they can have a greater lasting impact!

Via Marketstar.com

Free SEO Crash Course: 3-Part Video Series

13 Dec

Covering everything from SEO basics to advanced strategies.

69% of online marketers use SEO (Search Engine Optimization) strategies to drive traffic to their sites.

At this point, search engine optimization has become a must-have for anyone who wants to get found online. It’s one of the first steps you need to take before you jump into conversion optimization.

Enroll in our SEO (Search Engine Optimization) crash course to learn how to drive more traffic and leads to your business through SEO. The featured courses will provide you with actionable SEO advice on the introductory, intermediate and advanced level. With your enrollment in the course, you will get a short video course on a weekly basis until we cover our three topics below:

How to Improve
On-Page SEO
How Social Media
Impacts SEO
Featuring Guest Presenter Becca Featuring Guest Presenter Doc
Rebecca BabiczRebecca Babicz is a public relations coordinator at SEO.com. Darin BerntsonDarin “Doc” Berntson is the Social Media Manager for SEO.com.

Deep Dive Into Google’s
Algorithm Changes
Featuring Guest Presenter Preston
Preston Van DykePreston Van Dyke is the Director of search engine optimization at SEO.com.

Each course includes a short video plus oodles of best practices, action items and resources on all the SEO topics you should care about.


Rebecca Churt is HubSpot’s SEO Manager. She has been working in online marketing and SEO for the past 10 years, using both to successfully build and integrate new marketing opportunities and strategies for b2b and b2c industries.

Marketing professionals and business owners seeking SEO guidance.

Presented by


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