Tag Archives: Content Creation

5 Tips on Creating Great SOcial Media Channels

2 Apr

1. Find your niche, focus your marketing content on that.

2. Create consistent themes across all social media channels.

3. Give your content a branded look that is easily recognizable.

4. Have a flexible content calendar that is easy to update.

5. Post what the audience likes and is most likely to share.

Five-Tips-on-Creating-Great-Social-Media-Channels-Infographic

Like SO! What? SOcial on Facebook or follow us on Twitter

PR Daily’s Digital PR & Social Media Awards Luncheon

17 Jan

New York, NY (PRWEB) January 17, 2013

Attendees at PR Daily’s Digital PR and Social Media Awards Luncheon sponsored by Synaptic Digital, a Definition 6 company, this month may show up for the trophies, the champagne welcome and the opportunity to schmooze.

But with a keynote address from Gil Wolchock, executive vice president from Synaptic Digital, they’d better come ready to learn.

“We may be sipping bubbly, but you’re going to want to take notes,” says Ragan Communications CEO Mark Ragan. “These are marketing strategies you can take home and put into practice and see the results.”

In a keynote address Wolchock will speak on “Six steps: Change the minds and hearts of content-hungry influencers,” according to Ragan Communications, publisher of PR Daily.

The 2012 Digital PR and Social Media Awards Luncheon will be held from 11 a.m. to 3 p.m. Thursday, January 24, 2013, in New York City. The cost is $395 per person.

Wolchock will present his guide to communication strategies that brands and agencies must embrace in order to identify and engage influencers. He plans to pull in case studies on how some of the world’s leading brands practice influencer communications to strengthen messages in earned, owned and paid media. And he discusses content creation, from video to social media.

Attendees will learn:

  • How to know who the real influencers are: Free online tools that make this job easier
  • Why it’s not enough to write good content: brands must also gather other content for their fans, followers and influencers
  • How to bring influencers into one’s orbit as experts and helpers for one’s customers
  • Lessons and tips for killer content marketing storytelling
  • How powerful stories about customers’ experiences get written
  • Why internal content marketing must be about an organization as well as its customers
  • How to find fascinating stories about employees and their jobs

The event will be held at the Roosevelt Hotel at 45 East 45th Street.

Mark Ragan and Michael Sebastian, PR Daily’s managing editor, will present the awards.

ABOUT RAGAN COMMUNICATIONS:
Ragan Communications operates two of the top news and information sites for the PR and corporate communications industries: Ragan.com and PRDaily.com. Together these daily news sites attract nearly 800,000 global visitors.

The company also covers the health care and HR communication industries with its daily news sites HealthCareCommunication.com and HRCommunication.com. The Chicago-based company is also the leading provider of conferences and online training to PR, media relations and corporate communications professionals.

Quote start“We may be sipping bubbly, but you’re going to want to take notes,” says Ragan Communications CEO Mark Ragan. “These are strategies you can take home and put into practice and see the results.”Quote end

Killer Content Marketing

16 Jan

Drive Conversions With Killer Content

Whether it’s a blog, a webinar, a tweet or a white paper, content marketing is the bread and butter of lead conversion. But before you start creating content, discover how to get the most out of each asset – with less effort.

This cheat sheet includes:

  • The six rules for content marketing
  • The top three tips for content marketing optimization
  • Glossary terms to improve your content marketing vocabulary

Download Content Marketing Now!

Via

Web Content Creation Tools: Top Picks for 2013

14 Jan
"Web Content Creation Tools – Top Picks for 2013" Winner's Badge

Deerfield, IL (PRWEB) January 14, 2013

Matt About Business is proud to announce the winners of the first annual “Web Content Creation Tools – Top Picks” award. The award recognizes the best solutions available for creating different types of web content.

“The irony of content marketing is that the key element, web content creation, is the greatest obstacle to success,” explains Matt Mansfield, President of Matt About Business. “Aside from the “stage fright” many folks feel when thinking about others reading their posts, listening to their podcasts or watching their videos, it’s easy to get overwhelmed when choosing the tools to use for creating web content.”

To combat this obstacle and make effective content marketing more accessible to all, Mansfield decided to create the annual “Web Content Creation Tools – Top Picks” award. Winners of the award are selected based on the features, functionality and ease-of-use of their content marketing creation solution.

“How do you know that these are the best content creation tools?” asks Mansfield. “Because after trying many similar solutions, these are the tools I use to create content for my own sites.”

The “Web Content Creation Tools – Top Picks” awards are given in eight categories, each one focusing on a different type of web content. The winners for each category in 2013 are:

Category: Websites and Blogs
Winner: WordPress

Category: Downloadable Documents
Winner: Adobe Acrobat

Category: Videos
Winner: Camtasia

Category: Webinars
Winner: GoToWebinar

Category: Infographics
Winner: Piktochart

Category: Social Media Updates
Winner: HootSuite

Category: E-Mail Marketing
Winner: AWeber

Category: Online Courses
Winner: Udemy

For more information on why each winner was selected, and for a list of runner-ups in each category, visit: http://www.mattaboutbusiness.com/web-content-creation-tools-top-picks-for-2013/

About Matt

Matt Mansfield is a recognized expert in designing and implementing web content and e-mail marketing strategies that consistently drive targeted website traffic and increase sales.

Matt also creates powerful content to be used in online and e-mail marketing campaigns.

Quote startThe irony of content marketing is that the key element, web content creation, is the greatest obstacle to success.Quote end

What is Content Marketing?

29 Dec

What is Content Marketing?

MarketingSherpa’s Email Summit 2013

20 Dec

Join us in Las Vegas on February 19-22, 2013, at the Paris Las Vegas Hotel & Casino for MarketingSherpa’s Email Summit 2013 – the largest vendor-neutral, research-based email marketing event.

Our last Email Summit was attended by more than 700 of the industry’s best marketers, and we plan to accommodate an even larger crowd in 2013. We have a full slate of sessions aimed at overcoming your top email challenges with case studies, quick win clinics, bonus sessions, expert panels and more. Here are just some of the many topics covered:

  • Email innovation
  • Data management
  • Content creation and creativity
  • Personalization
  • Segmentation

Just Announced: Keynote Speakers

This year’s Summit will offer more than 30 new sessions on practical email marketing tactics, knowledge and expertise that you can use to get ahead – and stay ahead – of your competition. Our keynote speakers include:

Jay Baer Jay Baer is President of Convince & Convert, and author of The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social. Baer was named as one of America’s top three social media consultants by Fast Company, and has helped leading brands craft and implement winning social strategies.
Dr. Flint McGlaughlin Dr. Flint McGlaughlin is the managing director and CEO of MECLABS. His work has won multiple awards and he has been quoted in more than 13,000 online and offline sources. He frequently teaches on email testing, messaging and optimization. His organization has partnered with key market leaders including The New York Times, Microsoft Corporation and Reuters Group
Matt Bailey Matt Bailey is the founder and president of SiteLogic Marketing. With more than 15 years in the Web marketing industry, Bailey excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve Web presence and conversions.

See What’s New for 2013

New Hotel
This year we are moving to the elegant Paris Hotel and Casino. Experience everything you love about Paris, right in the heart of The Strip. You’ll find about the same passion, excitement, and ambiance of Europe’s most romantic city, in the entertainment capital of the world. With exciting nightclubs, pools, a world-class spa and a shopping, the Paris has all the amenities you need.
Live-Testing & Quick Win Clinics
Roll up your sleeves and get ready to experience email testing from a whole new angle. All attendees will participate in an email test, including design of treatments, test launch, tracking results, data analysis and next steps. Not to mention quick win clinics offering new ideas for immediate ROI.
Beginner and Advanced Tracks
Whether you’re just beginning and want to learn the basics or need advanced guidance and want to taking your marketing to the next level, we can help. Choose from multiple track sessions on automation, testing, conversion, personalization, list management and many more.
New Bonus and Roundtable Sessions
Take a deeper dive into mobile marketing, content creation, social marketing, email + CRM, and many more. Each attendee will get the opportunity to sign up for multiple bonus sessions and participate with their peers in roundtable discussions on critical email topics.
All-new Case Studies, Keynotes and Panel Discussions
More than 20 new case studies will be presented, covering the latest email trends, war stories and lessons learned, by your peers and mentors (past speakers include marketers from Microsoft, Marriott, Copyblogger, Eloqua, ExactTarget, Cisco Systems, among many others).

Results and ROI are what matter at Email Summit 2013

Here are just a few of the many reasons you should attend:

  1. Interactive, How-To Training Sessions on email and social media integration, mobile, list growth tactics, relevancy, mobile, deliverability and measurement.
  2. Latest 2013 MarketingSherpa Email Research and Benchmark Data on spending, tactics, conversion rates, budgets and more.
  3. Interactive Panel Discussions with subject matter experts on optimizing your email program, increasing ROI, creating relevant contagious content and more.
  4. Extended Face-to-Face Networking opportunities with seasoned professionals, trainers and peers over meals, breaks and receptions.
  5. Proven Email Strategies, campaigns and tactics you can immediately apply to get more done with fewer people, less time and more limited budgets.
  6. Interaction with Colleagues sharing successful campaigns and tactics to inspire and hone your marketing skills.
  7. Become a Certified Professional by taking a pre-and-post Summit workshop taught by email experts, who provide a proven methodology with step-by-step tactics on how to maximize your email results.

The Sherpa team has spent countless hours meticulously reviewing speaker applications to verify that the content they present is relevant to your needs, practical to implement and proven in the real world. What you will hear at Email Summit 2013:

  1. Real Stories: While our competitors are publishing vendor whitepapers as articles, we’re collecting and providing information the old fashioned way – with a team of full-time reporters and writers.
  2. Real Experience: Sherpa has, by far, the largest library of proven case studies (1,590 and counting), from the SMBs to the Fortune 500.
  3. Real Samples: We feature a library of creative samples (more than 3,200) that serves as a marketer’s dream swipe-file for generating the next “big idea” for your company.
  4. Real Numbers: Sherpa’s renowned research team continues to produce leading primary studies, surveys and tests investigating what works – and what doesn’t — in email marketing.
  5. Real People: Our community of industry experts and real-world marketers contribute their experience at MarketingSherpa Summits, online roundtables and Web events throughout the year.

You’ll leave the Summit armed with practical, new email marketing tactics, knowledge and expertise that you can use to get ahead – and stay ahead – of your competition.

Reserve Your MarketingSherpa’s Email Summit Ticket

Build & Operate A Content Marketing Machine

14 Dec
Content drives conversion, nurtures leads, and is the Yin to your social Yang. The question is, how do you actually DO content marketing?

In this joint ebook written by Kapost, the leading content marketing software platform, and Marketo, you will learn how to:

  • Develop and refine your own content plan
  • Generate content that engages
  • Get your content produced, published, and distributed
  • Convert content visitors and nurture them as leads

Download Content Marketing Now!

Webinar: The State of SEO and Internet Marketing in 2012

21 Aug

state of seo and internet marketing

Everyone knows that search engine optimization (SEO) is one of the main players in internet marketing. But how has it evolved in the past year? How has the internet marketing industry as a whole changed?

96% of internet marketers say their teams are involved with content creation as a marketing strategy. Social mediaSEO,content and analytics lead the charge as the top growth areas in internet marketing. These and other fascinating results emerge from SEOmoz’s new survey on the state of search engine optimization, internet marketing, and the marketing profession.

Take in the full survey results, expertly analyzed by Rand Fishkin, CEO of SEOmoz, and Dharmesh Shah, Founder and CTO of HubSpot. Learn how companies are leveraging internet marketing strategies to grow their businesses, and learn it from the best industry thought leaders.

During this 60-minute webinar, you will learn:

  • How to utilize content in your SEO and inbound marketing
  • How to stay competitive in the rapidly evolving internet marketing landscape
  • What the best SEO practices in today’s marketing industry are
  • Data that will help you make smarter marketing decisions

DURATION: 60min

PRESENTERS: Rand Fishkin, CEO of SEOmoz, and Dharmesh Shah, CTO of HubSpot.

describe the image

Rand Fishkin is the CEO of SEOMoz. He co-authored the Art of SEO from O’Reilly Media, co-founded Inbound.org, and was named on PSBJ’s 40 Under 40 List and BusinessWeek’s 30 Best Tech Entrepreneurs Under 30.

Follow Rand on Twitter: @randfish.

describe the image

Dharmesh Shah is the Founder and CTO of HubSpot. He is the co-author of book “Inbound Marketing: Get Found Using Google, Social Media and Blogs” published by Wiley in October, 2009. He also authors a blog, On Startups.

Follow Dharmesh on Twitter: @dharmesh.

WHO SHOULD VIEW?

Marketing professionals interested in incorporating SEO into their business decisions. No technical experience necessary.

WEBINAR LINK: http://bit.ly/StateofSEOandIM

SOURCE: HubSpot

Follow

Get every new post delivered to your Inbox.

Join 207 other followers

%d bloggers like this: