Tag Archives: Business

The Women of SOcial Media

7 Mar

A recent study by Pew Research Centre discovered that on social media marketing sites such as Facebook, Twitter and Pinterest female usage exceeds that of men. Why? Because social media has always been more favourable to female users.

What do you think this mean for internet marketers? Are you surprised by the statistics from this infographic?The Women of Social Media Infographic

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Elite Members on LinkedIn

12 Feb

Are you part of LinkedIn elite? LinkedIn has recently began sending out notifications to users who in 2012 were the top 1%, 5% and 10% most-viewed profiles. If you were among those your message looked similar to this:

LinkedIn 200 million members celebration

Elite members were notified for their accomplishments in a campaign launched by LinkedIn. What are your opinions?  Did you feel left out?  Let us know your thoughts in the section below comments.
LinkedIn also created this infographic to demonstrate what 200 million really looks like below:

The Social Super Bowl Ad Brawl

4 Feb
Whispr Group, digital consulting agency said that out of 20.9 million Super Bowl- related tweets on Twitter about 30% of them were in regards to advertisements. Number 1 with 290,000  reactions on Twitter was GoDaddys ad featuring Bar Refaeli  followed by Budweiser with 164,000. The ads did not significantly impacts brands following on Twitter.
The brands which brought in the most new followers around 10,000 were Budweiser and Taco Bell. Quick thinking by Oreo with their timely blackout related tweet helped them gain 7,700 new followers.Which brand scored the highest according to volume, social ROI and new followers? Taco Bell’s “Viva Young” advertisement took the prize with their ad parody including a group of retirement-age men and women sneak out for a night of clubbing.Twitter said that 24.1 million tweets about the Super Bowl were sent out during half time and the game. 26.1 million tweets overall were tallied by Nielsen’s SocialGuide.
Want more data? Check out this infographic below. What was your favorite advertisement during the Super Bowl?

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The State of Infographics

28 Jan

Visual content is king in 2013 and it is no surprise that infographics have increased with popularity and demand. Infographics have been around for some time, but have just recently started to gain popularity. What is behind the success of the infographic? They break down complex information into a visual and are easy to share on social media networks such as Twitter, LinkedIn, Pinterest and StumbleUpon.

This infographic created by Nowsourcing, a social media company shows that traditional posts don’t have a chance against infographics sharing on social networks. Social media, business, economy, health and technology are the most popular topics for infographic creation.

Are you surprised with the takeoff of infographics?

State of Infographics: The Rise of a Revolutionary Marketing Tool

SEO vs. Social Media: Which Is Best for Your Marketing?

11 Jan

Both SEO (Search Engine Optimization) and social media are powerful marketing tools, but sometimes prioritizing marketing time on one or the other is a challenge — especially in a crunch.

seo vs social coverFor example, 44% of online shoppers begin their branded product research by using a search engine, but social media usage has increased by 356% in six years. So which might have a bigger impact for you?

This ebook will dive into the pros and cons for using either SEO or social media for your business so you can decide which you should use and when.

In this ebook, you’ll learn:

  • The strengths and weaknesses of SEO and social media
  • Where SEO and social media complement one another
  • How to decide which will deliver your business better results — SEO or social media

Remember — no matter which you prioritize for your company, there’s a time for both SEO and social media, and an opportunity for them to work together, too.

Download SEO vs Social Media Now!


The Step-by-Step Guide to Lovable Marketing Campaigns

22 Dec

Using marketing to earn the love of your prospects can have a tremendous impact on your business. You give rise to a movement of brand evangelists and supporters who will help you grow.

From producing a stellar marketing offer, through promoting it on your channels, to measuring its impact, this ebook will teach you how to piece together the main components of a holistic marketing campaign.

Most importantly, you know how to make each of these components valuable, consistent and timely–all prerequisites for creating marketing that your prospects will love.

By reading this ebook you’ll learn:

  • How to develop compelling marketing offers
  • How to drive visits to your offers and convert them into leads successfully
  • Ways to nurture leads and make them more qualified
  • What metrics to track to evaluate performance

Download Lovable Marketing Campaigns NOW!

Small Business & SOcial Media

9 Dec

Small Business & SOcial Media

How much do Small Business spend on SOcial Media?

Using Visitor Intelligence to Drive More Business

9 Dec
subscribe Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
Receive Your Complimentary Guide NOW!”Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business“Today’s internet marketing software delivers unprecedented intelligence. Learn how to use it to drive more on-target leads.

The Web has revolutionized the way in which your prospects research and buy solutions and given savvy B2B marketers unprecedented access to information.Today you can get rich details on all aspects of your digital marketing efforts–including intelligence not just on your web leads but also on anonymous visitors to your site.Use this intelligence wisely and you can drive more on-target leads for your business at a lower cost per lead.

Download “Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business” and learn how to:

  • Find your best-performing target segments
  • Identify new business segments
  • Improve your keyword list
  • Hone your messaging and content
  • Find winning campaigns

Download the guide and discover how to make the most of the intelligence that today’s marketing software can deliver.

Offered Free by: Optify, Inc.

HootSuite’s Social Media Holiday

6 Dec

HootSuite Media Inc. VANCOUVER, BRITISH COLUMBIA–(Marketwire – Dec. 6, 2012)

From comparing Twitter mentions of gadgets, toys, gaming consoles and retailers to tracking how many people are talking about airlines on Facebook, HootSuite’s holiday-themed social media command center has you covered, and its all happening live right now.

Turn on your Rudolph mp3, pour yourself a low-fat cocoa and curl up beside the faux fireplace with your cellphone: the winter holidays have entered the 21st century and are playing out before our eyes on social media.

HootSuite, makers of the market-leading social media management system, has gotten into the holiday spirit with a dedicated Holiday social media command center, gathering together all the treats Twitter and Facebook have to offer this December.

Visit Now: http://hootsuite.com/2012-holiday-tracker

Anyone in the retail industry knows what a valuable time of year this is, but also how hectic and even frustrating it can be for customers. Understanding the real-time sentiment of seasonal shoppers will give businesses insight on how their clients are feeling about stores, products and the shopping experience in general.

The HootSuite Holiday command center compares:

  • Twitter mentions of the most popular devices, toys and gaming consoles
  • Twitter mentions of major retailers
  • Amount of people talking about major airlines on Facebook

More broadly, the command center will offer insight into how many people are tweeting about the holidays, and their sentiment about both the holidays and their shopping experiences.

“The retail information included in this command center is a perfect illustrations of how companies can capitalize the endless stream of data being posted on social networks,” says Ryan Holmes, CEO of HootSuite. “All the the tools we feature in the HootSuite dashboard are invaluable sources of information and are ideal for customer interaction. The command center is the hub where these social assets can be best be analyzed and utilized by businesses.”

HootSuite, whose patented social media dashboard is now utilized by over five million global users, announced the creation of HootSuite command centers in October 2012 to help organizations get the most value from their social media management. The offering, soon available to Hootsuite Enterprise clients, will let companies, especially large enterprises, command and control all of their social activity by giving social media teams the ability to monitor, measure and react to all online activity in real-time.

A history of HootSuite Enterprise command centers

The command center was put on display during the American presidential election this fall. Journalists and members of the public watched the social media election story unfold on a command center that compared the mentions and likes of both candidates. The command center made it clear that Barack Obama’s victory in the polls was accompanied by a victory in social media influence.

That same technology has now been put to use in a retail context. Which retailers and products are leading in the holiday polls? Get into the spirit by visiting our Holiday Tracker command center.

More Information:

HootSuite command center

HootSuite Enterprise

Media Kit

About HootSuite

HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social media analytics tools for measurement. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+ Pages, plus a suite of social content apps for YouTube, Instagram, Tumblr and more. To learn more, visit: www.hootsuite.com.

Pinterest and Image-Driven Social Selling

9 Oct

An exclusive, live webinar from Social Media Today
October 9th at 12pm EST / 9am PST
Register here: http://bit.ly/PG7kvX

Can image-driven social networks such as Pinterest effectively monetize, and how can other business leverages these platforms to sell? Until Pinterest, most major social networks were formed around collective social histories, relationships, and written ideas.

A social platform based entirely on sharing “liked” images – many of available products – centers more around the items pictured, and may serve as leads to sales online. But where does Pinterest take a cut of the action when images on its site lead to purchasing? And in what other ways can businesses make use of that social exchange in order to get found?

Join us http://bit.ly/PG7kvX as we ask this expert panel:

-How active are businesses on Pinterest and how do they behave?
-Is the Pinterest business model based on selling space in the normal boards?
-How is Pinterest dealing with copyright problems from images displayed without permission?
-Who are Pinterest’s competitors and what are they doing differently?

**Register http://bit.ly/PG7kvX for the live event to receive the replay.

Beth Hayden, Author of Pinfluencce
Gini Dietrich, CEO of Arment Dietrich
Robin Carey, CEO of Social Media Today

Register here: http://bit.ly/PG7kvX

Source: Social Media Today


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