Tag Archives: Business Strategy

Storytelling with a Purpose: Meeting Brand, Business, and User-experience Goals

21 Jan

New York, NY (PRWEB) January 21, 2013

Customer Management IQ, a division of IQPC announces its Content Strategies Summit, taking place March 20 – 22, 2013 in at the Deauville Beach Resort in Miami Beach, FL.

“How do organizations make sense of the wealth of content in the current digital world?” asks CMIQ’s Ivy Yang.

We all know the web, social media and mobile revolutions have forever changed the world connecting all of us and enabling the seamless flow of constant, instant information. The challenge remains in how to decipher through the wealth of content to create valuable messaging. The Content Strategies Summit is the only conference that view content marketing as “Storytelling with a Purpose,” delivering a community for Content Strategists, Marketers, and User Experience experts to share better ways to manage the authoring, publishing and delivery of content.

Featured Speakers include*:

  • Rebecca Lieb, Analyst, Digital Advertising/Media, Altimeter Group & Author, Content Marketing
  • Kathi Brown Wright, Vice President, Wells Fargo
  • Eric Bryn, Vice President of Digital Innovation, Baird & Warner
  • Alberto Milani, CEO, Buccellati
  • Kathi Wright, Vice President, Marketing & Communications, Wells Fargo
  • Amanda Mahan, Creative Director, Digital, The Clorox Company

*The full list of speakers is available at  The Content Strategies Summit delivers the most practical information answering your most pressing issues:

  • A simple visual content measurement strategic framework developed for how content is created and consumed
  • How to align your strategy to tactics and track the performance of your content across any channel or medium
  • How to ask the right questions of your data to be able to use it to inform content decision-making
  • Learn how to increase sales, loyalty and profits by leveraging the science of how our brains function.
  • How to align, track and measure the effectiveness of your messaging against your audience

The Content Strategies Summit was designed to deliver the tools and templates that ensure each session remains focused on the specifics of HOW you will add value to your organization upon your return to the office. Don’t miss out on the opportunity to learn from industry thought-leaders, authors, practitioners and experts on how to develop a content strategy that links to your corporate goals.

For more information on the Content Strategies Summit, please visit http://www.ContentStrategiesSummit.com or contact Stephanie Gonzalez at Stephanie.Gonzalez@iqpc.com

About IQPC
IQPC provides business executives with tailored practical conferences, large-scale events, topical seminars and in-house training programs. Producing over 1,500 events annually around the world, IQPC continues to grow and has offices in cities across six continents including: Berlin, Dubai, London, New York, Sao Paulo, Singapore, Sydney, and Toronto.

About CMIQ
Customer Management IQ leverages data, intelligence and networking from our global community of call center professionals to keep you ahead of the curve…and your competition.

Think Like Zuck!

14 Jan

Think Like Zuck

The simple five-part formula the upstart Facebook CEO used to change the world—and how any business leader can apply it to his or her own company.

Facebook changed the way hundreds of millions communicate, engage, and consume information and products—and CEO Mark Zuckerberg is behind it all. Think Like Zuck answers the questions everyone is asking: What did Mark Zuckerberg do right?

The book explores the critical elements that drive the success of Facebook and social media businesses, such as having passion to change the world, clear vision and higher purpose to execute, extraordinary team-building skills, and a flexible business strategy.

Via thinklikezuck.com

How to Effectively and Efficiently Leverage Social Media For Your Business

4 Jan
Monday January 7, 2013
2:00 pm-3:00 pm ET

Overview

Social media can be fun, sometimes too much fun! If you really want to leverage social media for your business you need to know how to use it effectively and efficiently as part of your marketing outreach. We’ll discuss tools to help you find information for professional development, competitive monitoring and relationship building as well as how to identify the right people to connect with to get the most out of your posts.

Key Take-Aways

  • Using listening tools to identify the best networks to reach your market
  • Ways to automate without being labelled a broadcast spammer
  • When is the best time to post to reach your target market?

Speaker

Janet Fouts, Social Media Coach, Tatu Digital Media
Janet Fouts is a social  coach, author, speaker and entrepreneur. Her books Social Media Success!, #SOCIALMEDIA PR tweet, Google+ for Business tweet, and #SOCIALMEDIA NONPROFIT tweet draw on over 15 years of experience in online marketing and social media, working in the trenches with businesses of all sizes. In addition to her social media coaching practice Janet is founder of the Social Media Coaching Center and Sr. Partner at Tatu Digital Media, a San Jose inbound marketing agency.

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