Tag Archives: Business 2 Community

How to Prepare Your Brand for Today’s SoLoMo Marketing Environment

20 Jan
Wednesday January 23, 2013
2:00 pm-3:00 pm ET


Increasingly, sophisticated consumers are using mobile devices to access your company’s social media and web/e-commerce site. They’re roaming the streets clutching their smartphones and tablets looking for things to do or to buy. To compete, businesses need an integrated approach to SoLoMo; they need to get social, think local, and spend on mobile. In this webcast, SyneCore Digital Strategist Chris Horton will walk you though numerous elements of today’s SoLoMo marketing environment. His primary objective? To ensure your brand can effectively integrate SoLoMo to provide a seamless online user experience.

Key Takeaways

  • Why your brand needs to take an integrated approach to SoLoMo
  • How to coordinate your brand’s content and social messaging
  • When to advertise on the major social platforms (Facebook, Twitter, Google+, LinkedIn)
  • Where to establish your brand’s online presence locally
  • Which online assets your brand should optimize for the mobile consumer
  • Putting it all together: Integrating SoLoMo to provide a seamless online user experience


Chris Horton, Content Creator and Digital Strategist, SyneCore Technologies

Chris Horton is a Content Creator and Digital Strategist for Minneapolis-based Integrated Marketing Agency SyneCore Technologies. An avid tech enthusiast, Chris has written extensively on a number of topics relevant to the growing Marketing Technology industry, including SEO/targeted discovery, inbound, content, social, mobile, apps, online branding/PR, and Internet trends. Chris’ marketing tips can be found on SyneCore’s Marketing Technology for Growth blog. You can connect with Chris on TwitterLinkedIn, or Google Plus, or eMail him at chris@synecoretech.com.


How to Effectively and Efficiently Leverage Social Media For Your Business

4 Jan
Monday January 7, 2013
2:00 pm-3:00 pm ET


Social media can be fun, sometimes too much fun! If you really want to leverage social media for your business you need to know how to use it effectively and efficiently as part of your marketing outreach. We’ll discuss tools to help you find information for professional development, competitive monitoring and relationship building as well as how to identify the right people to connect with to get the most out of your posts.

Key Take-Aways

  • Using listening tools to identify the best networks to reach your market
  • Ways to automate without being labelled a broadcast spammer
  • When is the best time to post to reach your target market?


Janet Fouts, Social Media Coach, Tatu Digital Media
Janet Fouts is a social  coach, author, speaker and entrepreneur. Her books Social Media Success!, #SOCIALMEDIA PR tweet, Google+ for Business tweet, and #SOCIALMEDIA NONPROFIT tweet draw on over 15 years of experience in online marketing and social media, working in the trenches with businesses of all sizes. In addition to her social media coaching practice Janet is founder of the Social Media Coaching Center and Sr. Partner at Tatu Digital Media, a San Jose inbound marketing agency.

Social Media Marketing: Separating Fact From Fiction

10 Nov
Monday November 12, 2012
2:00 pm – 3:00 pm ET


Are you tired of hearing how social media is the best invention since sliced bread?
Are you confused about what social media can actually deliver?
Would you like to cut through the hype and get to the facts?

If you answered yes, this presentation is for you. Social media marketing professionals Natascha Thomson and Michael Procopio will present two real-world examples that show how social media can bring tangible results when used properly in marketing. They will also provide two real-world examples of social media marketing gone wrong, so you can avoid the pitfalls. Don’t miss this session if you want to stay relevant in marketing and move beyond your competition.


  • Learn proven applications of social media in marketing that bring results.
  • Hear cautionary tales that help you avoid social media pitfalls.
  • You will have the opportunity to ask topic-related questions that are pertinent to your business situation.


Michael Procopio is a Social Media Strategist who blogs at MProcopio.com.  Michael is an author, speaks internationally about social media and is a member of the Society for New Communications Research. He has more than 25 years experience in high-tech organizations as a business leader, and technology and marketing manager. As a social media strategist he consults with companies from startups to Fortune 1000 on social media and social intelligence. Previously he managed HP Software’s overall social media presence and direction where a social media lead gen activity yielded a 2500+% ROI.

Natascha Thomson is the Owner & Founder of MarketingXLerator – a B2B Social Media Marketing Consultancy – with a focus on using social media to connect people for business impact. She is also a co-author of the upcoming book 42 Rules for B2B Social Media Marketing.

SOURCE: Business 2 Community


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