AUSTIN, Texas, Aug. 28, 2012 /PRNewswire/
Spredfast, the leading social media management system provider, today announced that Spredfast Social Summit, the company’s first annual user conference, will be held on October 3-5, 2012 in Austin, Texas. The three-day event will bring together social media teams from leading customer and partner organizations, as well as industry analysts and influencers to share best practices and engage in discussions around navigating today’s social business challenges.
“Our customers and partners are at the forefront of using social media in unique and effective ways to better achieve business goals,” said Rod Favaron, Spredfast CEO. “We are excited to host the first of its kind user conference in our industry to help facilitate knowledge sharing amongst this group and provide unparalleled insight into the organizational processes and social use cases that are driving results.”
The Summit will kick-off with a keynote presentation on the convergence of paid, owned and earned media from Rebecca Lieb of Altimeter Group. The conference will also include more than 15 customer-led breakout sessions where speakers from organizations such as Whole Foods Market, WCG, Jason’s Deli and IBM will share Spredfast use cases and first-hand experiences with their peers. The conference content will cover key topics including social media measurement, content strategy, scaling social programs, building B2B relationships in social and effective social engagement, among others.
“As we know, the social media landscape is evolving daily and presenting brands with new opportunities to engage with their community,” said Rebecca Lieb, analyst at Altimeter Group. “As the lines between organic and paid engagement opportunities on social channels blur, brands that maintain authenticity and produce compelling content will successfully manage this convergence. Spredfast’s enterprise and agency customers are among those leading the charge in leveraging a technology platform to implement savvy social media programs and I’m looking forward to three days of exchanging ideas and best practices.”
Additional information on the Spredfast Social Summit 2012 can be found at the following link: http://summit.spredfast.com/. Customers should also follow the Twitter hashtag #SFSummit to stay up to date on the latest Summit agenda and activities.
Based in Austin, Texas, Spredfast provides social media management software that allows organizations to manage, monitor, and measure their social media programs at scale. Spredfast enables more people, in more places, to engage in more conversations from a single platform on supported social networks like Facebook, Twitter, LinkedIn, YouTube, Foursquare and the blogosphere. Some of the enterprise and agency adopters on board with Spredfast include AARP, Coty Beauty, HomeAway, Jason’s Deli, Whole Foods Market, ING Direct, Warner Brothers and AGAIN Interactive. For more information, visit www.spredfast.com/
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SOURCE: Spredfast, PRNewswire