Tag Archives: Brand Management

Top 10 Tips for Online Reputation in 2013

4 Jan

San Diego, California (PRWEB) January 04, 2013

2013 has arrived, and with it comes advice with how to best handle an online reputation in the new year. The following advice has been provided by Walter Halicki, the founder and CEO of online reputation experts JW Maxx Solutions. These top 10 tips for online reputation in 2013 are sure to be of integral use in your business or organization.

1. Manage your brand.
Your brand is the first line of communication between a company and its customer. Making sure that a business is in proper order is the first way to progress a reputation online.

2. Stay aware of what is being said about you.
Be watchful over words that are directed towards your company. It is easy to be enlightened by praise, but do not allow that to cloud negativity that could exist elsewhere.

3. Keep an eye on trending searches.
Maintain a pulse on searches that are popular, especially those relevant to your field. It can make the difference between reaching your audience and being kept away from them.

4. Promote outreach with your consumer base.
Engage with your audience and attempt to understand their line of thought in regards to your product. Your online portfolio should relate to them.

5. Take action against negativity.
Never allow damaging comments to overtake your online reputation. As other top 10 tips for online reputation in 2013 explain, it is much easier to build an image than it is to recover one.

6. Create positive news.
Positive news will always shine a company in a positive light, regardless of whether or not it exists to combat harmful posts.

7. Use social media to your advantage.
Social media can assist in maintaining awareness of trends and what consumers want from a business. An online reputation that isn’t complemented by social media is far behind the reputations of competitors.

8. Search yourself.
Always be sure that search results for your company are positive. If they are not, it is time to repair the reputation of your business.

9. Aggregate.
Ensure that news is being spread to as many places as possible using aggregated sourcing. Publishing through a large distribution network will get more positive results for a reputation on the internet.

10. Stay positive.
Reiterating #6 of the top 10 tips for online reputation in 2013, a company needs to continually post positive content to stay relevant and keep a clean image on the web. Perpetually feeding positive content throughout the internet will greatly assist in managing a healthy online reputation.

Although these are the top 10 tips for online reputation in 2013, JW Maxx Solutions will continue to provide informative content on how to best manage your presence on the web throughout the year.

Online Reputation

Social Media Monitoring #MSM12

5 Dec

Social media monitoring is now an essential activity for any large organization. Capturing real-time insights into what people are saying about your company, products, staff and competitors offers direct benefits in terms of brand management, marketing, product development and customer support.

But with more than 400 social media monitoring tools on the market: how do you choose the right one (or ones) for you?

In this unique webinar our team of experts will discuss the key factors you need to consider to make the right decision. We will also highlight some of the latest innovations that monitoring tools can offer.

Topics will include:
  • Ease of setup and use
  • Geographical and language targeting
  • Sentiment detection and analysis
  • Influencer identification and grading
  • Managing customer engagement
  • Team-working features
  • Reporting and data visualization
  • Analyst support and consultancy
  • Pricing (from ‘free’ to ‘enterprise’)

Event Partners

ost-logo
Our Social Times is a boutique social media agency, providing a range of high-value social media marketing, monitoring and training services. We also run one of the country’s most popular social media blogs and organise high quality social media conferences, courses and workshops in the UK, US, Europe and Asia.
Founded in 2005, Sentiment Metrics was created to help businesses listen to the social internet, understand it, and participate all from within a suite of world-class technologies. Today, they work with over 400 clients across 8 time zones, including many of the world’s leading brands.
Speakers
Nathan Gilliat
Nathan Gilliatt Principal
Social Target
@gilliatt
Nathan Gilliatt is the founder of Social Target, a research and consulting firm that helps companies establish social media intelligence and analytics capabilities. As an independent analyst on the business of social media analysis since 2006, Nathan advises both buyers and sellers of tools and services for listening to social media.
Leon Chaddock
Leon Chaddock Managing Director
Sentiment Metrics
@leonchaddock
Leon is one of the pioneers of the social media analytics field. He has been working in this area since 2004, pre-dating both Twitter and Facebook. His current company, Sentiment Metrics, works with over 400 clients globally, including many of the world’s leading brands.
Matt Rhodes Strategy Director,
Fresh Networks
@MattRhodes
Matt is responsible for defining and delivering social media strategies for large brands and businesses that include Royal Bank of Scotland, Telefonica O2, Allianz and Virgin Media. He has a background in market research and strategy consulting, specialising in digital innovation and proposition development. He runs both professional and personal blogs and is a prolific author of social media best-practice articles for a range of publications.
Luke Brynley
Luke Brynley-Jones Director,
Our Social Times
@oursocialtimes
Luke Brynley-Jones is one of the UK’s most experienced social media consultants. In the past 12 years he has helped brands such as Accenture, YMCA and Orange to develop effective social media strategies. He has trained over 4,000 marketing and PR professionals in social media marketing, monitoring and engagement. He writes the popular social media marketing blog, oursocialtimes.com and hosts social media conferences in the UK, US and across Europe.
Follow

Get every new post delivered to your Inbox.

Join 207 other followers

%d bloggers like this: