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Effective Brand Marketing on Twitter: How to Rise Above the Noise?
9 NovAn exclusive, live webinar from Social Media Today and Pivot
November 13th at 12pm EST / 9am PST
Most of our Twitter streams are cluttered, noisy places. So how can a brand hope to get attention amidst so much distraction? What would be a user’s incentive for choosing to follow brands over human individuals? Brands must not only compete for attention in the broader web, they must understand how attention is divided on Twitter’s 140-character platform. Whether your brand is succeeding on Twitter, or you’re stumped as to where to even begin, join us as our panelists provide examples of the best and worst kinds of Twitter engagement, tackling questions such as:
-What kinds of products and services adapt best to Twitter’s format?
- What actions and events open the door to brands seeking followers?
- Where does Twitter fit into a brand’s social media ecology?
- How does a brand make the most effective use of 140 characters?
About the Panel
Morgan J. Arnold
Morgan J. Arnold is a marketing entrepreneur with a PhD in Engineering. Morgan is CEO of Track Social, the leader in Engagement Optimization.Track Social monitors, aggregates and analyzes the Social Media accounts of thousands of businesses across multiple social media platforms such as Facebook, Twitter, LinkedIn and YouTube. Track Social provides a self-serve Analytics Platform as well as Professional Reporting, Social Advertising and Enterprise Consulting services.Morgan is also CEO of Sprokkit, The Smart Marketing Agency.
Paul Dunay
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).
Andre Bourque
Andre Bourque (Social Marketing Fella) is a Google top-ranked social media marketing and inbound marketing specialist, and a featured blogger here on Social Media Today. He writes a C-level interview series on Technorati, and maintains his own blog focused on emerging social media industry technologies and trends. Andre has held positions in technology marketing at Sun Microsystems, Intel, Web 2.0 startups, and most recently in the in-flight entertainment industry. He serves as a copywriter and content marketing strategy consultant for several firms and brands.
Belinda Humson
Belinda Hudmon is the senior director of global marketing strategy and operations for Motorola Solutions responsible for leading the development of global strategic marketing plans, marketing transformation initiatives, public and private web sites, global demand center, search engine marketing and social media programs, tools, processes. Ms. Hudmon is a marketing leader with over 20 years of progressive marketing and communications experience in the Internet services, telecommunications, software and financial services industries.
Register for Effective Brand Marketing on Twitter
SOURCE:
Britney Spears Posts on Photo Shoot for Upcoming Fragrance Proves Importance of Web Site Design
11 AugCleveland, OH (PRWEB) August 11, 2012
Britney Spears made a post on Facebook showing her outfit for a photo shoot for her new perfume product, Fantasy Twist. The product is made by Elizabeth Arden and endorsed by Spears, and is a two-part bottle that combines her previous fragrances, Fantasy and Midnight Fantasy. Both the photo post and the design of the bottle show the importance that design plays in selling a product…the design defines the brand image and helps to make it appealing to consumers. Web site design in Cleveland plays a similar role for businesses, as the appearance and navigation of the website help current customers to use the site and new customers to find it.
In the picture Spears posted, she is dressed like Cleopatra, which sets a clear image for potential customers right off the bat. Similarly, the bottle design has been discussed in detail by the pop star, and plays an important role in the functionality of the product. Web site design in Cleveland also revolves around functionality and brand imaging. Depending on the product or service being sold, a certain image will want to be projected in order to clarify what the brand stands for. The brand helps to define the company for the customers, and helps companies to become a household name, much like the Britney Spears fragrances have been.
The Fantasy Twist product, being released September 1st, is a great example of how branding a product helps to sell a product. Beyond this, the design of the website for the product can be just as crucial as the design of the product itself. Roger Bryan, founder of RCBryan and Associates, a Cleveland based internet marketing firm, emphasizes the importance of web site design in Cleveland by saying, “web site design goes beyond just looking good and having customers remember a company; it also helps to drive traffic to the site through better rankings on search engine result pages.”
RCBryan and Associates, inspired by the recent product launch announcement by Britney Spears, wants to help smaller companies with the design and branding goals they may have. In order to help entrepreneurs and small business owners draw attention to their websites and brands, RCBryan and Associates is offering a free fifteen minute phone consultation, which companies can use to determine how they should pursue their internet marketing and web site design goals. The consultation call can also be used to schedule an in-person meeting for Cleveland businesses, as RCBryan and Associates strives to work with local companies. For more information on web site design in Cleveland, visit their website or call them at 888-722-7926.
Read the full story at http://www.prweb.com/releases/2012/8/prweb9789183.htm
SOURCE: PRWEB.COM Newswire
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- Maximizing Return From Your Facebook InvestmentSpeaker: Rebecca Momberg, Director, Client Solutions and Strategy, Marin Software Thursday, May 16, 2013- 1:00 PM EDT Register to Learn: How to craft a Facebook campaign strategy for your business objectives Best practices for audience targeting, creative design, creative placement and user experience How to see the full picture of your Facebook performance […]
- How Do Men and Women Use SOcial Media Differently?Did you know that male and female behaviour is very different when it comes to social media? How is it different? On Facebook 62 percent of women do the bulk of sharing while YouTube os where men spend most of their time. 70 percent of Pinterest users are women and also dominate Twitter at 62 percent. […]
- Effective “Big Data” Management = Successful Online MarketingSpeaker: Shaun Siler, Senior Sales Manager, Searchmetrics Tuesday, May 14, 2013- 1:00 PM EDT Do you feel like the management of your vast amounts of data has gotten out of hand? Multiple data sets from disparate sources are what is now called “Big Data.” Search rankings, site visits, and click-data, when assimilated in an organized […]
- Why a SOcial CEO?Did you know that only one in five CEO’s have a social network account? This inforaphic created by MBA Online goes into detail about how this could have a negative impact on business. What do you think about this? Should all CEOs get SOcial? Leave your thoughts in the comments section below. Like SO! What? SOcial […]
- Are Your SOcial Media Analytics Working for You?An exclusive, live webinar from Social Media Today May 8th at 3pm EST / 12pm PST Sponsored by You’re now generating mountains of data with your social media efforts and your team has been producing actionable reports. But are your analytics tools properly analyzing all the data you need to? Are you confident in the […]
- Facebook: Best Days to Post, Segmented By IndustryAre you curious about what the best day to post on Facebook is? This all depends on your industry as each industry is different. The infographic below created by LinchpinSEO goes into detail about what the best days to post as it relates to each primary industry type including: Advertising & Consulting, Automotive, Clothing & Fashion, […]
- Did You Know 70% of Pinterest Engagement is Community Driven?Did you know that 70 percent of brand engagement on Pinterest is generated by the pinning community vs brands? This infographic by Digitas below takes a look at how users are driving the conversation on Pinterest and how brands can take advantage of this and amp up on audience engagement. “Brands need to go forth […]
- The New Heart of Marketing: ServiceAn exclusive, live webinar from Social Media Today May 2nd at 1pm EST / 10am PST There was a time when marketing was all about selling and pushing out the company line. But with the rise of social media, marketers have replaced old models of company-customer communication with vital new models, based on conversation, interaction […]
- How to Increase Your Twitter Following?Tweeting Consistency Sticking with a consistent tweeting schedule on Twitter is important, this symbolizes you being active in your Twitter community. Social media expertswould agree that spending some time each day getting up to date with current events, news, press releases, ect so that you have relevant and timely things to tweet about. I would suggest [ […]
- Facebook’s Privacy Policy Has ChangedThis infographic created by Webpage FX describes how Facebook’s privacy policies have changed over the years. How well do you know Facebook’s privacy policies? Are you surprised from this infographics stats? Like SO! What? SOcial SOcial Media Marketing Agency Vancouver on Facebook or follow us on Twitter Filed under: #socialmedia Tagged: Facebook, Facebook P […]
