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The Street Smart MBA

New York, NY (PRWEB) January 16, 2013

Many entrepreneurs believe getting a graduate business degree is a necessity for starting and successfully growing a company. However, some experts insist that the only requirement to support an entrepreneurial spark is a handful of basic practices easily mastered outside academe.

“Street Smart MBA: 10 Proven Strategies for Driving Business Success” by Steve Babitsky and James J. Mangraviti, Jr. provides both seasoned and budding entrepreneurs with essential business pointers on: quality brand building, developing products that customers love, growing a network, effective and profitable selling, controlling costs and addressing customer complaints.

“The Street Smart MBA: 10 Proven Strategies for Driving Business Success” also addresses how to become a skilled negotiator, as well as how to recruit, motivate and retain employees.

To learn more about The Street Smart MBA: 10 Proven Strategies for Driving Business Success, visit http://www.apress.com/9781430247678

Details:

*248 Pages
*User Level: Beginner to Advanced
*Publication Date: December 24, 2012
*Available eBook Formats: EPUB, MOBI, PDF
*Print Book Price: $24.99
*eBook Price: $17.99

About the Authors

Steve Babitsky is a serial entrepreneur and the founder and president of SEAK, a multi-million dollar professional education, training, consulting, and publishing company. A former personal injury litigator, he also founded the National Organization for Social Security Claimants’ Representatives. He co-authored, with James J. Mangraviti, Jr., Never Lose Again: Become a Top Negotiator by Asking the Right Questions. James J. Mangraviti, Jr., is a principal of SEAK who trains expert witnesses through SEAK’s customized expert-witness training programs for corporations, associations, and governmental agencies. A former litigator with experience in personal injury and insurance law, he co-authored, with Steve Babitsky, Never Lose Again: Become a Top Negotiator by Asking the Right Questions.

About Apress Media

Apress Media is a technical and business publisher devoted to meeting the needs of IT professionals, software developers, programmers, and business leaders with more than 1,000 books in print and electronic formats. Apress provides high-quality, no-fluff content that helps serious technology professionals build a comprehensive pathway to career success. Since 2007, Apress has been part of Springer Science+Business Media, one of the world’s leading scientific, technical, and medical publishing houses, enabling global distribution of Apress publications.For more information about the innovative approach Apress takes to publishing, please visit http://www.apress.com.

Practical pointers for minimizing your pain and maximizing your gain when managing people.

Tags: Book, Brand Building, Business Degree, Entrepreneurs, Networking, Press Release, PRWEB, Recruiter

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Categories Press Release, PRWEB

#SMWF Europe

10 Jan

#SMWF Europe 2013 will be providing top-level strategic advice and insight around how to engage customers, manage brand perceptions, empower employees, monitor brands, devise social campaigns, and open new un-tapped audiences through diverse social media channels.

The fifth annual #SMWF Europe will be the biggest show yet, gathering around 700 industry professionals; delivering experience and practical, hands-on guidance from a huge collection of the world’s leading marketing and business minds.

This is the must-attend event of 2013 for Heads of Social Media & Digital Marketing, CMOs, VPs of Marketing, Brand Managers , SME marketers and Social Media Strategists.

2013 Speakers Include

Bian Salins, Head of Social, Now TV, BSkyB

Tessa Matchett, Head of Communications Global Channels and global BBC iPlayer,BBC Worldwide

Bruce Daisley, UK Sales Director, Twitter

Paul Gathercole, VP Digital Tools, Universal Music Group International

Dominic Burch, Head of Corporate Comms and Social Media, ASDA

Matthew Pritchard European Digital Planning Director at Kellogg Company

Karlijn Vogel-Meijer, Manager Social Media, KLM

Matt Carroll, Commercial Director Games, The Walt Disney Company EMEA

Markus Maurer, Social Media Consultant, Migros

Nicola Smith, Digital Communications Manager, Audi

Paul Papadimitriou, Founder, Digital Intelligence

Sophie Brendel, Head of Digital Communications, BBC

Chris Heffer, Social CRM - Social Business Evangelist, SAP

Romain Bertrand, Head of Marketing, JustGiving

Laila Takeh, Head of Digital Engagement, UNICEF UK

Nico Henderijckx, European Forum & Community Manager, Sony

Clelia Morales, Head of EU Social Media, eBay

Paul Armstrong, Digital Strategist & Head of Social, Mindshare

The event is ideal for those looking to embrace the latest in brand engagement, monitoring, ROI, advertising and community management. Conference content is designed to be interactive, presenting the latest social media thinking and allowing delegates to fully engage with session, speakers and each other.

What will you learn:

• How to integrate social media for a successful digital marketing strategy
• Using social media for brand building, customer service, campaign planning, brand monitoring
• Engagement with customers though mobile social media and apps
• How to maximise the potential of location based marketing
• Social Commerce – new influencers, voucher offers and real time social shopping
• Social TV – how social media is changing the way we interact with the TV
• Social CRM – internal social media, community building and management
• Best practices for delivering PR campaigns across multiple Social Media platforms
• The Socialisation of the Internet with the impact of social credits and the open graph approach

Tags: #SMWF Europe, Brand Building, Brand Engagement, Digital Marketing Event, Digital Marketing Strategy, Mobile Social Media, Networking Event, ROI, Social Commerce, Social CRM, Social Media, Social Media Strategists

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Categories #socialmedia, Network, Networking, Networking Event

Power of Community: Executive Briefing

9 Nov

Overview

Power Of Community – Executive Briefing With Gillian Muessig Co-Founder & President Emeritus SEOmoz
4th of December 2.00pm – 5.30pmThe Meeting Room at GLG, Gerson Lehrman Group, 850 3rd Ave and 51st Street, 9th Floor, New York, NY 10022

Business is powered by Community

More and more businesses are acknowledging that a strong, engaged community is a vital driver of growth. They deliver a range of advantages that include:

brand recognition and acceptance
reduced marketing costs
actionable insight and data
engaged and enthusiastic customers

But communities are not easy to generate, they require a range of tools and processes to be successful.

We have an amazing opportunity to meet and talk with Gillian Meussig who has created one of the most successful business communities of the last few years. SEOmoz has recently been valued at $100 million, it’s a great example of what a community – run well – can achieve. Gillian Meussig, Co-founder of SEOMoz is going to be in London and we are inviting a small audience of just 20 senior marketers to spend an afternoon in her company.

Topics

Gillian will discuss how to:

Increase sales & customer retention

Optimise your time spent on marketing and content marketing development

Provide a clear road map to success in building your own loyal brand community

What You’ll Learn -

The nature of brand communities and how to build your own company community
What drives a community to action and how to assure that your community remains actively engaged over the long term
What to say to your community… and what not to say
Which social media platforms to use to communicate with and build your community
How to find initial members to seed your community
How to expand your community
The value of marketing to a community instead of to a general audience
How to track the value of your social media community over time

SOURCE: Digital Doughnut

Tags: Brand Building, Brand Community, Brand Loyalty, Digital Doughnut, Digital Marketing, Event, NYC, SEOmoz, Social Media Platform

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Categories #socialmedia

#SMWF N. America

8 Nov

Now in its 3rd year, #SMWF N.America is set to return to New York on November 27^th & 28^thas a two day conference providing top-level strategic advice and social media marketing insight around how to engage customers, manage brand perceptions, empower employees and open new un-tapped audiences through diverse social media channels.
#SMWF N.America will focus on high-level conference content, facilitating seamless networking experiences and breaking down barriers, ensuring our delegates can connect and collaborate with each other in an environment that’s wholly conducive to forging valuable partnerships.

2012 Speakers Include

Kip Wetzel, Exec. Director: Social Media Service & Strategy, Comcast

Sosti Ropaitis, Director of Digital & Social Media, McDonald's Corporation

Olivier Gers CEO, Endemol Worldwide Brands

Shane Steele, Director, Sales Marketing, Twitter

Peter Stringer, Senior Director, Interactive Media, Boston Celtics

Victor Reiss,Digital Social Media Director, FedEx Services

Maria E. Amezaga, Global Social Media Manager- Center of Excellence, Communication Strategy, Shell

James Burnette Head of Sales, Marketing Solutions, LinkedIn

Paul Fox Director, Corporate Communications, Procter & Gamble

Tim Reis, Head of Mobile & Social Solutions, Americas, Google

Morgan Johnston, Manager, Corporate Communications, Jet Blue Airways

Kelly Fisher, Assistant Manager, Corporate Philanthropy, Toyota

Nicole Bohorad ,Senior Manager, Social Media Marketing, Capital One

Johnson Tang, Sr Director of Product Development, MTV & VH1 Digital at Viacom

Emily Culp, Director of Social Strategy & Emerging Platforms, Unilever

Autumn Truong, Senior Manager of Social Media Communications, Cisco

Amy Vernon, GM, Social Marketing, Internet Media Labs

Michael Bepko, Global Online Community Manager, Whole Foods Market

Katie Richman, Director of Social Media Strategy, espn

Jesse Redniss, Senior Vice President, Digital, USA Network

Tanya Donnelly, Global Social Media Director, Schneider Electric

Michelle Klein, Vice President, Smirnoff Global Marketing - Communications & Digital at Diageo

Adam Kmiec, Global Director, Digital Marketing and Social Media, Campbell Soup Company

Jeanne Carboni, Senior Director, Collaboration, Digital, Social and Communities, SAP

Emily Christner , Vice President Marketing, TV Guide Digital

Dean Praetorius, Director of Trends & Social Media at The Huffington Post

Chris Thorne, Global Head & Senior Director of Social Marketing and Media, Electronic Arts

Jeremy Epstein, VP Marketing and Social Navigator, Sprinklr

Maria Arbusto, Director, Digital Marketing and Online Commerce, IBM

Patience Elfving, Director of Business Development and Partnerships Director, Kenshoo

Amber Harris, Director, Digital Communications & Social Media, Discovery Communications

Jordan V Slabaugh is the Director of Social Media, Spredfast

Felicia Yukich, Manager of Social Media Marketing Worldwide, Four Seasons Hotels and Resorts

Wayne St. Amand, Vice President of Marketing, Crimson Hexagon

Mike Proulx, SVP & Director of Social Media, Hill Holliday and Co-Author of Social TV (book)

Robert Harles, Global Head of Social Media, Bloomberg

• How to integrate social media for a successful marketing strategy
• Using social media for brand building
• Engagement with customers though mobile social media and apps
• How to maximise the potential of location based marketing
• Social Shopping – new influencers, voucher offers and real time social shopping
• Social TV – how social media is changing the way we interact with the TV
• Social CRM – internal social media, community building and management
• Best practices for delivering PR campaigns across multiple Social Media platforms
• The Socialisation of the Internet with the impact of social credits and the open graph approach

SOURCE: http://www.socialmedia-forum.com/northamerica/

Tags: #SMWFN.America, Brand Building, Event, Location Based Marketing, Mobile Social Media, Social CRM, Social Shopping, Socialisation

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Categories #SMWF N.America, #socialmedia

#SMWF N.America

14 Aug

Now in its 3rd year, #SMWF N.America is set to return to New York on November 27^th & 28^thas a two day conference providing top-level strategic advice and social media marketing insight around customer engagement, manage brand perceptions, empower employees and open new un-tapped audiences through diverse social media channels.
#SMWF N.America will focus on high-level workshop content, facilitating seamless networking experiences and breaking down barriers, ensuring our delegates can connect and collaborate with each other in an environment that’s wholly conducive to forging valuable partnerships.

2012 SPEAKERS INCLUDE

Renee Horne, Director, Digital and Social Media Engagement

Jennifer Dominiquini, Chief Marketing Officer - Seasonal and Outdoor Living Sears & Kmart, Sears Holdings Corporation

Rick Webb, Cofounder of Barbarian Group, Angel investor and Consultant at Tumblr

Brian Madden, Executive Director of Social Media, Hearst Digital

Morgan Baden, Director, Social Media & Internal Communications, Scholastic

What will you learn:

• How to integrating social media for a successful marketing strategy
• Using social media for brand building
• Engagement with customers though mobile social media and apps
• How to maximise the potential of location based marketing
• Social Shopping - new influencers, voucher offers and real time social shopping
• Social TV – how social media is changing the way we interact with the TV
• Social CRM – internal social media, community building and management
• Best practices for delivering PR campaigns across multiple Social Media platforms
• The Socialisation of the Internet with the impact of social credits and the open graph approach

LINK: http://www.socialmedia-forum.com/northamerica/

Tags: Bloomberg, Brand Building, Brand Engagement, Community Management, Conference, Diageo, IBM, Location Based Marketing, Mobile Social Apps, Mobile Social Media, ROI, Social CRM, Social Shopping, Social TV, Socialisation of the Internet, tumblr

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Categories #SMWF N.America, #socialmedia, 2012, Digital Media, Events, Internet Sites, Internet Technology, Marketing, Marketing Events, Networking, Networking Events, New Media, New Technology, New York

Building Your Brand Online

22 Nov

How to Build Your Brand Online: Social Media

Tags: Brand, Brand Building, Brand Image, Online Buzz, Online Marketing, REBLOG, Social Media, Website

Comments 1 Comment
Categories #socialmedia

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SO! What? Feature Posts

Dress for Success Vancouver

On March 7th, 2013, Dress for Success Vancouver will host IMPACT: An Event for Change, the organization’s annual major fundraising event. Once again, this year’s event will take place at the prestigious Rosewood Hotel Georgia. The evening presents a mix of philanthropy and entertainment – guests have the chance to win special door prizes, bid on exciting […]
Top LinkedIn Groups: Vancouver

B2B Marketing B2B Social Media BC Chapter of the American Marketing Association BCBusiness BrandYou Branding Professionals Brandixit | The Next Generation Branding Community BtoB Marketing Canadian Social Media Professionals [#CSMP] Content Strategy Digital Marketing Digital Media Group E-Commerce Network Ecommerce and Online Marketing Experts Enterprise Social 2.0 Future Trends Google Analytics Innovations in Social Media […]
Best Companies to Work for in B.C. Awards Gala

Awards Gala & Networking Event! Join us on November 28, 2012 at this exciting awards evening as we reveal the Best Companies to Work for in BC 2012 winners. Network with 500+ business professionals and celebrate with the finalists and winners. Plus, hear John Herdman, head coach of the Canadian Olympic women’s soccer team speak on […]
City of Vancouver Completes $3-Million Overhaul of Website

City of Vancouver Completes Three-Year, $3-Million Overhaul of Website. Read: http://ow.ly/cRESY #Vancouver

SO! What? Categories

SO! What? SOcial

Full Service SOcial Media Agency

SOcial Media is here to stay. It is today’s new word of mouth engine that drives customer awareness and decision making ability. Be involved in the conversation. Our expert team of SOcial media professionals at SO! What? SOcial Media provide total SOcial media solutions that meet your needs and generate a positive return on your investment.

SO! What? SOcial is a SOcial media marketing agency that specializes in search and SOcial media to connect and engage with your target market. A full service firm that helps connect with target markets develop healthy relationships and build engaging communities.

SO! What? We help companies’ better start, understand, leverage and join in relevant conversations happening all over the World Wide Web. Why? Because in doing so, we improve our client’s business and brand results.

Our Services:

✓SOcial Media Marketing

✓Marketing Consulting

✓Marketing Strategy and Roadmap

✓SOcial Media Measurement

✓Search Engine Optimization (SEO)

✓SOcial Media Marketing Platform Integration

✓Digital and SOcial Media Advertising

✓Marketing Analytics

✓Content Creation

✓Community Building& Community Management

✓Influencer Relations

✓SOcial Media Advertising

✓Online Contest and Sweepstakes

✓Fast Tracking SOcial Media Growth

✓Digital Marketing

✓Local Search Marketing

✓SOcial Media Monitoring and Analytics

✓Conversion Optimization

✓Search Engine Marketing (SEM)

✓Pay Per Click Management

✓Custom SOcial Media Profile Development

✓ Website Digital Design and Build

SO! What? A SOcial Media Company. Engage. Connect. SOcialize

Located in Vancouver, British Columbia.

More information? Contact us: info@sowhatsocial.com

SO! What? SOcial

When To Post On SOcial Media Networks?
What are the best and worst times to post on social media? Finding the best time to post on Facebook, Twitter, LinkedIn Google+, Pinterest to increase your engagement, click throughs, likes, shares, retweets, and repins is today’s social media holy grail. This infographic created by Social Caffeine goes into how you can maximize the reach […]
Maximizing Return From Your Facebook Investment
Speaker: Rebecca Momberg, Director, Client Solutions and Strategy, Marin Software Thursday, May 16, 2013- 1:00 PM EDT Register to Learn: How to craft a Facebook campaign strategy for your business objectives Best practices for audience targeting, creative design, creative placement and user experience How to see the full picture of your Facebook performance […]
How Do Men and Women Use SOcial Media Differently?
Did you know that male and female behaviour is very different when it comes to social media? How is it different? On Facebook 62 percent of women do the bulk of sharing while YouTube os where men spend most of their time. 70 percent of Pinterest users are women and also dominate Twitter at 62 percent. […]
Effective “Big Data” Management = Successful Online Marketing
Speaker: Shaun Siler, Senior Sales Manager, Searchmetrics Tuesday, May 14, 2013- 1:00 PM EDT Do you feel like the management of your vast amounts of data has gotten out of hand? Multiple data sets from disparate sources are what is now called “Big Data.” Search rankings, site visits, and click-data, when assimilated in an organized […]
Why a SOcial CEO?
Did you know that only one in five CEO’s have a social network account? This inforaphic created by MBA Online goes into detail about how this could have a negative impact on business. What do you think about this? Should all CEOs get SOcial? Leave your thoughts in the comments section below. Like SO! What? SOcial […]
Are Your SOcial Media Analytics Working for You?
An exclusive, live webinar from Social Media Today May 8th at 3pm EST / 12pm PST Sponsored by You’re now generating mountains of data with your social media efforts and your team has been producing actionable reports. But are your analytics tools properly analyzing all the data you need to? Are you confident in the […]
Facebook: Best Days to Post, Segmented By Industry
Are you curious about what the best day to post on Facebook is? This all depends on your industry as each industry is different. The infographic below created by LinchpinSEO goes into detail about what the best days to post as it relates to each primary industry type including: Advertising & Consulting, Automotive, Clothing & Fashion, […]
Did You Know 70% of Pinterest Engagement is Community Driven?
Did you know that 70 percent of brand engagement on Pinterest is generated by the pinning community vs brands? This infographic by Digitas below takes a look at how users are driving the conversation on Pinterest and how brands can take advantage of this and amp up on audience engagement. “Brands need to go forth […]
The New Heart of Marketing: Service
An exclusive, live webinar from Social Media Today May 2nd at 1pm EST / 10am PST There was a time when marketing was all about selling and pushing out the company line. But with the rise of social media, marketers have replaced old models of company-customer communication with vital new models, based on conversation, interaction […]
How to Increase Your Twitter Following?
Tweeting Consistency Sticking with a consistent tweeting schedule on Twitter is important, this symbolizes you being active in your Twitter community. Social media expertswould agree that spending some time each day getting up to date with current events, news, press releases, ect so that you have relevant and timely things to tweet about. I would suggest [ […]

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The Street Smart MBA

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Dress for Success Vancouver

Top LinkedIn Groups: Vancouver

Best Companies to Work for in B.C. Awards Gala

City of Vancouver Completes $3-Million Overhaul of Website

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