Tag Archives: blogging

Content Rules Book

9 Feb
Content Rules Book CoverFacebook, Twitter, YouTube, Google+, Blogs and other platforms give organizations and customers a “voice.” Want to learn how to create blog posts, content marketing, stories, and videos that ignite business success by cultivating fans around your service or product online? This book Content Rules helps you develop the content that people care about to achieve your online success. If you want to build a loyal customer base and establish credibility to your product, brand or service you need to read this book!

  •     Social media used properly is a great tool to get your ideas and content distributed to a wide audience.
  •     Do you want to create content that  is easy to share? You first need to find  your authentic “voice”
  •     What is your content strategy? You need to first understand why you are generating content in a easily understandable and practical way.

Content Rules helps you boost your online presence and engage with customers and prospects like never before!

The State of Travel Blogging 2013

23 Jan

A UK travel company called FHR created a survey to better comprehend the world of travel blogging by asking a range of influential travel bloggers to fill out a survey in 2012.  This infographic ‘The State of Travel Blogging 2013′ is designed by No Pork Pies based on the results of the survey. Does this infographic surprise you? What is your feedback on the result?

The State of Travel Blogging in 2013

Content Marketing vs. Traditional Advertising

16 Jan

Content Marketing vs traditional advertising?

The infographic by Marketo goes into detail about statistics and other information on how content marketing is being used today:

What are companies using content marketing? Lead generation, lead nurturing, risk mitigation are a few benefits from their content marketing strategy.

How are companies using it? Social media (79%), article posting (78%), in-person events (62%), e-newsletters (61%), case studies (55%), blogging (51%), white papers (43%) and webinars/webcasts (42%).

Are content marketing budgets growing? YES with 51% increasing spending over the next 12 months, 45% spending is maintained at their current level, with a small percentage of 2% decreasing on their content marketing spending.

What do you think about what’s happening with traditional advertising? What are your plans with content marketing in 2013?

Via  Marketo

SOcial Media is Going Corporate

4 Jan

How and why businesses are sharing, posting, tweeting, blogging and pinning:

94% use social media, 85% say its given their business more exposure, 58% say that social media has generated leads and loyal fans. Favorite social media tools are: Facebook at 92%, Twitter at 82%, LinkedIn at 73%, Blogs at 61%

58% of Fortune 500 companies had Facebook pages in 2011. 62% of Fortune 500 companies have Twitter accounts.

Social Media Going Corporate

Internet Marketing 2013

29 Dec

Internet Marketing Strategies 2013: What Is Working For Marketers?

Social Media increases market effectiveness.

Blogging generates a high volume of traffics which turns into leads and customers.

SEO (Search Engine Optimization) is becoming more and more important with competition.

Website Pages means more  traffic which turns into leads and customers.

Email Marketing is the most effective revenue generating channel.

Mobile Marketing has become a necessity and will be in 2013.

Internet Marketing Strategies For 2013 That Will Work

Cheat Sheets for the Social Marketer

17 Dec

Become an expert in all the major social channels! Quickly learn all the most important strategies and success metrics for each one, as well as how to drive leads, optimize and automate your social activities, and much more. The series includes separate cheat sheets for:

  • Twitter: Discover how to identify influencers and build brand affinity
  • Facebook: Learn best practices and how to build relationships with your prospects
  • LinkedIn: What you need on your company page and how to leverage connections
  • Blogging: How to optimize your content mix for lead generation and thought leadership
  • Google+: What you need to know to take advantage of this emerging social space
  • Pinterest & Instagram: How marketers from every industry can best utilize these highly visual social networks

Download Social Marketing Success NOW!

Uncovering Marketing Benchmarks [eBook]

29 Oct

Good inbound marketing takes work, but how much more work will it take to tip the scale? If I increase my blogging frequency from once a month to twice a week, what impact will I see? Pertinent questions like these, and more, are answered in our latest study based on real results from HubSpot’s 7,000 customers.

This report will dive into how you can increase both traffic and leads by improving a variety of different marketing assets — think web pages, blogging, landing pages, Twitter and more.

By dissecting each benchmark by target market (B2B vs. B2C) and company size, you’ll walk away with an idea of how much more you need to do to see the results you NEED.

Check out HubSpot’s latest eBook with lessons and
benchmarks for your inbound marketing efforts.

Download Uncovering Marketing Benchmarks

SOURCE: HubSpot

Tips for the Social Marketer Cheat Sheet: Blogging

2 Feb
Tips for the Social Marketer Cheat Sheet: Blogging
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