We’re just curious. Do you have a schedule for your social media marketing activities? Do you set specific times when it comes to managing your social media accounts like Facebook, Twitter, Google+, LinkedIn, Pinterest, Tumblr, SlideShare, YouTube accounts? Feel free to share your answers in the comment section below!
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Wade Brannon, owner of the Pigtails & Crewcuts franchise
Roswell, Georgia (PRWEB) December 30, 2012
According to the experts, business growth will continue in 2013. A report from the National Association for Business Economics predicts the economy will expand by 2.1 percent in 2013, compared to 2.2 percent in 2012. When it comes to franchise businesses, a similar scenario is taking shape, with a 1.4 percent growth projected, compared to a 1.5 percent increase in 2012, according to the International Franchise Association. Franchises, which account for 3.4 percent of the GDP, are expected to add 162,000 jobs to the economy before 2014.
Any growth is good, according to Wade Brannon, president and owner of the children’s hair salon franchise Pigtails & Crewcuts, based in Atlanta, Georgia, which has more than 30 locations across the country. But Brannon warns business owners that as the economy continues to improve, the hard work has just begun. “It appears we’ve weathered the worst of the storm, and for most of us business owners it’s been a humbling experience,” says Brannon, who formerly served as the senior vice president of Heavenly Ham, which he helped grow to more than 200 locations in the United States before it was sold in 2002. “Now that we’re starting to see some consistent growth, it’s more important than ever to capture that momentum and take your business to the next level.”
Brannon shared the following resolutions that every business owner should make in 2013.
1. Take control. One of the best things about owning your own business is it’s yours. It’s easy to forget that during day-to-day operations. As you move into 2013, don’t just be a business owner, act like a business owner. Commit to making decisions that are best for your business.
2. Ignore the doomsday hype. Between the debt ceiling and the fiscal cliff, 2012 has been rife with panicky buzzwords. There’s no telling what doomsday scenarios will crop up in 2013. Whatever those situations are, keep your nose to the grindstone and move your eyes away from the television. Focus on the important tasks at hand and don’t seek out additional worries.
3. Do less with more. In business, the beginning is always the most challenging. Once your workplace is up and running, adding to the existing framework can actually get easier. Consider opening a second, third or even fifth location. With just a little more effort, you may be able to multiply your returns.
4. Distinguish yourself. You’ve committed to running your own business, now take it seriously and succeed. Research needs in the community that your business can fill. Talk to your clients and ask if they’re satisfied with what you’re offering. Really listen to their feedback and apply it towards building your own successful brand—one that is unique from any other.
5. Promote, promote, promote. Every business owner should be active on social media. With so many choices out there—Facebook, Twitter, Pinterest, etc.—business owners have access to a constantly expanding audience. Update your status frequently, tweet specials, blog about your business and remind people of the ways that you can help them out.
6. Give back to your community. Without the support of your community, your business truly is nothing. Give back in the best way you can, whether it’s donating products for an auction, serving on a board or simply volunteering your time. Not only is this a feel-good thing to do, it also helps make your business more visible and introduces you to people you might not otherwise meet.
7. Delegate. Running a business is no small task, and it’s important to know that you’re not alone. Make lists of areas where you excel and areas where you don’t. Then, figure out if there’s a way to hand off duties to someone else, whether it’s an employee or a subcontractor. Business owners are naturally doers, so delegating can be one of the most challenging tasks. But since it frees you up to follow your true talents, it can also be one of the most rewarding.
8. Be consistent. Whether you’re a franchise, a large business or a mom-and-pop store, your customers all want the same thing: consistency. Devise a business protocol and work to ensure that you and your employees are on the same page. Your branding, messaging, services, products and even your success depend on consistency.
9. Know your numbers. How can you strive to do better if you don’t know where you stand now? Data is the lifeblood of your business. Know it. Study it. Understand it. Set goals to improve upon it. And if this isn’t an area where you excel, find someone who does and bring him or her on board to help develop your 2013 success plan.
“Now that we’re starting to see some consistent growth, it’s more important than ever to capture that momentum and take your business to the next level.”
New York City, New York (PRWEB) December 11, 2012
PR News’ inaugural Social Media Icon Awards recognizes the most outstanding social media campaigns across all social media platforms and the creative individuals driving these stellar efforts. This awards program is open to organizations worldwide, large and small. The final entry deadline is this Friday, December 14. Winners along with honorable mentions will be recognized at an awards luncheon in spring 2013 as well as on http://www.prnewsonline.com.
For more information about the Social Media Icon Awards, visit http://www.prnewsonline.com/SocialAwards_2012.
The Social Media Icon Awards are divided into platform categories: Facebook, Twitter, Pinterest, LinkedIn, YouTube, Google+, Instagram and others. Public relations and marketing professionals who are communicating on these platforms with proven success should enter and get recognized for their hard work. The Social Media Icon Awards also shine the spotlight on the best social media team as well as the products and services that fuel these effective campaigns. Organizations worldwide are eligible to participate and encouraged to enter multiple categories because of the discounted rate that is available after the initial entry.
The winners of the Social Media Icon Awards represent corporations, agencies and nonprofits. They are the risk takers who have taken tremendous strides and understand the important role social media contributes to an organization’s success.
To enter online, visit http://www.prnewsonline.com/SocialAwards_2012.
Winners and honorable mentions will be awarded in the following:
Facebook Categories
Twitter Categories
Pinterest Categories
LinkedIn Categories
Instagram Categories
YouTube Categories
Google + Categories
Technology Categories
People Category
And the Rest
PR News’ Social Media Icon Awards is a great opportunity for organizations to get noticed for their top social media initiatives and the individuals driving their success.
For questions regarding the Social Media Icon Awards, contact PR News Marketing Manager Laura Berdichevsky at lberdichevsky(at)accessintel(dot)com. For sponsorship and exhibit information, contact PR News Senior Vice President & Group Publisher Diane Schwartz at dschwartz(at)accessintel(dot)com.
The PR News family of products also includes the weekly PR News publication, The Digital PR Summit, Media Relations Forum and PR Measurement Conference, PR Webinars and Workshops, PR Guidebooks, Platinum PR Awards, PR People Awards, Nonprofit Awards, 15-to-Watch and more.
San Francisco, CA (PRWEB) September 10, 2012
Primerica, the largest independent financial services marketing company in North America, and Hearsay Social, provider of social sales and marketing software for the enterprise, today announced that Primerica has selected Hearsay Social to power their social networking activities.
Primerica has chosen Hearsay Social to enable its full-time representatives to build relationships and share information on social networks, while maintaining compliance with relevant regulatory requirements. Hearsay Social will enable Primerica’s representatives to engage with their online network of contact via social media, while allowing the company to present a unified brand to the public.
Primerica has the largest sales force in the insurance industry with approximately 90,000 licensed representatives throughout North America.
“During the selection process, we looked at four solutions and found Hearsay Social to have the greatest marketing functionality, combined with a robust compliance platform,” said Chess Britt, Executive Vice President and Chief Marketing Officer of Primerica.
Given the scale of Primerica’s long-term vision for social, Chief Information Officer David Wade realized that Hearsay Social’s API-based architecture was the best possible choice:
“With our independent agent model, we determined very early on that the API-based solution was the only way to go. Single sign-on and the ability to integrate social data with Autonomy, LDAP, and our CRM system were also very important to us from an IT perspective.”
Primerica will be rolling out Hearsay Social to its 4,000 full-time representatives over the coming months, taking full advantage of the award-winning Hearsay Social platform for regulatory and brand protection as well as enhancing their representatives’ presence across every major social network.
“We are delighted to be selected by Primerica to enable their success across social media platforms,” said Hearsay Social CEO Clara Shih. “Primerica is an industry leader and a perfect example of how the financial services industry is leading the way in adopting social media to enhance brand recognition.”
About the Hearsay Social Platform
For enterprises with large sales organizations or store networks, Hearsay Social’s social sales and marketing software will enable your salespeople to increase revenue using social media by acquiring and continuously engaging customers on social platforms. Hearsay Social is the only software that increases revenue, referrals, and renewals by transforming the entire enterprise into a social business, including sales, marketing, compliance, and HR.
● Hearsay Social Compliance Module for FINRA/SEC compliant infraction monitoring, capturing, archiving, and Rogue Page Finder.
● Hearsay Social Sales Module for easy social media page and profile management for non-technical sales users, one-click publishing of content and campaigns provided by corporate marketing teams, and intuitive personal analytics.
● Hearsay Social Marketing Module for the sophisticated needs of social media marketing teams. Manage hundreds of corporate social media pages and review thousands of sales-managed pages. Easily manage thousands of apps and posts per day and suggest engaging content to employees, stores, or branches. Now including Content Exchange to discover, curate, and share content from content partners.
● Hearsay Social Enterprise IT Module including single sign-on (SSO), LDAP directory integration, and integration with CA Siteminder and HP Autonomy to deliver security, compliance, ease of use, and scale.
About Hearsay Social
The world’s largest companies, including AXA Equitable, Northwestern Mutual, Thrivent Financial, Farmers Group, and 24 Hour Fitness, use Hearsay Social’s award-winning technology platform to achieve regulatory compliance, build stronger customer relationships, and bolster their brand across all the major social networks, including Facebook, Twitter, LinkedIn, Google+, and foursquare. Hearsay Social, a SIFMA strategic partner, has raised $21M from Sequoia Capital, NEA, and top executives from Twitter, Facebook, LinkedIn, Google, and YouTube, and is headquartered in Silicon Valley with offices in New York and Ohio.
Hearsay Social Blog: hearsaysocial.com/blog
Facebook: facebook.com/hearsaysocial
Twitter: @HearsaySocial
LinkedIn: linkedin.com/company/hearsay-social
Google+: plus.google.com/106448408037721525562
About Primerica
Primerica, Inc., headquartered in Duluth, GA, is a leading distributor of financial products to middle-income families in North America. Primerica representatives educate their Main Street clients about how to better prepare for a more secure financial future by assessing their needs and providing appropriate solutions through term life insurance, which we underwrite, and mutual funds, annuities and other financial products, which we distribute primarily on behalf of third parties. In addition, Primerica provides an entrepreneurial full or part-time business opportunity for individuals seeking to earn income by distributing the company’s financial products. We insure more than 4.3 million lives and approximately 2 million clients maintain investment accounts with us. Primerica is a member of the Russell 2000 stock index and is traded on The New York Stock Exchange.http://www.primerica.com
Read the full story at http://www.prweb.com/releases/2012/9/prweb9883872.htm
SOURCE: PRWeb
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