Tag Archives: Blog

SOcial Media Schedule

5 Feb

We’re just curious. Do you have a schedule for your social media marketing activities? Do you set specific times when it comes to managing your social media accounts like Facebook, Twitter, Google+, LinkedIn, Pinterest, Tumblr, SlideShare, YouTube accounts? Feel free to share your answers in the comment section below!

Social Media Activity

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9 Resolutions Every Business Owner Should Make in 2013

30 Dec
Owner of Pigtails and Crewcuts

Wade Brannon, owner of the Pigtails & Crewcuts franchise

Roswell, Georgia (PRWEB) December 30, 2012

According to the experts, business growth will continue in 2013. A report from the National Association for Business Economics predicts the economy will expand by 2.1 percent in 2013, compared to 2.2 percent in 2012. When it comes to franchise businesses, a similar scenario is taking shape, with a 1.4 percent growth projected, compared to a 1.5 percent increase in 2012, according to the International Franchise Association. Franchises, which account for 3.4 percent of the GDP, are expected to add 162,000 jobs to the economy before 2014.

Any growth is good, according to Wade Brannon, president and owner of the children’s hair salon franchise Pigtails & Crewcuts, based in Atlanta, Georgia, which has more than 30 locations across the country. But Brannon warns business owners that as the economy continues to improve, the hard work has just begun. “It appears we’ve weathered the worst of the storm, and for most of us business owners it’s been a humbling experience,” says Brannon, who formerly served as the senior vice president of Heavenly Ham, which he helped grow to more than 200 locations in the United States before it was sold in 2002. “Now that we’re starting to see some consistent growth, it’s more important than ever to capture that momentum and take your business to the next level.”

Brannon shared the following resolutions that every business owner should make in 2013.

1. Take control. One of the best things about owning your own business is it’s yours. It’s easy to forget that during day-to-day operations. As you move into 2013, don’t just be a business owner, act like a business owner. Commit to making decisions that are best for your business.

2. Ignore the doomsday hype. Between the debt ceiling and the fiscal cliff, 2012 has been rife with panicky buzzwords. There’s no telling what doomsday scenarios will crop up in 2013. Whatever those situations are, keep your nose to the grindstone and move your eyes away from the television. Focus on the important tasks at hand and don’t seek out additional worries.

3. Do less with more. In business, the beginning is always the most challenging. Once your workplace is up and running, adding to the existing framework can actually get easier. Consider opening a second, third or even fifth location. With just a little more effort, you may be able to multiply your returns.

4. Distinguish yourself. You’ve committed to running your own business, now take it seriously and succeed. Research needs in the community that your business can fill. Talk to your clients and ask if they’re satisfied with what you’re offering. Really listen to their feedback and apply it towards building your own successful brand—one that is unique from any other.

5. Promote, promote, promote. Every business owner should be active on social media. With so many choices out there—Facebook, Twitter, Pinterest, etc.—business owners have access to a constantly expanding audience. Update your status frequently, tweet specials, blog about your business and remind people of the ways that you can help them out.

6. Give back to your community. Without the support of your community, your business truly is nothing. Give back in the best way you can, whether it’s donating products for an auction, serving on a board or simply volunteering your time. Not only is this a feel-good thing to do, it also helps make your business more visible and introduces you to people you might not otherwise meet.

7. Delegate. Running a business is no small task, and it’s important to know that you’re not alone. Make lists of areas where you excel and areas where you don’t. Then, figure out if there’s a way to hand off duties to someone else, whether it’s an employee or a subcontractor. Business owners are naturally doers, so delegating can be one of the most challenging tasks. But since it frees you up to follow your true talents, it can also be one of the most rewarding.

8. Be consistent. Whether you’re a franchise, a large business or a mom-and-pop store, your customers all want the same thing: consistency. Devise a business protocol and work to ensure that you and your employees are on the same page. Your branding, messaging, services, products and even your success depend on consistency.

9. Know your numbers. How can you strive to do better if you don’t know where you stand now? Data is the lifeblood of your business. Know it. Study it. Understand it. Set goals to improve upon it. And if this isn’t an area where you excel, find someone who does and bring him or her on board to help develop your 2013 success plan.

Quote start“Now that we’re starting to see some consistent growth, it’s more important than ever to capture that momentum and take your business to the next level.”Quote end

Glossary

17 Dec

Are you confused by all the social media marketing lingo and terms? You are not alone! SO! What? SOcial introduces the complete glossary of social media terms for those interested in social media marketing. Master these terms and you’ll be a social media know-it-all in no time guaranteed!

Final Deadline to Enter PR News’ Social Media Icon Awards

11 Dec

New York City, New York (PRWEB) December 11, 2012

The Social Media Icon Awards is open to U.S. and international organizations that have moved the needle by way of their stellar social media efforts. There are over 70 categories to choose from and organizations are able to submit multiple entries.

PR News’ inaugural Social Media Icon Awards recognizes the most outstanding social media campaigns across all social media platforms and the creative individuals driving these stellar efforts. This awards program is open to organizations worldwide, large and small. The final entry deadline is this Friday, December 14. Winners along with honorable mentions will be recognized at an awards luncheon in spring 2013 as well as on http://www.prnewsonline.com.

For more information about the Social Media Icon Awards, visit http://www.prnewsonline.com/SocialAwards_2012.

The Social Media Icon Awards are divided into platform categories: Facebook, Twitter, Pinterest, LinkedIn, YouTube, Google+, Instagram and others. Public relations and marketing professionals who are communicating on these platforms with proven success should enter and get recognized for their hard work. The Social Media Icon Awards also shine the spotlight on the best social media team as well as the products and services that fuel these effective campaigns. Organizations worldwide are eligible to participate and encouraged to enter multiple categories because of the discounted rate that is available after the initial entry.

The winners of the Social Media Icon Awards represent corporations, agencies and nonprofits. They are the risk takers who have taken tremendous strides and understand the important role social media contributes to an organization’s success.

To enter online, visit http://www.prnewsonline.com/SocialAwards_2012.

Winners and honorable mentions will be awarded in the following:

Facebook Categories

  •     Best Survey/Poll
  •     Community/Engagement
  •     Contests/Games
  •     Corporate-Community Partnership
  •     Crisis Management Campaign
  •     Event
  •     Marketing Campaign
  •     Photography
  •     PR campaign
  •     Profile Page
  •     Social Good Campaign
  •     Use of Video – moving words and pictures to activate your community

Twitter Categories

  •     Best Tweet Content
  •     Best Use of Hashtags
  •     Campaign to Increase Followers
  •     Crisis Management Campaign
  •     Customer Service via Twitter
  •     Funniest Tweets
  •     Growth spurt
  •     Marketing Campaign
  •     Most Engaged Followers
  •     PR Campaign
  •     Profile page
  •     Promoted Tweet Campaign
  •     Social Good Campaign

Pinterest Categories

  •     Best Brand Presence
  •     Best Photo with high number of Repins/Likes
  •     Community/Engagement
  •     Ecommerce
  •     Marketing Campaign
  •     Most Creative Board
  •     New product launch campaign
  •     PR Campaign
  •     Social Good Campaign
  •     Wow! Photo

LinkedIn Categories

  •     Best Company Profile Page
  •     Best Content on a Company Page
  •     Best Group
  •     Employee Communications
  •     Marketing Campaign
  •     Media Relations
  •     Most Engaged Company Page
  •     Most Engaged LinkedIn Group
  •     PR Campaign
  •     Recruiting Campaign

Instagram Categories

  •     Best Contest
  •     Best Photo
  •     Best Use of a Photo
  •     PR Campaign

YouTube Categories

  •     Best Channel
  •     Individual Video
  •     Marketing Campaign
  •     PR Campaign
  •     Viral Campaign

Google + Categories

  •     Branding Campaign
  •     Circle Growth
  •     Content/Thought Leadership
  •     Use of Hangouts

Technology Categories

  •     Influencer ID Tool – this tool accelerates ability to identify true influencers in your community
  •     Innovative Product or Service – share with us a “wow” product that moves the social media needle
  •     Reputation Management Service – this product saves face
  •     Social Media Measurement/Analytics Tool – this tool or service boosts efficiency, tracks KPIs and improves campaign

People Category

  •     Best Social Media Team

And the Rest

  •     Best App
  •     Best Infographic
  •     Corporate Blog
  •     Foursquare presence
  •     Individual Blog
  •     Games
  •     Tumblr presence

PR News’ Social Media Icon Awards is a great opportunity for organizations to get noticed for their top social media initiatives and the individuals driving their success.

For questions regarding the Social Media Icon Awards, contact PR News Marketing Manager Laura Berdichevsky at lberdichevsky(at)accessintel(dot)com. For sponsorship and exhibit information, contact PR News Senior Vice President & Group Publisher Diane Schwartz at dschwartz(at)accessintel(dot)com.

The PR News family of products also includes the weekly PR News publication, The Digital PR Summit, Media Relations Forum and PR Measurement Conference, PR Webinars and Workshops, PR Guidebooks, Platinum PR Awards, PR People Awards, Nonprofit Awards, 15-to-Watch and more.

Small Business & SOcial Media

9 Dec

Small Business & SOcial Media

How much do Small Business spend on SOcial Media?

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