Tag Archives: Big Data

Effective “Big Data” Management = Successful Online Marketing

8 May

Big Data Straight Ahead

Speaker: Shaun Siler, Senior Sales Manager, Searchmetrics

Tuesday, May 14, 2013- 1:00 PM EDT

Do you feel like the management of your vast amounts of data has gotten out of hand? Multiple data sets from disparate sources are what is now called “Big Data.” Search rankings, site visits, and click-data, when assimilated in an organized fashion can illustrate a path to the success of online marketing strategies, as well as consumer behavior and demography.

Learn how to prepare your internet marketing campaigns to realize long-term successful data analysis and informative reporting.

Attendees will learn:

  • How to create a data management plan
  • How to identify unique challenges and problems that can occur with large data sets
  • How data influences marketing strategy
  • How to drill down large data sets to really analyze what’s working and what’s not

This webcast is sponsored by:

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eMetrics Summit Toronto Explores the Multi-Channel Marketing Evolution

15 Jan
eMetrics Summit Toronto | March 18-21, 2013

eMetrics Summit Toronto | March 18-21, 2013

Toronto, Ontario (PRWEB) January 15, 2013

Digital analytics summit in March 2013 focuses on big data capabilities, privacy protocols and attribution strategies.

The evolution of multichannel marketing falls under the spotlight at the eMetrics Summit Toronto (March 18-21, 2013). Digital marketers from Wal-Mart, Moen, Capital One, Dell, RAPP and more will be descending on Toronto to discuss how companies can engage with their uber-connected, multi-device consumers.

Darwin has nothing on today’s online marketplace. Over the past couple of years, data analysis has become a finely honed science. New tools and big data capabilities are making it easier than ever to connect with customers in ways they prefer.

But evolution comes with a catch. In this new multi-channel environment, consumers may be using three or more online devices at the same time.

  •     Where does attribution start?
  •     And how should marketers respond to privacy and “do not track” protocols that create holes in their information?

The speakers at the eMetrics Summit Toronto 2013 have some ideas. During four days of in-depth keynotes, 16+ sessions, online analytics workshops and networking opportunities, conference attendees have the chance to connect with prime movers in the field of big data.

Co-located with Internet Marketing Conference, Search Marketing Expo and Predictive Analytics World, this digital analytics summit is shaping up to be one of the seminal marketing events of the year.

EARLY BIRD DISCOUNT:

Register before January 25, 2013 for the eMetrics Summit Toronto (March 18-21, 2013) and save up to $400 off the full price.

View the full agenda and see all the in-depth sessions available.

About the eMetrics Summit

eMetrics Summit is “Big Data for Marketing!” From early adopters to those still in discovery mode, this is the only comprehensive event dedicated to digital analytics and marketing optimization. As the leading conference covering the impact of data & technology on marketing, eMetrics Summit focuses on driving business results through data analysis and technology adoption.

eMetrics Summit Toronto 2013 is co-located with Predictive Analytics World (PAW), Search Marketing Expo (SMX) and Internet Marketing Conference (IMC).

About Rising Media

Rising Media is a global events producer excelling in Internet and technology-related conferences and exhibitions. Rising Media-produced events include Data Driven Business Week, eMetrics Summit, Conversion Conference, DemandCon, GAUGE, Predictive Analytics World, Text Analytics World, Affiliate Management Days, Building Business Capability, Social Media Economy Days, Web Effectiveness Conference, Search Marketing Expo, SemTech and Social Gaming Summit in the US, Canada, UK, France, Germany, Sweden, Finland and Australia.

Top 10 Business Process Outsourcing Trends to Watch in 2013

4 Jan

El Paso, Texas (PRWEB) January 04, 2013

DATAMARK Inc., a leading business process outsourcing firm headquartered in El Paso, Texas, has named its Top 10 Business Process Outsourcing Trends for 2013.

The evolution of mobile computing and social media continue to be major drivers behind the changing face of business process outsourcing and business process management. Other tech trends that will affect the industry over the next year include The Internet of Things and the collection and analysis of Big Data, which will be used to improve business processes.

Also, the geographic advantages of locating outsourced business processes in the U.S. means domestic outsourcing will repeat as a top trend for 2013.

Below are 5 of DATAMARK’s top BPO trends, in no particular order:

1. The opening of private app stores.

As workers connect through tablets and smartphones, enterprises will distribute custom and off-the-shelf apps through private app stores. BPO/ITOs will do the same, inviting clients to visit their private stores for apps that monitor business processes and collect useful data. Easier said than done, however. 2013 will be the year where IT departments begin to figure out hassle-free ways to distribute apps to clients, contractors and authorized partners.

2. Contact centers stay social 24/7/365.

A recent study by LinchpinSEO found that customers like to engage with their banks on social media on Sundays, a day when brick-and-mortar financial services are typically closed. Customer relationship managers will have to break away from this “closed for business” mindset and post in social media networks every day of the week, every time of day. Competitive BPOs will leverage global centers and customer-contact reps with multiple language skills to deliver 24/7/365 customer service via Facebook, Twitter and other channels, bringing some to clients some “weekend peace of mind.”

3. Gamification goes social.

As we mentioned last year, gamification—using game concepts to drive courses of action—will liven up boring, repetitive business processes, as well as deliver incentives for improvement. Good enough, but in 2013, gamification will stake a place on social networks. BPO workers will post their progress, improvements and rewards on internal social media channels, adding more fuel to the competitive fire across the organization.

4. Domestic outsourcing moves beyond anecdotes.

Whether it’s domestic outsourcing, insourcing, onshoring, ruralshoring or whatever term suits your fancy, some solid data on the trend will emerge in 2013. Outsourcing business processes in the U.S. (and nearshore to Mexico and Canada) will be an attractive option as growing wages in traditional outsourcing locales such as India and China make the U.S. more competitive destination. Organizations will recognize the many benefits of being geographically close to target markets.

5. BPO makes a run for the border.

Mexico will continue to be an attractive business process outsourcing destination over the coming year. This is in part because of the advantages delivered by geographic proximity, but also because the Mexico of 2013 is much different from the Mexico of 1994. Statistics from the Organisation for Economic Co-operation and Development (OECD) show Mexico is steadily improving in many rankings, including labor productivity growth, infrastructure spending, post-secondary education enrollment and broadband access. The headline-making cartel war, while still a concern, has spared multinational business activity.

For the full article, read “10 Business Process Outsourcing Trends to Watch in 2013.”

About DATAMARK

DATAMARK, Inc. is a leading business process outsourcing company specializing in high-volume digital mailroom management, document processing and document management services for Fortune 500 firms and other large organizations. Headquartered in El Paso, Texas, DATAMARK employs nearly 2,200 people in its U.S., Mexico and India facilities. For more information, visit http://www.DATAMARK.net

Big Data: Understanding the Big Picture

5 Dec
Big Data: Understanding the Big Picture- Social Media
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