Tag Archives: B2C

Social Media Strategies Summit – Las Vegas

23 Jan

Three Full Days of Interactive Learning

  • Keynotes from Top Social Media Innovators
  • Workshops to Provide You with a Blueprint to Incorporate Your Business Goals
  • Case Studies from Brands who “Got it Right” by Incorporating Social Media Marketing
  • Proven Strategies, Tactics, and Tools to Leverage Your Social Channels
  • Networking Opportunities… Sometimes “who you know” is the Game Changer Your Company Needs

Twittermonials

Gabriella M. Israel
@audiencemachine @GSMIonline Really impressed with the #SMSsummit so far. Definitely a hidden gem. Great speakers and a very great lunch
See what others are saying about #SMSummit

Who Should Attend:

Everyone and anyone interested in learning from the best, how to harness the power of social media to further your brand’s reach and impact.

  • Chief Branding Officers
  • Business Owners
  • Chief Executive Officers
  • Chief Marketing Officers
VPs, Directors and Managers of:
  • Online Community Managers
  • Social Media Strategists
  • Business Development
  • Word of Mouth Marketers
  • Community Marketers
  • Media sales
  • Agency Account Managers
  • Entrepreneurs

Las Vegas Attendees will learn to:

  • Build Your Audience and Identify Prospective Consumers
  • Integrate Traditional Marketing with Your Social Media Campaign
  • Measure, Analyze, and Report Your Company’s Analytics
  • Reduce Advertising Costs with Social Media
  • Adapt Your Organization’s Customer Service by Incorporating Social Media

About Social Media Strategies Summit:

Global Strategic Management Institute (GSMI) is honored to bring you the latest cutting edge and innovative educational experience presented as, Social Media Strategies Summit – Las Vegas. Attention business owners and marketers… The secret is out! Effective social media marketing strategies have been proven to skyrocket marketing ROI and revenue. Whether your organization is a start-up or a large enterprise, Social Media Strategies Summit will elevate your social media marketing efforts to reach your business goals.

The Las Vegas summit will provide attendees with emerging strategies, the latest social tools, and insights from successful social media marketing campaigns through three unique tracks of break-out sessions -

Business to
Consumer
Business to
Business
Small to Medium
Business

Over the course of three days, SMSS – Las Vegas offers all of the elements you need to achieve social media success! This year, we’ve implemented new “how-to” workshops and breakout sessions that ensure you leave with a blueprint to incorporate within your organization. Case studies demonstrating analytically proven successes will be presented by top brands – including presentations from CNN, Coca Cola, Boston Celtics, American Airlines, NCAA, SAP, Redbull, Accenture, USA Swimming, Forbes, Wells Fargo and Cisco. Attendees will have an opportunity to network with the industry’s path carving professionals throughout the summit workshops, sessions and networking receptions. We are thrilled to bring Social Media Strategies Summit back to Las Vegas for another successful year.

Via Social Media Strategies Summit Las Vegas 2013

Free Ebook: 47 Handy Facebook Stats and Charts

27 Dec
47 Stats Facebook ebook cover small

Facebook is a social media giant used for B2B and B2C companies, and data helps marketers determine the next steps in a campaign.

Do you know the best time to engage with your customers on Facebook? Learn this and more in this free ebook.

We have compiled 47 stats, charts and graphs on Facebook that are easy to share and put into presentations. Use these stats to help you determine what is the best strategy for your next Facebook marketing campaign.

After reading this ebook, you will be able to:

  • Determine how to best reach your particular target
  • Measure your progress on Facebook relevant to others in the industry
  • Implement strategies for best results on Facebook

Download Facebook Stats & Charts Now!

Glossary

17 Dec

Are you confused by all the social media marketing lingo and terms? You are not alone! SO! What? SOcial introduces the complete glossary of social media terms for those interested in social media marketing. Master these terms and you’ll be a social media know-it-all in no time guaranteed!

Social Media Marketing: Separating Fact From Fiction

10 Nov
Monday November 12, 2012
2:00 pm – 3:00 pm ET

Overview

Are you tired of hearing how social media is the best invention since sliced bread?
Are you confused about what social media can actually deliver?
Would you like to cut through the hype and get to the facts?

If you answered yes, this presentation is for you. Social media marketing professionals Natascha Thomson and Michael Procopio will present two real-world examples that show how social media can bring tangible results when used properly in marketing. They will also provide two real-world examples of social media marketing gone wrong, so you can avoid the pitfalls. Don’t miss this session if you want to stay relevant in marketing and move beyond your competition.

Learnings

  • Learn proven applications of social media in marketing that bring results.
  • Hear cautionary tales that help you avoid social media pitfalls.
  • You will have the opportunity to ask topic-related questions that are pertinent to your business situation.

Speakers

Michael Procopio is a Social Media Strategist who blogs at MProcopio.com.  Michael is an author, speaks internationally about social media and is a member of the Society for New Communications Research. He has more than 25 years experience in high-tech organizations as a business leader, and technology and marketing manager. As a social media strategist he consults with companies from startups to Fortune 1000 on social media and social intelligence. Previously he managed HP Software’s overall social media presence and direction where a social media lead gen activity yielded a 2500+% ROI.


Natascha Thomson is the Owner & Founder of MarketingXLerator – a B2B Social Media Marketing Consultancy – with a focus on using social media to connect people for business impact. She is also a co-author of the upcoming book 42 Rules for B2B Social Media Marketing.

SOURCE: Business 2 Community

SOcial Media Marketing Terms

3 Nov

Glossary of social media terms designed to familiarize you with important web 3.0 terminology that every person using social media should know.

<A

API – Application Programming Interface, commonly used by developers – it is code that is intended to be used by other software components to communicate with one other.
Avatar – graphical images that represent people. They can be a logo, image, or photo.

<B
B2B
 – Business to Business, commonly used to describe the type of customers a company sells their products to.
B2C – Business to Consumer, commonly used to describe the type of customers a company sells their products to.
Blog – short for the word Weblog, it’s a web page that is similar to a journal or diary, although many companies now use them for business news, tips and tricks.
Blogroll – is a list of blogs usually located in the sidebar of another blog indicating who that blogger reads on a regular basis.

<C
Crowdsourcing - a term used to harness knowledge and skills of a group of people to solve a problem or contribute content.
CTA
 – Call-to-action, commonly used in email or marketing campaigns and signifies what you want a person to do once they see your campaign or ad.

<F
Feeds -
 are ways in which you can read or listen to items from blogs, podcasts, or other RSS feeds without going to the actual websites. You can set up the feed to be delivered to you via email or you can go to the feed site.
Freemium
 – a type of business model that offers you some of the product for free and then allows you to upgrade and add additional options for a premium price.

<H
Hashtag – 
is the pound sign (#) that is put in front of keywords or phrases and used on Twitter so that people can track and follow those conversations easily

<I
iOS 
- is a mobile operating system developed by Apple.

<M
Metatags – are keywords that are embedded in your HTML of your website that provide information about the site’s content and allow search engines to categorize your site.
Microblogging - the act of posting short messages to a website.  For example, Twitter is a microblogging site.

<N
News feed –  is a feed full of news that you want to receive or have subscribed to. For example, for Twitter it is all of the tweets from the people you are following comprise your news feed. For Facebook, all of your “friends” posts are considered your news feed.

<O
OS – stands for Operating System and is a program loaded onto a computer or mobile device that performs common basic tasks such as sending output to the display screen.

<P
Permalink – A web address (URL) of a particular post within a blog or website
Plugin
 – is a software component that adds functionality to a website or blog. For example, social sharing buttons are usually packaged as a plugin so that it allows people to share from your website or blog.
Podcast – video or audio content that can be subscribed to and then downloaded from a website so that you can view or listen offline.
Post
 – text that you type in a box on a web page to educate or inform others of news or information you wish to share on the internet to an audience

<R
ROI – 
an acronym that stands for return on investment and refers to what you will get in return for the amount of time or money you are investing in something.
RSS – stands for really simple syndication and it allows you to subscribe to blogs or other media and have it delivered to you through a feed.

<S
SEO – Search Engine Optimization, used when talking about keywords that increase your search rank on web search engines like Google, Yahoo! or Bing.
Status update – commonly used to refer to a post on Facebook, it is text you type into a web page to educate or inform an audience on the internet.
SMO – Social media optimization, is the measure of social activity that attracts users to website content.
Social bookmarking – is the act of adding a link to a website that can be organized and tagged by the user. Examples of social bookmarking sites are Pinterest, StumbleUpon, Digg, and Delicious.

<W
Widget –  is a chunk of code that allows you to add functionality to your website without you having to write any code yourself. It usually displays static content, although sometimes they are derived from plugins and can be someone dynamic with rotating text for example.

SO! What? A SOcial Media Company. Engage. Connect. SOcialize

Located in Vancouver, British Columbia.

More information? Contact us: info@sowhatsocial.com

Uncovering Marketing Benchmarks [eBook]

29 Oct

Good inbound marketing takes work, but how much more work will it take to tip the scale? If I increase my blogging frequency from once a month to twice a week, what impact will I see? Pertinent questions like these, and more, are answered in our latest study based on real results from HubSpot’s 7,000 customers.

This report will dive into how you can increase both traffic and leads by improving a variety of different marketing assets — think web pages, blogging, landing pages, Twitter and more.

By dissecting each benchmark by target market (B2B vs. B2C) and company size, you’ll walk away with an idea of how much more you need to do to see the results you NEED.

Check out HubSpot’s latest eBook with lessons and
benchmarks for your inbound marketing efforts.

Download Uncovering Marketing Benchmarks

SOURCE: HubSpot

What Does an Influencer Really Look Like? How to Measure Online Influence that Makes a Difference

13 Sep

An exclusive, live webinar from Social Media Today

September 18th at 12pm EST / 9am PST

The nature of social media is that it’s driven by the behavior of consumers, whose decisions are in turn influenced by other people online. There’s never been much question that some web users have a stronger or broader influence on people’s decisions than others – the challenge for marketers has been to identify these web influencers, and in some cases attempt to influence them in a positive direction as it concerns their business. But how to measure influence, which only works if consumers allow themselves to be swayed?

Measurement tools have come into being to assign rankings to the influence of an individual, and most social platforms display metrics that purport to describe reach – but does a number of friends or followers aptly illustrate trust, admiration, respect, shared values and the other factors that really make up influence? A large follower number or high influencer score may not indicate meaningful influence over decisions in people’s personal or business lives. Or do they?

Join us to discuss the true meaning of web influence and how to measure it:

  • What do social technology platforms really measure? 
  • Can one be influential without trying to be? 
  • Is there a direct correlation between influence and marketing success? 
  • How do consumers and marketers decide that someone is influential?

About the Panel:


 

Image

Nick Hayes, President, Influencer50

Nick is a marketing pioneer having previously founded and run successful marketing services firms for fifteen years, including an award-winning international technology PR agency & network for tech clients including IBM, HP, Adobe, Sun and BT. He founded Influencer50 in 2003 and since 2005 has run its US operation from San Francisco. He began his career at the European headquarters of EDS (now part of HP). Nick lives in the Bay Area.

 
Image

Rob Fuggetta, Founder/CEO, Zuberance

Rob Fuggetta is the world’s leading expert on brand advocacy. Fuggetta is the author of the ground-breaking new book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.” http://www.BrandAdvocateBook.com. Published by John H. Wiley & Sons, Inc., a major business publisher, Brand Advocates shows how companies are leveraging Brand Advocates to build their brands and businesses – and how you can too! Fuggetta is the Founder & CEO of Zuberance, a social media marketing company that powers Brand Advocate programs for top consumer and business brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the legendary high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account.

 
Image
Vanessa DiMauro, CEO, LeaderNetworks

Vanessa DiMauro is the CEO of Leader Networks.  A pioneer in business-to-business community building, Vanessa has been creating successful social strategies for more than fifteen years.  Vanessa is a popular speaker, researcher and consultant on online communities and organizational social strategy and operations best practices.  She has founded and run award-winning online professional communities such as Cambridge Information Network (CIN) for Cambridge Technology Partners, Computerworld Executive Suite and CXO Systems’ Peer Visibility Network.  She consults with many organizations and has a blue chip client list which includes Cisco, Cognizant, HP, LexisNexis, Palladium Group, and SAP. Vanessa is an Executive-In-Residence at Babson College’s Olin School of Management, and is also a member of the board and a fellow of The Society for New Communications Research (SNCR). Her work and ideas have been covered by leading publications such as The New York Times, The Wall Street Journal and CIO Magazine.

 
Image

Maggie Fox, Moderator, Social Media Group

Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected  independent agencies helping business navigate the socially engaged Web. Pioneers in their field, Social Media Group has developed social media strategies for some of the best-known brands in Europe and North America, including; Ford Motor Company, SAP Global Marketing, Norwegian Cruise Line, 3M and Thomson Reuters. Maggie has been interviewed about social media by The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News, AdAge and The Financial Post, among others. She was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Board of the Empire Club of Canada.

SOURCE: Social Media Today

Free Ebook: How to Attract Customers with Facebook

18 Aug

Facebook ebook cover advanced

67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook. With over 950 million people on Facebook, there are probably some customers waiting for you on there, too. Are you using Facebook as a customer acquisition tool yet?

Learn how to increase the ROI of your Facebook efforts and attract leads and customers through your campaigns. This ebook will walk you through the steps of planning, implementing, and measuring a successful organic and paid Facebook strategy.

After reading this ebook, you will be able to:

  • Plan out a successful Facebook marketing campaign
  • Segment your audience for best results
  • Allocate budget aligned with your business’s goals
  • Analyze the success of your campaign in order to make improvements

Receive your free eBook now! http://bit.ly/PF7ijT

SOURCE: HubSpot

SOcial Media Marketing Terms

15 Mar

<A

API – Application Programming Interface, commonly used by developers – it is code that is intended to be used by other software components to communicate with one other.
Avatar – graphical images that represent people. They can be a logo, image, or photo.

<B
B2B
 – Business to Business (B2B), commonly used to describe the type of customers a company sells their products to.
B2C – Business to Consumer (B2C), commonly used to describe the type of customers a company sells their products to.
Blog – short for the word Weblog, it’s a web page that is similar to a journal or diary, although many companies now use them for business news, tips and tricks.
Blogroll – is a list of blogs usually located in the sidebar of another blog indicating who that blogger reads on a regular basis.

<C
Crowdsourcing - a term used to harness knowledge and skills of a group of people to solve a problem or contribute content.
CTA
 – Call-to-action, commonly used in email or marketing campaigns and signifies what you want a person to do once they see your campaign or ad.

<F
Feeds -
 are ways in which you can read or listen to items from blogs, podcasts, or other RSS feeds without going to the actual websites. You can set up the feed to be delivered to you via email or you can go to the feed site.
Freemium
 – a type of business model that offers you some of the product for free and then allows you to upgrade and add additional options for a premium price.

<H
Hashtag – 
is the pound sign (#) that is put in front of keywords or phrases and used on Twitter so that people can track and follow those conversations easily

<I
iOS 
- is a mobile operating system developed by Apple.

<M
Metatags – are keywords that are embedded in your HTML of your website that provide information about the site’s content and allow search engines to categorize your site.
Microblogging - the act of posting short messages to a website.  For example, Twitter is a microblogging site.

<N
News feed –  is a feed full of news that you want to receive or have subscribed to. For example, for Twitter it is all of the tweets from the people you are following comprise your news feed. For Facebook, all of your “friends” posts are considered your news feed.

<O
OS – stands for Operating System and is a program loaded onto a computer or mobile device that performs common basic tasks such as sending output to the display screen.

<P
Permalink – A web address (URL) of a particular post within a blog or website
Plugin
 – is a software component that adds functionality to a website or blog. For example, social sharing buttons are usually packaged as a plugin so that it allows people to share from your website or blog.
Podcast – video or audio content that can be subscribed to and then downloaded from a website so that you can view or listen offline.
Post
 – text that you type in a box on a web page to educate or inform others of news or information you wish to share on the internet to an audience

<R
ROI – 
an acronym that stands for return on investment and refers to what you will get in return for the amount of time or money you are investing in something.
RSS – stands for really simple syndication and it allows you to subscribe to blogs or other media and have it delivered to you through a feed.

<S
SEO – Search Engine Optimization (SEO), used when talking about keywords that increase your search rank on web search engines like Google, Yahoo! or Bing.
Status update – commonly used to refer to a post on Facebook, it is text you type into a web page to educate or inform an audience on the internet.
SMO – Social media (or marketing) optimization, is the measure of social activity that attracts users to website content.
Social bookmarking – is the act of adding a link to a website that can be organized and tagged by the user. Examples of social bookmarking sites are Pinterest, StumbleUpon, Digg, and Delicious.

<W
Widget –  is a chunk of code that allows you to add functionality to your website without you having to write any code yourself. It usually displays static content, although sometimes they are derived from plugins and can be someone dynamic with rotating text for example.

Image

SOcial VS Search

11 Oct

Social VS Search

Social Media VS SEO (Search Engine Optimization)

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