If your looking for marketing advice the world of marketing is full of websites, blogs and platforms. What does this mean for you? Ease of use to find strategies, procedures, ideas and proven systems that will guide you to marketing success. Having no content marketing equal to no marketing presence and that’s a fundamental requirement for a successful marketing campaigns.
This infographic called “Search and Deploy: B2B Online Marketing Trends in 2012”created by Optify based on their 2012 B2B Marketing Benchmark Report highlights some of the interesting data points that were found during analysis and creation of the report.
I found these findings to be interesting:
- 34 percent of leads were direct, 26.5 percent were from organic search and 12.5 percent were from referrals
- For B2B websites organic search was the top driver of traffic
- For B2B websites email at 2.8p percent was the channel with the highest conversion rate, Engagement page rates per visit at 3.81were the highest with branded search. (3.81 page views per visit)
- B2B social media leads were mostly from Twitter at 82 percent followed by Facebook and LinkedIn at 9 percent.
The trends in B2B marketing in 2012 were analyzed by 62 million website visitors, 215 million page views which lead to over 350,000 leads from US based businesses both in small and mid- sized companies.