Tag Archives: B2B Marketing

Webinar: Social Content Marketing with SlideShare

10 Dec

Please join us for a live webinar on Social Content Marketing with SlideShare on Tuesday December 11th. Our special guest is Todd Wheatland, author of the recently published Marketer’s Guide to SlideShare. The webinar is of particular interest to B2B marketers from large organizations looking to leverage SlideShare for content marketing. In this session, you’ll learn to:

  • Target buyers and influencers
  • Generate ideas for content
  • Distribute and promote content
  • Generate leads and create opportunities

Register for Social Content Marketing with SlideShare now!

Todd literally wrote the book on this. Here’s his background:

Todd Wheatland is VP, Thought Leadership & Marketing at Fortune 500 ® workforce solutions company Kelly Services, and is a recognized authority on content, B2B and social marketing. He is the author of The Marketer’s Guide to SlideShare.

Todd is a frequent speaker at events in the US, Europe and Asia-Pacific, including Content Marketing World, eConsultancy’s FUNNEL, Content Marketing Strategies and the B2B Marketing Forum. He is also a regular contributor to and information source for industry publications including Mashable, Social Media Today, Chief Content Officer Magazine, DemandGen Report & B2B Magazine.

A 15-year career marketer, his projects have been recognized by the AMI national marketing award, the Killer Content Awards, as well as gold and platinum MarCom awards.

He was named a Marketer to Watch in 2012 by The Content Marketeer, and is a strategic contributor to the Corporate Executive Board’s Marketing Leadership Council. He is also co-host of the breakout YouTube marketing show, Unsolicited Advice.

Australian by birth, Todd lives with his family in Paris, France.

Register for Social Content Marketing with SlideShare now!

Using Visitor Intelligence to Drive More Business

9 Dec
subscribe Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
Receive Your Complimentary Guide NOW!”Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business“Today’s internet marketing software delivers unprecedented intelligence. Learn how to use it to drive more on-target leads.

The Web has revolutionized the way in which your prospects research and buy solutions and given savvy B2B marketers unprecedented access to information.Today you can get rich details on all aspects of your digital marketing efforts–including intelligence not just on your web leads but also on anonymous visitors to your site.Use this intelligence wisely and you can drive more on-target leads for your business at a lower cost per lead.

Download “Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business” and learn how to:

  • Find your best-performing target segments
  • Identify new business segments
  • Improve your keyword list
  • Hone your messaging and content
  • Find winning campaigns

Download the guide and discover how to make the most of the intelligence that today’s marketing software can deliver.

Offered Free by: Optify, Inc.

Harnessing the Power of Online Networks

7 Dec

Harnessing the Power of Online Networks: How to Incentivize the Online Behavior You Need

An exclusive, live webinar from Social Media Today
December 11th at 12pm EST / 9am PST

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How can you instill positive social habits in a community? Or give direction to the boundless energy of collective action on the web, either for social good or profit? The web offers many incentives that community and social manager can generate viral respect.

This webinar will explore the options and original ideas for reinforcing certain types of behavior in a community, ranging across case studies and applications. Join us to ask questions and offer your own experiences:

  • Are all incentives viewed as rewards?
  • How are different types of incentive fit to different social and business circumstances?
  • What cautions must be taken in presenting new incentives to a group or a community?
  • Besides civility, what other types of online behaviors are worthy of incentives?

About the Panel


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Lauren Friedman

Lauren Friedman is a social marketing authority, with extensive experience working with brands to create their social personas, nurture their Facebook and Twitter communities and curate their social conversations. As the Manager of Community Engagement at Adobe, Friedman develops and implements social media content and communications strategies for Fortune 500 brands such as Expedia, Safeway and Hyatt. In addition to her work at Adobe, Friedman is a writer for iMedia Connection and a member of WOMMA. Friedman joined Adobe through the Context Optional/Efficient Frontier acquisition in 2011. At Context Optional, Friedman was the company’s first Community Manager and grew the team to seven professionals. Prior to Context Optional, Friedman gained experience in PR and journalism. Friedman graduated from the School of Journalism and Mass Communication at the University of Colorado Boulder with a BA in Journalism. Follow Lauren Friedman on Twitter at http://twitter.com/lauren_hannah.

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Mark Kithcart

Mark is the CMO of Resonate Social, where he oversees all integrated digital marketing campaign. He is a new media communications executive and marketing consultant in the San Francisco area with deep experience in online media, engineering and high tech industries. He has  18+ years experience in executive management and leadership. Senior-level executive and strategist at a wide range of companies, from start-ups to large multinational organizations including, HP, Agilent, Bechtel and more.

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Rob Fuggetta

Rob Fuggetta is the world’s leading expert on brand advocacy. Fuggetta is the author of the ground-breaking new book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.” http://www.BrandAdvocateBook.com. Published by John H. Wiley & Sons, Inc., a major business publisher, Brand Advocates shows how companies are leveraging Brand Advocates to build their brands and businesses – and how you can too! Fuggetta is the Founder & CEO of Zuberance, a social media marketing company that powers Brand Advocate programs for top consumer and business brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the legendary high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account.

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Paul Dunay, moderator

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

Register for Harnessing the Power of Online Networks NOW!

 

Communicators Invest Heavily in Content Marketing

5 Dec

Content Marketing Takes Off: Business-to-consumer (B2C) communicators are heavily using—and significantly investing in—content marketing, says a new study conducted by the Content Marketing Institute and MarketingProfs and sponsored by Pace.

According to the study, 86% of B2C organizations market with content—regardless of company size or industry.

Some of the nuggets from the study:

  • B2C organizations use an average of 12 tactics. The most popular tactics include social media (excluding blogs) (84%), articles on a company’s website (84%), e-newsletters (78%) and blogs (77%).
  • While these results are similar to the habits among B2B marketers, B2C marketers are using mobile content, mobile apps, print magazines and print newsletters more often than their B2B peers.
  • For B2C marketers, Facebook is the most popular platform by far, with 90% of respondents indicating they use this for content distribution. This differs from B2B, in which LinkedIn is the most popular platform, with 83% of respondents using this (compared with 51% of B2C marketers).
  • Akin to B2B companies, B2C communicators are investing heavily in content marketing. They now spend 28% of their marketing budgets on content marketing, and 55% of B2C marketers plan to increase their content marketing spend within the next year.

Source: Content Marketing Institute/MarketingProfs

What’s Your Trump Card in Content Marketing

26 Nov

An exclusive, live webinar from Social Media Today and Pivot
November 27th at 12pm EST / 9am PST

Which online assets offer the best competitive advantage for you? Do you have a strategy that sets you apart? Great content can attract attention, persuade people to act and impress potential customers with your products. Some tools are likely to be more appropriate and effective for your company’s needs than others,  and one will be stronger for your company and its marketing activities than the others. Are you playing to your strengths?

Content may result in great SEO (Search Engine Optimization), but may not attract influencers of customer behavior. High quality content can attract an audience, but prove not to be influential if it doesn’t match high quality products and services. Join us as we explore the variables that determine which approach to content marketing your company can play as your trump card. Our panel of experts will answer questions like:

  • How do you know which approach will work best for you?
  • Are the success metrics the same for each style of content marketing?
  • How does a company develop strategic content assets for its marketing?
  • What kind of staffing and expertise is required for each approach?

About the Panel


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Wendy Lea

Wendy Lea is the CEO of Get Satisfaction. Wendy founded The Chatham Group, where she currently serves as an angel investor, strategic advisor and board member for a long list of startup companies. She also serves on the board of Silicon Valley Social Venture Fund (SV2.org). Wendy has been recognized as a Top 100 Woman of Influence in Silicon Valley and a 2012 Watermark Woman Who Has Made Her Mark.

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Jeff Ogden

Jeff Ogden, President of Find New Customers is an award-winning B2B marketing expert. He was named a top 25 Sales Influencer for 2012 by OpenView Labs. He was also named one of the Top 50 Most Influential in Sales Lead Management by the Sales Lead Management Association. And his blog was named the top B2B blog of 2012 by BuyerZone. His is also the Creator and Host of the popular show Marketing Made Simple TV. He holds a degree in Marketing from the University of Notre Dame.

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Lee Odden

Lee Odden is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He is also the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. Lee has over 15 years experience consulting with some of the best known Fortune 1,000 B2B and B2C companies and fast growing technology start ups ranging from McKesson to Marketo. Cited by the Wall Street Journal, The New York Times, The Economist and Forbes, he is an active international speaker and publishes one of the most popular marketing blogs on the web.

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Paul Dunay

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

SOURCE:   Home

Harnessing the Power of Online Networks

20 Nov

How can you instill positive social habits in a community? Or give direction to the boundless energy of collective action on the web, either for social good or profit? The web offers many incentives that community and social manager can generate viral respect.

This webinar will explore the options and original ideas for reinforcing certain types of behavior in a community, ranging across case studies and applications. Join us to ask questions and offer your own experiences:

  • Are all incentives viewed as rewards?
  • How are different types of incentive fit to different social and business circumstances?
  • What cautions must be taken in presenting new incentives to a group or a community?
  • Besides civility, what other types of online behaviors are worthy of incentives?

About the Panel


Image

Lauren Friedman

Lauren Friedman is a social marketing authority, with extensive experience working with brands to create their social personas, nurture their Facebook and Twitter communities and curate their social conversations. As the Manager of Community Engagement at Adobe, Friedman develops and implements social media content and communications strategies for Fortune 500 brands such as Expedia, Safeway and Hyatt. In addition to her work at Adobe, Friedman is a writer for iMedia Connection and a member of WOMMA. Friedman joined Adobe through the Context Optional/Efficient Frontier acquisition in 2011. At Context Optional, Friedman was the company’s first Community Manager and grew the team to seven professionals. Prior to Context Optional, Friedman gained experience in PR and journalism. Friedman graduated from the School of Journalism and Mass Communication at the University of Colorado Boulder with a BA in Journalism. Follow Lauren Friedman on Twitter at http://twitter.com/lauren_hannah.

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Paul Dunay, moderator

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

Registeter for Harnessing the Power of Online Networks Now!

SOURCE:

SOcial Media 2 Support Sales

8 Nov

B2B Marketing - marketing research, best practice, social media marketing

This session gets behind the hype of social media marketing for the business-to-business marketer.

By mapping specific social media tools and techniques against a considered buying process, you can confidently assess and select the right mix for your organisation.

Understanding how to reach the right people, at the right time, with the right material has always been the key to successful marketing. This session shows you how to complement your traditional marketing mix with the right social media elements to support every step of the sales pipeline. Critically, it will give you the framework you need to justify your investment in social media.

Interact with other attendees as well as marketing strategist, Bryony Thomas, to make sure you’re able to see how this applies to your business, as well as see what others are doing with social media to support sales in their organisations.

You will leave this session with:

  • A clear understanding of the steps in a considered purchase.
  • A framework to select appropriate social media tools and techniques.
  • A template social media activity plan that supports the sales pipeline.
  • A clear rationale for selecting and investing in social media.

Who should attend:

This course is suitable for anyone who is responsible to putting together, and justifying, a social media marketing strategy for their business. It is particularly relevant to marketers who directly support a sales team, or whose organisations are heavily sales driven. Sales & Marketing Managers, Marketing Executives, Social Media Executives and business owners.

SOURCE: B2B Marketing

Marcomms Agencies: Benchmarking Report

1 Nov
This marcomms agencies benchmarking report is the first comprehensive examination of the B2B marketing communications agency sector. It’s an indispensable resource for B2B marketers seeking to evaluate and appoint specialist B2B agencies. The top line stats from the report are available to download as an infographic.It provides exclusive insights into key trends and detailed breakdowns of performance of the leading players. The report is divided into four sections: agency league tables, with information on performance, an analysis of key pattern from the qualitative survey, and individual responses from specific agencies, outlining crucial facts and vital information. Agency comparison tables evaluate fee structures, expertise, services and trade body memberships.
To download the report visit: http://www.b2bmarketing.net/marcomms

Overview:

Ever wondered what marketing communications agencies are doing and how they are performing? B2B’s first marcomms agencies benchmarking research survey, produced in association with Circle Research, is designed to provide detailed insight and analysis of B2B marcomms agencies. The comprehensive agency analysis report provides a benchmark against which the performance of specialist agencies operating in the B2B arena can be assessed.

The research has shaped a map of the agency landscape. It examines the primary players, their areas of expertise, what they services they offer, key staff and personnel, financial performance and awards success.

Agencies and prospective clients can use the report to gather in-depth information on the performance on individual agencies to assess their credentials. The league tables cover UK, non-UK, international and fastest growing agencies. They enable direct comparisons between agencies, where they rank, gross income for 2011, percentage of gross income from B2B work, percentage of gross income change from previous year, current permanent staff and percentage change in staff year-on-year.

This research will help you:

  • Find the right partner for your needs – compares areas of expertise such as business, financial and professional services, as well as services offered like data, social media and video services to match an agency to suit your needs.
  • Understand skills and specialisms – What specialist areas of expertise are offered by agencies and revenue generation potential.
  • Evaluate key trends in agency activity – provides a breakdown of current patterns in employment, financials, services, pitching and projects and key challenges from the qualitative survey.
  • Benchmark the performance of B2B marcomms agencies – allows comparisons of fee structures, expertise, services and trade body memberships. The league tables list ranking order, 2011 GI figures, GI for B2B work and current staff numbers.
  • Assess agencies in detail – individual agency response forms contain contact details, personnel information, international operations, financial performance, areas operated in, industry sectors specialised in and industry accolades.
  • Plan future activities – compare top services and sectors that are generating the most revenue for agencies.
  • Recognise key challenges in the market – biggest obstacles that agencies are facing.
Authors
B2B Marketing
Editorial & content director
SOURCE: B2B Marketing

Debunking Mobile Research Myths [WEBINAR]

18 Oct

Will all the predictions about the growth of mobile internet usage come true? And if they do, how will you need to amend your marketing and research techniques? This Research Now webcast goes beyond the myths to get answers.

Predictions suggest that internet usage via mobile devices will account for half of all internet usage by 2013. With more people moving to mobile on a global basis, the research industry faces some tough challenges to adjust and adapt to this new channel.

Join Research Now as they challenge current myths about mobile research, explain the truths and suggest ways in which the industry will adapt to this changing landscape.

3.30 – 3.40pm – Introduction, Joel Harrison, editorial and content director, B2B Marketing

3.40 – 4.15pm – Presentation, Christian Dubreuil, senior vice president, client development – Northern Europe, Research Now and Nimit Trivedi, director – client services, iPinion

4.15 – 4.30pm – Live Q&A

Register or find out more here: http://www.b2bmarketing.net/mobile-research

SOURCE: B2B Marketing

Multi Content Funnel Marketing [WEBINAR]

18 Oct

How can you build a content marketing strategy that attracts and converts prospects into leads and leads into customers? This webcast will give an overview of how you can build a winning content marketing strategy that maps against your purchase funnel.

The webcast will give an overview of how companies can build a winning content marketing strategy mapped to their funnel. It will show how to tailor your content marketing strategy for both top of funnel and mid funnel campaigns.

Kieran Flanagan, Online Marketing Manager (EMEA) at Marketo will go through some of the best techniques Marketo use to build a content marketing strategy that helps drive new visits through their funnel.
Key Learnings:

  • What type of content marketing and assets are best suited for top of funnel campaigns (attracting new visits into your funnel)
  • How can you best promote your top of funnel campaigns to get most visibility for your content
  • What type of mid funnel campaigns help convert new visits into leads and leads into customers.

Schedule:

3.30 – 3.40pm – Introduction, Joel Harrison, editorial and content director, B2B Marketing

3.40 – 4.15pm – Presentation, Kieran Flanagan, online marketing manager (EMEA), Marketo

4.15 – 4.30pm – Live Q&A
Register or find out more here: http://www.b2bmarketing.net/content-funnel

SOURCE: B2B Marketing

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