Tag Archives: Analytics

Are Your SOcial Media Analytics Working for You?

6 May

An exclusive, live webinar from Social Media Today
May 8th at 3pm EST / 12pm PST

Sponsored by
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You’re now generating mountains of data with your social media efforts and your team has been producing actionable reports. But are your analytics tools properly analyzing all the data you need to?  Are you confident in the data you’re receiving?  And do you trust it to support critical business decisions?  What are the data most relevant to you, and how can you be sure your analytics are telling you the whole story? How often do you do check-ins to make sure the analytics tools you’re using aren’t using outmoded technology? And how do you decide when your analytics tools need a re-evaluation?

If it’s your responsibility to make sure the analytics tools your company uses are doing their job, this webinar is for you. Join us as we look at what makes a valuable social media analytics solution and when it’s worth looking at other options. We’ll be discussing topics like:

  • What kind of ROI are you currently getting with your SMA tools? What could you be getting with others?
  • How do you determine confidence in your SMA tools? Have your SMA tools ever led to you making business decisions that didn’t work out as well as you’d expected?
  • What triggers a re-evaluation of your SMA solution?
  • How efficient is your current system? Are you able to quickly and easily produce reports, or does it take a help desk request to get one done?
  • Does your current tool provide analysis of all the right data sources to provide meaningful analysis?  Or are you missing critical online sites that might paint a different picture?

About the Panel:

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Krissy Espindola is the Director, Knowledge Management & Social Customer Support, for T-Mobile. She joined T-Mobile in 2002 and is responsible for all internal and customer-facing support content, which spans the vast range of T-Mobile products and services. During her tenure, Krissy consolidated multiple content management systems, selecting a Social Business Software as T-Mobile’s primary content collaboration platform and knowledgebase. Adopting a Social Business Software solution has reversed the flow of information at T-Mobile, enabling employees and customers to actively participate in the content creation process – delivering significant operational savings to the organization. Krissy also leads T-Mobile USAs customer support strategy and operations on T-Mobile branded social media channels.
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Kim Celestre is a Senior Analyst, Social Marketing, at Forrester Research. Kim serves Marketing Leaders. Her analysis on social trends, issues, and best practices helps marketers create social strategies and tactics that increase customer value. Her research covers B2B and B2C marketing, with a specific emphasis on the use of social networks and online communities to  shape exploration and buying behaviors. Kim is an award-winning social media thought leader. She was a driving force behind Sun Microsystem’s use of social media and listening platforms to drive awareness and technology adoption among the company’s customers and developers
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Todd Wilms is the Head of Social Strategy for SAP and part of the Digital, Social, and Communities Leadership Team.  A 20 year marketer, he has held leadership positions at some of the world’s best know brands like eBay/PayPal, Citrix Online, PeopleSoft, and agency GPJ.  He is an avid writer and contributor to platforms like Forbes, is widely quoted in major media, and is a frequent speaker and university guest lecturer around the globe.  He is a board member of The Online Marketing Institute and was a previous board member of the Multiple Sclerosis Society of Northern California. He lives in the San Francisco Bay area with his wife and two young boys, where he is seriously considering getting a dog.
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Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).
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Marketing Metrics & Analytics Guide

13 Mar

Want to learn more about marketing metrics and what they are?

The Definitive Guide to Marketing Metrics & Analytics

The Definitive Guide to Marketing Metrics and Analytics will empower you to not only prove, but improve your marketing program and campaign return on investment. ROI.

This informative eBook by Marketo will show you:

Accountability, ROI and Framework: Learn why today’s marketers need to know metrics and analytics and what are the most important marketing metrics to use.

Revenue Analytics: Want to build marketing credibility? This section will show you these metrics and how they are best shared with management.

Program Metrics: In this section, we will show you how to build a sensible framework for measuring your specific programs including how to decide what to measure, how to account for campaign influence and multiple ‘touches’, and what to do about extraneous variables like seasonal variability.

Forecasting, Dashboards, & Implementation: Learn methodologies and strategies for marketing forecasting, how to develop a dashboard that conveys accurate and relevant results, and the people, technology and process that needs to be put in place to get the analytics and ROI results you need.

  • The right metrics for understanding and interpreting marketing metrics
  • Why measuring marketing programs is difficult, and how to do it correctly and efficiently
  • Revenue metrics that get the executives’ attention and prove marketing ROI
  • The critical elements of a marketing dashboard

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Most Effective SEO For Your WordPress Site

21 Jan
This informative infographic compiled and presented by Rightway Solution provides top 20 most effective ways to Search Engine Optimization (SEO) your own WordPress website.
Are you looking to optimize your website? This infographic below lists the most effective SEO hacks that you can use as a step by step reference including social media and social bookmarking.
SEO is imperative to do in 2013 and when done right it’s one of the most influential  factors of any website’s success.  Start your SEO today!
20 most effective ways of doing SEO

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Social Media & Web Analytics Innovation #SMWA

15 Jan
Driving Business Success Through Social Media & Web Analytics
The Social Media & Web Analytics Innovation Summit brings the leadership and innovators from the industry together for an event acclaimed for its interactive format, combining keynote presentations, interactive breakout sessions and open discussion. Modern businesses are now able to collect more information on customer sentiment and behavioural patterns than ever before, the challenge remains to identify patterns to increase customer relationship management (CRM) and drive success. Investment in predictive analytics allows organizations to gain insight for such a valuable resource, offering a crucial advantage over competitors and greater insight into their customers.
Be Part of It:

  • 35+ industry expert keynote presentations
  • 350+ SM & Web analytics professionals attending
  • Interactive workshops with industry leaders
  • Over 20 hours of networking opportunities included
  • Access to online presentations on-demand post-summit
  • 30+ case studies presented from Fortune 500 companies

This summit will gather the world’s most dynamic and senior executives operating in analytics and data science.

Who will you meet?

If your job role includes the following responsibilities then this is a MUST attend event :

  • Predictive Analytics
  • Data Mining
  • Customer Lifetime Valuation
  • Business Intelligence
  • Big Data
  • Statistical Modelling

Why attend?

Rest assured, all of the burning issues surrounding analytics will be dealt with in no holds barred discussions at this groundbreaking conference.

We look for real solutions to the real problems you face every day.

We know that the theories underpinning current developments in analysis, planning & strategy don’t necessarily pan out in the real world, particularly when examined in a global context. Which is why we invite you to discuss your thoughts and feelings openly, and connect with like-minded people. The conference is a prime opportunity for you to air your personal and business challenges.

We look forward to meeting you there.

Previous delegates:

    

Demographics:

IE Group Summits are invitation only events. These are the gold standard, intimate, focused & exclusive events..

Register for Social Media & Web Analytics #SMWA

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Social Media Strategies Summit

14 Dec

San Diego, CA (PRWEB) December 14, 2012

Quote startThis year, we’ve implemented three new tracks of break-out sessions: (1) Social Platforms, (2) Internal Collaboration and (3) Measures, Metrics and Analytics.Quote end

The Social Media Strategies Summit (SMSS) will be held at the Hard Rock Hotel in Chicago on April 23-24, 2013. GSMI has hosted over 25 Social Media Strategies Summits in more than 10 cities throughout the U.S. as well as London and is pleased to return to the Windy City.

“We are thrilled to bring Social Media Strategies Summit back to Chicago for another successful year,” commented Summit Producer Breanna Jacobs. The Chicago summit will provide attendees with emerging strategies, the latest social tools, and insights from successful social media marketing campaigns. Over the course of two days, SMSS – Chicago offers all of the elements you need to achieve social media success! Jacobs added, “this year, we’ve implemented three new tracks of break-out sessions: (1) Social Platforms, (2) Internal Collaboration and (3) Measures, Metrics and Analytics.”
Case studies demonstrating analytically proven success will be presented by top brands including Dell, IBM, Sears, Boeing, MillerCoors and many others. Attendees will learn to:

  • Build Their Organization’s Audience and Identify Prospective Consumers
  • Integrate Traditional Marketing within Social Media Campaigns
  • Measure, Analyze, and Report Company’s Analytics
  • Reduce Advertising Costs with Social Media
  • Adapt Organization’s Customer Service by Incorporating Social Media

The Summit was designed for those involved in the planning and execution of company branding, marketing, strategy development, monitoring, customer relations, community engagement, public relations, media sales, business development, social media legal policies and concerns.

Tickets are now on sale! Delegates may register before January 18, 2013 to receive $400 early bird discount. Group discounts are available.

About Global Strategic Management Institute:
GSMI is a leader in the industry of executive education, creating conferences, summits, workshops and training sessions that combine rich learning environments with the opportunity to network with today’s most relevant thought leaders, speakers and practitioners. GSMI’s annual events have reached 70% of the Fortune 500 companies, in over 30 countries, covering topics that today’s leaders find most challenging and inspiring. More information about Global Strategic Management Institute’s upcoming educational events for professionals, visit: http://www.gsmiweb.com.

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Leading Social Communications Company Partners With Social Commerce Innovator

10 Oct

DALLAS, TX–(Marketwire – Oct 10, 2012)

Social Commerce Innovator and Premium Digital Content for local television broadcast websites are a few of the trending industry phrases that describe HOTC Media Networks; yet today, the company is moving beyond words with its Official Social Communications Partner, Marketwire.

“HOTC Media Networks, a subsidiary of NJC, Nathaniel J. Company, has an intrinsic focus in being a broadcast media provider that delivers valuable digital content, in addition to strategically aligning advertised brands to be purchased by viewers within our hosted video player without ever leaving the player,” says Nathaniel J., Interactive Media & Television President of HOTC Media Networks. “This innovation will enable our AdCommerce Division to increase an advertisers presence on the network beyond video or display ads, it creates the first online monetization ‘trifecta’ utilizing our social commerce platform called digi-o. Therefore truly making us the ‘digital heartbeat’ of broadcast media.”

Beginning on March 13, 2013, HOTC Media Networks shall introduce its Video-On-Demand and Live Streaming Premium Digital Network Content under the call letters HOTC to its 200,000+ members. HOTC viewers will have the option to experience interactive programming at the network website (hotc.tv), as well as at participating local broadcast television providers website, custom mobile app, or an internet connected television.

The 2013 – 2014 programming lineup will consist of fitness & nutrition, pop culture & breaking news, health & wellness, financial & business news, exclusive feature performances by music artists and more.

“Marketwire is excited to partner with HOTC Media Networks because we recognize the huge demand for interactive original content that the organization can help fill for online audiences — not just in major US cities, but globally,” says Bernadette Lee, VP Global Partners and Media Solutions. “We’re confident that our press releases will contribute to a much greater awareness of HOTC Media Networks’ year-round online media television programming and its social commerce platform, digi-o. In addition, the social sharing links in our releases will help the organization expand its global social platforms in our increasingly social and digital world.”

About Marketwire
Every day, Marketwire plays a critical role in shaping the conversations that happen in newsrooms, corporate boardrooms and social networks around the world, helping communicators move markets, change public opinion and affect consumer behavior. For everyone from a start-up to a Fortune 500 enterprise, Marketwire is a social communications company that provides its clients with powerfully simple solutions: Global press release distribution, industry-leading social media monitoring and analytics, and a fully integrated marketing communications platform for content creation, optimization, distribution and measurement.

About HOTC Media Networks
HOTC Media Networks (HOTCmn) is the groundbreaking online media television broadcast network providing Video-On-Demand and Live Streaming Premium Digital Content on hotc.tv and in partnership with 6 local broadcast television stations in NYC, DC, MIA, DFW, LA, and CHI as HOTC. Partnering local broadcast stations will make history as the first stations to operate with a dual network affiliation, yet this is the beginning for the company born with a “digital heartbeat” that provides consumers and businesses with powerful solutions: a patent pending social commerce platform (digi-o), an indirect B2C product/service distribution platform (Leinah), virtual asset management production (vAMP), and an interactive ePublishing platform (LitActive).

SOURCE: HOTC Media Networks

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Marketwire.com Boosts News Release and Content Distribution Services

12 Sep

TORONTO, ONTARIO–(Marketwire – Sept. 12, 2012)

Marketwire expands its already-robust distribution services to the Middle East, Gulf Region and Africa to include more of the area’s English- and Arabic and Hebrew-speaking newspapers, magazines, radio, television and online publications. In addition, clients can view dashboard reports that show them exactly where their content was picked up or posted.

Marketwire clients’ news gains direct access to general and business media throughout the region as well as to more than 100 websites such as:

– menafocus.qa (Qatar)

– africanewswire.za.com (South Africa)

– arabnewsnetwork.ae (United Arab Emirates)

– knowledgebylanes.co.za (South Africa)

– mideastnews.ae (United Arab Emirates)

– asianetpakistan.com (Pakistan)

Because of its expanded traditional and online reach, Middle East Wire helps Marketwire clients achieve earned media in Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, United Arab Emirates and Yemen.

“Middle East Wire provides guaranteed posting at 20 websites throughout the region, in English Arabic and Hebrew. More important, this rounds out Marketwire’s global packages with a region that has very little coverage through other providers,” says Hector Botero, vice president of Marketwire’s International Division.

Marketwire’s distribution services also include access to expert editorial and translation teams. Its specialized distribution channels zero in on the industries, languages, regions, online portals and audiences that would be particularly interested in any given content. Clients can also measure their ROI by tracking each release’s performance with detailed reports.

Marketwire’s distribution services let clients create, optimize, publish and track news releases, almost anywhere in the world.

About Marketwire

Every day, Marketwire plays a critical role in shaping the conversations that happen in newsrooms, corporate boardrooms and social networks around the world, helping communicators move markets, change public opinion and affect consumer behavior.

For everyone from a start-up to a Fortune 500 enterprise, Marketwire is a social communications company that provides its clients with powerfully simple solutions: Global press release distribution, industry-leading social media monitoring and analytics, and a fully integrated marketing communications platform for content creation, optimization, distribution and measurement. Marketwire is majority-owned by OMERS Private Equity (www.omerspe.com), which manages the private equity activities of OMERS Administration Corporation and today has $6.4 billion of investments under management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.

SOURCE: Marketwire

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Webinar: The State of SEO and Internet Marketing in 2012

21 Aug

state of seo and internet marketing

Everyone knows that search engine optimization (SEO) is one of the main players in internet marketing. But how has it evolved in the past year? How has the internet marketing industry as a whole changed?

96% of internet marketers say their teams are involved with content creation as a marketing strategy. Social media, SEO,content and analytics lead the charge as the top growth areas in internet marketing. These and other fascinating results emerge from SEOmoz’s new survey on the state of search engine optimization, internet marketing, and the marketing profession.

Take in the full survey results, expertly analyzed by Rand Fishkin, CEO of SEOmoz, and Dharmesh Shah, Founder and CTO of HubSpot. Learn how companies are leveraging internet marketing strategies to grow their businesses, and learn it from the best industry thought leaders.

During this 60-minute webinar, you will learn:

  • How to utilize content in your SEO and inbound marketing
  • How to stay competitive in the rapidly evolving internet marketing landscape
  • What the best SEO practices in today’s marketing industry are
  • Data that will help you make smarter marketing decisions

DURATION: 60min

PRESENTERS: Rand Fishkin, CEO of SEOmoz, and Dharmesh Shah, CTO of HubSpot.

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Rand Fishkin is the CEO of SEOMoz. He co-authored the Art of SEO from O’Reilly Media, co-founded Inbound.org, and was named on PSBJ’s 40 Under 40 List and BusinessWeek’s 30 Best Tech Entrepreneurs Under 30.

Follow Rand on Twitter: @randfish.

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Dharmesh Shah is the Founder and CTO of HubSpot. He is the co-author of book “Inbound Marketing: Get Found Using Google, Social Media and Blogs” published by Wiley in October, 2009. He also authors a blog, On Startups.

Follow Dharmesh on Twitter: @dharmesh.

WHO SHOULD VIEW?

Marketing professionals interested in incorporating SEO into their business decisions. No technical experience necessary.

WEBINAR LINK: http://bit.ly/StateofSEOandIM

SOURCE: HubSpot

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SOcial Media Analytics: Guide To Measuring The ROI Of Your SOcial Strategy

28 Dec

Social Media Analytics Guide To Measuring The ROI Of Your Social Strategy

SOcial Media Analytics: Guide To Measuring The ROI Of Your SOcial Strategy

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