Tag Archives: Amazon

WEBINAR

30 Oct

Meeting Archive:
How Evolutionary Algorithms are Changing Consumer Innovation


Meeting Description:

 

Evolutionary Algorithms have permanently changed the way we use the internet and listen to music. In fact, EAs are the driving force behind companies like Google, Pandora and Amazon. Now, the science of Evolutionary Algorithms (EAs) is being translated across all industries and literally changing the face of innovation. This case study driven seminar will share how leading consumer driven companies like Dannon, Sprite & Fanta, as well as companies in retail, technology and financial services have implemented EAs to drive higher innovation success rates.While consumers are not rational creatures, traditional market research often follows an assumption of complete rationality thereby limiting the consumer insights gained through those means. EAs have allowed researchers and marketers to overcome the irrationality conundrum and allow for testing of as many options as they have ideas in a quantitative, projectable manner.

This webinar will share:

  • How evolutionary algorithms are changing the way leading companies innovate
  • Case studies from products launched using EAs
  • How to test lots of ideas quantitatively
  • How EAs account for the irrational consumer mind
  • How to measure return on innovation from EAs
  • How to use consumer choice to overcome traditional limitations of concept testing
Details
Date: Tue, Oct 30, 2012
Time: 11:00 AM EDT
Duration: 1 hour
Host(s): IIR USA – Events
 Presenter Information
Amit Dhand
Speaker Photo
Amit leads the Global Client Services team at Affinnova, which is responsible for developing new accounts and delivering high impact business insights to existing clients. Amit joined the team in 2006 and has been the driving force behind Affinnova’s adoption in the Consumer Packaged Goods industry. Amit’s tenure has been characterized by significant increases in client satisfaction & repeat rates, while maintaining high employee retention.Amit comes to Affinnova with a 10+ year track record in product innovation. Prior to Affinnova, Amit was at Catalina Marketing where he was responsible for an 800% increase in revenues over a 4 year period for trade and consumer marketing services. He started his career in New Product Testing and Forecasting at Information Resources Inc. (now Symphony-IRI).

Amit holds a Bachelor of Science degree in Physics from the University of Mumbai and an M.B.A. in Marketing from Virginia Tech.


The webinar is sponsored by:
Speaker Photo
Affinnova is revolutionizing how the world innovates. The company’s software and services enable marketers to develop better performing products, ads and designs. Affinnova’s patented evolutionary algorithm reliably identifies the concepts with the greatest market potential from an unprecedented range of options. Global Fortune 500 companies depend on Affinnova to deliver higher success rates, bigger businesses and accelerated launch timing.

Olympic Social Media Usage

18 Aug

Austin, TX (PRWEB) August 18, 2012

Digital Marketer, the industry leading online marketing firm, has published a blog post reviewing the social media impact on the 2012 London Olympic Games. Josh Loposer, Managing Editor and DM blogger, made the connection between the modern games and modern online technology.

“Each Olympics is a global case study for where digital media is at, and how it differs from nation to nation,” said Loposer.

The blog post makes mention of a recent Pew Research poll that said 76% of Americans approve of NBC’s handling of Olympic coverage. According to the poll, “12% of Americans are following the games on Facebook, Twitter, or other social media platforms. Narrow that down to the 18-29 age group, and the number goes up to 31%.”

Other elements of online-based technology playing a role in the Olympic experience have also come to play.

“Streaming video is also breaking Olympic records. While it’s tracking far behind the conventional sources, 17% of those surveyed said they’ve watched the 2012 games on streaming video. The number of live streams is now at 45 million, tripling the total available in Beijing.”

Information like this is available on a daily basis on the Digital Marketer blog, where the best of the best online marketing gurus share their ideas on trends and news flowing through the Internet. It’s part of DM’s continuing efforts to keep marketers across the globe up to date on what’s affecting their business on every landscape.

Digital Marketer’s blog is available to anyone, but becoming a member of DM Pro gains access to information-packed monthly digital newsletters from the brightest minds in the industry, as well as a collection of Special Reports on how to combine marketing with major Internet players like Apple, Amazon, Google, and YouTube. A DM Labs membership takes things a step further, with split test results, website reviews, and bonus trainings available anytime from any online device.

Digital Marketer releases informational and educational materials to help businesses and entrepreneurs gain insight and information on the trends, data, and strategies that can take them to the top of their industry. Through their RAW Training courses, strategic plans, blogs, newsletters, site reviews, and Special Reports, Digital Marketer supercharges every single marketing campaign it touches. For more information, visit DigitalMarketer.com.

Read the full story at http://www.prweb.com/releases/Digital_Marketer/blog_post/prweb9796296.htm

SOURCE: PRWeb Newswire

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