Tag Archives: 2013

Happy St. Patrick’s Day!

17 Mar

Happy St. Patrick’s Day to you all! Enjoy the day!

ST Pattys Day_phixr

Like SO! What? SOcial on Facebook or follow us on Twitter

Spring Forward 2013

9 Mar

It’s that time of year again when the sun rises earlier, the days start getting longer and the flowers bloom everywhere. This Sunday March 10th is when Daylight Saving Time starts. Happy Spring!

Spring Forward Sunday March 10 2013

Like SO! What? SOcial on Facebook or follow us on Twitter

Web Content Creation Tools: Top Picks for 2013

14 Jan
"Web Content Creation Tools – Top Picks for 2013" Winner's Badge

Deerfield, IL (PRWEB) January 14, 2013

Matt About Business is proud to announce the winners of the first annual “Web Content Creation Tools – Top Picks” award. The award recognizes the best solutions available for creating different types of web content.

“The irony of content marketing is that the key element, web content creation, is the greatest obstacle to success,” explains Matt Mansfield, President of Matt About Business. “Aside from the “stage fright” many folks feel when thinking about others reading their posts, listening to their podcasts or watching their videos, it’s easy to get overwhelmed when choosing the tools to use for creating web content.”

To combat this obstacle and make effective content marketing more accessible to all, Mansfield decided to create the annual “Web Content Creation Tools – Top Picks” award. Winners of the award are selected based on the features, functionality and ease-of-use of their content marketing creation solution.

“How do you know that these are the best content creation tools?” asks Mansfield. “Because after trying many similar solutions, these are the tools I use to create content for my own sites.”

The “Web Content Creation Tools – Top Picks” awards are given in eight categories, each one focusing on a different type of web content. The winners for each category in 2013 are:

Category: Websites and Blogs
Winner: WordPress

Category: Downloadable Documents
Winner: Adobe Acrobat

Category: Videos
Winner: Camtasia

Category: Webinars
Winner: GoToWebinar

Category: Infographics
Winner: Piktochart

Category: Social Media Updates
Winner: HootSuite

Category: E-Mail Marketing
Winner: AWeber

Category: Online Courses
Winner: Udemy

For more information on why each winner was selected, and for a list of runner-ups in each category, visit: http://www.mattaboutbusiness.com/web-content-creation-tools-top-picks-for-2013/

About Matt

Matt Mansfield is a recognized expert in designing and implementing web content and e-mail marketing strategies that consistently drive targeted website traffic and increase sales.

Matt also creates powerful content to be used in online and e-mail marketing campaigns.

Quote startThe irony of content marketing is that the key element, web content creation, is the greatest obstacle to success.Quote end

SOcial Media Report Cards: The Winners & Losers of SOcial Media in 2012

12 Jan

2012 was the year for social media. The altering social media landscape in 2012 changed the way marketers approached their work, from market research, various social media accounts to  lead generation which will likely have an even bigger impact in 2013.

Pardot has created the following infographic to evaluate major social network’s including Pinterest, Facebook, Twitter, Goolge+, LinkedIn performance in 2012. This infographic goes into detail about these networks growth in the last year, monthly visitors and estimated marketing ROI (return on marketing investment).

SOcial Media Report Cards [INFOGRAPHIC]

20 Marketing Trends & Predictions for 2013 & Beyond

10 Jan

What if you had a glimpse into the future? What would you change today to plan for tomorrow? In reality, the future can be predicted and the best marketers already have their destination mapped out.

In 2012, the world of marketing underwent major changes. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.

But what’s in store for 2013? Let our new guide serve as your navigation system into the world of marketing in 2013.

Now then, let’s gaze into the marketing crystal ball, and uncover what marketing will look like in 2013.

In addition, you’ll read predictions from industry leaders such as:

  • Rand Fishkin, SEOmoz founder and CEO
  • Brian Halligan, HubSpot co-founder and CEO
  • David Meerman Scott, Best-Selling Author
  • Greg Alexander, Sales Benchmark Index CEO
  • Nick Johnson, Useful Social Media founder

Download Marketing Trends & Predictions 2013 & Beyond Now!

Via

SOcial New Year 2013

7 Jan

Ringing in a SOcial Network New Year 2013!

Ringing in a Social New Year

Via viralheat

Top 10 Business Process Outsourcing Trends to Watch in 2013

4 Jan

El Paso, Texas (PRWEB) January 04, 2013

DATAMARK Inc., a leading business process outsourcing firm headquartered in El Paso, Texas, has named its Top 10 Business Process Outsourcing Trends for 2013.

The evolution of mobile computing and social media continue to be major drivers behind the changing face of business process outsourcing and business process management. Other tech trends that will affect the industry over the next year include The Internet of Things and the collection and analysis of Big Data, which will be used to improve business processes.

Also, the geographic advantages of locating outsourced business processes in the U.S. means domestic outsourcing will repeat as a top trend for 2013.

Below are 5 of DATAMARK’s top BPO trends, in no particular order:

1. The opening of private app stores.

As workers connect through tablets and smartphones, enterprises will distribute custom and off-the-shelf apps through private app stores. BPO/ITOs will do the same, inviting clients to visit their private stores for apps that monitor business processes and collect useful data. Easier said than done, however. 2013 will be the year where IT departments begin to figure out hassle-free ways to distribute apps to clients, contractors and authorized partners.

2. Contact centers stay social 24/7/365.

A recent study by LinchpinSEO found that customers like to engage with their banks on social media on Sundays, a day when brick-and-mortar financial services are typically closed. Customer relationship managers will have to break away from this “closed for business” mindset and post in social media networks every day of the week, every time of day. Competitive BPOs will leverage global centers and customer-contact reps with multiple language skills to deliver 24/7/365 customer service via Facebook, Twitter and other channels, bringing some to clients some “weekend peace of mind.”

3. Gamification goes social.

As we mentioned last year, gamification—using game concepts to drive courses of action—will liven up boring, repetitive business processes, as well as deliver incentives for improvement. Good enough, but in 2013, gamification will stake a place on social networks. BPO workers will post their progress, improvements and rewards on internal social media channels, adding more fuel to the competitive fire across the organization.

4. Domestic outsourcing moves beyond anecdotes.

Whether it’s domestic outsourcing, insourcing, onshoring, ruralshoring or whatever term suits your fancy, some solid data on the trend will emerge in 2013. Outsourcing business processes in the U.S. (and nearshore to Mexico and Canada) will be an attractive option as growing wages in traditional outsourcing locales such as India and China make the U.S. more competitive destination. Organizations will recognize the many benefits of being geographically close to target markets.

5. BPO makes a run for the border.

Mexico will continue to be an attractive business process outsourcing destination over the coming year. This is in part because of the advantages delivered by geographic proximity, but also because the Mexico of 2013 is much different from the Mexico of 1994. Statistics from the Organisation for Economic Co-operation and Development (OECD) show Mexico is steadily improving in many rankings, including labor productivity growth, infrastructure spending, post-secondary education enrollment and broadband access. The headline-making cartel war, while still a concern, has spared multinational business activity.

For the full article, read “10 Business Process Outsourcing Trends to Watch in 2013.”

About DATAMARK

DATAMARK, Inc. is a leading business process outsourcing company specializing in high-volume digital mailroom management, document processing and document management services for Fortune 500 firms and other large organizations. Headquartered in El Paso, Texas, DATAMARK employs nearly 2,200 people in its U.S., Mexico and India facilities. For more information, visit http://www.DATAMARK.net

Happy New Year!

1 Jan

Happy New Year

Happy New Year from the SO! What SOcial team!

SO! What? A SOcial Media Company. Engage. Connect. SOcialize

Located in Vancouver, British Columbia.

21 Social Media Updates & Advancements to Inspire Your 2013 Strategy

1 Jan


2012 has been a year of change in social media.

Although Twitter and LinkedIn ended their relationship, they both worked to make segmentation easier. Meanwhile, Facebook bought Instagram and took strides towards making global marketing easier.

Now it’s time to integrate these updates swiftly into your marketing strategy.

With 2013 here, take this time to learn about these updates and start the year off fresh. We’d like to help out by sharing the 21 biggest updates and advancements from 2012. Review them to help make the difference you’ve been waiting for in your social media strategy.

Download Social Media Updates & Advancements NOW!

HubSpot

9 Resolutions Every Business Owner Should Make in 2013

30 Dec
Owner of Pigtails and Crewcuts

Wade Brannon, owner of the Pigtails & Crewcuts franchise

Roswell, Georgia (PRWEB) December 30, 2012

According to the experts, business growth will continue in 2013. A report from the National Association for Business Economics predicts the economy will expand by 2.1 percent in 2013, compared to 2.2 percent in 2012. When it comes to franchise businesses, a similar scenario is taking shape, with a 1.4 percent growth projected, compared to a 1.5 percent increase in 2012, according to the International Franchise Association. Franchises, which account for 3.4 percent of the GDP, are expected to add 162,000 jobs to the economy before 2014.

Any growth is good, according to Wade Brannon, president and owner of the children’s hair salon franchise Pigtails & Crewcuts, based in Atlanta, Georgia, which has more than 30 locations across the country. But Brannon warns business owners that as the economy continues to improve, the hard work has just begun. “It appears we’ve weathered the worst of the storm, and for most of us business owners it’s been a humbling experience,” says Brannon, who formerly served as the senior vice president of Heavenly Ham, which he helped grow to more than 200 locations in the United States before it was sold in 2002. “Now that we’re starting to see some consistent growth, it’s more important than ever to capture that momentum and take your business to the next level.”

Brannon shared the following resolutions that every business owner should make in 2013.

1. Take control. One of the best things about owning your own business is it’s yours. It’s easy to forget that during day-to-day operations. As you move into 2013, don’t just be a business owner, act like a business owner. Commit to making decisions that are best for your business.

2. Ignore the doomsday hype. Between the debt ceiling and the fiscal cliff, 2012 has been rife with panicky buzzwords. There’s no telling what doomsday scenarios will crop up in 2013. Whatever those situations are, keep your nose to the grindstone and move your eyes away from the television. Focus on the important tasks at hand and don’t seek out additional worries.

3. Do less with more. In business, the beginning is always the most challenging. Once your workplace is up and running, adding to the existing framework can actually get easier. Consider opening a second, third or even fifth location. With just a little more effort, you may be able to multiply your returns.

4. Distinguish yourself. You’ve committed to running your own business, now take it seriously and succeed. Research needs in the community that your business can fill. Talk to your clients and ask if they’re satisfied with what you’re offering. Really listen to their feedback and apply it towards building your own successful brand—one that is unique from any other.

5. Promote, promote, promote. Every business owner should be active on social media. With so many choices out there—Facebook, Twitter, Pinterest, etc.—business owners have access to a constantly expanding audience. Update your status frequently, tweet specials, blog about your business and remind people of the ways that you can help them out.

6. Give back to your community. Without the support of your community, your business truly is nothing. Give back in the best way you can, whether it’s donating products for an auction, serving on a board or simply volunteering your time. Not only is this a feel-good thing to do, it also helps make your business more visible and introduces you to people you might not otherwise meet.

7. Delegate. Running a business is no small task, and it’s important to know that you’re not alone. Make lists of areas where you excel and areas where you don’t. Then, figure out if there’s a way to hand off duties to someone else, whether it’s an employee or a subcontractor. Business owners are naturally doers, so delegating can be one of the most challenging tasks. But since it frees you up to follow your true talents, it can also be one of the most rewarding.

8. Be consistent. Whether you’re a franchise, a large business or a mom-and-pop store, your customers all want the same thing: consistency. Devise a business protocol and work to ensure that you and your employees are on the same page. Your branding, messaging, services, products and even your success depend on consistency.

9. Know your numbers. How can you strive to do better if you don’t know where you stand now? Data is the lifeblood of your business. Know it. Study it. Understand it. Set goals to improve upon it. And if this isn’t an area where you excel, find someone who does and bring him or her on board to help develop your 2013 success plan.

Quote start“Now that we’re starting to see some consistent growth, it’s more important than ever to capture that momentum and take your business to the next level.”Quote end
Follow

Get every new post delivered to your Inbox.

Join 211 other followers

%d bloggers like this: