SOcial media marketing refers to the process of gaining traffic or attention through social media channels and social media strategies. SOcial media is about community building, creating engaging conversations, connecting with key audiences and building lasting relationships. It is not just a broadcast channel or a sales and marketing tool.
SOcial media marketing programs create interesting and relevant content that encourages readers to share it with their SOcial networks which attracts attention to the company or brand. These SOcial networks include: Twitter, Facebook, LinkedIn, Pinterest, Google+, Tumblr to name a few.
The brand, company itself or a reliable third- party source can create a message that spreads from user to user on various channels. With this said, this form of marketing is a word-of-mouth engine that is driven by the end users rather than paid media sources or outlets.
With internet access SOcial media has become a platform that is easily accessible by everyone. SOcial media increases communication from an organization to a consumer and creates brand awareness that improves the overall level of customer service and feedback. SOcial media is a tool to implement marketing campaigns that is relatively inexpensive and easy to use.
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