Advertising is a communication to inform potential customers about products and services and how to obtain and use them. When done right, advertising is story telling that sells a product or service in purpose to generate increased consumption through the creation and extension of a  brand image and customer loyalty.

The story could be told through a number of channels and mediums to deliver these messages, including:

  • Email
  • Television
  • Print Media
  • Radio
  • Movies
  • Direct Mail
  • Tradeshows
  • Media Kits
  • Events
  • Magazines
  • Buses
  • Flyers
  • Newspapers
  • Commercials
  • Video Games
  • Webinars
  • Social Media
  • Product Placement
  • Communication Materials
  • Billboards

Both the visual and written messages advertised must be developed in a concise, clear and interesting manner clearly identifying and outlining your brand identity and branding characteristics with an effective medium to ensure the message will reach the desired audience.

Need help with your advertising initiatives? We can help: 

SO! What? A SOcial Media Company

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3 Responses to “Advertising”


  1. A Picture is Worth a Thousand Words « SO! What? SOcial. - December 29, 2012

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