Advertising is a communication to inform potential customers about products and services and how to obtain and use them. When done right, advertising is story telling that sells a product or service in purpose to generate increased consumption through the creation and extension of a brand image and customer loyalty.
The story could be told through a number of channels and mediums to deliver these messages, including:
- Print Media
- Direct Mail
- Media Kits
- Video Games
- Social Media
- Product Placement
- Communication Materials
Both the visual and written messages advertised must be developed in a concise, clear and interesting manner clearly identifying and outlining your brand identity and branding characteristics with an effective medium to ensure the message will reach the desired audience.
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