The New Heart of Marketing: Service

1 May

Customer service is the new marketing

An exclusive, live webinar from Social Media Today
May 2nd at 1pm EST / 10am PST

There was a time when marketing was all about selling and pushing out the company line. But with the rise of social media, marketers have replaced old models of company-customer communication with vital new models, based on conversation, interaction and collaboration. And the most successful have found the key to keeping that connection with their audiences and keeping them engaged is to infuse their whole operation with an emphasis on service before all else. Then, sales follow, as do customers who keep coming back.

Join us as we we discuss how sales, product design, marketing and customer service all contribute to the service mentality of a company. We will talk about how customers view a company’s service. And we will explore how marketers, in particular, can get an outside-in view of their customers, to make sure they are putting themselves in their customers’ place as they design their entire customer experience.

  • How does putting customers at the center of all business decisions translate to increased sales and growth?
  • Are there ways of engaging customers that provide service and help boost sales?
  • Does gamification help or hurt that goal?
  • How can employees think beyond the numbers and get to a service mentality

                                                   About the Panel


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Emily Yellin, Moderator

Emily Yellin is a journalist, author and consultant. Her most recent book, Your Call Is (Not That) Important to Us — Customer Service and What It Reveals About Our World and Our Lives, was published by Simon & Schuster. Currently, Emily is a consultant with Peppercomm, a strategic communications firm in New York. She also regularly speaks at conferences and in the news media about customer service, marketing, social media and journalism, and is on the advisory board for TheSocialCustomer.com. Emily was a longtime contributor to The New York Times, and has written for Time, The Washington Post, The International Herald Tribune, Newsweek, Smithsonian Magazine, and other publications. She has lived in New York City, Chicago, Los Angeles, and London, but is currently based in Memphis. Website: emilyyellin.com Twitter: @eyellin

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How to Increase Your Twitter Following?

30 Apr

Want more Twitter followers?

Tweeting Consistency

Sticking with a consistent tweeting schedule on Twitter is important, this symbolizes you being active in your Twitter community.  Social media expertswould agree that spending some time each day getting up to date with current events, news, press releases, ect so that you have relevant and timely things to tweet about. I would suggest trying to tweet three times per day in order to maximize the benefits of your Twitter profile. However with this said don’t over commit if you are unable to follow thru with this, instead try tweeting once every two days, once a week  or whatever fits with your schedule and level of commitment.

Profile Optimization

Your profile on Twitter is a powerful tool to gain followers and should be used to maximize potential.  Make your profile inviting, interesting and unique as it is the first thing that potential followers see which encourages them to read further or click onto one of your links. Add a profile picture and a customized background as well as complete your full biography to make your Twitter profile complete. This will show potential followers what you have to offer to them in hope that they follow you.

Tweet Interesting Content

Engaging marketing content writing is king on Twitter. There are limitations on Twitter with 140 character words count so be creative with your message. It is important to direct your followers with a link to your content in a tweet.

Respect a Retweet

Make sure to thank any of your followers who retweet you and show appreciation in order for more potential retweets.

Website Widgets

If you have a website add a Twitter widget with a link to your profile and a Twitter feed of your recent tweets onto your website.  This not only looks socially friendly it is also for ease of use for anyone visiting your website to follow you on Twitter.

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Facebook’s Privacy Policy Has Changed

27 Apr

This infographic created by Webpage FX describes how Facebook’s privacy policies have changed over the years.

How well do you know Facebook’s privacy policies? Are you surprised from this infographics stats?

Facebook Privacy Infographic

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12 New Personality Types in SOcial Media

24 Apr

What are the behaviours that marketers want to know about social media marketing? This infographic created by First Direct based on a nationwide survey that studied the behaviour and attitudes related towards social media.

What did the results show? The results from the survey showed that people typically behave differently on social media platforms like Facebook and Twitter compared to how they behave in real life.

SO which out of these 12 social media personalities define your target market? Please share your thoughts about this infographic in the comments section below!

new-personality-types-in-social-media

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SOcial Media & Corporate Strategy: Changing Roadmaps and New Landscapes

23 Apr

An exclusive, live webinar from Social Media Today
April 23rd at 12pm EST / 9am PST

Social Media & Corporate Strategy Webinar

Sponsored by
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Five years ago, a person exclusively charged with managing a company’s social media strategy was a novelty. Today, social has a reason to be integrated into every department. Customers don’t differentiate between your advertising, sales, or service teams when they’re communicating with your company. But how do you develop a consistent external social presence and create effective strategies for non-communications teams? Who is in charge of creating these strategies, and how do you coordinate various corporate voices?

If your organization wants to integrate social media into its overall corporate strategy, you’ll need to hear this webinar. Join our panelists as we discuss how every part of your company can rise with the social media tide. We’ll discuss:

  • Where are unexpected opportunities for cross-promotional collaboration within a company?
  • Who do you assign to a company-wide social media center of excellence?
  • What role does content play in social efforts? Who determines what’s needed?
  • Case studies about companies that have successfully integrated social throughout their organizations, and how they resolved friction points

About the Panel:


ImageChris Boudreaux builds social media solutions that help brands transform their business operations.  He is the creator of SocialMediaGovernance and he leads development of social media offerings at Accenture, where he also serves as a social media solution architect for clients around the world. He is publishing his second book on social media, entitled The Most Powerful Brand on Earth: How to transform teams, empower employees, integrate partners and mobilize customers to beat the competition in digital and social media.

ImageMadhur Aggarwal is Vice President, Strategy and M&A, Office of CMO, SAP. As Vice President of Strategy, Madhur leads the worldwide marketing strategy and M&A within SAP’s “Office of CMO”. The oCMO team is charted to champion “Voice of the Market”, help improve SAP’s competitive position in the marketplace and drive the transformation of SAP Marketing to a “best-run business”. Madhur is responsible for injecting outside-in audience perspective, defining the strategic framework for SAP’s activities from brand to demand and crystallizing the worldwide marketing priorities across 50+ countries, 24 industries, 11 lines of business and 5 product categories.

Douglas Billings is a Principal in PwC’s Management Consulting Services. He leads the firm’s Enterprise Co-creation practice. He works with PwC’s clients to apply social business practices across all the operational value streams of customer operations, innovation and supply chain. Doug is coauthor with Francis Gouillart of the just published Harvard Business Review article entitled:  Community Powered Problem Solving: a health care initiative shows how brick-and-mortar businesses can co-create solutions and change the rules of the game.
ImageMaggie Fox is the founder, CEO and Chief Marketing Officer of Social Media Group, established in 2006 and one of the world’s most highly respected  independent agencies helping business navigate the socially engaged Web. She was named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Boards of both GetElevate.com and the Heart and Stroke Foundation of Canada. Follow her on Twitter @maggiefox.
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Should You Use Twitter? This Flowchart Has The Answer!

20 Apr

Did you know that more than 500 million people have come to Twitter since 2006. Is Twitter really for you?

This visual flowchart created by Flowtown presents some interesting questions to consider if you currently use Twitter or want to start tweeting.

Would you have joined or not joined Twitter depending on the results of this tonque-in-cheek flowchart? Find out with this helpful chart.

Should you use Twitter? InfographicLike SO! What? SOcial

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Which Demographics Use SOcial Media?

15 Apr

This infographic was created by the Pew Research Center based on the results of a comprehensive seven year social media survey that was conducted  to evaluate which social media platforms demographics were using. Which sites emerged on top?

The results of the survey were:

  • 67% use Facebook
  • 20% use LinkedIn
  • 16% use Twitter
  • 15% use Pinterest
  • 13% use Instagram
  • 6% use Tumblr

Which social media sites should you focus on for your target market?

Which demographics use social media? Infographic

The social media demographics that every marketer must know

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How to Optimize Your SOcial Channels for Lead Generation

10 Apr

How to optimize your social channels for lead generation webinar

Date: April 11, 2013
Time: 1:00pm ET / 10:00am PT

Social media is vital for business branding and generating buzz, but are your social channels generating leads? In this session, you’ll discover proven tactics and strategies for turning your social presence into a lead generating machine.

Jason Miller from Marketo will show you why inbound alone is not enough, how to successfully apply the “4-1-1 Rule” of social engagement, how to utilize visual content across your social channels, why social signals matter and the power of advocacy for lead generation.

You’ll get tips on:

  • Using visuals, promoted posts and apps on Facebook
  • Promoting tweets, solidifying messaging and tracking results on Twitter
  • Managing your groups, company pages, and events on LinkedIn

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SO! What? SOcial Hits 3000 Likes on Facebook

9 Apr

Thanks to the awesome people who have liked our Facebook Page, today SO! What? SOcial hit 3000 fans on Facebook!!! We wanted to thank all of our fans who helped push us over the edge.

 

 

keep-calm-and-omg-3000-likes-on-facebook

 

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How #Hashtags Work?

9 Apr

In social media marketing, #hastags have become a hot topic. This infographic was created by Online Circle a digital marketing agency to teach you all you need to know about hashtags and more!

#checkitout and share your thoughts in the comments section below.

What You Need To Know About #Hastags

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10 Useless Things to Cut From Your Marketing

8 Apr

Cut the fat & start spending time on tactics that will actually drive conversion!

The fast-paced world of digital marketing — with all its technological advancements and iterative improvements — has theoretically made marketers’ lives easier.

But the flip side of the coin is that marketers are overwhelmed. It seems like every week there’s something new we absolutely must be doing, lest we get left behind.

But a lot of this new “stuff” is now outdated. Or worse, was never a good use of time and budget to begin with.

To help transform you into a more efficient marketer, download 10 things you can cut from your marketing today, as well as where you should be spending that previously wasted time.

Download this Ebook

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Are You The SOcial Media You Use?

6 Apr

Do you have a profile on a social media channel? If SO you are not alone as nearly everyone is on one social medium or another these days and this is only expected to grow in the future.

This infographic created by The Maple Kind and published on Visual.ly starts off by introducing us to the number of users on social media networks: Facebook, Google+, Twitter, LinkedIn and Pinterest.

Check out this humorous infographic below.
you-are-the-social-media-your-using-infographic
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‘Old School’ SEO And The 5 New Rules To Follow

4 Apr

Phil Frost
Managing Partner
Main Street ROI

This FREE webinar will be extremely valuable to you if:

  • You’re just getting started with SEO, or…
  • You’ve recently seen your rankings drop, or…
  • You want to protect your Google rankings

Here’s what this webinar is all about:

Over the past several months, Google has rolled out a ton of MAJOR updates… and as a result, many “traditional” search engine optimization (SEO) tactics simply aren’t working anymore.

And if you’re still using these “old school” SEO tactics, you’re wasting your time and money… and even worse, you’re likely putting your website rankings at risk. My advice? You need to get with the new program.

On this free webinar, I’ll quickly bring you up to speed on what’s happened with Google recently, and I’ll give you a clear action plan to improve your Google rankings over the next 30 days.

Here’s what this webinar will do for you:

  1. You’ll learn about the 3 “old school” SEO tactics to avoid or risk having your Google rankings drop in the near future.
  2. You’ll discover the 5 new “rules” you must follow if you want to reach the first page of Google and secure top rankings over the long term.
  3. You’ll learn the 4 common reasons why SEO campaigns fail, so you skip those costly mistakes and start profiting from your SEO investments.
  4. You’ll discover a simple method to reach the 1st page in just 30 days (and this technique STILL works, even despite the recent Google shake-up).
  5. Finally, you’ll learn about a step-by-step action plan to boost your rankings, FAST.

Register for ‘Old School’ SEO 5 New Rules Now!

5 Tips on Creating Great SOcial Media Channels

2 Apr

1. Find your niche, focus your marketing content on that.

2. Create consistent themes across all social media channels.

3. Give your content a branded look that is easily recognizable.

4. Have a flexible content calendar that is easy to update.

5. Post what the audience likes and is most likely to share.

Five-Tips-on-Creating-Great-Social-Media-Channels-Infographic

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Inspirational Tuesday

2 Apr

Hope all of you had a wonderful Easter weekend and are having a great week so far.

Thought I would share something I found to be inspiriting, I hope you do to. Please post your thoughts in the comments section below if you got inspired!

Inspirational Tuesday_phixr

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The 4 C’s of SOcial Media

1 Apr

This infographic was based on a survey that was conducted in 2012 with 426 IT buyers and 155 B2B technology marketers.  The infographic goes into detail about the role social media marketing plays in the business technology market.

SO! What? are the 4 C’s of social media?

  • Content
  • Conversation
  • Community
  • Connections

Check out this mew interesting infographic below.

How to Engage with Social Media Infographic

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R.I.P Steve Jobs

27 Mar

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo.

You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius.

Because the people who are crazy enough to think they can change the world, are the ones who do.”

~Steve Jobs

Steve Jobs 1955-2011

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo.   You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius.   Because the people who are crazy enough to think they can change the world, are the ones who do.” – Steve Jobs

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SOcial Media Marketing World #SMMW13

23 Mar

Banner of Social Media Marketing World - San Diego. Presented by Social Media Examiner.

Join 1,000 fellow marketers at the mega-conference designed to inspire and empower you with social media marketing ideas—brought to you by Social Media Examiner.

You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies, and enjoy extensive networking opportunities in San Diego, California.

This is a historic opportunity for you to connect face-to-face with the top social media marketing experts while breaking bread with like-minded peers from around the globe.

Here’s what’s in store for you:

Networking: Make new connections at the opening-night networking party held at the historic San Diego Natural History Museum and extensive structured networking opportunities.

Discovery: Take in practical social media marketing sessions from the world’s top experts at the bayfront San Diego Marriott Marquis & Marina.

Fun: Cruise San Diego Bay at night while networking on the 1000-person Inspiration Hornblower private yacht.

You’ll pick from 49 expert-led sessions covering social media tactics to content creation to social strategy.  Plus, hear from brands such as Sony Electronics, Ebay, Walmart, Cisco, Zappos.com, Sharpie, Petco, Dell, Whole Foods, SAP, Citrix, Dun & Bradstreet, Caterpillar, Taylormade and San Diego Zoo.

This is just a sampling of what’s in store for you at Social Media Marketing World in San Diego on April 7, 8 and 9, 2013.

What makes this event different?

Beyond meeting friendly social media pros who are at the top of their game, here’s what makes Social Media Marketing World unique:

  • Highly valuable, pitch-free content—our trademark at Social Media Examiner.
  • Extensive networking opportunities—you’ll make priceless professional connections because we built this event to include networking after keynotes and lunch, and catered evening events at the historic San Diego Natural History Museum and aboard the largest private yacht in Southern California.
  • San Diego waterfront in early April—while much of the country is thawing out, you’ll enjoy a land and sea experience in sunny San Diego at the bayside San Diego Marriott Marquis & Marina.
  • First-class conference experience—from the moment you arrive on Sunday, you’ll be provided for at every turn.  You’ll never be left wondering what to do or where to go.
  • Vacation opportunity—if you’ve never visited America’s Finest City, why not come early to San Diego and make a vacation out of it?  Beaches, surfing, the world-famous San Diego Zoo, SeaWorld, LEGOLAND, San Diego Safari Park and tons more.

Register for Social Media Marketing World #SMMW13 NOW!

The Anatomy of Content Marketing: Infographic

19 Mar

Want online marketing success?

This infographic “The Anatomy of Content Marketing” created by Content+ will show you some great stats on why you need a content marketing strategy for your company.

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Free Template: The Social Media Publishing Schedule

18 Mar

An Easy-to-Use Excel Template for Managing Your Social Media.

With so many different social media networks to manage, don’t you wish there was an easier way to plan which content, offers, and other updates to share on each account… and when?

Our customizable Social Media Publishing Schedule will allow you to organize your social media activities far in advance, making it easier to coordinate campaigns, grow your reach, and scale your social media marketing.

This easy-to-use Excel template helps you plan your updates, breaking down how to format your content for Facebook, LinkedIn, Twitter, and Google+, and providing helpful tips and tricks along the way.

Download your copy of The Social Media Publishing Schedule!

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Happy St. Patrick’s Day!

17 Mar

Happy St. Patrick’s Day to you all! Enjoy the day!

ST Pattys Day_phixr

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