Facebook: Best Days to Post, Segmented By Industry

5 May

Are you curious about what the best day to post on Facebook is? This all depends on your industry as each industry is different.

The infographic below created by LinchpinSEO goes into detail about what the best days to post as it relates to each primary industry type including: Advertising & Consulting, Automotive, Clothing & Fashion, Consumer Goods, entertainment, Finance, Food & Beverage, General Retail, Health & Beauty, Non Profits, Publishing, Sports, Technology, Telecommunications & Sports & Leisure.

Are you surprised by the results of this infographic?

Facebook- Best Days to Post Segemented by Industry

Like SO! What? SOcial

SOcial Media Marketing Agency Vancouver on Facebook or follow us on Twitter

Tags: , , ,

Did You Know 70% of Pinterest Engagement is Community Driven?

2 May

Did you know that 70 percent of brand engagement on Pinterest is generated by the pinning community vs brands?

This infographic by Digitas below takes a look at how users are driving the conversation on Pinterest and how brands can take advantage of this and amp up on audience engagement.

“Brands need to go forth and pin,” says Jordan Bitterman, Senior Vice President, Social, Mobile and Content Lead, Digitas. “This study reveals the opportunity for brands to drive the conversation on visual platforms like Pinterest. By leveraging rich consumer insight, brands can take the guess-work out of their visual content strategy, and share the types of images their audience wants to see.”

Are you surprised by the results of this infographic? Why or why not?

Pinterest Infographic

Like SO! What? SOcial

SOcial Media Marketing Agency Vancouver on Facebook or follow us on Twitter

Tags: , , ,

The New Heart of Marketing: Service

1 May

Customer service is the new marketing

An exclusive, live webinar from Social Media Today
May 2nd at 1pm EST / 10am PST

There was a time when marketing was all about selling and pushing out the company line. But with the rise of social media, marketers have replaced old models of company-customer communication with vital new models, based on conversation, interaction and collaboration. And the most successful have found the key to keeping that connection with their audiences and keeping them engaged is to infuse their whole operation with an emphasis on service before all else. Then, sales follow, as do customers who keep coming back.

Join us as we we discuss how sales, product design, marketing and customer service all contribute to the service mentality of a company. We will talk about how customers view a company’s service. And we will explore how marketers, in particular, can get an outside-in view of their customers, to make sure they are putting themselves in their customers’ place as they design their entire customer experience.

  • How does putting customers at the center of all business decisions translate to increased sales and growth?
  • Are there ways of engaging customers that provide service and help boost sales?
  • Does gamification help or hurt that goal?
  • How can employees think beyond the numbers and get to a service mentality

                                                   About the Panel

Image
Emily Yellin, Moderator

Emily Yellin is a journalist, author and consultant. Her most recent book, Your Call Is (Not That) Important to Us — Customer Service and What It Reveals About Our World and Our Lives, was published by Simon & Schuster. Currently, Emily is a consultant with Peppercomm, a strategic communications firm in New York. She also regularly speaks at conferences and in the news media about customer service, marketing, social media and journalism, and is on the advisory board for TheSocialCustomer.com. Emily was a longtime contributor to The New York Times, and has written for Time, The Washington Post, The International Herald Tribune, Newsweek, Smithsonian Magazine, and other publications. She has lived in New York City, Chicago, Los Angeles, and London, but is currently based in Memphis. Website: emilyyellin.com Twitter: @eyellin

register-now-for-service-is-the-new-marketing

Tags: , , , ,

How to Increase Your Twitter Following?

30 Apr

Want more Twitter followers?

Tweeting Consistency

Sticking with a consistent tweeting schedule on Twitter is important, this symbolizes you being active in your Twitter community.  Social media expertswould agree that spending some time each day getting up to date with current events, news, press releases, ect so that you have relevant and timely things to tweet about. I would suggest trying to tweet three times per day in order to maximize the benefits of your Twitter profile. However with this said don’t over commit if you are unable to follow thru with this, instead try tweeting once every two days, once a week  or whatever fits with your schedule and level of commitment.

Profile Optimization

Your profile on Twitter is a powerful tool to gain followers and should be used to maximize potential.  Make your profile inviting, interesting and unique as it is the first thing that potential followers see which encourages them to read further or click onto one of your links. Add a profile picture and a customized background as well as complete your full biography to make your Twitter profile complete. This will show potential followers what you have to offer to them in hope that they follow you.

Tweet Interesting Content

Engaging marketing content writing is king on Twitter. There are limitations on Twitter with 140 character words count so be creative with your message. It is important to direct your followers with a link to your content in a tweet.

Respect a Retweet

Make sure to thank any of your followers who retweet you and show appreciation in order for more potential retweets.

Website Widgets

If you have a website add a Twitter widget with a link to your profile and a Twitter feed of your recent tweets onto your website.  This not only looks socially friendly it is also for ease of use for anyone visiting your website to follow you on Twitter.

Like SO! What? SOcial

SOcial Media Marketing Agency Vancouver on Facebook or follow us on Twitter

Tags: , , ,

Facebook’s Privacy Policy Has Changed

27 Apr

This infographic created by Webpage FX describes how Facebook’s privacy policies have changed over the years.

How well do you know Facebook’s privacy policies? Are you surprised from this infographics stats?

Facebook Privacy Infographic

Like SO! What? SOcial

SOcial Media Marketing Agency Vancouver on Facebook or follow us on Twitter

Tags: , , , ,

12 New Personality Types in SOcial Media

24 Apr

What are the behaviours that marketers want to know about social media marketing? This infographic created by First Direct based on a nationwide survey that studied the behaviour and attitudes related towards social media.

What did the results show? The results from the survey showed that people typically behave differently on social media platforms like Facebook and Twitter compared to how they behave in real life.

SO which out of these 12 social media personalities define your target market? Please share your thoughts about this infographic in the comments section below!

new-personality-types-in-social-media

Like SO! What? SOcial

SOcial Media Marketing Agency Vancouver on Facebook or follow us on Twitter

Tags: , , , ,

SOcial Media & Corporate Strategy: Changing Roadmaps and New Landscapes

23 Apr

An exclusive, live webinar from Social Media Today
April 23rd at 12pm EST / 9am PST

Social Media & Corporate Strategy Webinar

Sponsored by
Image

Five years ago, a person exclusively charged with managing a company’s social media strategy was a novelty. Today, social has a reason to be integrated into every department. Customers don’t differentiate between your advertising, sales, or service teams when they’re communicating with your company. But how do you develop a consistent external social presence and create effective strategies for non-communications teams? Who is in charge of creating these strategies, and how do you coordinate various corporate voices?

If your organization wants to integrate social media into its overall corporate strategy, you’ll need to hear this webinar. Join our panelists as we discuss how every part of your company can rise with the social media tide. We’ll discuss:

  • Where are unexpected opportunities for cross-promotional collaboration within a company?
  • Who do you assign to a company-wide social media center of excellence?
  • What role does content play in social efforts? Who determines what’s needed?
  • Case studies about companies that have successfully integrated social throughout their organizations, and how they resolved friction points

About the Panel:

ImageChris Boudreaux builds social media solutions that help brands transform their business operations.  He is the creator of SocialMediaGovernance and he leads development of social media offerings at Accenture, where he also serves as a social media solution architect for clients around the world. He is publishing his second book on social media, entitled The Most Powerful Brand on Earth: How to transform teams, empower employees, integrate partners and mobilize customers to beat the competition in digital and social media.

ImageMadhur Aggarwal is Vice President, Strategy and M&A, Office of CMO, SAP. As Vice President of Strategy, Madhur leads the worldwide marketing strategy and M&A within SAP’s “Office of CMO”. The oCMO team is charted to champion “Voice of the Market”, help improve SAP’s competitive position in the marketplace and drive the transformation of SAP Marketing to a “best-run business”. Madhur is responsible for injecting outside-in audience perspective, defining the strategic framework for SAP’s activities from brand to demand and crystallizing the worldwide marketing priorities across 50+ countries, 24 industries, 11 lines of business and 5 product categories.

Douglas Billings is a Principal in PwC’s Management Consulting Services. He leads the firm’s Enterprise Co-creation practice. He works with PwC’s clients to apply social business practices across all the operational value streams of customer operations, innovation and supply chain. Doug is coauthor with Francis Gouillart of the just published Harvard Business Review article entitled:  Community Powered Problem Solving: a health care initiative shows how brick-and-mortar businesses can co-create solutions and change the rules of the game.
ImageMaggie Fox is the founder, CEO and Chief Marketing Officer of Social Media Group, established in 2006 and one of the world’s most highly respected  independent agencies helping business navigate the socially engaged Web. She was named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Boards of both GetElevate.com and the Heart and Stroke Foundation of Canada. Follow her on Twitter @maggiefox.
register-now-button-red

Tags: , , ,

← Older Entries
Newer Entries →

Follow

Get every new post delivered to your Inbox.

Join 170 other followers

%d bloggers like this: