Olympics Impacted Social Sharing

The London 2012 Olympic Games was a memorable event, both online and in person.

AddThis measured the shares, social network referrals and searches related to the London Olympics.

The Olympics network choice winner was Facebook, with 73 percent of social activity directed towards wall posts, comments and status updates. Twitter was second with 22 percent of social Olympic activity occurring in tweets and retweets.

It is clear that social media and athletes go hand in hand from this infographic:


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