The infographic by Marketo goes into detail about statistics and other information on how content marketing is being used today:
What are companies using content marketing? Lead generation, lead nurturing, risk mitigation are a few benefits from their content marketing strategy.
Are content marketing budgets growing? YES with 51% increasing spending over the next 12 months, 45% spending is maintained at their current level, with a small percentage of 2% decreasing on their content marketing spending.