The power of advertising on social platforms is the ability for brands to make a one-to-one connection with their customers. But in order to truly engage them, marketers must understand their specific mindset and deliver relevant content.
Join us as we present a new global study from LinkedIn and TNS that uncovers the mindset and motivations of personal and professional network users.
- Why people use personal and professional networks
- How marketers can appeal to the different mindsets and emotions to build deeper relationships
- What content users expect to engage with on each network