What Social Says About Your Brand
An exclusive, live webinar from Social Media Today
August 21st at 12pm EST / 9am PST
Register here: http://bit.ly/N3jJuy
A communications strategy can set your company apart simply by being new, distinctive, and indicating that you’re riding the cutting edge of technology. A few short years ago, that’s what motivated many brands to embrace social media – so can social still impart that same distinctiveness? Yes, but only if you use a social strategy’s tools, techniques, and emerging best practices in a savvy and committed manner. Novelty alone is not enough – a social strategy has to make a real effort to manage the complicated realm of human relationships.
In a world where a big chunk of the global population is fluent in digital social practice, being cool is understanding how to use social tools reach, engage, and please people to the mutual benefit of your business and its customers. Brand definition in the interactive web is also crucial to maintaining a ‘cool’ business image. So what exactly does that mean for you and your business?
Join our panel as we delve into key questions defining a cool digital brand:
- What do we mean by cool, as applied to a consumer or B2B business?
- Can any business be cool by following best social practices?
- What companies exemplify savvy use of social behind their brands?
- What’s uncool, and how can your business avoid landing there?
About the Panel:
Gabby Nelson is the director of internal and external communications for Select Comfort Corporation – the company responsible for creating and bringing the revolutionary Sleep Number brand to consumers through its innovative and individualized line of Sleep Number beds and bedding. Nelson’s primary role is to create communications strategies that positively influence the actions of the company’s key constituents, including shareholders, employees, potential employees, customers and consumers. Specifically, Nelson is responsible for financial communications, corporate social responsibility, crisis and issues management, employee communications, brand and product public relations and social media.
Prior to joining Select Comfort, Nelson spent more than five years with Fleishman-Hillard, working her way up to managing supervisor within the Healthcare and Consumer Practice Groups. Nelson specialized in marketing communications, issues and crisis management and national media relations for companies such as UnitedHealthcare, DuPont and General Mills.
Erika Napoletano is the Head Redhead at RHW Media, a Denver-based online strategies consultancy. Her blog, RedheadWriting, is a bastion for “unpopular thoughts and blunt advice – delivered” and consistently strives to say what others won’t and don’t (but should) about marketing, social media, business integrity and life in general. She’s the author of two books (due out Spring 2012) including The Power of Unpopular with John Wiley & Sons, a columnist for Entrepreneur Magazine, was recently named by the Denver Post as one of Colorado’s top Twitter Personalities and received the 5280 Magazine Top of the Town 2011 Reader’s Choice award for Best Twitter Personality.
Learn more about her at ErikaNapoletano.com, including information about her upcoming speaking engagements and what her clients, readers, and audience have to say about her. Be afraid.
Maggie Fox, Moderator, Social Media Group
Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. Pioneers in their field, Social Media Group has developed social media strategies for some of the best-known brands in Europe and North America, including; Ford Motor Company, SAP Global Marketing, Norwegian Cruise Line, 3M and Thomson Reuters. Maggie has been interviewed about social media by The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News, AdAge and The Financial Post, among others. She was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Board of the Empire Club of Canada.
SOURCE: Social Media Today