Debunking Mobile Research Myths

Will all the predictions about the growth of mobile internet usage come true? And if they do, how will you need to amend your marketing and research techniques? This Research Now webcast goes beyond the myths to get answers.

Predictions suggest that internet usage via mobile devices will account for half of all internet usage by 2013. With more people moving to mobile on a global basis, the research industry faces some tough challenges to adjust and adapt to this new channel.

Join Research Now as they challenge current myths about mobile research, explain the truths and suggest ways in which the industry will adapt to this changing landscape.

3.30 – 3.40pm – Introduction, Joel Harrison, editorial and content director, B2B Marketing

3.40 – 4.15pm – Presentation, Christian Dubreuil, senior vice president, client development – Northern Europe, Research Now and Nimit Trivedi, director – client services, iPinion

4.15 – 4.30pm – Live Q&A

Register or find out more here: http://www.b2bmarketing.net/mobile-research

SOURCE: B2B Marketing

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