#SMWF N.America

Now in its 3rd year, #SMWF N.America is set to return to New York on November 27th & 28th as a two day conference providing top-level strategic advice and social media marketing insight around customer engagement, manage brand perceptions, empower employees and open new un-tapped audiences through diverse social media channels.
#SMWF N.America will focus on high-level workshop content, facilitating seamless networking experiences and breaking down barriers, ensuring our delegates can connect and collaborate with each other in an environment that’s wholly conducive to forging valuable partnerships.

2012 SPEAKERS INCLUDE

Sosti Ropaitis, Director of Digital & Social Media, McDonald's Corporation
Ted Rubin, Social Marketing Strategist & Brand Evangelist & Chief Social Marketing Officer, Collective Bias
Paul Fox Director, Corporate Communications, Procter & Gamble
Renee Horne, Director, Digital and Social Media Engagement
Johnson Tang, Sr Director of Product Development, MTV & VH1 Digital at Viacom
Michelle Klein, Vice President, Smirnoff Global Marketing - Communications & Digital at Diageo
Adam Kmiec, Global Director, Digital Marketing and Social Media, Campbell Soup Company
Maria Arbusto, Director, Digital Marketing and Online Commerce, IBM
Amber Harris, Director, Digital Communications & Social Media, Discovery Communications
Ben Arnon, VP of Global Brand Partnerships, Wildfire Interactive
Jordan VSlabaugh is the Director of Social Media, Spredfast
Wayne St. Amand, Vice President of Marketing, Crimson Hexagon
Mike Proulx, SVP & Director of Social Media, Hill Holliday and Co-Author of Social TV (book)
Robert Harles, Global Head of Social Media, Bloomberg
Emily Culp, Director of Social Strategy & Emerging Platforms, Unilever
Jennifer Dominiquini, Chief Marketing Officer - Seasonal and Outdoor Living Sears & Kmart, Sears Holdings Corporation
Rick Webb, Cofounder of Barbarian Group, Angel investor and Consultant at Tumblr
Brian Madden, Executive Director of Social Media, Hearst Digital
Morgan Baden, Director, Social Media & Internal Communications, Scholastic
Jim Newcomb, Director, Brand Management & Advertising, The Boeing Company
 The event is ideal for those looking to embrace the latest in brand engagement, monitoring, ROI, advertising and community management. Conference content is designed to be interactive, presenting the latest social media thinking and allowing delegates to fully engage with session, speakers and each other.

What will you learn:

• How to integrating social media for a successful marketing strategy
• Using social media for brand building
• Engagement with customers though mobile social media and apps
• How to maximise the potential of location based marketing
• Social Shopping - new influencers, voucher offers and real time social shopping
• Social TV – how social media is changing the way we interact with the TV
• Social CRM – internal social media, community building and management
• Best practices for delivering PR campaigns across multiple Social Media platforms
• The Socialisation of the Internet with the impact of social credits and the open graph approach

Via #SMWF N.America

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