Digital Leaders USA

Power Of Community - Executive Briefing With Gillian Muessig Co-Founder & President Emeritus, SEOmoz

Overview

Power Of Community – Executive Briefing With Gillian Muessig Co-Founder & President Emeritus SEOmoz
4th of December 2.00pm – 5.30pmThe Meeting Room at GLG, Gerson Lehrman Group, 850 3rd Ave and 51st Street, 9th Floor, New York, NY 10022
Business is powered by Community

More and more businesses are acknowledging that a strong, engaged community is a vital driver of growth. They deliver a range of advantages that include:
  • brand recognition and acceptance
  • reduced marketing costs
  • actionable insight and data
  • engaged and enthusiastic customers

But communities are not easy to generate, they require a range of tools and processes to be successful.

We have an amazing opportunity to meet and talk with Gillian Meussig who has created one of the most successful business communities of the last few years. SEOmoz has recently been valued at $100 million, it’s a great example of what a community – run well – can achieve. Gillian Meussig, Co-founder of SEOMoz is going to be in London and we are inviting a small audience of just 20 senior marketers to spend an afternoon in her company.

Topics
Gillian will discuss how to:

What You’ll Learn -

  • The nature of brand communities and how to build your own company community
  • What drives a community to action and how to assure that your community remains actively engaged over the long term
  • What to say to your community… and what not to say
  • Which social media platforms to use to communicate with and build your community
  • How to find initial members to seed your community
  • How to expand your community
  • The value of marketing to a community instead of to a general audience
  • How to track the value of your community over time

Via Digital Doughnut

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