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LinkedIn: Into the Future of Digital Marketing

27 Jan
Wednesday February 6, 2013
2:00 pm-3:00 pm ET

Overview

Not long ago, social media was considered a passing fad, useful only to teenagers with too much time on their hands. Fast forward to 2013: LinkedIn just passed the 200 million member mark to become the undisputed professional networking platform. It’s time to get with the program! If you have a profile but are stuck on what to do next…whether you are job-seeking or warming up cold leads…this webcast provides valuable suggestions for integrating LinkedIn activities into your day. In as little as 15 daily minutes, you really can go beyond your profile, into the future of digital marketing.

Key Takeaways

  • A well-optimized profile kicks off superb professional visibility.
  • Warm heart, warm leads: Authenticity converts.
  • If the LinkedIn profile is the heartbeat, groups are the muscles.
  • Time crunch? 15 daily minutes gets results. The key is “daily”.
  • How to put LinkedIn at the epicenter of your personal marketing ecosystem

Speaker

Victoria Ipri, LinkedIn™ marketing specialist
Victoria Ipri is a LinkedIn™ marketing specialist and master-class copywriter working with small businesses to improve online marketing skills and lead generation using social media. Founder of multiple successful groups representing thousands of active members, and regularly cited as a LinkedIn™ Top Influencer, Victoria is a sought-after speaker and author of “social Media for the Clueless”, “LinkedIn™ For The Clueless”, “How to Sell Your Book Using LinkedIn” and other ebooks. She holds a masters certificate in Advanced Internet Marketing, and lives in Philadelphia, PA.

Register for LinkedIn: The Future of Digital Marketing › Now!

Via Business 2 Community

How to Prepare Your Brand for Today’s SoLoMo Marketing Environment

20 Jan
Wednesday January 23, 2013
2:00 pm-3:00 pm ET

Overview

Increasingly, sophisticated consumers are using mobile devices to access your company’s social media and web/e-commerce site. They’re roaming the streets clutching their smartphones and tablets looking for things to do or to buy. To compete, businesses need an integrated approach to SoLoMo; they need to get social, think local, and spend on mobile. In this webcast, SyneCore Digital Strategist Chris Horton will walk you though numerous elements of today’s SoLoMo marketing environment. His primary objective? To ensure your brand can effectively integrate SoLoMo to provide a seamless online user experience.

Key Takeaways

  • Why your brand needs to take an integrated approach to SoLoMo
  • How to coordinate your brand’s content and social messaging
  • When to advertise on the major social platforms (Facebook, Twitter, Google+, LinkedIn)
  • Where to establish your brand’s online presence locally
  • Which online assets your brand should optimize for the mobile consumer
  • Putting it all together: Integrating SoLoMo to provide a seamless online user experience

Speaker

Chris Horton, Content Creator and Digital Strategist, SyneCore Technologies


Chris Horton is a Content Creator and Digital Strategist for Minneapolis-based Integrated Marketing Agency SyneCore Technologies. An avid tech enthusiast, Chris has written extensively on a number of topics relevant to the growing Marketing Technology industry, including SEO/targeted discovery, inbound, content, social, mobile, apps, online branding/PR, and Internet trends. Chris’ marketing tips can be found on SyneCore’s Marketing Technology for Growth blog. You can connect with Chris on TwitterLinkedIn, or Google Plus, or eMail him at chris@synecoretech.com.

Via

Monitoring for SOcial Customer Service

18 Jan

Consumers are increasingly turning to social media as a convenient way to raise customer service issues. Some companies are beginning to realise the potential this can have in reducing costs and increasing customer satisfaction and customer loyalty, but without an effective listening process in place this potential will go unrealised.

This webinar will equip you with the knowledge you need to get started with social media monitoring for customer service.

Topics will include:
  • The value of social media monitoring for Customer Service
  • How to create a Customer Service listening programme
  • How to filter out the conversations that matter
  • Facilitating effective customer engagement
  • Setting up the right team (with the right skills)
  • Case studies and best practice
ost-logo
Our Social Times is a boutique social media agency, providing a range of high-value social media marketing, monitoring and training services. We also run one of the country’s most popular social media blogs and organise high quality social media conferences, courses and workshops in the UK, US, Europe and Asia.
Founded in 2005, Sentiment Metrics was created to help businesses listen to the social internet, understand it, and participate all from within a suite of world-class technologies. Today, they work with over 400 clients across 8 time zones, including many of the world’s leading brands.
Feedback from last webinar
Speakers
Ronan Gillen EU Complaints, Community and Social Customer Service Manager,
Ebay
@askebayRonan leads the EU Community and Social customer services teams at eBay and has been working on developing the company’s European social media customer service model since mid-2011. Ronan also oversees the complaints handling teams across eBay’s different European markets. Ronan has been a customer services leader for over 10 years.

Leon Chaddock Leon Chaddock Managing Director,
Sentiment Metrics
@leonchaddockLeon is one of the pioneers of the social media analytics field. He has been working in this area since 2004, pre-dating both Twitter and Facebook. His current company, Sentiment Metrics, works with over 400 clients globally, including many of the world’s leading brands.

Katy Howell CEO,
Immediate Future
@katyhowellKaty is a recognised authority in social media. She speaks around the world at marketing and digital events and trains for the Institute of Direct Marketing and Chartered Institute of Marketing. Her clients include Sony Europe, BT, Diageo and HSBC.

Luke Brynley Luke Brynley-Jones Director,
Our Social Times
@oursocialtimesLuke Brynley-Jones is one of the UK’s most experienced social media consultants. In the past 12 years he has helped brands such as Accenture, YMCA and Orange to develop effective social media strategies. He has trained over 4,000 marketing and PR professionals in social media marketing, monitoring and engagement. He writes the popular social media marketing blog, oursocialtimes.com and hosts social media conferences in the UK, US and across Europe.

Via Our Social Times

Social Command Center: A Webinar with Edelman’s Michael Brito

13 Jan

Command Center Webinar

Seeing is believing. Visualizing social data may be the missing link between the adoption of social throughout an organisation and the C-Suite. Information is power, and when that information is at your fingertips, it empowers the individuals in your organization to make the right decisions and act on them.

A social media command center allows organizations, departments and teams the ability to monitor, measure and react to all online activity in real-time. Think of it as the “Situation Room” of your company, or if you prefer, as the command bridge of your company’s USS Enterprise.

Join Michael Brito, Senior VP of Social Business Planning at Edelman, for a discussion on the emergence of the social command center and social adoption throughout organizations.

Register Here

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Edelman’s Michael Brito

A social media command center:

  • Drives internal and external visibility for your company’s social initiatives.
  • Activates and coordinate company-wide social resources and activities.
  • Provides real-time, actionable data for informed decision-making, to social initiatives.
  • Mobilizes team members through a suite of apps for mobile devices.

This Enterprise webinar will take place on January 16th, 2013, at 11AM PST.

Register Here

Via HootSuite

New Webinar: 5 Steps of SOcial Media Lead Generation

12 Jan

Duration: 60min

Presenter: Kipp Bodnar, Inbound Marketing Manager at HubSpot

Hashtag: #SMLeads

Kipp New Croppped resized 252

Who should view?
Marketing professionals and business owners who want to learn how to generate leads with social media. Additionally marketers already generating social media leads should plan to attend to learn how to improve current efforts.

New Webinar: The Science of Website Redesign

Social media marketing isn’t about hugs, kisses, rainbows or any of the like. For B2B companies looking to grow their business, social media marketing is about one thing: leads.

HubSpot’s Kipp Bodnar unveils a 5-step process for generating leads using social media. This process will dispel common misconceptions of social media marketing and serve as the foundation of a successful social media strategy.

In this free webinar you will learn:

  • The fundamental tactics to social media lead generation
  • Technquies for maximizing social media reach and lead flow
  • A framework for content discovery to drive leads
  • How to test a social media lead generation campaign

View the Social Media Lead Generation Webinar Now!

Via    Hubspot

How to Manage Socially Integrated Channels?

8 Jan

An exclusive, live webinar from Social Media Today
January 29th at 12pm EST / 9am PST

When customers publicly address your company on Twitter or Facebook, who should respond: marketing, or customer service? And what, in the social media age, is the difference?

Traditionally living in separate silos within large enterprises, these two functions have come under pressure with the advance of popular social computing, with the customer often defining the public circumstances under which engagement takes place. Customers don’t distinguish between departments of your organization when reaching out, and poor online service can cripple marketing efforts – so it’s incumbent on businesses to adapt to the new, integrated reality of customer interaction.

Join us as we explore the ways in which large companies are changing to be more responsive to and understanding of their customers:

  • Where does the integration begin?
  • How do marketing and customer service coordinate and share data?
  • Does marketing touch the customer in much the same way that customer services do?
  • Does marketing own customer service now? Or vice versa?

About the Panel:


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Erika Jolly Brookes is vice president of product strategy for Oracle, working on the Oracle Cloud-Social business to help guide product strategy and development. Prior to joining Oracle, she was vice president of marketing and communications at Vitrue, a leading provider of social marketing publishing software for global brands and agencies. Vitrue was acquired by Oracle in May 2012 and is now a wholly-owned subsidiary of Oracle. .

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Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected  independent agencies helping business navigate the socially engaged Web. She was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Board of the Empire Club of Canada.

Register for Marketing and Customer Service Merge

Via   Home

Everything You Need to Know For Excellent Event Execution!

6 Jan

Everything You Need to Know to Kill It in Online and Offline Events
Wednesday, January 9, 2013 at 10:00AM PT / 1:00PM ET

Join Marketo’s Director of Marketing, Heidi Bullock, Content Program Manager, Dayna Rothman, and Marketing Automation Consultant, Sandra Freeman, to learn how to:

  • Develop a solid strategy and tactical plan for flawless execution
  • Create a schedule and have the perfect mixture for staffing success
  • Determine your event look, feel, and theme
  • Implement creative and unique tips to drive traffic to your booth

Register for Event Marketing Now!

Speakers:

Heidi Bullock
Heidi Bullock
Director of Marketing, Marketo

Dayna Rothman
Dayna Rothman
Content Program Manager, Marketo

Sandra Freeman
Sandra Freeman
Marketing Automation Consultant, Marketo

Source:   Marketo Logo

How to Effectively and Efficiently Leverage Social Media For Your Business

4 Jan
Monday January 7, 2013
2:00 pm-3:00 pm ET

Overview

Social media can be fun, sometimes too much fun! If you really want to leverage social media for your business you need to know how to use it effectively and efficiently as part of your marketing outreach. We’ll discuss tools to help you find information for professional development, competitive monitoring and relationship building as well as how to identify the right people to connect with to get the most out of your posts.

Key Take-Aways

  • Using listening tools to identify the best networks to reach your market
  • Ways to automate without being labelled a broadcast spammer
  • When is the best time to post to reach your target market?

Speaker

Janet Fouts, Social Media Coach, Tatu Digital Media
Janet Fouts is a social  coach, author, speaker and entrepreneur. Her books Social Media Success!, #SOCIALMEDIA PR tweet, Google+ for Business tweet, and #SOCIALMEDIA NONPROFIT tweet draw on over 15 years of experience in online marketing and social media, working in the trenches with businesses of all sizes. In addition to her social media coaching practice Janet is founder of the Social Media Coaching Center and Sr. Partner at Tatu Digital Media, a San Jose inbound marketing agency.

What Social Means to the Finance Industry

3 Jan

wells-fargo-webinar

On January 9th, 11AM (PST) HootSuite Enterprise is pleased to host an interview with Jason Maynard, Senior Technology Analyst with Wells-Fargo, discussing the emerging use of Social Media in the financial field. 

Social media has changed the face of modern business. Its rapid growth has challenged industry sectors to adapt their business strategies to suit the accessible, laissez-faire style of communication and knowledge-sharing expected of social presence.

Jason Maynard of Wells Fargo

Jason Maynard of Wells Fargo

The finance industry is a great example of a traditional business that has been challenged to integrate social in a way that is simultaneously forward-thinking and true to its medium. The freshness of social in the modern market is both an opportunity and a detriment: there is no formula for success. New sectors that experiment with social media does so with little hard data or history. Social pioneers within each industry must ask and assess:

  • How will we establish the role of social in this industry?
  • What kind of data is meaningful with regard to building an effective social strategy?
  • What kinds of tools and networks will be most effective for our goals?
  • How can our data be best leveraged and integrated to maximize social ROI?

Join Jason Maynard, Senior Technology Analyst with Wells-Fargo, for an interview with our Enterprise team that explores the emerging role of social media in the finance industry. Drawing on his experience with the convergence of Internet practices and industry application, Jason and HootSuite will discuss how social will change the finance industry’s approach to business and marketing.

This Enterprise webinar will take place on January 9th, 2013, at 11AM PST.

What’s the ROI of Empathy?

2 Jan

Facebook Marketing Secrets [WEBINAR]

20 Dec

There are literally hundreds of people hawking Facebook marketing programs. They are a dime a dozen. But there is only ONE Amy Porterfield!

Amy is a dynamic presenter, incredibly smart and has assembled a killer presentation to update you on all of the new features, functions and technicalities about Facebook marketing. I promise that you will get more out of one webinar with her than you would from ten put on by others!

In this action-packed, brand new webinar, Facebook expert and author Amy Porterfield will show you how to finally get real results for your business with Facebook. Results that are directly linked to more targeted exposure, quality leads and bigger sales.

Here’s what you’ll learn:

  • The 3-step formula to turn your Facebook Page into a lead generating machine.
  • Easy strategies that are working right now to help you quickly attract your first 1,000 Fans.
  • Promoted Posts: What they are and how they can skyrocket your engagement overnight.
  • Facebook Offers: Boost your leads and sales with this Facebook “Super Feature”.

Choose the time that is best for you below, register and then show up at least 15 minutes early—all of our times will fill up and you will want to make sure you get every word.

 

Sign up for Facebook Marketing Secrets NOW!

How to Use Social Media for Customer Service

19 Dec

Social networks allow consumers to sing praise or vent frustrations to an audience of hundreds, or even thousands, with the click of a button. This is both a threat and an opportunity for large organizations.

The first step in developing Social Customer Services is to develop a listening programme. But this raises a lot of questions: How can you filter out the conversations that really matter to your organization? How should you route this data to the right people? And how should you track issues to ensure they have been resolved?

This free webinar will bring together leading experts to discuss how to develop an effective social media monitoring programme for customer service.

Topics will include:
  • The value of social media monitoring for Customer Service
  • How to create a Customer Service listening programme
  • How to filter out the conversations that matter
  • Facilitating effective customer engagement
  • Setting up the right team (with the right skills)
  • Case studies and best practice
Event Partners
Brandwatch is one of the world’s leading tools for monitoring and analysing social media. Launched in August 2007 and now in version 6, Brandwatch is used by brands and agencies around the world to monitor, capture and analyse social media conversations.
Our Social Times runs high value social media marketing conferences and courses in the UK, US and Europe. Founded by Luke Brynley-Jones, one of the UK’s leading social media consultants and bloggers, the company is a respected centre of social media expertise. Read more on our popular social media marketing blog.
Speakers
Gareth Ham Head of Insights,
Brandwatch
Gareth has worked in various forms of media monitoring and analysis for more than five years, providing bespoke research for clients across a range of high-profile retail brands, the banking and insurance sectors and central government. His current position oversees the qualitative and quantitative analysis possible with Brandwatch’s social media data.
Ben Kay Head of Digital Strategy & Adoption,
Everything Everywhere
Ben has been in the telecoms industry for over 10 years, with a breadth of experience ranging from B2B / B2C marketing to Customer Experience and online customer service. He is currently spearheading Everything Everywhere’s use of social media for customer service.
Martin Hill-Wilson Director,
Brainfood Consulting
@martinhw
Martin is a long-standing member of the UK customer service community. He has worked with brands such as Merchants, Dimension Data and Datapoint and is well known conference speaker, facilitator and blogger on best practice and next generation thinking. His current topics include social customer service and social business.
Luke Brynley-Jones Director,
Our Social Times
@oursocialtimes
Luke Brynley-Jones is one of the UK’s most experienced social media consultants. In the past 12 years he has helped brands such as Accenture, YMCA and Orange to develop effective social media strategies. He has trained over 4,000 marketing and PR professionals in social media marketing, monitoring and engagement. He writes the popular social media marketing blog, oursocialtimes.com and hosts social media conferences in the UK, US and across Europe.
Register for How to Use Social Media for Customer Service

Social Media Success Kit

18 Dec

Social Media plays a significant role in the marketing decision-making process. The Marketo Social Media Success Kit provides tactical tips, strategies and best practices to help your organization implement social media effectively. The Marketo Social Media Marketing Kit  contains helpful resources and best practices including the best ebooks, webinars, white papers, blog posts, and more!

Improve your Social Media Marketing today. Download Now!

What’s Next for the Social Media Age? Predictions from the Experts for 2013

17 Dec

Free Webinar: 6 Steps to Accelerate SMB Growth in 2013

12 Dec

saleforce logo

DATE/TIME: Wednesday, December 12th at 1:00 pm EST

DURATION: 60 minutes, including Q&A

PRESENTERSBrian Millham EVP, Commercial Sales at salesforce.com, Alex Bard SVP of Service Cloud at salesforce.com, and Brian Halligan, CEO and co-founder at HubSpot.

Brian Millham is the EVP of Commercial Sales at salesforce.com. He is responsible for leading the SMB and Commercial Businesses sales team and over the past 9 years Brian has grown the teams eight-fold.

Alex is a passionate entrepreneur who has founded 4 internet start-ups the latest being desk.com. Now a part of salesforce.com Alex is the SVP of Service Cloud and GM of Desk.com.


Brian is the co-founder and CEO of HubSpot. Brian is the co-author of Inbound Marketing, which has sold over 50,000 copies. He is also a senior lecturer at MIT on Product Marketing and Entrepreneurship.

WHO SHOULD ATTEND?
Marketing professionals, sales leaders and business owners seeking information on business growth and improvement.

TECHNICAL REQUIREMENTS: Internet connection and speakers/headphones

QUESTIONS?
For questions about the webinar please check our Frequently Asked Questions.

These days, people are overwhelmed with media pouring in from all over. For your business to grow, you need to break through all that noise — but not by shouting; by being relevant at all times. Specifically in the endless places people interact online and offline today. Once there, you need to monitor and track all interactions to ensure your teams are in the know.

But how do you accomplish all that?

Salesforce.com, Desk.com, and HubSpot are uniting to share just that. To teach you how you can bring your company together for customer growth and success. Join us in this webinar to learn how you can bring your company together for customer growth and success, as well as optimize and streamline the path from customer marketing and sales to delightful services.

We look forward to seeing you on this live event where executives from the three leading companies will cover the art of bringing in new customers, and becoming better at keeping them.

The 60-minute session will cover how to:

  • Create marketing people love
  • Build a complete marketing picture
  • Gain a full view of your customers across all touches traditional or social
  • Make smart business decisions with better visibility and real-time reporting
  • Take charge of your customer support
  • Engage with your customers where they are

Register for the Webinar Now!

Webinar: Social Content Marketing with SlideShare

10 Dec

Please join us for a live webinar on Social Content Marketing with SlideShare on Tuesday December 11th. Our special guest is Todd Wheatland, author of the recently published Marketer’s Guide to SlideShare. The webinar is of particular interest to B2B marketers from large organizations looking to leverage SlideShare for content marketing. In this session, you’ll learn to:

  • Target buyers and influencers
  • Generate ideas for content
  • Distribute and promote content
  • Generate leads and create opportunities

Register for Social Content Marketing with SlideShare now!

Todd literally wrote the book on this. Here’s his background:

Todd Wheatland is VP, Thought Leadership & Marketing at Fortune 500 ® workforce solutions company Kelly Services, and is a recognized authority on content, B2B and social marketing. He is the author of The Marketer’s Guide to SlideShare.

Todd is a frequent speaker at events in the US, Europe and Asia-Pacific, including Content Marketing World, eConsultancy’s FUNNEL, Content Marketing Strategies and the B2B Marketing Forum. He is also a regular contributor to and information source for industry publications including Mashable, Social Media Today, Chief Content Officer Magazine, DemandGen Report & B2B Magazine.

A 15-year career marketer, his projects have been recognized by the AMI national marketing award, the Killer Content Awards, as well as gold and platinum MarCom awards.

He was named a Marketer to Watch in 2012 by The Content Marketeer, and is a strategic contributor to the Corporate Executive Board’s Marketing Leadership Council. He is also co-host of the breakout YouTube marketing show, Unsolicited Advice.

Australian by birth, Todd lives with his family in Paris, France.

Register for Social Content Marketing with SlideShare now!

Harnessing the Power of Online Networks

7 Dec

Harnessing the Power of Online Networks: How to Incentivize the Online Behavior You Need

An exclusive, live webinar from Social Media Today
December 11th at 12pm EST / 9am PST

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How can you instill positive social habits in a community? Or give direction to the boundless energy of collective action on the web, either for social good or profit? The web offers many incentives that community and social manager can generate viral respect.

This webinar will explore the options and original ideas for reinforcing certain types of behavior in a community, ranging across case studies and applications. Join us to ask questions and offer your own experiences:

  • Are all incentives viewed as rewards?
  • How are different types of incentive fit to different social and business circumstances?
  • What cautions must be taken in presenting new incentives to a group or a community?
  • Besides civility, what other types of online behaviors are worthy of incentives?

About the Panel


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Lauren Friedman

Lauren Friedman is a social marketing authority, with extensive experience working with brands to create their social personas, nurture their Facebook and Twitter communities and curate their social conversations. As the Manager of Community Engagement at Adobe, Friedman develops and implements social media content and communications strategies for Fortune 500 brands such as Expedia, Safeway and Hyatt. In addition to her work at Adobe, Friedman is a writer for iMedia Connection and a member of WOMMA. Friedman joined Adobe through the Context Optional/Efficient Frontier acquisition in 2011. At Context Optional, Friedman was the company’s first Community Manager and grew the team to seven professionals. Prior to Context Optional, Friedman gained experience in PR and journalism. Friedman graduated from the School of Journalism and Mass Communication at the University of Colorado Boulder with a BA in Journalism. Follow Lauren Friedman on Twitter at http://twitter.com/lauren_hannah.

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Mark Kithcart

Mark is the CMO of Resonate Social, where he oversees all integrated digital marketing campaign. He is a new media communications executive and marketing consultant in the San Francisco area with deep experience in online media, engineering and high tech industries. He has  18+ years experience in executive management and leadership. Senior-level executive and strategist at a wide range of companies, from start-ups to large multinational organizations including, HP, Agilent, Bechtel and more.

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Rob Fuggetta

Rob Fuggetta is the world’s leading expert on brand advocacy. Fuggetta is the author of the ground-breaking new book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.” http://www.BrandAdvocateBook.com. Published by John H. Wiley & Sons, Inc., a major business publisher, Brand Advocates shows how companies are leveraging Brand Advocates to build their brands and businesses – and how you can too! Fuggetta is the Founder & CEO of Zuberance, a social media marketing company that powers Brand Advocate programs for top consumer and business brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the legendary high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account.

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Paul Dunay, moderator

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

Register for Harnessing the Power of Online Networks NOW!

 

Social Media Monitoring #MSM12

5 Dec

Social media monitoring is now an essential activity for any large organization. Capturing real-time insights into what people are saying about your company, products, staff and competitors offers direct benefits in terms of brand management, marketing, product development and customer support.

But with more than 400 social media monitoring tools on the market: how do you choose the right one (or ones) for you?

In this unique webinar our team of experts will discuss the key factors you need to consider to make the right decision. We will also highlight some of the latest innovations that monitoring tools can offer.

Topics will include:
  • Ease of setup and use
  • Geographical and language targeting
  • Sentiment detection and analysis
  • Influencer identification and grading
  • Managing customer engagement
  • Team-working features
  • Reporting and data visualization
  • Analyst support and consultancy
  • Pricing (from ‘free’ to ‘enterprise’)

Event Partners

ost-logo
Our Social Times is a boutique social media agency, providing a range of high-value social media marketing, monitoring and training services. We also run one of the country’s most popular social media blogs and organise high quality social media conferences, courses and workshops in the UK, US, Europe and Asia.
Founded in 2005, Sentiment Metrics was created to help businesses listen to the social internet, understand it, and participate all from within a suite of world-class technologies. Today, they work with over 400 clients across 8 time zones, including many of the world’s leading brands.
Speakers
Nathan Gilliat
Nathan Gilliatt Principal
Social Target
@gilliatt
Nathan Gilliatt is the founder of Social Target, a research and consulting firm that helps companies establish social media intelligence and analytics capabilities. As an independent analyst on the business of social media analysis since 2006, Nathan advises both buyers and sellers of tools and services for listening to social media.
Leon Chaddock
Leon Chaddock Managing Director
Sentiment Metrics
@leonchaddock
Leon is one of the pioneers of the social media analytics field. He has been working in this area since 2004, pre-dating both Twitter and Facebook. His current company, Sentiment Metrics, works with over 400 clients globally, including many of the world’s leading brands.
Matt Rhodes Strategy Director,
Fresh Networks
@MattRhodes
Matt is responsible for defining and delivering social media strategies for large brands and businesses that include Royal Bank of Scotland, Telefonica O2, Allianz and Virgin Media. He has a background in market research and strategy consulting, specialising in digital innovation and proposition development. He runs both professional and personal blogs and is a prolific author of social media best-practice articles for a range of publications.
Luke Brynley
Luke Brynley-Jones Director,
Our Social Times
@oursocialtimes
Luke Brynley-Jones is one of the UK’s most experienced social media consultants. In the past 12 years he has helped brands such as Accenture, YMCA and Orange to develop effective social media strategies. He has trained over 4,000 marketing and PR professionals in social media marketing, monitoring and engagement. He writes the popular social media marketing blog, oursocialtimes.com and hosts social media conferences in the UK, US and across Europe.

New Webinar Series for HootSuite Free Users

27 Nov
Have you ever wanted to have access to your own social media coach? Thanks to our new series of “Overview Webinars for HootSuite Free Users,” you can.Our Social Media Coaches work to help maximize your understanding of the HootSuite dashboard, with resources like webinars and training. Previously available only for Pro users, our new Social Media Coach is introducing a series of webinars for all users with a Free HootSuite plan. Join us to get acquainted with the dashboard and discover best practices for social media management that will help ensure your success.

Register today for the first webinar of the series on December 3rd, 2012 at 8am PST (11am EST). Follow #HootFree for webinar updates.

Discover the following in this webinar made just for Free users:

  • Introduction to HootSuite.
  • Discover the importance of social: How can HootSuite help tackle and simplify your social media goals?
  • Organize your HootSuite Dashboard for social success.
  • Learn how to engage with your audience and monitor your brand.
  • Collaborate with team members using HootSuite Conversations.
  • Track and monitor your social media efforts with Quick Analytics.

Register Here for Webinars

Kristina Cisnero Photo-6

Hoo’s your Webinar Host?

Meet your webinar host and HootSuite’s newest Social Media Coach, Kristina Cisnero. Kristina developed her career, alongside the advent and growth of social media, as a marketing communications professional. As a “digital native” and a HootSuite power user, Kristina can teach you everything you’ll need to know about unlocking the power of HootSuite.

To get to know her better, we’ve asked her a couple of questions:

HootSuite: Hi Kristina, what originally attracted you to HootSuite’s role of Social Media Coach?

Kristina Cisnero: I use to be a theatre nerd, so performing on stage comes naturally. Whenever I host a webinar, I imagine that I’m on stage and I literally put on my stage voice. As a Social Media Coach, I share my passion for and emphasize the importance of social media in business, while educating webinar attendees on how HootSuite can help them execute and optimize their social initiatives.

HS: What do you do outside of coaching social media’s best practices?

KC: To be honest, my main hobby is singing along into my hairbrush when the contestants on Xfactor or American Idol sing and when I watch Glee. I am also a huge movie go-er, performing arts supporter, volunteer-aholic, and NFL and NHL fan. And of course, a lover of all-things social.

Thank you Kristina. While she aspires to learn something new everyday, Kristina is thrilled to share her wealth of social media knowledge with you. Follow her on twitter for extra social tips and tricks @HootKristina.

SOURCE: HootSuite

What’s Your Trump Card in Content Marketing

26 Nov

An exclusive, live webinar from Social Media Today and Pivot
November 27th at 12pm EST / 9am PST

Which online assets offer the best competitive advantage for you? Do you have a strategy that sets you apart? Great content can attract attention, persuade people to act and impress potential customers with your products. Some tools are likely to be more appropriate and effective for your company’s needs than others,  and one will be stronger for your company and its marketing activities than the others. Are you playing to your strengths?

Content may result in great SEO (Search Engine Optimization), but may not attract influencers of customer behavior. High quality content can attract an audience, but prove not to be influential if it doesn’t match high quality products and services. Join us as we explore the variables that determine which approach to content marketing your company can play as your trump card. Our panel of experts will answer questions like:

  • How do you know which approach will work best for you?
  • Are the success metrics the same for each style of content marketing?
  • How does a company develop strategic content assets for its marketing?
  • What kind of staffing and expertise is required for each approach?

About the Panel


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Wendy Lea

Wendy Lea is the CEO of Get Satisfaction. Wendy founded The Chatham Group, where she currently serves as an angel investor, strategic advisor and board member for a long list of startup companies. She also serves on the board of Silicon Valley Social Venture Fund (SV2.org). Wendy has been recognized as a Top 100 Woman of Influence in Silicon Valley and a 2012 Watermark Woman Who Has Made Her Mark.

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Jeff Ogden

Jeff Ogden, President of Find New Customers is an award-winning B2B marketing expert. He was named a top 25 Sales Influencer for 2012 by OpenView Labs. He was also named one of the Top 50 Most Influential in Sales Lead Management by the Sales Lead Management Association. And his blog was named the top B2B blog of 2012 by BuyerZone. His is also the Creator and Host of the popular show Marketing Made Simple TV. He holds a degree in Marketing from the University of Notre Dame.

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Lee Odden

Lee Odden is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He is also the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. Lee has over 15 years experience consulting with some of the best known Fortune 1,000 B2B and B2C companies and fast growing technology start ups ranging from McKesson to Marketo. Cited by the Wall Street Journal, The New York Times, The Economist and Forbes, he is an active international speaker and publishes one of the most popular marketing blogs on the web.

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Paul Dunay

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

SOURCE:   Home

Email Marketing to Marketing Automation

20 Nov

Thursday, December 6, 2012 at 10:00AM PT / 1:00PM ET

What is the difference between email marketing and marketing automation? And how do you know if your company is ready to make the switch? We all know how powerful email marketing can be, but implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy you already have in place.

Join Jon Miller, Marketo’s VP of Content and Web Strategy, and Stephanie Miller, VP of Member Relations at the Direct Marketing Association and learn:

  • What really causes people to convert through email
  • Why ongoing relationship building is more effective than batch and blast
  • What marketing automation is, and how it differs from email marketing
  • Top signs your company may need to switch to marketing automation

Pump Up the Pomp and Circumstance of Your Email Marketing!

Register for Email Marketing to Marketing Automation Now!

Speakers

Stephanie Miller
VP of Member Relations, Direct Marketing Association

A digital marketing expert, Stephanie helps retail, travel, financial services, B2B, publishing, and other marketers to optimize response and revenue from their online channels. She speaks and writes regularly for the industry and is very active in several direct marketing organizations.

Live Webinar on Thursday, December 6, 2012
at 10:00AM PT / 1:00PM ET

Jon Miller
VP of Marketing Content and Strategy, Marketo

With thirteen years of enterprise software experience, and industry-recognized expertise in marketing automation and analytic software, Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center.

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Harnessing the Power of Online Networks

20 Nov

How can you instill positive social habits in a community? Or give direction to the boundless energy of collective action on the web, either for social good or profit? The web offers many incentives that community and social manager can generate viral respect.

This webinar will explore the options and original ideas for reinforcing certain types of behavior in a community, ranging across case studies and applications. Join us to ask questions and offer your own experiences:

  • Are all incentives viewed as rewards?
  • How are different types of incentive fit to different social and business circumstances?
  • What cautions must be taken in presenting new incentives to a group or a community?
  • Besides civility, what other types of online behaviors are worthy of incentives?

About the Panel


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Lauren Friedman

Lauren Friedman is a social marketing authority, with extensive experience working with brands to create their social personas, nurture their Facebook and Twitter communities and curate their social conversations. As the Manager of Community Engagement at Adobe, Friedman develops and implements social media content and communications strategies for Fortune 500 brands such as Expedia, Safeway and Hyatt. In addition to her work at Adobe, Friedman is a writer for iMedia Connection and a member of WOMMA. Friedman joined Adobe through the Context Optional/Efficient Frontier acquisition in 2011. At Context Optional, Friedman was the company’s first Community Manager and grew the team to seven professionals. Prior to Context Optional, Friedman gained experience in PR and journalism. Friedman graduated from the School of Journalism and Mass Communication at the University of Colorado Boulder with a BA in Journalism. Follow Lauren Friedman on Twitter at http://twitter.com/lauren_hannah.

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Paul Dunay, moderator

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

Registeter for Harnessing the Power of Online Networks Now!

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Innovation from the Crowd: How Customers Design Today’s Products

19 Nov

An exclusive, live webinar from Social Media Today
November 20th at 12pm EST / 9am PST

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Has social media irreversibly changed the product development process? The social media Web helps express the collective voice of countless consumers with opinions and ideas about products and services, and increasingly, smart organizations are increasingly referencing this new source of information learn from the crowd how they might improve their offerings.

Gathering the most valid input and putting it to work, however, can be a daunting task. Some new platforms and apps are designed to help capture, filter, and apply the knowledge and experience of the crowd to speed the development process while pleasing the customer community. Wil Merritt, CEO of Zooppa, will join us to share how brands have used his crowdsourcing platform to achieve objectives in content marketing. We’ll ask him and his peers:

    • How do you know you’re sourcing the right crowd?
    • Does crowdsourcing for content differ greatly from crowdsourcing for technical products?
    • What are the differences between knowledge gained through surveys and that gained through listening on the Web?
    • What are the internal processes that make crowdsourcing effective in the enterprise?

About the Panel:


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Wil Merritt

Wil Merritt is an advertising innovator with an exceptional record of achievement in technology and marketing. Before Zooppa, Wil served four years as a SVP for Bill Gates’ private company Corbis and eighteen years in posts around the globe at Time Warner, including President/Publisher of Time & Fortune Europe.

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Meredith Gould

Meredith Gould, Ph.D. (@meredithgould) is a sociologist and digital strategist with 25+ years of experience as a working writer and marketing communications consultant to mission-based organizations. She’s the author of eight books, with another on the way. A member of the Mayo Clinic Center for Social Media’s External Advisory Board, Meredith served on the team that developed MCCSM’s Social Media Residency, and edited, Bringing the Social Media Revolution to Health Care. She’s also the founder of and lead moderator for the weekly church social media (#chsocm) chat on Twitter. For more information: http://www.meredithgould.com.

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Carl Esposti

Carl Esposti is the CEO of massolution, a research, advisory and implementation firm that specializes in helping large organizations explore, design and implement crowdsourcing and crowdfunding business models. He is also the Founder of the industry website Crowdsourcing.org, the leading international website on crowdsourcing and crowdfunding. Carl has been at the leading edge of crowdsourcing for four years participating in its development and adoption, internationally. Carl has spent his career working in the large enterprise space focused on the design and implementation of disruptive models for sourcing core and contextual business processes. Carl’s teams at massolution work with large companies and across industry supporting the development of insights and data that will drive the adoption of crowdsourcing and crowdfunding business models and the establishment of best practices and standards.ww.meredithgould.com.

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Maggie Fox, Moderator, Social Media Group

Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected  independent agencies helping business navigate the socially engaged Web. Pioneers in their field, Social Media Group has developed social media strategies for some of the best-known brands in Europe and North America, including; Ford Motor Company, SAP Global Marketing, Norwegian Cruise Line, 3M and Thomson Reuters. Maggie has been interviewed about social media by The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News, AdAge and The Financial Post, among others. She was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Board of the Empire Club of Canada.

SOURCE:   HomeSocial Media Today

Webinar: Nancy Duarte – Transform Business to Business Audiences with Visual Stories

19 Nov

World renowned communication expert and persuasion specialist Nancy Duarte has cracked the code for effectively incorporating story patterns into business communications. In this webinar, she will show you how to make a strong connection with your audience and lead them to purposeful action.

REGISTER NOW!

You will learn how to:

  • Tell purposeful stories that spur your audience to connect and engage with you
  • Understand the business case for stories in your communications
  • Focus on content development methodologies that are not only fundamental but will move people to action
  • Upend the usual paradigm by making the audience the hero and the presenter the mentor
  • Ultimately Change Your World!

Nancy Duarte has been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture and has created more than a quarter of a million presentations.

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