Archive | Twitter RSS feed for this section

How to Increase Your Twitter Following?

30 Apr

Want more Twitter followers?

Tweeting Consistency

Sticking with a consistent tweeting schedule on Twitter is important, this symbolizes you being active in your Twitter community.  Social media expertswould agree that spending some time each day getting up to date with current events, news, press releases, ect so that you have relevant and timely things to tweet about. I would suggest trying to tweet three times per day in order to maximize the benefits of your Twitter profile. However with this said don’t over commit if you are unable to follow thru with this, instead try tweeting once every two days, once a week  or whatever fits with your schedule and level of commitment.

Profile Optimization

Your profile on Twitter is a powerful tool to gain followers and should be used to maximize potential.  Make your profile inviting, interesting and unique as it is the first thing that potential followers see which encourages them to read further or click onto one of your links. Add a profile picture and a customized background as well as complete your full biography to make your Twitter profile complete. This will show potential followers what you have to offer to them in hope that they follow you.

Tweet Interesting Content

Engaging marketing content writing is king on Twitter. There are limitations on Twitter with 140 character words count so be creative with your message. It is important to direct your followers with a link to your content in a tweet.

Respect a Retweet

Make sure to thank any of your followers who retweet you and show appreciation in order for more potential retweets.

Website Widgets

If you have a website add a Twitter widget with a link to your profile and a Twitter feed of your recent tweets onto your website.  This not only looks socially friendly it is also for ease of use for anyone visiting your website to follow you on Twitter.

Like SO! What? SOcial

SOcial Media Marketing Agency Vancouver on Facebook or follow us on Twitter

Want to Increase Your Twitter Followers?

6 Feb

Tweeting Consistency

Sticking with a consistent tweeting schedule on Twitter is important, this symbolizes you being active in your Twitter community.  Social media experts would agree that spending some time each day getting up to date with current events, news, press releases, ect so that you have relevant and timely things to tweet about. I would suggest trying to tweet three times per day in order to maximize the benefits of your Twitter profile. However with this said don’t over commit if you are unable to follow thru with this, instead try tweeting once every two days, once a week  or whatever fits with your schedule and level of commitment.

Profile Optimization

Your profile on Twitter is a powerful tool to gain followers and should be used to maximize potential.  Make your profile inviting, interesting and unique as it is the first thing that potential followers see which encourages them to read further or click onto one of your links. Add a profile picture and a customized background as well as complete your full biography to make your Twitter profile complete. This will show potential followers what you have to offer to them in hope that they follow you.

Tweet Interesting Content

Engaging content is king on Twitter. There are limitations on Twitter with 140 character words count so be creative with your message. It is important to direct your followers with a link to your content in a tweet.

Respect a Retweet

Make sure to thank any of your followers who retweet you and show appreciation in order for more potential retweets.

Website Widgets

If you have a website add a Twitter widget with a link to your profile and a Twitter feed of your recent tweets onto your website.  This not only looks socially friendly it is also for ease of use for anyone visiting your website to follow you on Twitter.

Like SO! What? SOcial

SOcial Media Marketing Agency Vancouver on Facebook or follow us on Twitter

Facebook Blocks Vine

26 Jan

Facebook VS Vine Blocked

Social media giant Twitter has recently acquired video sharing app Vine, and shortly after this Facebook began blocking Vine. Vine is Twitters video application that has since been blocked by Facebook the ability to add and “find people” function to find friends on Facebook.

When trying to add Vine accounts there is a pop up that states “Vine is not authorized to make this Facebook request.”

Video sharing platforms like YouTube and iMovie share content in the same mode as Vine on Facebook however Vine is competing with Facebook’s video sharing  apps like Viddy.

In recent news, Twitter dropped Instagram’s Twitter card integration meaning that you can no longer find Twitter users within the Instagram app. In reality this should not be a surprise that Facebook cut off Vine. This move is the latest in the battle of Facebook vs. Twitter.

Are you surprised with these recent developments?

#Twitter Following

18 Dec

Twitter

The Art of Getting RETWEETS

13 Dec

The Art of Getting More Retweets

Twitter Retweet Etiquette: Tweet about Twitter

The Social Media Democracy: How Did Social Media Change the 2012 Election?

5 Nov

An exclusive, live webinar from Social Media Today

November 6th at 12pm EST / 9am PST


In 2008, the Obama campaign was credited as one of the first major political campaigns to successfully leverage a social media strategy as a major element of its communications. Four years later, social media is everywhere in politics, from news coverage to voter outreach – what effect has it had on this election?

As Americans go to the polling booths, our expert panel will reflect on how social media has impacted the voting behaviors of citizens in this presidential election. Social media has been used by voters to variously express support and criticism of candidates, and served as a rumor mill and a platform for ridicule and controversy for the past year. Some news organizations have developed discussion forums and integrated social channels into their coverage, but have those impacted public perception? On the campaign side, the results of this election may demonstrate the value and effectiveness of one candidate’s social media strategy over the other’s. Join us as we ask:

  •  How was social media used intentionally to affect voters – to persuade them or to get them out to vote?
  • How did events – planned and unplanned – impact public opinion through Facebook and Twitter?
  • Did one side do it better than the other? Were major mistakes made or opportunities missed? Was social media a win for democracy or did it prove to be a negative force in the political process?
  • Did the campaigns truly listen and respond to voters in a social way on the Web?

Home

Register here: The Social Media Democracy

SOURCE: Social Media Today

How to Increase your Twitter Followers

3 Nov

1.Engage

Be a resource for news and topics covered in your industry. Add value and you are guaranteed to grow your followers on Twitter. How? By sharing advice, news, tips, Q&A, press releases, events, infographics to name a few.

2. Don’t Sell

Nobody likes getting sold to on Social Media sites. By doing so you will not gain any new followers and have a good chance of loosing your current followers on Twitter.

3. Don’t Spam

Spam is a turnoff in the Social Media industry and nobody seeks to read it and may report you on Twitter.

4. Be Personal

Being personal and transparent on Social Media is the key to success. The more transparent are real you are people can connect and identify themselves with you.

5. Be Active

Being more active with quality engagement, content and conversations will increase your chances of showing up in searches or be seen by other followers on Twitter who have had a conversation with you or have retweeted your prior posts. Make sure to thank your followers for following you and retweeting your posts either by tweet or personal message.

6. Be SOcial

Be SOcial! Engage with people if they tweet you by tweeting back to them. It is a known statistic that when you reply to a conversation with people on Twitter they are 2X likely to follow you.

Tips for the SOcial Marketer: Twitter

31 Oct

Get More Out of Twitter

If you need to make your Twitter efforts deliver more than just buzz and branding, it’s time to download our newest Tips for the Social Marketer Cheat Sheet.

This cheat sheet is full of practical insights that will help you:

  • Identify Twitter accounts that will be relevant to you, your industry, and your organization
  • Learn about hashtags, tiny URLs and tools that will help you make Twitter an integral part of your demand generation and customer retention strategy
  • Learn specific social media strategies for generating leads via Twitter
  • Learn tactics to generate more relevant Twitter followers

Download Social Marketer: Twitter

Via Marketo

.ME Registry Announces Five Day Social Media Contest

10 Sep

NEW YORK, Sept. 10, 2012 /PRNewswire/

Get ready to get social. The .ME Registry, operator of the .ME domain name extension, the most personal domain around, today announced the “You’re Not a .com, You’re a .ME” social media contest. The contest will run from Sept. 17-21. All participants who take part on a daily basis will receive a complimentary, one year .ME domain name registration. Three grand prize winners will receive a Canon EOS Rebel T3 Camera. The .ME Registry will announce grand prize winners on Twitter during the week of Oct. 1.

“Thousands of .ME domain names are registered every month as an alternative to .com by people who want to show the world that they are a person, not a corporation,” said Predrag Lesic, CEO of the .ME Registry. “We invite people everywhere to join us on Twitter for a chance to secure their preferred .ME domain name before it’s taken by someone else.”

A .ME domain name is the Web address for people who want to stand out on the Internet and is a great way to promote a blog or Website. People and organizations worldwide have registered .ME domain names to humanize Web content and make their sites personal. Additionally, .ME domain names are commonly used as part of search engine optimization (SEO), online reputation management and Web branding strategies. Check the availability of and purchase a .ME domain name at www.Domain.Me.

Entering the “You’re Not a .com, You’re a .ME” contest is as easy as following .ME on Twitter and re-tweeting the .ME contest tweet daily throughout the contest period. Everyone who follows .ME on Twitter and re-tweets the contest tweet once a day will receive a complimentary .ME domain name registration. Grand prize winners will be selected from the pool of all participants. Complete rules are posted on the .ME website here.

Connect with The .ME Registry on Twitter & Facebook

About The .ME Registry:
.ME Registry (the d.b.a. of doMEn, d.o.o.) was chosen by the government of Montenegro to operate the new .ME domain name extension. .ME Registry partners include ME-netGoDaddy.com and Afilias LimitedMe-Net is located in Montenegro and its principals have been leaders in the ICT sector in Montenegro, including the privatization of its largest ISP. GoDaddy.com is located in the USA and is a leading Webhosting provider and domain name registrar according to Netcraft Ltd. Afilias Limited is headquartered in Ireland and is a leading registry services provider, supporting more than 13 million domains worldwide.

Contact:

Info@domain.me
Natasa Djukanovic
382-20-269-740
1-866-941-5341 (fax)

Russ DeVea
russdeveau@gmail.com
908-251-1549 (mobile/text)

SOURCE .ME Registry

Twenty Five Million Twitter Followers for Rihanna!

1 Sep

Rihanna recently reached a Twitter milestone with twenty five million followers!

Rihanna wrote on her Twitter: “25 milli wanna tweet me… And u were saying?!! #phuckyophan

Congrats RiRi!!! Keep the Tweeting alive!

NASA Hosts Social Media Event To Welcome Endeavour To California

27 Aug

WASHINGTON, Aug. 27, 2012 /PRNewswire-USNewswire/

To welcome space shuttle Endeavour to Southern California, NASA is inviting 40 of its social media followers to a NASA Social Sept. 19-20 at the agency’s Dryden Flight Research Center at Edwards Air Force Base. Parts of the social will be carried live on NASA Television and the agency’s website.

Endeavour is expected to land at Dryden on Sept. 19 and depart Sept. 20 for Los Angeles International Airport, where it will remain in a hangar until its transfer in October to a permanent home at the California Science Center.

During the two-day event, people who engage with NASA through Twitter, Facebook and Google+ will have a rare opportunity to see the landing and departure of Endeavour as it rides piggyback on NASA’s 747 Shuttle Carrier Aircraft. Participants also will speak with experts, tour shuttle support vehicles and other NASA aircraft, and interact with fellow NASA social media followers, space enthusiasts and members of NASA’s social media team.

The NASA Social registration opens at noon PDT, Tuesday, Aug. 28, and closes at noon PDT, Thursday, Aug. 30. Forty participants will be selected randomly from online registrations. Because of space limitations, those selected to attend may not bring a guest. Each participant must be a U.S. citizen age 18 or older. For more information on NASA Socials and to register, visit:

http://www.nasa.gov/social

To join and track the conversation online during the NASA Socials, follow the hashtag #NASASocial. Use and reference the #OV105 hashtag to follow Endeavour’s cross country journey.

For NASA TV streaming video, schedules and downlink information, visit:

http://www.nasa.gov/ntv

For more about Dryden Flight Research Center, visit:

http://www.nasa.gov/dryden

For information about Endeavour’s arrival at the California Science Center, visit:

http://www.californiasciencecenter.org

For information about connecting and collaborating with NASA, visit:

http://www.nasa.gov/connect  

SOURCE: NASA, PRNewswire, USNewswire

As Facebook Users Hit the 900 Million Mark, Food Manufactures Continue to Network

17 Aug

BROMSGROVE, England, August 17, 2012 /PRNewswire/

Facebook users have hit the 900m mark. The number of active Twitter users is expected to reach 250m by the end of 2012. More than one trillion viewings took place on YouTube in 2011, with over 70 hours of video being uploaded every minute as of May 2012.

Social media has changed how brands engage with consumers and the latest management briefing from just-food looks at how manufacturers and retailers are using the likes of Facebook, Twitter and YouTube.

“Companies are taking to social media with the primary aim of seeking greater levels of engagement with their customers. Furthermore, the perception exists in many quarters that businesses not using social media risk missing out on an increasingly powerful branding and promotional opportunity,”  writes briefing author Jonathan Thomas.

just-food’s four-part briefing includes analysis on why social media is now an integral part of marketing strategies, the potential of using networks to enhance brand communication but also the challenges manufacturers and retailers face.

The briefing looks at how brands use social media from supporting new product launches to assisting with marketing and promotional activity.

Retailers are also using social media to involve customers in the promotion of products and are recognising social media users are highly likely to chat to others about in-store experiences, products and promotions.

“One major effect of the advent of social media is that consumers have recognised they have a voice of their own, as well as an audience for their viewpoints,” Thomas says.

However, the briefing argues there is still uncertainty among marketers over how to make the most of social media. Surveys claim there is not a clear consensus about how best to utilise social media and there is the problem of how to measure the return of on investing in social media campaigns.

“Many businesses are still uncertain as to how to use social media for maximum advantage. There are misperceptions among business and marketing personnel about the role social media should play,” Thomas says.

The briefing features exclusive comment from brand-owners including Unilever, retailers like Sainsbury’s and social media analysts at consultants eSocialMedia and Foviance.

Read the full management briefing

About just-food.com

Established in 1999, just-food.com is a leading online resources for the global food industry publishing around 20 news articles, analysis features and insights every working day. Under the direction of just-food managing editorDean Best, its experienced team of journalists, consultants and analysts provides a unique blend of reports and interpretation of the sector, including key events, trends, interviews and research that is delivered to over 96,000 business executives per month.

Via its website, webinars and in-depth management briefings just-food offers insight into industry developments. Its CONSULT research platform offers flexible, custom research delivered by their team of experienced analysts.

For details of how just-food is “helping decision makers make decisions” visit http://www.just-food.com.

For further information and images please contact Kate Varvedo, marketing communication manager at Aroq Limited on +44(0)1527573616, email kate.varvedo@aroq.com 

SOURCE:

PR Newswire

Computer Glitches, Not Facebook Bigger Time Waste at Work

16 Aug

DENVER, Aug. 16, 2012 /PRNewswire/

Employers looking to increase productivity should consider breaking up water-cooler talk or upgrading their software before banning Facebook. In a nationwide survey, 14 percent of knowledge workers cited chatting with co-workers as their biggest waste of time, followed by dealing with computer or software problems (11%). Five percent (5%) of respondents cited Facebook, Twitter or other social media accounts as their biggest time waster.

Additionally, while some may argue that company policies and procedures can be considered a point of frustration and wasted time with workers, the survey found that only four percent of respondents considered it their biggest waste of time. In fact, when asked specifically about company policies, rules or procedures, some 44 percent said they actually helped increase productivity at least slightly.

These and other results are from a new survey sponsored by TrackVia, makers of a cloud-based application platform that allows non-technical business people to build their own department applications or business software to do their work faster and easier.

Additional survey findings around productive and unproductive use of time at work include:

  • Better Peer-to-Peer Communication: More than one-in-seven (15%) employees said they spent 1-2 hours per week addressing misunderstandings or miscommunications with co-workers. Another 7 percent said they spent 3 or more hours on this in a typical week.
  • Leave Politics to Politicians: One-in-six (17%) said they spent 1-2 hours in a typical week navigating or dealing with office politics. Seven percent said they spent 3-5 hours, and another 7 percent  estimated they spent 6 or more hours in a typical week dealing with office politics.
  • Make Meetings Matter: Among those who spend time in meetings during a typical week, more than one-third (37%) felt at least half of the time in meetings was wasteful of their time. This is noteworthy as approximately one-in-five (21%) workers said they spent at least 3 hours in a typical week attending work meetings.
  • Whether Popular or Unpopular, Company Procedures Often Work: In fact, one-in-nine (11%) said company rules or procedures greatly increased their productivity. Only two percent felt that they greatly reduced productivity.

For more information and additional survey results, visit TrackVia’s Online Database blog here.

About the Survey Methodology

The study was administered by Amplitude Research during August 2012 among a nationwide panel of business and consumer professionals. In total, 300 surveys were completed by non C-level employees throughout the United States who use computers and software as part of their daily job. The survey has a maximum sampling margin of error of +/- 5.6 percentage points at the 95 percent confidence level. More information about Amplitude Research, Inc. may be found at http://www.amplituderesearch.com.

About TrackVia

TrackVia is the easiest, most powerful do-it-yourself business application builder platform. It helps non-technical business people design, build and deploy highly secure and reliable cloud-based applications without I.T. TrackVia customers have built nearly 6,000 applications, ranging from commonly used business solutions such as CRM, order management, support case management, software bug tracking and product catalogues to highly tailored vertical applications such as corporate real estate management, hotel incident and customer tracking and manufacturing supply chain management. TrackVia is sold on a simple and affordable month-to-month subscription plan. For more information or to sign-up for a free 14-day trial, please visit www.trackvia.com.

SOURCE TrackVia http://www.trackvia.com

PR Newswire

Foot Locker ‘Approved’ Campaign Launches With NBA All-Stars

16 Aug
If it's at Foot Locker, it's #Approved.  (PRNewsFoto/Foot Locker)
NEW YORK, Aug. 16, 2012 /PRNewswire/
Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, today unveiled its latest national advertising and integrated marketing campaign.  This is the first effort under the Approved umbrella created by worldwide advertising agency BBDO, and features three spots starring a dynamic group of elite NBA All-Stars including Carmelo Anthony, Chris Bosh, James Harden, Kevin Love, and Russell Westbrook.

“At Foot Locker, we know that our customer wants the best in style and performance so that they stand out with confidence, and that’s exactly what we are providing them,” said Foot Locker EVP of Marketing Stacy Cunningham.  “As an authority and source for top men’s athletic footwear and apparel, we pride ourselves on delivering the hottest sneakers and apparel with quality to match. If it’s at Foot Locker, it’s Approved.”

Beginning August 16, the Approved affirmation will come to life across a breadth of channels, including a comprehensive in-store experience, broadcast, print, and digital. The Approved campaign will emphasize Foot Locker’s commitment to providing customers with the premium footwear and apparel they can trust.  The comedic commercials feature the five charismatic players off the court in entertaining and compromising situations highlighting the season’s latest trends in footwear and apparel. Sneaker enthusiasts will be able to connect with the NBA athletes they love through social media channels to share photos and engage in commentary.

“To me, the Approved campaign means that the style and pieces are stamped, they’re validated, they’re solidified by Foot Locker,” said NBA Knicks forward Carmelo Anthony. “It’s that stamp of approval that you can only get at Foot Locker.”

The spots center around the fantastical lengths the guys go to in order to keep their Foot Locker Approved gear fresh. For example in “Tear Away,” Harden peels off an infinitely layered outfit from Foot Locker and in “Melos,” Anthony has a team of “extra Melos” sporting all his new gear, so he can wear everything at the same time. Another example is “Yacht,” where Harden and Love don’t want to have to take off their Approved Foot Locker gear when they get in the pool, so they ride around on  a forty-foot inflatable pool yacht.

The campaign comes during a key selling season for Foot Locker retail stores, which offers everything from shoes, shirts, hats and hoodies to help complete the fall look.

To view the new advertisements, please visit youtube.com/footlocker.

About Foot Locker:
Foot Locker, Inc. is a specialty athletic retailer that operates approximately 3,350 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, and CCS retail stores, as well as its direct-to-customer channels, including footlocker.com, Eastbay, and CCS.com, the Company is a leading provider of athletic footwear and apparel.

Additional information may be found at www.footlocker.com | Twitter: @FLunlocked #Approved | YouTube: www.youtube.com/footlocker | Blog: http://unlocked.footlocker.com | Facebook: www.facebook.com/footlocker

Contacts:
Bryan Kirsch, Edelman
Bryan.Kirsch@Matter-Edelman.com
212-729-2126

Kelly Pepe, Edelman
Kelly.Pepe@Edelman.com
212-819-4874

SOURCE: Foot Locker http://www.footlocker.com

PR Newswire

Moving From Marketing Buzz to Conversions – How to boost Holiday Sales [WEBINAR]

15 Aug

NEW YORK, Aug. 15, 2012 /PRNewswire-iReach/

While the Holidays are still some time away, there’s no question marketers are gearing up to enhance brands’ sales by developing robust marketing and digital plans. To learn how to boost Holiday sales with a comprehensive 4-month digital plan, join Mediative’s Jennifer Dunn, Senior Product Manager, Display Advertising, and Yuli Shumsky, Direct Response Product Manager for a 45-minute live webinar. Topics will cover:

  • Generate interest in your offering with your secondary audience – the gift receiver
  • Create awareness of this interest with your primary audience – the gift buyer
  • Lead your primary audience to purchase, all while optimizing your ad spend

During the webinar, Jennifer will showcase how to strategize and structure Holiday display campaigns, while Yuli will elaborate on how to deliver campaigns at an optimized ad spend.

To register, click here.

About Mediative

Mediative is a digital marketing company providing performance services and access to media platforms. Organizations who want to significantly enhance their digital presence and influence buyers turn to Mediative to help generate revenue by quickly moving their targets from awareness to purchase. Location and research-based data fuels Mediative’s insight, which is leveraged across consultative performance services, online properties, and location-based marketing platforms in the dynamic digital world. With precise and unmatched knowledge of how “shoppers and clients buy”, Mediative takes a consultative and holistic approach, based on their people’s passion for insight and results, to provide the outcomes marketers and businesses need now, and for the future. Mediative has over 150 employees across four Canadian offices: Montreal, Toronto, Kelowna and Vancouver. For more information, visit www.mediative.ca or follow @mediative on Twitter.

Media Contact: Aline Badr, Senior Corporate Communications Manager Mediative, 416.263.6782, Aline.Badr@mediative.ca

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE: Mediative

PR Newswire

Thinkpinion.com To Make Social Media More Colorful & Thought-Provoking, Moving Well Beyond Political Correctness

15 Aug

LOS ANGELES, Aug. 14, 2012 /PRNewswire/

 Thinkpinion.com (www.thinkpinion.com), celebrating the freedom of speech in all of its glory, launched today as the ultimate online destination for people to give their opinion about anything and everything. Starting in the U.S., the new site plans to become a global reference for the pulse of the people, no matter what the subject.

Since the rapid growth of Facebook, many sites have entered the social online space offering different propositions on how to connect with friends and the wider world from photos and videos to tweets and numerous posts about what people are doing or seeing.

Thinkpinion aims to go beyond everything out there now, by providing an often-lively digital forum where people can share what they are thinking and feeling openly – about absolutely anything, whether the topic is politics, environmental issues, health management, animal welfare, people’s rights, businesses, brands, advertising, the latest celebrity gaffe, reactions to a rowdy reality show, or issues closer to home.To post something, people just need to sign up with Thinkpinion.com through a brief, free registration process.

“Literally anything that is on someone’s mind can be shared on Thinkpinion,” said Thinkpinion.com CEO and Co-Founder Petrina Walker. “We expect people to write a lot about campaigns and candidates leading up to the Presidential election in November, while others might comment about movies, their sex lives, their workplaces and maybe even how to save the world. Some might even go so far as revealing information about an alien abduction, while others could talk about great deals they just found online, why they don’t believe in God anymore or what celebrity they would like to date.”

Other people can then read these opinions and comment as appropriate, after registering. Search and follow systems allow users to find topics and people of interest quickly, while integration with Facebook, Twitter, and other key social network services encourage even broader sharing.  People can register as themselves and become famous for their opinions. However, those who prefer to say what they want without attribution (or potential retribution) can create a new, let-it-all-hang-out identity.

To encourage further participation, the creators have included a gamification system that rewards members with tXP points (experience points) that over time earn them a collection of tPins (awards) that they can award to other thinkpinions or articles. The more points they have, the higher the level they get to and that unlocks more awards.

“We have included a fun, digital reward system on the site so visitors can easily give feedback and the most popular thinkpinions and authors will rise to the top,” added Co-Founder and COO Scott Walker. “Participating members will get recognition and status from continued activity, as well as awards such as tPins, a ‘thumbs up’ and comments, received from site visitors and members. There are over 120 tPins to collect and it will be prestigious to have them all.”

Thinkpinion.com is privately funded by the Walkers, senior executives with marketing and product development backgrounds, who worked for major companies such as Disney, EA, Hasbro and Activision. Brooklyn Inc, a Los Angeles-based developer, helped to bring their vision to life.

With enough people participating, the site has the potential to have an influence on numerous issues as leaders, companies, communities and individuals refer to the views that people have expressed for guidance.  In some cases, Thinkpinion.com will flag appropriate influential parties about particularly passionate issues in the hopes of spurring positive changes.

To voice opinions, people should go to www.Thinkpinion.com, register and let everyone know what they’re thinking now, next week and as often as they’d like.

SOURCE: Thinkpinion.com

PR Newswire (http://s.tt/1kPYi)

Netflix To Launch In Norway, Denmark, Sweden And Finland In Late 2012

15 Aug

LOS GATOS, Calif., Aug. 15, 2012 /PRNewswire/

Netflix, Inc. (NASDAQ: NFLX) today announced it will offer streaming of TV shows and movies for one low monthly price in Norway, Denmark, Sweden and Finland before the end of 2012.

Upon launch, broadband Internet users in the Nordic countries can subscribe to Netflix and instantly watch a wide array of Hollywood, local and global TV shows and movies; many with high definition video and Dolby Digital Plus surround sound.

Netflix has revolutionized entertainment by giving people a choice to enjoy what they want to watch from its broad selection, when they want to watch it, where they want to watch it for one low monthly price over a wide-range of Internet-connected devices. These devices include PCs, Macs, Smart TVs, game consoles, Blu-ray disc players, smartphones and tablets.

Now the world’s leading Internet subscription service for TV and movies, Netflix has been streaming to millions of U.S. members since 2007, adding Canada in 2010, Latin America in 2011 and the UK and Ireland in early 2012. Using the unique Netflix recommendation engine, each member is presented a personalized list of TV and film titles to enjoy from the Netflix library.

People in the Nordics interested in becoming Netflix members can go to www.netflix.com to sign up to receive an e-mail alert when Netflix has launched. Further details about the service, including pricing, content and supported devices, will be announced closer to launch.

About Netflix

With more than 27 million streaming members in the United States, Canada, Latin America, the United Kingdom and Ireland, Netflix, Inc. (NASDAQ: NFLX) is the world’s leading internet subscription service for enjoying movies and TV programs. For one low monthly price, Netflix members can instantly watch movies and TV programs streamed over the internet to PCs, Macs and TVs. Among the large and expanding base of devices streaming from Netflix are the Microsoft Xbox 360, Nintendo Wii and Sony PS3 consoles; an array of Blu-ray disc players, internet-connected TVs, home theatre systems, digital video recorders and internet video players; Apple iPhone, iPad and iPod touch, as well as Apple TV and Google TV. In all, more than 800 devices that stream from Netflix are available. For additional information, visitwww.netflix.com. Follow Netflix on Facebook and Twitter.

SOURCE: Netflix, Inc.

Health News Gets Social

9 Aug

AUSTIN, Texas (PRNewswire)  Aug. 9, 2012

The dailyRx News Network announced today enhancements to its website www.dailyRx.com, a leading publisher of consumer health news. dailyRx version 7.1 renders a superior user experience, seamlessly integrating breaking health news and videos with social media channels to spark more effective conversation between patients and providers.

“We must engage in digital conversation with our patients at every touch point. Participating in social media conversations extends the patient education experience in a scalable fashion. All healthcare professionals should be leveraging vetted health content to help reduce the cost of care,” said Russell Ricci, MD, dailyRx’s Chief Medial Officer.

dailyRx’s social media platform syndicates the latest news to patients across Facebook, Twitter, Google+ and Pinterest for participating health providers at no cost. dailyRx’s platform enables hospitals, clinics and health care professionals to easily interact with a broad patient audience.

“dailyRx is offering health care providers the conversation tools to engage patients with on-demand information, when and where it is most impactful,” said Hackett. “dailyRx does all the publishing work and distributes the latest news to the providers’ social media channels and websites.”  Additionally, dailyRx offers a weekly guide with the latest tips and popular news trends to help social media administrators keep patients engaged.

dailyRx publishes more than 100 original news articles each week, translating breaking health research into easy-to-understand language at the 8th grade comprehension level. dailyRx journalists, editors, and medical team vet the latest medical research to deliver relevant, doctor-reviewed news covering 750+ conditions, medications and therapies.

The dailyRx Insight, a feature included within each news article, offers readers an actionable suggestion approved by a panel of health professionals. “Our network of physicians, pharmacists, and behavioral health professionals contribute their real-world expertise to offer consumers ‘main-street’ sensibilities,” said Hackett.

“dailyRx version 7.1 is another step in our journey to empower health providers and patients to reduce the cost of care delivered by 5%,” said Hackett.

About dailyRx

The dailyRx News Network is an emerging leader in publishing health news for consumers and patients alike. dailyRx publishes, aggregates, and syndicates doctor-reviewed news and videos covering a wide range of health conditions, medications, over-the-counter products, and nutraceutical compounds. dailyRx’s original content is written in positive, unbiased, easy-to-understand language and reviewed for efficacy by doctors, pharmacists and therapists. dailyRx is owned by Patient Conversation Media, Inc.

SOURCE: dailyRx News Network, PRNewswire

Combine Facebook, Twitter, LinkedIn and Google Reader

9 Aug

Combine Facebook, Twitter, LinkedIn, & Google Reader To Make Sense Of Real Time News. Read: http://ow.ly/cRoZh #Facebook #Twitter #LinkedIn #Google

Olympic Advertisers Study Can’t Find a Social Media Gold Medalist- A.T. Kearney

8 Aug

Continuing its search for Social Media intelligence in the branding universe, A.T. Kearney this week conducted an intensive global study of advertising during the July 27th Opening Ceremony of the London 2012 Summer Olympics. The Olympic Advertisers Study, which analyzed primetime television advertising content during the 2012 Opening Ceremonies across six continents, captured 246 television spots placed by 140 brands across eight countries. The findings show a nearly complete rejection of social media by advertisers, with 50 percent of the spots making no reference to the digital world whatsoever. The study awarded higher rankings to global advertisers according to three metrics around digital media — but it failed to find a gold medal winner.

Observed Jim Singer, study sponsor and a partner in A.T. Kearney’s Consumer and Retail Industries Practice, “For an event that was billed as the ‘Twitter Olympics,’ it was populated by a set of sponsors that rarely left the purview of conventional marketing and barely dipped into social media. Advertising by these mega-brands seems to be sticking to an analog go-to-market mindset in an increasingly digital-community minded world.”

Sponsoring Brands Misfire on Social Media In an event that captures the attention of 1.3 billion people worldwide, three of the eleven sponsoring brands didn’t purchase primetime television spots during the Olympic ceremonies. Of the eight brands that advertised, none covered all the surveyed countries, and only the U.S. saw ads from all seven of its participating sponsors. Out of four McDonald’s ads, only its Polish spot contained any digital content — the others were two U.S. spots and one in Brazil — this one referring viewers to a website featuring Olympic promotional merchandise.

Of the 50 percent of advertisers who made any reference to the digital world whatsoever, four-fifths only posted a URL link to their brand’s website. Another advertiser, Visa Gold, did include a Facebook and Twitter reference in their advertising, but these efforts read as an afterthought. The brand’s last post had updated its cover photo to an Olympic-themed photo taken the day before the Opening Ceremony, but after this the company ignored its page, failing to post any relevant ads, not responding to any consumer posts and not sharing any fresh or timely material.

Twitter Upstages Advertising, Sends Correct Message “This digital disconnect is all the more surprising in light of the extensive use of social media references by many of these same advertisers during previous sporting events, such as the Super Bowl,” noted Christina Heggie, A.T. Kearney Senior Analyst and study leader. “And especially for an event as multi-layered and fast-paced as the Olympics, it’s all in the timing. When President Obama sent a congratulatory tweet after Michael Phelps won his 19th gold medal, that sent a more relevant message, in this day and age, than a formal invitation to White House. And gold medalist Missy Franklin was almost as excited about Justin Bieber’s tweet as about her victory. Clearly, advertisers need to start looking at communication channels differently,” she said.

Earlier this year, A.T. Kearney conducted a Social Media study that tabulated thousands of online company-consumer interactions, comparing them against findings from the same study last year. The study showed a sharp acceleration in company-consumer interactions through social media, suggesting that social media marketing is not only here to stay, but is an initiative that needs to be followed by companies as quickly and creatively as possible. “Despite the messaging put forth by marketers, people don’t think twice about how they communicate — only what they are communicating, with whom they are communicating, and what response they expect,” concluded Singer.

About A.T. Kearney A.T. Kearney is a global team of forward-thinking, collaborative partners that delivers immediate, meaningful results and long-term transformative advantage to clients. Since 1926, we have been trusted advisors on CEO-agenda issues to the world’s leading organizations across all major industries and sectors. A.T. Kearney’s offices are located in major business centers in 38 countries.

About the Olympic Advertisers Study A.T. Kearney’s Olympic Advertisers Study was undertaken immediately following the Opening Ceremony of the 2012 London Summer Olympics, as a continuation of its ongoing study of the place of social media in advertising. The Olympics study followed a similar study after the 2012 Super Bowl, but came away with very different results. Through this type of study, A.T. Kearney seeks to globalize a way of understanding the growing place of social media in the communications and consumer relations of retail and consumer product companies.

The study examined all ads that took place during the prime time viewing of the Opening Ceremonies in each of the study’s focus countries. The level of social media integration in the ads was measured across three metrics: 1) The extent that digital media was integrated into the advertisement shown, 2) the integration of that ad in the referenced digital media, and 3) the level of viewer engagement the digital media sparked.

SOURCE: A.T. Kearney, Marketwire, Marketwatch

Turning Social Media Into New Sales with MarketMeSuite

8 Aug

A UK company spin-off that helps small and medium businesses use social media to market themselves has relocated to Cambridge after securing $1.1 million from a Boston venture capitalist.

MarketMeSuite, an affiliate of London-based Pie Dog Media Ltd., moved to the Cambridge Innovation Center after realizing the commercial advantages for local tech startups.

The Boston area “proved itself to be the ideal new location for our headquarters,” said CEO Tammy Kahn Fennell. “Its vibrant, creative and technically charged atmosphere is the right environment for us to continue growing our product, company and community of users.”

MarketMeSuite has more than 30,000 users, 70 percent of whom log in daily to access their Inbox for Social, a dashboard that helps them manage their existing social connections, Twitter feeds and Facebook and LinkedIn posts and turn them into sales leads, Kahn Fennell said.

Inbox for Social also enables users to uncover opportunities outside their current network by searching social channels, identifying people who are talking about topics related to their business and then opening a dialogue with those people, she said.

David Gerzof Richard, professor of social media marketing at Emerson College, said there are many Web companies, including HootSuite and Newton’s, that offer similar services to MarketMe.

“There may be some features that they’re offering that are different, but similar companies have been around for a while,” he said. “The tools they offer are definitely helpful — to see a discussion happening about your brand and be able to jump in on it.”

Jeff McCormick of Saturn Partners, the venture capitalist funding MarketMeSuite, acknowledged that social media marketing is a growing area, and it’s difficult to predict who the winners will be.

“But we clearly think MarketMeSuite has a vision for differentiating itself from other players in the market,” McCormick said. “Its execution and performance will ultimately decide.” 

SOURCE: 2012 the Boston Herald(c). Distributed by MCT Information Services.

50 Innovative Ways To Use Twitter

8 Aug

50 Innovative Ways To Use Twitter More Effectively. Read: http://ow.ly/cOAsB

How to Increase your Twitter Followers

2 Jun

1.Engage

Be a resource for news and topics covered in your industry. Add value and you are guaranteed to grow your followers on Twitter. How? By sharing advice, news, tips, Q&A, press releases, events, infographics to name a few.

2. Don’t Sell

Nobody likes getting sold to on Social Media sites. By doing so you will not gain any new followers and have a good chance of loosing your current followers on Twitter.

3. Don’t Spam

Spam is a turnoff in the Social Media industry and nobody seeks to read it and may report you on Twitter.

4. Be Personal

Being personal and transparent on Social Media is the key to success. The more transparent are real you are people can connect and identify themselves with you.

5. Be Active

Being more active with quality engagement, content and conversations will increase your chances of showing up in searches or be seen by other followers on Twitter who have had a conversation with you or have retweeted your prior posts. Make sure to thank your followers for following you and retweeting your posts either by tweet or personal message.

6. Be SOcial

Be SOcial! Engage with people if they tweet you by tweeting back to them. It is a known statistic that when you reply to a conversation with people on Twitter they are 2X likely to follow you.

Follow

Get every new post delivered to your Inbox.

Join 207 other followers

%d bloggers like this: