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14 Dec

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Sony’s New eReader Provides Book Lovers with More Freedom to Read Anytime and Anywhere

20 Aug

SAN DIEGO, Aug. 16, 2012

SAN DIEGO, Aug. 16, 2012 /PRNewswire/ — Sony introduced today Reader™
(PRS-T2), a light and thin 6″ eReader with an enhanced, intuitive touch screen
optimized for long-term reading and the most natural, immersive reading
experience. Available in three colors – white, red or matte black – Reader
offers new social features and a simplified and intuitively designed home

The most natural, intuitive eReading experience

The glare-free, E-Ink® Pearl V220 touch screen has been enhanced for optimal
long-term reading. It now features intuitive touch, more paper-like page
turns, improved continuous page turns and a smoother zoom in and out. The new
device features an improved default book layout and makes it easier to
organize and find books. The device has two English language and four
translation dictionaries built-in and provides up to two months battery life
(with wireless off) and 2GB of storage. Readers can swipe a finger to turn a
page, zoom in and out by pinching fingers together or apart or write notes on
the page or highlight text with a finger or the supplied stylus. Users can
also choose from eight font sizes and seven font styles.

Share content wherever you are

The device includes new Facebook® and Evernote® features. Consumers now have
the ability to post a short passage from books purchased from Reader™ Store to
Facebook directly from the device along with the book cover, author and title.

For the first time, Reader is combining features from Evernote to allow users
to save their favorite web content to enjoy any time. Evernote’s Web Clipper
allows saving content with a click, and pages saved with Evernote Clearly are
optimized for Reader’s crisp E-Ink display. Favorite passages can also be
annotated on Reader and saved back to Evernote for viewing later on any
smartphone, tablet or PC.

Books at your fingertips from Reader Store and Public Library System

With built-in Wi-Fi®, Reader PRS-T2 offers consumers more access to books
anytime and anywhere. Sony continues to offer its popular and
critically-acclaimed public library lending feature by offering patrons with a
valid library card the ability to easily and conveniently borrow free e-books
wirelessly from over 15,000 public libraries in the US via an intuitive,
simple-to-use dedicated icon on the device.

Beyond borrowing free books from public libraries, book lovers can also
continue to access and download thousands of e-books, newspapers and magazines
from Reader™ Store directly to the device using a Wi-Fi connection. Reader
Store now offers a web-based Store, giving consumers more freedom to read the
content they love, anytime and anywhere. Reader Store accounts are now
accessible from most web browsers, and sign-in and purchase can be done
without having to install any software to a computer. The web store officially
supports the latest browsers on Windows® and Mac® operating systems, including
Internet Explorer®, Safari®, Chrome™ and Firefox®. Any book purchased via web
browser will be waiting in the user’s Reader library, ready to be read.

As part of Sony’s collaboration with Pottermore and the Pottermore Shop (the
exclusive home of the Harry Potter eBooks), Sony will offer a voucher to
redeem against the first eBook in the Harry Potter series, Harry Potter and
the Sorcerer’s Stone, for free. The voucher can be redeemed at the Pottermore
Shop following purchase of the matte black Reader PRS-T2.

Reader PRS-T2 is available for order now for about $129 at Sony Stores and
online at and other authorized retailers nationwide.
Accessories for Reader include a Cover and a Cover with light, for about $35
and $50 respectively.

For more information please visit

SOURCE: Sony Electronics

Badgeville Launches Gamified Customer Community

17 Aug

MENLO PARK, Calif., Aug. 17, 2012 /PRNewswire/

Badgeville, The Behavior Platform and global gamification leader, today announced the launch of a revolutionary Customer Community, which rewards both customers and employees for sharing ideas and engaging with each other. Powered by Badgeville’s award-winning gamification platform, the community not only offers resources for customers to connect, it also features cutting-edge gamification experiences to highlight community experts and the members who are most engaged.
The community, which has been in beta with Badgeville Founding Members, today opens to Badgeville’s fast-growing community of over 175 customers around the globe. Exclusive to  the Customer Community provides a modern, fully interactive resource to share and exchange best practices around gamification and leverage tools and techniques to optimize their own engagement programs.
“The new community is inspiring. I can learn how to get the most out of Badgeville by seeing how other clients are using the tool, exploring the knowledge base, or asking questions. Furthermore, it gives me a voice in shaping the documentation and product.” — Timothy Ponce, Senior Product Manager, Recyclebank
“I enjoy the unique ability to share stories about business objectives, strategies and outcomes. I am really interested to learn how different clients leverage specific aspects of the Badgeville platform and to share our own scenarios. It’s such a learning platform, I expect some interesting exchanges.” — Stephen Duke, CEO, George Mobile
Since Badgeville’s customers span from B2C to B2B to B2E, and from mid-sized startups to large global enterprises, the amount of collaboration across these disparate industries is extremely rare and highly valuable to clients. It is also invaluable to Badgeville’s product team for real-time feature feedback and ultimately inspiring additions to the product roadmap based on client needs.

About Badgeville
Badgeville (, The Behavior Platform, is the leading provider of gamification and social engagement solutions for world-class businesses, enabling companies in virtually every industry to influence and measure user behavior. Companies and organizations from across the globe are using our award-winning Software-as-a-Service (SaaS) solution to increase customer loyalty, user engagement and employee performance. With 175 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to world-class companies including Deloitte, EMC, Universal Music, Samsung, CA Technologies, Dell, Bell Media, NBC, The Active Network, and Recyclebank. Founded in 2010, Badgeville is based in Menlo Park, Calif. And has offices in New York and Europe. Follow @Badgeville to learn more.

SOURCE: PR Newswire

Samsung says not considering buying RIM

10 Aug

Samsung says not considering buying RIM or BlackBerry license. Read: #Samsung #BlackBerry #Rim


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