Did you know that 70 percent of brand engagement on Pinterest is generated by the pinning community vs brands?
“Brands need to go forth and pin,” says Jordan Bitterman, Senior Vice President, Social, Mobile and Content Lead, Digitas. “This study reveals the opportunity for brands to drive the conversation on visual platforms like Pinterest. By leveraging rich consumer insight, brands can take the guess-work out of their visual content strategy, and share the types of images their audience wants to see.”
Are you surprised by the results of this infographic? Why or why not?
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