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Enterprise Social Media Success – Leadership by Example

21 Feb

Sponsored by: SAP

Overview

SAP CIO, Oliver Bussmann, recognized as the #1 Social CIO and a thought leader and influencer in the Enterprise IT industry will discuss his top tips for successfully leveraging social media to drive awareness and engagement. These tips are essential guidelines, ranging from managing and creating content to building your personal brand, which will help you to establish a social media marketing presence for you and your organization.

Key Takeaways

  • How to create a social media presence for you and your enterprise
  • How to find relevant content for your posts
  • How to coordinate your brand’s content and social messaging across social platforms
  • How to analyze your social media presence and brand

Speaker

Oliver Bussmann, Executive Vice President and Chief Information Officer at SAP AG
Oliver Bussmann is Executive Vice President and Chief Information Officer (CIO) of SAP AG. He has a wealth of experience with influential leadership of cross-cultural, transcontinental business process transformations in the IT and Financial Service industry. He has proven expertise in building consensus across a diverse enterprise and driving time-critical, cost-effective solutions that streamline operations and accelerate business growth. With combined know-how and diplomacy, Oliver has a solid track record of innovation and execution while consistently delivering cost-savings and improved performance metrics.

Register for Social Media Success

Via Business 2 Community

 

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SOcial Networks To Watch In 2013

12 Jan

These social networks are bound to get bigger in 2013. Feel free to add in additional social networks that are on your radar under this post in the comments section below!

1) Inbound:

The goal of Inbound.org is to enable great content from the world of inbound marketing to get noticed. There’s an amazing community of bloggers, marketers and enthusiasts passionate about non-paid channels like SEO (search engine optimization), social media, content marketing, conversion rate optimization, etc. and we believe they deserve a site where sharing great content is controlled by them.

Inbound.org

2) Instagram:

A picture  is worth a thousand words, and Instagram has plenty of photos to go around with one hundred million users and billions of photos between them. Instagram is a fast, beautiful and fun way to share your photos with friends and family. Snap a picture, choose a filter to transform its look and feel, then post to Instagram. Share to Facebook, Twitter, and Tumblr too – it’s as easy as pie. It’s photo sharing, reinvented.

Instagram

3) Myspace:

MySpace social media network is back, again. They are sticking to their roots by empowering people to express themselves however they want.  This is especially true for musicians, photographers, filmmakers, designers and dedicated fans. The website’s still in closed beta at the moment but will be released soon. The new look, new management and direction of the site  make it one that’s worth following in 2013!

Myspace

4)  Quora:

Quora connects you to everything you want to know about. Quora aims to be the easiest place to write new content and share content from the web. We organize people and their interests so you can find, collect and share the information most valuable to you. When you want to know more about something, Quora delivers you answers and content from people who share your interests and people who have first-hand knowledge — like real doctors, economists, screenwriters, police officers, and military veterans. On Quora, it’s easy to create a personalized homepage of everything you want to know about by following topics, questions, people and boards.

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SEO vs. Social Media: Which Is Best for Your Marketing?

11 Jan

Both SEO (Search Engine Optimization) and social media are powerful marketing tools, but sometimes prioritizing marketing time on one or the other is a challenge — especially in a crunch.

seo vs social coverFor example, 44% of online shoppers begin their branded product research by using a search engine, but social media usage has increased by 356% in six years. So which might have a bigger impact for you?

This ebook will dive into the pros and cons for using either SEO or social media for your business so you can decide which you should use and when.

In this ebook, you’ll learn:

  • The strengths and weaknesses of SEO and social media
  • Where SEO and social media complement one another
  • How to decide which will deliver your business better results — SEO or social media

Remember — no matter which you prioritize for your company, there’s a time for both SEO and social media, and an opportunity for them to work together, too.

Download SEO vs Social Media Now!

Via

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SOcial Media Marketing Terms

3 Nov

Glossary of social media terms designed to familiarize you with important web 3.0 terminology that every person using social media should know.

<A

API – Application Programming Interface, commonly used by developers – it is code that is intended to be used by other software components to communicate with one other.
Avatar – graphical images that represent people. They can be a logo, image, or photo.

<B
B2B – Business to Business, commonly used to describe the type of customers a company sells their products to.
B2C – Business to Consumer, commonly used to describe the type of customers a company sells their products to.
Blog – short for the word Weblog, it’s a web page that is similar to a journal or diary, although many companies now use them for business news, tips and tricks.
Blogroll – is a list of blogs usually located in the sidebar of another blog indicating who that blogger reads on a regular basis.

<C
Crowdsourcing - a term used to harness knowledge and skills of a group of people to solve a problem or contribute content.
CTA – Call-to-action, commonly used in email or marketing campaigns and signifies what you want a person to do once they see your campaign or ad.

<F
Feeds - are ways in which you can read or listen to items from blogs, podcasts, or other RSS feeds without going to the actual websites. You can set up the feed to be delivered to you via email or you can go to the feed site.
Freemium – a type of business model that offers you some of the product for free and then allows you to upgrade and add additional options for a premium price.

<H
Hashtag – is the pound sign (#) that is put in front of keywords or phrases and used on Twitter so that people can track and follow those conversations easily

<I
iOS - is a mobile operating system developed by Apple.

<M
Metatags - are keywords that are embedded in your HTML of your website that provide information about the site’s content and allow search engines to categorize your site.
Microblogging - the act of posting short messages to a website.  For example, Twitter is a microblogging site.

<N
News feed –  is a feed full of news that you want to receive or have subscribed to. For example, for Twitter it is all of the tweets from the people you are following comprise your news feed. For Facebook, all of your “friends” posts are considered your news feed.

<O
OS – stands for Operating System and is a program loaded onto a computer or mobile device that performs common basic tasks such as sending output to the display screen.

<P
Permalink - A web address (URL) of a particular post within a blog or website
Plugin – is a software component that adds functionality to a website or blog. For example, social sharing buttons are usually packaged as a plugin so that it allows people to share from your website or blog.
Podcast – video or audio content that can be subscribed to and then downloaded from a website so that you can view or listen offline.
Post – text that you type in a box on a web page to educate or inform others of news or information you wish to share on the internet to an audience

<R
ROI – an acronym that stands for return on investment and refers to what you will get in return for the amount of time or money you are investing in something.
RSS – stands for really simple syndication and it allows you to subscribe to blogs or other media and have it delivered to you through a feed.

<S
SEO – Search Engine Optimization, used when talking about keywords that increase your search rank on web search engines like Google, Yahoo! or Bing.
Status update – commonly used to refer to a post on Facebook, it is text you type into a web page to educate or inform an audience on the internet.
SMO – Social media optimization, is the measure of social activity that attracts users to website content.
Social bookmarking – is the act of adding a link to a website that can be organized and tagged by the user. Examples of social bookmarking sites are Pinterest, StumbleUpon, Digg, and Delicious.

<W
Widget –  is a chunk of code that allows you to add functionality to your website without you having to write any code yourself. It usually displays static content, although sometimes they are derived from plugins and can be someone dynamic with rotating text for example.

SO! What? A SOcial Media Company. Engage. Connect. SOcialize

Located in Vancouver, British Columbia.

More information? Contact us: info@sowhatsocial.com

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Open Resume Builder Compiles Professional Resumes Free of Charge

31 Aug

Los Angeles, California (PRWEB) August 31, 2012

When the economy is weak and hundreds of qualified professionals are applying to the same jobs, having the perfect resume matters. The team at Open Resume Builder understands that compiling the ideal resume can be time consuming, which is why they are now offering a resume builder service that builds resumes for free.

Open Resume Builder offers professionals an easy to use system, which creates the perfect resume in just minutes. The site has specifically organized templates, which easily allow individuals to organize their information. After inputting the relevant information, Open Resume Builder’s system properly formats the resume.

This free system works in four steps. First, individuals using this system fill out all their information into the templates. Once all the information is entered into the system, the online resume is generated. Users of Open Resume Builder can then save the resume to their computer to print and mail to future employers, or email it to employers straight from the system.

Open Resume Builder first requires that individuals fill out all the necessary personal information. Users must include their name, mailing address and email address. The Open Resume Builder system explains to users that providing a professional email address will help improve one’s chances of getting an interview, and allows future employers to get in touch with the individual easily. Additionally, they explain that providing a mailing address is necessary in case the employers wish to send contract forms. Open Resume Builder doesn’t cut corners; they ensure that everyone using the free resume system inputs the information required for a resume to be professional.

After a user inputs their personal contact information, Open Resume Builder then requires that the individual enter information regarding their education and work experience. In addition to ensuring that each user adds sufficient information, including employment start data, end dates and employer contact information, Open Resume Builder also formats this information in order to highlight unique talents and accomplishments to sell each individual and ensure that they stand out from the crowd.

Open Resume Builder is compiled of a team of communication specialists who have been handpicked by headhunters. Each team member has attended seminars on resume creation and job recruitment, making each member of Open Resume Builder’s team qualified and experienced in resume creation.

Open Resume Builder is a free alternative to expensive resume writing services, and unlike these writing services, Open Resume Builder creates resumes in 65 different languages. In addition to creating resumes, Open Resume Builder also provides tips on how to improve or expand on the system’s created resume.

ABOUT OPEN RESUME BUILDER
Open Resume Builder is a system that creates free resumes online. A team of experts helps format professional resumes in order to improve an individual’s chances of getting an interview and being hired. While the services are free, donations are welcome. For more information, visit Open Resume Builder’s Facebook or Twitter page. For more information or to create your own resume, visit:http://www.openresumebuilder.com.

Read the full story at http://www.prweb.com/releases/2012/8/prweb9860231.htm

SOURCE: PRWeb

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Facebook Status Feed Now Available for Forum Boards

29 Aug

Denver, CO (PRWEB) August 29, 2012

Forum Boards are great venue for online communities who share the same interests and passion to discuss ideas and exchange information. This is where people all over the world discuss their thoughts about anything under the sun. Forum boards are visited by number of people because it archives discussions from the past. Forum boards are accessed by a very various and vast online users. Because of this, one topic will receive different opinions from these audiences online. As such, a huge amount of information is being saved on a specific topic. This is one of the reasons why online users visit forum boards again and again.

Statusreel has innovated a Facebook Status widget that can be embedded on Forum Board Sites. Facebook is being used by millions of people from around the world. Users have been using Facebook in many different ways. Facebook is being used for personal reasons, for online selling, to promote advocacies of online communities and so on. Facebook users also update their status in Facebook to share to their friends about anything under the sun. This has been the common ground of Facebook and Forum Boards.

Statusreel provides a real time feed of Facebook Statuses from all over the world. On each user’s Facebook account, they only see Statuses for Facebook from their friends only. With statusreel, there is no limit as to the visibility of face book status.

Being able to integrate this status on facebook in forum boards gives gigantic information to forum site visitors. Facebook status feed provided by Statusreel can be filtered based on the theme of a Forum Site. If a specific forum talks about photography, Forum Moderator can filter Facebook Status feed by typing in photography on the search box. Then, Statusreel will only provide Facebook Status feed about photography only, real time!

Forum moderators can also use this Facebook Status widget to know the most talked about topic in Facebook. Moderators can start a discussion about it, and survey shows that such technique increased traffic to Forum sites.

Businesses had conquered online marketing as well. These businesses have their own forum boards to connect with their clients and customers. Through forum boards, entrepreneurs were able to provide customer assistance, address queries online and provide solutions to specific problems. By installing a Facebook Status widget provided by Statusreel on their Forum site, they can filter Facebook statuses by their Brand Name. As such, they can also view how their product is doing in the market. Nowadays, people take their review on specific products and services on their Facebook Status. The best thing about the Status feed from Statusreel is that it is real time. Should there be complaints about their products, entrepreneurs can contact their customers right away so that they can provide solutions and build trust and confidence with their customers.

About Statusreel
Statusreel.com is an application designed to provide users a real time feed of Facebook Statuses online. Users have the option to view specific theme of status, from funny status to emo status and all the other 19 categories of status on facebook. Statusreel real time feed of status maybe embedded to a wedbsite – a status box or widget, absolutely free!

Read the full story at http://www.prweb.com/releases/2012/8/prweb9847925.htm

SOURCE: PRWeb

Photo: AVINGnetwork

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NASA Hosts Social Media Event To Welcome Endeavour To California

27 Aug

WASHINGTON, Aug. 27, 2012 /PRNewswire-USNewswire/

To welcome space shuttle Endeavour to Southern California, NASA is inviting 40 of its social media followers to a NASA Social Sept. 19-20 at the agency’s Dryden Flight Research Center at Edwards Air Force Base. Parts of the social will be carried live on NASA Television and the agency’s website.

Endeavour is expected to land at Dryden on Sept. 19 and depart Sept. 20 for Los Angeles International Airport, where it will remain in a hangar until its transfer in October to a permanent home at the California Science Center.

During the two-day event, people who engage with NASA through Twitter, Facebook and Google+ will have a rare opportunity to see the landing and departure of Endeavour as it rides piggyback on NASA’s 747 Shuttle Carrier Aircraft. Participants also will speak with experts, tour shuttle support vehicles and other NASA aircraft, and interact with fellow NASA social media followers, space enthusiasts and members of NASA’s social media team.

The NASA Social registration opens at noon PDT, Tuesday, Aug. 28, and closes at noon PDT, Thursday, Aug. 30. Forty participants will be selected randomly from online registrations. Because of space limitations, those selected to attend may not bring a guest. Each participant must be a U.S. citizen age 18 or older. For more information on NASA Socials and to register, visit:

http://www.nasa.gov/social

To join and track the conversation online during the NASA Socials, follow the hashtag #NASASocial. Use and reference the #OV105 hashtag to follow Endeavour’s cross country journey.

For NASA TV streaming video, schedules and downlink information, visit:

http://www.nasa.gov/ntv

For more about Dryden Flight Research Center, visit:

http://www.nasa.gov/dryden

For information about Endeavour’s arrival at the California Science Center, visit:

http://www.californiasciencecenter.org

For information about connecting and collaborating with NASA, visit:

http://www.nasa.gov/connect  

SOURCE: NASA, PRNewswire, USNewswire

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Enterprise Virtual Agent Provider IntelliResponse Unveils New Website

27 Aug

Toronto, Ontario (PRWEB) August 27, 2012

IntelliResponse Systems, the leading provider of virtual agent technology solutions that drive profitable online conversations, is pleased to announce the official launch of its newly designed website at http://www.intelliresponse.com.

Online customer self-service and virtual agent technology is an exciting but rapidly expanding market with a growing variety of offerings for organizations to choose from. IntelliResponse’s new website aims to provide greater clarity for organizations that want to better understand how they can deliver a superior online customer self-service experience. By empowering consumers with the right tools to take their online interactions to a new level, organizations can drive new revenue, customer loyalty and insight, while simultaneously reducing customer service costs.

“Consumer-facing organizations that want to provide an enterprise-level, integrated customer service experience across all channels – web, mobile, or social media – will gain the most benefit from our Enterprise Virtual Agent (EVA) solutions,” explained Mike Hennessy, Vice President, Marketing at IntelliResponse. “Our latest website provides many educational resources, videos, and tools to help visitors more easily obtain the information they need and to quickly understand which solution is right for them.”

The IntelliResponse Virtual Agent solution empowers organizations to create profitable online conversations with prospective and existing customers in a variety of ways. By guiding customers through the information gathering process and acting as an “online concierge”, IntelliResponse Virtual Agents increase the likelihood of conversion to sales and solve a variety of customer experience and customer service issues.

Follow IntelliResponse on Twitter @IntelliResponse and on Facebook at http://www.facebook.com/IntelliResponseInc

About IntelliResponse Systems IntelliResponse is the leading provider of virtual agent and knowledge management software solutions for the enterprise. We create profitable online conversations for our private and public sector customers around the world.

With our patented Enterprise Virtual Agent (EVA) solutions, corporate websites, mobile applications, social media channels and agent desktops can all be transformed by an engaging virtual concierge, empowering customers to ask questions using natural, conversational language and delivering an effective and engaging online experience.

With more than 360 live customer-facing implementations answering 100 million+ questions annually, IntelliResponse is the gold standard in first line customer experience management.

For more information about IntelliResponse, visit http://www.intelliresponse.com.

Read the full story at http://www.prweb.com/releases/2012/8/prweb9841234.htm

SOURCE: PRWeb

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Halloween Fear Gets Personal This Year

24 Aug

Phoenix, AZ (PRWEB) August 24, 2012

The business of fear is about to get personal this year as Arizona’s largest haunted attraction, The Nest, unveils plans for its 2012 Halloween season. The Nest is the first attraction in the world to incorporate social media integration and RFID tracking into its blueprint, allowing thrill seekers to experience fear like never before.

“By integrating Facebook Connect we are taking the entire haunted house experience to a new level and redefining this industry,” said Steve Kopelman, producer of The Nest. “As guests walk through The Nest, they will see and hear their name, see their photos, receive messages and a few more terrifying surprises. We are truly creating their worst nightmare.”

Kopelman partnered with Brightline Interactive, a leader in creative and digital activations and with FISH Technology, known for creating the world’s most interactive technology systems for experiential environments. Through integration of RFID tracking technology, the new sensor system at The Nest automatically follows guests through the haunt, personalizing the experience as they walk from room to room.

“This is a big deal,” added Kopelman. “It’s the greatest innovation in the history of the entertainment and amusement parks utilizing social media, RFID and digital experiences. The Nest is the first in the world to debut this level of technology integration and as we raise the bar for the entire industry, we once again set ourselves apart from the rest.”

Now in its sixth year in Phoenix, Arizona, The Nest is over 50,000 square feet, nestled behind the façade of Rawhide’s busy Main Street. With nearly $1 million in animatronics, and special effects it is no surprise that ABC News and Good Morning America named it the “Spookiest Place in America” and broadcasted live from the Nest during its morning Halloween show. Additionally, the Nest has been named the scariest haunted attraction in the country by MSN and scariest haunted attraction in the west by MTV. “Every year we improve the haunt and bring it to the next level,” added Kopelman. “This year however, we simply redefined the experience.”

The Nest will open on September 28th, 2012.    Visitors will have to make their way through a horrifying maze of connecting sections, featuring Bleak – a terrifying, dark labyrinth that defines claustrophobia followed by Mirror Maze, Turmoil 3D – a three dimensional experience, and culminating with a walk through the horrific rooms of The Nest – where Jacob Kell, the serial killer upon whom the attraction is based, will wait with personalized greetings.

General admission is $25.00, with VIP admission available at $40.00 and includes front-of-line-privileges as well as two times through the attraction in a single night. For exact dates and hours of operation, and additional information about The Nest please visit http://www.frightened.com.

About The Nest Haunted House:
Now in its sixth year in Phoenix, Arizona, The Nest the state’s largest haunted attraction with more than 50,000 square feet of terror. The Nest located at Rawhide, behind the façade of Rawhide’s busy Main Street. With nearly $1 million in animatronics and special effects The Nest was named the “Spookiest Place in America” by ABC News and Good Morning America which broadcasted live from the Nest during its morning Halloween show. Additionally, the Nest has been named the scariest haunted attraction in the country by MSN and scariest haunted attraction in the west by MTV. The Nest was also ranked among America’s Best Haunts, an annual ranking of top haunted attractions in the USA. For detailed schedule and further information please visit: http://www.frightened.com

About FISH:
FISH is a leader in technology integration for interactive experiences. FISH has created the world’s most interactive measurement systems for all types of experiential brand activations. The company’s Immersive Media applications are used by numerous recognizable brands, including the US Army, US Air Force, Microsoft, Toyota, Smirnoff, and Ford.
The interactive RFID systems created by FISH engage consumers by allowing them to simply and easily collect content, enter contests, earn digital prizes, and share their experiences. FISH systems are fully integrated with Social media – providing the ability to take photos, videos, and post status and “Likes” to Social Media platforms in real time.    FISH custom design system drives enhanced visitor experiences while simultaneously creating unprecedented behavioral measurement for entertainment brands including theme parks, hotels, and other family entertainment venues. For more information visit http://www.fishtechnology.com

About Brightline Interactive:
Brightline is a digital experiential agency that delivers creative solutions for Experiential, Mobile & Web Environments. Brightline’s unique blend of creative services includes high-end programming, media production, and event integration. Brightline works with leading brands such as Infiniti, Sports Illustrated, US Army, ConocoPhillips, IBM, NISSAN and 5-hour ENERGY and others at well known events like the Super Bowl, NCAA Final Four, PGA, NFL and NASCAR. For more information visit http://www.brightlineinteractive.com

Read the full story at http://www.prweb.com/releases/2012/8/prweb9833599.htm

SOURCE: PRWeb

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MotorCycle Direct Connect via the Social Media Scene

23 Aug

(PRWEB UK) 23 August 2012

The addition of social media to MotorCycle Direct’s portfolio aims to provide customers with alternative channels that are simple and quick to access when contacting the motorcycle insurer. MCD’s Marketing Manager Clare Base praised the progress stating that ‘the addition of social networks to our communication strategy is a huge step towards a closer community of happy bikers. We want to engage our customers honestly and effectively and social media will be pivotal in helping us achieve this.’

MCD’s presence on the most popular of social mediums - Facebook, Google+, Twitter and YouTube will enable users to access vast quantities of information including, but not limited to, motorcycle reviews, events and competitions. Direct links enable users to obtain hassle free insurance quotes from the MCD website and the many helpful hints and tips provide great advice on topics such as how to keep insurance premiums low and how to provide basic first aid in an emergency.

Each month there are competitions to win biking accessories, such as this months’s motorcycle meta alarm, all of which are publicised on MCD’s social media pages. Simply following MCD before 30th September on Facebook, Google+ or Twitter enters users into a competition to win a motorcycle kit worth £250!
There are many advantages to becoming a fan of MCD through the various channels. Facebook fans will receive regular updates and offers that aren’t available to anyone else, whilst Twitter’s short but snappy updates will keep followers abreast of the latest happenings in the motorcycle world.

Upon joining Google+’s circle, members will find some longer posts that include exciting reviews and blogs from MCD’s team of bloggers, Steve, Andy and Craig. For example, one recent post previews this year’s Goodwood Revival and using a bit of legacy knowledge points out the sure to be highlights of the weekend. Notifications of posts are sent directly to member’s inbox’s for convenience.

With so many new and exciting mediums available to connect with customers, MCD would like to take the opportunity to encourage users to also contribute to these pages. Questions are frequently posed on all three channels to help bikers get involved with the thriving and constantly growing communities.

Whichever mode of communication is preferred there is a team of MCD professionals waiting to make biking easier and more enjoyable. Get in touch now by calling, requesting a call back, filling in the online quotation form or now by using Facebook, Google+ or Twitter!

More Information

Facebook
Google +
Twitter
YouTube

SOURCE: PRWEB

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New Poll: Recruiters Prefer LinkedIn Over Other Social Media Sites

23 Aug

Canton, OH (PRWEB) August 23, 2012

Which social media site do recruiters like the most?

Perhaps the answer is an obvious one, but according to a recent poll conducted by Top Echelon Network, an elite network of highly specialized search firms, the answer is LinkedIn.

The poll posed this question to Preferred Member recruiters in Top Echelon Network: “Which social media site appeals to you more, both personally and professionally?”

The vast majority of recruiters who participated in the poll chose LinkedIn (79.0%). Behind LinkedIn were Facebook (14.5%) and Twitter (3.2%). Google+ received no votes, and neither did Pinterest.

A little over 3% of respondents chose “another site” as their answer.

According to Top Echelon Communications Coordinator Matt Deutsch, the results of the recruiter poll aren’t that surprising.

“There are many recruiters who use LinkedIn to source candidates of interest for their open job orders,” said Deutsch, who’s been with Top Echelon since 2003. “However, it’s important to note that not all recruiters use LinkedIn. There are some who choose not to use the social media site for sourcing purposes, but considering the nature of LinkedIn and the opportunities that it presents for uncovering passive candidates in the marketplace, it’s not a surprise that nearly 80% of poll respondents prefer LinkedIn.”

Deutsch noted that the poll included both a personal and professional consideration. As a result, it’s not a true indication of what recruiters prefer on a personal level.

“When you combine the two, most recruiters choose LinkedIn,” said Deutsch. “However, from a purely personal point of view, with no professional considerations, there’s a good chance that a site like Facebook might have garnered more votes. As it is, a handful of recruiters chose Facebook over LinkedIn on both a personal and professional level.

“When working their desk, though, I would venture to say that recruiters have more success sourcing viable candidates through the use of LinkedIn.”

The results of this poll were collected during the week of Monday, July 16, through Sunday, July 22. Top Echelon Network was founded in 1988 in Canton, Ohio.

Read the full story at http://www.prweb.com/releases/2012/8/prweb9824096.htm

SOURCE: PRWeb

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A Social Media Movement Called #isupportsmallbiz

22 Aug

St. Petersburg, FL (PRWEB) August 22, 2012

Over the last several years, the American workforce has been going through dramatic changes. This is because globalization is having an impact on the employer – employee relationship. As a shift is taking place in the number of individuals who are: self-employed, independent contractors or freelancers. These individuals have become a vital part of how firms are keeping their costs down and increasing productivity. Evidence of this can be seen with statistics compiled by the IRS. They determined that there was an increase of 10 million people (who were working in these areas) from 1990 to 2010. In the majority of cases, these people are considered to be small businesses that are vital to economic growth.

To highlight the importance of small businesses to communities, B2B E Trader created a new Facebook page called #isupportsmallbiz that is discussing critical ideas. It is a Non-Political movement serving as a voice for these firms and it is giving stakeholders the ability to speak their minds. The impact of these activities is that small businesses are more unified and focused.

B2B E Trader is leading the Way

B2B E Trader has been at the forefront for protecting the interests of small businesses. At first, this was taking place through the creation of the online business to business marketplace. This is a state of the art application that is allowing firms to directly connect with stakeholders for free (using social sharing technology). At the same time, they are a Small Business Advisor and Advocate for the US Chamber of Commerce. These areas are showing how B2B E Trader is providing something more to small firms.

The launch of the Facebook page is designed to highlight those challenges that are impacting firms and their effect on the US economy. This is because many economists and key political figures are ignoring the needs of small businesses. To raise awareness, B2B E Trader has established this application as way of giving something back to these firms. In a critical election year, this is an important tool for everyone to post their opinions about the effects of key factors on the economy. At the same time, these individuals and firms have the opportunity to leave messages to those small businesses or organization that they like the most. This helps to increase their exposure. When this happens, they can create a larger following using social networking.

Clearly, the shifts in the economy are having a dramatic impact on way firms are interacting with employees. This has resulted in changes to the employer – employee relationship. This has forced many individuals to become small business owners, independent contractors and freelancers. B2B E Trader is serving as a voice for these segments with their new Facebook page. This application is designed to discuss and highlight the most important issues affecting small businesses. In an election year, this is helping to talk about how specific activities will have an effect on the economy. Once this takes place, is the point that different political parties will be aware of these challenges and their effect on smaller firms. This will provide these organizations with a single voice that has tremendous influence over various stakeholders.

Read the full story at http://www.prweb.com/releases/bartering/used-equipment/prweb9824925.htm

 

SOURCE: PRWeb

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Muscle Up Marketing Announces Addition Of Social Media Marketing Services

19 Aug

PRWEB August 18, 2012

Muscle Up Marketing has announced the addition of social media marketing services to its list of marketing strategies and solutions. Specializing in health club, fitness facility and gym marketing, the new Social Media Marketing program marks the latest effort in Muscle Up Marketing’s ongoing commitment to providing innovating marketing solutions that deliver results.

Social media marketing has become a critical component in marketing and advertising campaigns. While it may once have seemed to be a passing fad, it has become a mainstay in successful marketing, and can deliver tremendous benefits. Muscle Up Marketing’s proven social network strategies can boost sales and increase retention while keeping customers engaged, active and excited.

“Social networking can be a powerful way to market to new customers and to keep existing customers excited”, explains Jon Butts, President of Muscle Up Marketing. “We help fitness facilities and health clubs learn how to engage their customers, get a conversation going, and attract new business through the power of social media”.

For more information about Muscle Up Marketing and the new Social Media Marketing program, visit http://www.muscleupmarketing.com.

About:

Muscle Up Marketing has earned a reputation for providing creative, engaging marketing campaigns for health clubs and gyms across the country. With its customized approach and its one-client-per-market business model, Muscle Up Marketing helps clubs expand their reach and drive new memberships.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/8/prweb9783531.htm

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Internet Marketing News Site Launches Review on Honeywall Pure HEPA Air Purifier

19 Aug

Houston, TX. (PRWEB) August 18, 2012

With many consumers looking to keep their home’s air clean and purified, there is a greater need than ever for quality air purifiers. One such purification system is the Honeywell 50250-S 99.97% Pure Hepa Round Air Purifier, a purification system that is designed to remove 99.97 percent of common household particles as small as 0.3 microns from the air in your home. With many home owners curious about this advanced air purifying system and how it works, trafficandleads.com has created a comprehensive review of the Honeywell Pure HEPA Round Air Purifier so consumers can get the answers they need about this product and its uses in the home.

The new informational review will help those looking to purify the air in their home get insight into this purification system, how big of an area if covers and how it works with this new review which also provides ratings from those who have used the system in their home. The review also rates things such as ease of use, quality, and the service provided by the Honeywell company.

With this informational review, Internet Marketing News and Reviews aims to provide consumers looking to purify the air in their homes with the answers they are looking for regarding this specific air purification model and other similar models, so they can make the best decision possible on their upcoming purchase. The review on the new air purifier has launched on the company website and is currently available to the public.

For more information on this Honeywell Air Purifier and other product reviews from Internet Marketing News and Reviews, visit http://www.trafficandleads.com/honeywell-50250/.

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebHoneywell50250/HEPARoundAirPurifier/prweb9814484.htm

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Olympic Social Media Usage

18 Aug

Austin, TX (PRWEB) August 18, 2012

Digital Marketer, the industry leading online marketing firm, has published a blog post reviewing the social media impact on the 2012 London Olympic Games. Josh Loposer, Managing Editor and DM blogger, made the connection between the modern games and modern online technology.

“Each Olympics is a global case study for where digital media is at, and how it differs from nation to nation,” said Loposer.

The blog post makes mention of a recent Pew Research poll that said 76% of Americans approve of NBC’s handling of Olympic coverage. According to the poll, “12% of Americans are following the games on Facebook, Twitter, or other social media platforms. Narrow that down to the 18-29 age group, and the number goes up to 31%.”

Other elements of online-based technology playing a role in the Olympic experience have also come to play.

“Streaming video is also breaking Olympic records. While it’s tracking far behind the conventional sources, 17% of those surveyed said they’ve watched the 2012 games on streaming video. The number of live streams is now at 45 million, tripling the total available in Beijing.”

Information like this is available on a daily basis on the Digital Marketer blog, where the best of the best online marketing gurus share their ideas on trends and news flowing through the Internet. It’s part of DM’s continuing efforts to keep marketers across the globe up to date on what’s affecting their business on every landscape.

Digital Marketer’s blog is available to anyone, but becoming a member of DM Pro gains access to information-packed monthly digital newsletters from the brightest minds in the industry, as well as a collection of Special Reports on how to combine marketing with major Internet players like Apple, Amazon, Google, and YouTube. A DM Labs membership takes things a step further, with split test results, website reviews, and bonus trainings available anytime from any online device.

Digital Marketer releases informational and educational materials to help businesses and entrepreneurs gain insight and information on the trends, data, and strategies that can take them to the top of their industry. Through their RAW Training courses, strategic plans, blogs, newsletters, site reviews, and Special Reports, Digital Marketer supercharges every single marketing campaign it touches. For more information, visit DigitalMarketer.com.

Read the full story at http://www.prweb.com/releases/Digital_Marketer/blog_post/prweb9796296.htm

SOURCE: PRWeb Newswire

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Social Media Causing Rise in San Diego Plastic Surgery?

18 Aug

SAN DIEGO, CA, August 18, 2012 /24-7PressRelease/

 Recent reports of social media being responsible for an increase in the number of plastic surgery procedures being performed may be exaggerated, according to San Diego plastic surgeon Dr. John T. Alexander II at Alexander Cosmetic Surgery (http://www.alexandersurgery.com).

The American Society for Aesthetic Plastic Surgery (ASAPS) recently reported an increase in the number of procedures may be due to people’s perceptions of themselves after seeing their pictures on social media platforms. There have been reports that some patients seek cosmetic surgery after noticing defects in their profile photos. In fact, some surgeons are beginning to call these procedures “Facebook Lifts,” even if there’s no facelift involved.

But Dr. Alexander says that while social media may be responsible for some degree of increased awareness, it hasn’t been a driving force like some have claimed.

“There’s no doubt that facial cosmetic surgery is popular in San Diego, and my practice is seeing an increase in procedures performed,” says Dr. Alexander. “But I’m skeptical that Facebook and other social media channels are contributing significantly to the increased interest in facial procedures. Certainly, social media has been a great place for people to learn about our practice and connect with us. If anything, the more likely scenario is that patients are choosing a procedure and then going on Facebook to tell all their friends and show off their new look.”

Dr. Alexander said he believes that social media sites like Facebook and Twitter are doing a lot of good for plastic surgery, letting patients communicate easily with each other by recommending doctors they’ve had good experiences with. The doctor also points to cosmetic-specific social sites like RealSelf.com, which allow people to share their cosmetic surgery and medical spa stories, review doctors, and answer questions for prospective patients.

“Rather than just causing people to question how good they look, social media has in fact helped people boost their self-confidence and their knowledge about cosmetic surgery,” adds Dr. Alexander. “It’s allowed patients to share their success stories and feel great about how they look. This is the trend I see in the relationship between social media and plastic surgery in San Diego, and it’s part of the greater role the Internet has played in our field over the past 15 years.”

Dr. Alexander points to his own practice’s website, which has seen dramatic changes in recent years as patients increasingly rely on web-based information gathering to select a surgeon. Alexander Cosmetic Surgery’s own website offers a wealth of information including before and after photos, as well as videos of the doctors and virtual tours of the offices.

“We’ve had a tremendous response to the before and after gallery,” notes Dr. Alexander. “Patients are able to share their own before and after pictures on Facebook and sites like that, which is a lot of fun for the patient and their network of friends and family. But with our online gallery, visitors get to see many results from our practice, all in one place. You couldn’t get that kind of immediate interaction even just 10 years ago.”

Alexander Cosmetic Surgery (http://www.alexandersurgery.com) has been San Diego’s leader in facial rejuvenation and cosmetic plastic surgery since 1964. Led by father and son duo, Drs. John T. Alexander, M.D., and John T. Alexander II, M.D., F.A.C.S., J.D., the clinic has a history of patient dedication and care, while leading the way with innovative treatments such as the QuickLift procedure.

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3XSocial Reveals How to Systematize Social Media Marketing

18 Aug

Scottsdale, AZ (PRWEB) August 17, 2012

Don Crowther is teaching social media managers, entrepreneurs and business owners how they can reduce the time they spend on social media while increasing their results using simple systems.

Crowther, a social media expert and former marketing manager for Kimberly-Clark, ConAgra, and SC Johnson, is the creator of 3XSocial, a social media marketing course focused on three proven strategies for increasing social media ROI.

One of the challenges with traditional social media marketing is the amount of time and energy that is invested to make new friends instead of creating new customers.

In his series of free launch videos, Crowther shows how traditional methods are largely ineffective and what to do instead.

In his latest video, Crowther shows viewers how simple it can be to systematize social media marketing that actually works.

In addition to the videos, a number of social media marketing templates are also available for those who watch the video.

Viewers also have the chance to win prizes, like the new Nexus 7 tablet.

Those interested should visit the official site here.

3XSocialBonusReviews.com is preparing a 3XSocial Bonus and review which can be found on their web site at: http://3XSocialBonusReviews.com

Read the full story at http://www.prweb.com/releases/2012/8/prweb9814082.htm

SOURCE: PRWEB

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Computer Glitches, Not Facebook Bigger Time Waste at Work

16 Aug

DENVER, Aug. 16, 2012 /PRNewswire/

Employers looking to increase productivity should consider breaking up water-cooler talk or upgrading their software before banning Facebook. In a nationwide survey, 14 percent of knowledge workers cited chatting with co-workers as their biggest waste of time, followed by dealing with computer or software problems (11%). Five percent (5%) of respondents cited Facebook, Twitter or other social media accounts as their biggest time waster.

Additionally, while some may argue that company policies and procedures can be considered a point of frustration and wasted time with workers, the survey found that only four percent of respondents considered it their biggest waste of time. In fact, when asked specifically about company policies, rules or procedures, some 44 percent said they actually helped increase productivity at least slightly.

These and other results are from a new survey sponsored by TrackVia, makers of a cloud-based application platform that allows non-technical business people to build their own department applications or business software to do their work faster and easier.

Additional survey findings around productive and unproductive use of time at work include:

  • Better Peer-to-Peer Communication: More than one-in-seven (15%) employees said they spent 1-2 hours per week addressing misunderstandings or miscommunications with co-workers. Another 7 percent said they spent 3 or more hours on this in a typical week.
  • Leave Politics to Politicians: One-in-six (17%) said they spent 1-2 hours in a typical week navigating or dealing with office politics. Seven percent said they spent 3-5 hours, and another 7 percent  estimated they spent 6 or more hours in a typical week dealing with office politics.
  • Make Meetings Matter: Among those who spend time in meetings during a typical week, more than one-third (37%) felt at least half of the time in meetings was wasteful of their time. This is noteworthy as approximately one-in-five (21%) workers said they spent at least 3 hours in a typical week attending work meetings.
  • Whether Popular or Unpopular, Company Procedures Often Work: In fact, one-in-nine (11%) said company rules or procedures greatly increased their productivity. Only two percent felt that they greatly reduced productivity.

For more information and additional survey results, visit TrackVia’s Online Database blog here.

About the Survey Methodology

The study was administered by Amplitude Research during August 2012 among a nationwide panel of business and consumer professionals. In total, 300 surveys were completed by non C-level employees throughout the United States who use computers and software as part of their daily job. The survey has a maximum sampling margin of error of +/- 5.6 percentage points at the 95 percent confidence level. More information about Amplitude Research, Inc. may be found at http://www.amplituderesearch.com.

About TrackVia

TrackVia is the easiest, most powerful do-it-yourself business application builder platform. It helps non-technical business people design, build and deploy highly secure and reliable cloud-based applications without I.T. TrackVia customers have built nearly 6,000 applications, ranging from commonly used business solutions such as CRM, order management, support case management, software bug tracking and product catalogues to highly tailored vertical applications such as corporate real estate management, hotel incident and customer tracking and manufacturing supply chain management. TrackVia is sold on a simple and affordable month-to-month subscription plan. For more information or to sign-up for a free 14-day trial, please visit www.trackvia.com.

SOURCE TrackVia http://www.trackvia.com

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Social Media Jobs Hiring Report Now Available for Access

15 Aug

Atlanta, Georgia (PRWEB) August 15, 2012

Social media jobs are one type of employment that those seeking a career change or to pick up extra work are now pursuing. The high demand for social media managers is now two times what it was just three years ago according to published employment data. The Internet Marketing for Beginners website now has a detailed social media jobs report that is available for access. This report lists information about obtaining work as a social media manager and provides hundreds of companies that are actively hiring new social media managers. The surge of available jobs can be attributed to the growth of Facebook, Twitter and blogging websites that are heavily trafficked by consumers in the U.S.

Telecommuting jobs became more popular in the 1980s and 1990s as technology made it much easier for companies to communicate better and streamline daily work. The growth of broadband Internet in the 2000s planted the seed for the social media revolution. With over half a billion Facebook and Twitter users, many of these are corporations and small business owners that seek out consumers online. The creation of the social media manager position is one area that many companies are exploring to help reap the benefits of company-consumer interactions online.

“A social media manager controls the daily information sharing and gathering for a company,” said a representative from the Internet Marketing for Beginners website. “Any person that has social media skills or that can learn these skills quickly could find employment as a social media manager from home,” the representative added.

Work at home jobs can sometimes be given a bad review due to the growing numbers of non legitimate job offers that seem to flood email inboxes and online search results. A recent survey conducted by a leading consumer research firm reported that the average person receives seven messages daily that are labeled as spam. Many of these offers are reported annually to the FTC for potential violations of the consumer trade laws. There are legitimate online jobs that consumers can find through placement agencies.

The detailed jobs report now offered at the Internet Marketing for Beginners website was written to provide accurate information detailing the social media management position and what is to be expected from a hired worker. The salary survey of recently hired workers reported that an entry-level social media manager could expect to receive a starting salary of $53,000 per year not including incentives and bonuses. Some companies are now paying higher wages to retain employees that are proficient in more that one social media website or technical area.

About Internet Marketing for Beginners

Informative information about making money online as an independent worker makes up only a portion of the Internet Marketing for Beginners website. The experts that created this online resource come from backgrounds in business, search engine optimization, real estate and copywriting. Making money online and teaching others how to do it successfully is what the Internet Marketing for Beginners website is based upon. With a helpful staff of experts, a person interested in learning the ropes of Internet marketing and how money is generated online can use this valuable resource daily to get the latest tips and inside information.

Read the full story at http://www.prweb.com/releases/social-media-jobs/social-media-manager-jobs/prweb9802412.htm

SOURCE: PRWEB.COM Newswire

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New Biotechnology and Ecology Sections Published at Sciences Social Network

14 Aug

Mannheim, Germany (PRWEB) August 13, 2012

ScienceIndex.com is a Biotechnology and Ecology Sciences Social Network established in 1998 to index the very latest news, headlines, references and resources from science journals, books and websites worldwide. The site covers news in all fields of biology, business, chemistry, engineering, geography, health, mathematics and society. In the field of Biological Sciences, the site has now included the two new categories Biotechnology and Ecology. While the Biotechnology section covers the utilization of bacteria, yeasts and other biological substances for industrial and manufacturing processes, the Ecology section covers the relationships between organisms and their environments.

ScienceIndex.com’s Biota Category covers life and living organisms, including their structure, function, growth, origin, genetics, and distribution. Its ten sections include Agriculture, Anatomy, Biotechnology, Ecology, Environment, Forestry, Genetics, Microbiology, Physiology and Zoology. Users can receive alerts for newly published content in this category by subscribing to ScienceIndex.com’s Biota Category RSS feed.

ScienceIndex.com’s Biotechnology Section covers the utilization of bacteria, yeasts and other biological substances for industrial and manufacturing processes. It currently contains 7,184 articles partly derived from 49 scientific journals. The latest articles in this category are also available through an Biotechnology Section RSS feed. One of the latest additions in this section focuses on the antibacterial properties of nanoparticles. The authors’ review focuses on the properties and applications of inorganic nanostructured materials and their surface modifications, with good antimicrobial activity. Such improved antibacterial agents destroy bacteria without being toxic to the surrounding tissue. Another recently included article investigates separation technologies for stem cell bioprocessing. To fully accomplish the potential of stem cells in regenerative medicine, drug discovery, toxicology, developmental biology and human disease mechanisms, the successful application of separation processes for the isolation and purification of stem cells and stem cell-derived cells is a crucial issue. Focusing on these challenges, this review presents a critical assessment of separation processes in stem cells, as well as their current and potential applications.

ScienceIndex.com’s Ecology section covers the relationships between organisms and their environments. It currently contains 15,843 articles partly derived from 114 scientific journals. The latest articles in this section are also available through an Ecology Section RSS feed. One recently included article in this section asks whether European marine conservation policy could benefit from systematic conservation planning. While the Natura 2000 network of protected areas aims to assure the long-term survival of Europe’s most valuable and threatened species and habitats, the present network appears to be failing to represent effectively the biodiversity of the region. The authors suggest that the use of systematic conservation planning and related computational tools could benefit the selection of European marine priority areas, especially in the context of ecosystem-based marine spatial management. Another post suggest that intertidal fish communities are poor indicators of environmental quality. While utilization of fish as indicators of environmental quality in estuarine systems has received much attention, some results have raised questions about this method. The authors attempted to identify a fish response to a horticultural practice which removes portions of mangrove forest canopy to create unobstructed vistas. The authors suggest improvements to future monitoring plans that may increase the efficacy of fish as indicators.

The Sciences Social Network currently contains over 1.70 million posts distributed among its’ 75 categories. 78,502 users monitor 12,726 journals publishing within the scope of the site. Since new science content is discovered in real-time, the delay between original publication and appearance at ScienceIndex.com is no more than two days. The site provides an advanced search feature which suggests up to ten closely related articles for a search and every displayed post.

Read the full story at http://www.prweb.com/releases/2012/8/prweb9792099.htm

SOURCE: PRWEB

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Horton Group Launches New Mobile Web Development and Design Service

14 Aug

Nashville, Tenn. (PRWEB) August 13, 2012

Experts have predicted that with the rapid growth of the mobile industry, in the next four years there will be an estimated 1.4 mobile devices per person on the globe. Additional research shows that this number is expected to increase at huge exponential rates in the next few decades. Realizing that this trend is showing no sign of slowing down, the Nashville web development and design firm Horton Group has added mobile development to their list of online marketing services. This expansion is part of Horton Groups continuing effort to offer clients with access to the most innovative and contemporary digital marketing products.

For online businesses who want to stay relevant in the coming years it is critical they adopt new marketing technologies. “At first people thought that networks like Facebook or Twitter had no place in the business sector – these were just tools people used to kill time and chat with friends. Now we are seeing that social media is one of the most useful and cost effective digital marketing tools available,” stated Horton Group Director of Operations Andy Hartley. “After seeing the effects social media has had on increasing revenues, businesses are moving fast to create websites that are mobile friendly along with better mobile applications. We are excited about growing this new service and becoming a more valued partner to our clients looking to become competitive in the mobile market.”

In addition to building websites for mobile access, Horton Group has included mobile app development to their list of services. Customers will be able to choose from either track when deciding how to best expand their audience – there is also always the option to choose both, a mobile website and a mobile application. The Horton Group production team is a skilled and diverse mixture of professionals with experience in a various areas of web development and design. With an already strong tradition of creating functional websites for businesses all around the Tennessee area and across the nation, the expansion into mobile development will be seamless.

The quickly developing power of mobile technology is clearly evident. Some popular web browsing functions such as Flash animations have become almost obsolete because of compatibility issues with mobile devices. As consumers become more mobile advancements in marketing tactics are sure to follow along with the progression of mobile technology. The Nashville online marketing firm believes this new service will be an incredible resource for businesses in and around the state of Tennessee who need to connect with a growing population of customers who are constantly on the go.

About Horton Group
Providing digital marketing resources, which allow businesses to connect with a greater number of customers has been a core part of Horton Group’s mission. Since its beginnings in 1996 Horton Group has been consistent in their pursuit of innovative marketing solutions for businesses and organizations of all kinds. In over 16 years of operation Horton Group has branched out to include a greater depth of services such as: search engine optimization, social media management and mobile development. For those looking to strengthen brands and expand market reach they also provide media buying, email marketing, graphic design and more.

For more information on Horton Group and their web development services, contact Horton Group either by phone at 615-292-8642 or by email at info(at)Hortongroup(dot)com.

Read the full story at http://www.prweb.com/releases/2012/8/prweb9797135.htm

SOURCE: PRWEB

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