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SEO vs. Social Media: Which Is Best for Your Marketing?

11 Jan

Both SEO (Search Engine Optimization) and social media are powerful marketing tools, but sometimes prioritizing marketing time on one or the other is a challenge — especially in a crunch.

seo vs social coverFor example, 44% of online shoppers begin their branded product research by using a search engine, but social media usage has increased by 356% in six years. So which might have a bigger impact for you?

This ebook will dive into the pros and cons for using either SEO or social media for your business so you can decide which you should use and when.

In this ebook, you’ll learn:

  • The strengths and weaknesses of SEO and social media
  • Where SEO and social media complement one another
  • How to decide which will deliver your business better results — SEO or social media

Remember — no matter which you prioritize for your company, there’s a time for both SEO and social media, and an opportunity for them to work together, too.

Download SEO vs Social Media Now!


NASA Hosts Social Media Event To Welcome Endeavour To California

27 Aug

WASHINGTON, Aug. 27, 2012 /PRNewswire-USNewswire/

To welcome space shuttle Endeavour to Southern California, NASA is inviting 40 of its social media followers to a NASA Social Sept. 19-20 at the agency’s Dryden Flight Research Center at Edwards Air Force Base. Parts of the social will be carried live on NASA Television and the agency’s website.

Endeavour is expected to land at Dryden on Sept. 19 and depart Sept. 20 for Los Angeles International Airport, where it will remain in a hangar until its transfer in October to a permanent home at the California Science Center.

During the two-day event, people who engage with NASA through Twitter, Facebook and Google+ will have a rare opportunity to see the landing and departure of Endeavour as it rides piggyback on NASA’s 747 Shuttle Carrier Aircraft. Participants also will speak with experts, tour shuttle support vehicles and other NASA aircraft, and interact with fellow NASA social media followers, space enthusiasts and members of NASA’s social media team.

The NASA Social registration opens at noon PDT, Tuesday, Aug. 28, and closes at noon PDT, Thursday, Aug. 30. Forty participants will be selected randomly from online registrations. Because of space limitations, those selected to attend may not bring a guest. Each participant must be a U.S. citizen age 18 or older. For more information on NASA Socials and to register, visit:

To join and track the conversation online during the NASA Socials, follow the hashtag #NASASocial. Use and reference the #OV105 hashtag to follow Endeavour’s cross country journey.

For NASA TV streaming video, schedules and downlink information, visit:

For more about Dryden Flight Research Center, visit:

For information about Endeavour’s arrival at the California Science Center, visit:

For information about connecting and collaborating with NASA, visit:  

SOURCE: NASA, PRNewswire, USNewswire

MotorCycle Direct Connect via the Social Media Scene

23 Aug

(PRWEB UK) 23 August 2012

The addition of social media to MotorCycle Direct’s portfolio aims to provide customers with alternative channels that are simple and quick to access when contacting the motorcycle insurer. MCD’s Marketing Manager Clare Base praised the progress stating that ‘the addition of social networks to our communication strategy is a huge step towards a closer community of happy bikers. We want to engage our customers honestly and effectively and social media will be pivotal in helping us achieve this.’

MCD’s presence on the most popular of social mediums – Facebook, Google+, Twitter and YouTube will enable users to access vast quantities of information including, but not limited to, motorcycle reviews, events and competitions. Direct links enable users to obtain hassle free insurance quotes from the MCD website and the many helpful hints and tips provide great advice on topics such as how to keep insurance premiums low and how to provide basic first aid in an emergency.

Each month there are competitions to win biking accessories, such as this months’s motorcycle meta alarm, all of which are publicised on MCD’s social media pages. Simply following MCD before 30th September on Facebook, Google+ or Twitter enters users into a competition to win a motorcycle kit worth £250!
There are many advantages to becoming a fan of MCD through the various channels. Facebook fans will receive regular updates and offers that aren’t available to anyone else, whilst Twitter’s short but snappy updates will keep followers abreast of the latest happenings in the motorcycle world.

Upon joining Google+’s circle, members will find some longer posts that include exciting reviews and blogs from MCD’s team of bloggers, Steve, Andy and Craig. For example, one recent post previews this year’s Goodwood Revival and using a bit of legacy knowledge points out the sure to be highlights of the weekend. Notifications of posts are sent directly to member’s inbox’s for convenience.

With so many new and exciting mediums available to connect with customers, MCD would like to take the opportunity to encourage users to also contribute to these pages. Questions are frequently posed on all three channels to help bikers get involved with the thriving and constantly growing communities.

Whichever mode of communication is preferred there is a team of MCD professionals waiting to make biking easier and more enjoyable. Get in touch now by calling, requesting a call back, filling in the online quotation form or now by using Facebook, Google+ or Twitter!

More Information

Google +


Computer Glitches, Not Facebook Bigger Time Waste at Work

16 Aug

DENVER, Aug. 16, 2012 /PRNewswire/

Employers looking to increase productivity should consider breaking up water-cooler talk or upgrading their software before banning Facebook. In a nationwide survey, 14 percent of knowledge workers cited chatting with co-workers as their biggest waste of time, followed by dealing with computer or software problems (11%). Five percent (5%) of respondents cited Facebook, Twitter or other social media accounts as their biggest time waster.

Additionally, while some may argue that company policies and procedures can be considered a point of frustration and wasted time with workers, the survey found that only four percent of respondents considered it their biggest waste of time. In fact, when asked specifically about company policies, rules or procedures, some 44 percent said they actually helped increase productivity at least slightly.

These and other results are from a new survey sponsored by TrackVia, makers of a cloud-based application platform that allows non-technical business people to build their own department applications or business software to do their work faster and easier.

Additional survey findings around productive and unproductive use of time at work include:

  • Better Peer-to-Peer Communication: More than one-in-seven (15%) employees said they spent 1-2 hours per week addressing misunderstandings or miscommunications with co-workers. Another 7 percent said they spent 3 or more hours on this in a typical week.
  • Leave Politics to Politicians: One-in-six (17%) said they spent 1-2 hours in a typical week navigating or dealing with office politics. Seven percent said they spent 3-5 hours, and another 7 percent  estimated they spent 6 or more hours in a typical week dealing with office politics.
  • Make Meetings Matter: Among those who spend time in meetings during a typical week, more than one-third (37%) felt at least half of the time in meetings was wasteful of their time. This is noteworthy as approximately one-in-five (21%) workers said they spent at least 3 hours in a typical week attending work meetings.
  • Whether Popular or Unpopular, Company Procedures Often Work: In fact, one-in-nine (11%) said company rules or procedures greatly increased their productivity. Only two percent felt that they greatly reduced productivity.

For more information and additional survey results, visit TrackVia’s Online Database blog here.

About the Survey Methodology

The study was administered by Amplitude Research during August 2012 among a nationwide panel of business and consumer professionals. In total, 300 surveys were completed by non C-level employees throughout the United States who use computers and software as part of their daily job. The survey has a maximum sampling margin of error of +/- 5.6 percentage points at the 95 percent confidence level. More information about Amplitude Research, Inc. may be found at

About TrackVia

TrackVia is the easiest, most powerful do-it-yourself business application builder platform. It helps non-technical business people design, build and deploy highly secure and reliable cloud-based applications without I.T. TrackVia customers have built nearly 6,000 applications, ranging from commonly used business solutions such as CRM, order management, support case management, software bug tracking and product catalogues to highly tailored vertical applications such as corporate real estate management, hotel incident and customer tracking and manufacturing supply chain management. TrackVia is sold on a simple and affordable month-to-month subscription plan. For more information or to sign-up for a free 14-day trial, please visit


PR Newswire

Blog Post Writing Series Has Resumed, Announced Content Writing King

13 Aug

(PRWEB) August 13, 2012

Today, Content Writing King has resumed using their blog post writing service to write a blog post about Kompass. This signals an end to the short hiatus they had undergone in terms of blog post writing. They also stated that the will regularly post blog posts. The said the goal is to post daily, including video, but that they can’t promise blog post writing more than 3 times a week.

According to Content Writing King, the main purpose of their blog post writing is to practice their SEO content creation advice with their website. They have stated before that SEO through content creation is essentially the only 100% white hat SEO practice, therefore needs the most attention. This is because creating high quality websites for the benefit of visitors is what it’s all about, stated the SEO content creation company.

Another reason for their continuation of their SEO content creation through blogging is to reach their audience in the far corners of the Internet by syndicating their content to their social media accounts.

Content Writing King has also recently blogged about starting an SEO video content creation case study. They said that they would update readers through their blog about progress. As a way to jumpstart the case study, Content Writing King has started a promotional offer for their SEO video service. They stated that new customers will get a 10% discount if they sign up for at least 50 videos from their SEO video service if they agree to be a part of the case study. The case study includes visual and audio experimentation.

About Content Writing King – Content Writing King is an online company that offers customers a blog post writing service, article marketing service, SEO video, as well as other SEO content creation services. For more information, please visit their website at


Holland America Line Launches ‘Dream Cruise’ Sweepstakes On Facebook, Enhances Roll Call

13 Aug

SEATTLE, Aug. 13, 2012 /PRNewswire/

Holland America Line has just launched a sweepstakes on Facebook that will award one fan a seven-day “Summer 2013 Dream Cruise” for two in an ocean-view stateroom to Europe, Canada/New England or Alaska. The sweepstakes runs through Oct. 31, 2012, with the winner selected upon the close of the sweepstakes.

“There’s no doubt that Facebook has become an essential way for us to interact with our fans and for our fans to stay connected to Holland America Line and each other,” said Richard Meadows, executive vice president, marketing, sales and guest programs. “We are excited to offer all of our fans who participate on Facebook the chance to experience the dream of cruising through this new sweepstakes.”

‘Top Picks’ Features Diverse 2013 Cruise Destinations
All Holland America Facebook fans have the opportunity to share their travel desires on Facebook. By choosing from 12 stunning images, fans get to showcase their top three cruise destinations for 2013 and share these favorites with friends via their Facebook wall; however, doing so is not required for sweepstakes entry. The Dream Cruise sweepstakes may be viewed at

To enter the sweepstakes, Facebook users must “like” Holland America Line’s Facebook page, while current Holland America Facebook fans will click on the “win a cruise” icon on the line’s Facebook page. The entry form must be completed for a chance to win the cruise. (The sweepstakes is limited to legal residents 18 years of age or older from the United States, District of Columbia, Canada — except Quebec — and the United Kingdom.)

New Enhancements Simplify Cruise Guest “Roll Call” & Extend to Post-Cruise
The sweepstakes is just one of the cruise line’s latest Facebook initiatives. To further cultivate interactivity for guests, Holland America Line has enhanced the popular Roll Call tab, making it easier for Holland America Facebook fans to connect and stay in touch with fellow shipmates who are traveling or have sailed on the same cruise.

New enhancements include improved cruise search functions and the ability to “Roll Call” for up to three months after the cruise to re-contact new cruise friends met on board and share stories and photos.

Guests just click on the Roll Call icon, enter the month of their cruise and the ship name to “join” and begin getting or giving advice, asking questions about what to do while on their cruise, and sharing the excitement. Roll Call cruisers may also set up an exclusive shipboard “meet and greet” in advance through the line’s Onboard Events team. Holland America Line Roll Call may be viewed at

“Not only can our Facebook fans meet other guests on their cruise through Roll Call, but they also can talk about their experiences, share tips and photos and even win an exciting cruise with us,” remarked Meadows.

For more information on Holland America Line’s cruises and CruiseTours, consult a professional travel seller, call 1-877-SAIL-HAL (1-877-724-5425) or visit

Find Holland America Line on TwitterFacebook and the Holland America Blog.

About Holland America Line [a division of Carnival Corporation and plc (NYSE:  CCL and CUK)]
Holland America Line’s fleet of 15 ships offers more than 500 cruises to 415 ports in 98 countries, territories or dependencies.  One- to 110-day itineraries visit all seven continents and highlights include Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular sailings to ports in the Caribbean, Bermuda, Alaska, Mexico, Canada/New England, Europe and Panama Canal.

Fleetwide, the company features Signature of Excellence enhancements, a commitment totaling more than $540 million, that showcase the Culinary Arts Center presented by Food & Wine magazine — a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes — Explorations Café powered by The New York Times, Digital Workshop powered by Windows, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner’s Dream Beds.

World’s Leading Cruise Lines
Holland America Line is a proud member of World’s Leading Cruise Lines. Our exclusive alliance also includes Carnival Cruise Lines, Cunard Line, Princess Cruises, Costa Cruises and Seabourn. Sharing a passion to please each guest and a commitment to quality and value, World’s Leading Cruise Lines inspires people to discover their best vacation experience. Together, we offer a variety of exciting and enriching cruise vacations to the world’s most desirable destinations.  Visit us at

CONTACT: Sally Andrews
PHONE: 800-637-5029
FAX: 206-262-5934

SOURCE: Holland America Line

The social media medallists

10 Aug

The social media medallists. Read: #Olympics #socialmedia #London2012 #athletes

How To Go Viral On YouTube: The Untold Truth Behind Getting Views

10 Aug

How To Go Viral On YouTube: The Untold Truth Behind Getting Views. Read: #YouTube #viral #socialmedia

DJ Waldow and Jason Falls on Marketing Smarts: Email Marketing for Rebels [Podcast]

10 Aug

Hosted By:
Matthew Grant
This has a 5 star rating
All rumors to the contrary, email marketing is not dead or dying; in fact, DJ Waldow told me in this week’s episode of Marketing Smarts, “It’s thriving and growing.”

I invited DJ and his co-conspirator, Jason Falls, to the show to discuss their forthcoming book, The Rebel’s Guide to Email Marketing, and to find out, first and foremost, why they would write a book about email marketing in this day and age!

2.9 Billion Accounts Can’t Be Wrong

The first reason, as indicated above, is that they were sick and tired of hearing that email marketing is dead when, actually, 94% of people who are online use email regularly (for the mathematically declined, that’s pretty much everybody), there are 2.9 billion email accounts in the world, and the percentage of time that people spend looking at commercial emails is steadily increasing.

Erroneous Advice

The other reason they wrote the book is that, according to Jason, “There’s just been a lot of erroneous advice out there telling people a subject line has to be a certain number of characters or you can’t use ‘FREE’ in the subject line, or it’s a no-no to buy a list or use a pop-up to collect email addresses.”

Driven by the rebellious attitude announced in the title of their book, DJ and Jason spend a lot of time identifying and debunking these bits of erroneous advice. As they see it, most of the best-practices related to email marketing that people find on the Web just don’t hold up when you test them in specific contexts; and, in fact, people can sometimes get better results by doing the exact opposite of what the best-practice prescribes.

Test, Test, Test

“You can’t just assume that if we say you should always do this or this is something that’s worked for us, it’s going to work for your audience,” Jason says. “You’ve got to test it.”

Now, if you read MarketingProfs or attend any of our PRO Seminars, then the importance of testing won’t be news to you. However, even though there are no “best-practices” per se, and although you should find out what works best in your context by testing your assumptions, many people don’t actually test at all. I asked DJ for the reason they don’t.

Testing Ain’t Easy!

After assuring me that it wasn’t just a case of laziness, as I may have intimated, DJ explained that “not all email service providers (ESP) make it easy to test.” That is, they may provide you with the basic mechanisms, but you may have to do a lot of manual test set-up (list prep and segmentation, etc.) yourself.

This brings us to the other problem: Testing, whether supported by the ESP or not, is still work.

“We’re all busy people,” DJ said, “For some, [just] to get an email out the door is an accomplishment, let alone thinking about testing—and [about] what are you going to do and what’s the subject line. And you’re talking about some teams that are one-person teams.”

Don’t Forget to Measure the Things that Matter

Whether you are testing or not, you do need to evaluate the performance of your email marketing efforts, and that means measuring what matters.

Measuring what matters can also help you determine whether the best-practices you’ve chosen to follow are really best for you. For example, many email marketers look at open rates when they are measuring the effectiveness of subject lines, and in many cases shorter subject lines do drive higher open rates.

However, email messages with longer subject lines, though opened less frequently, can have higher click-through rates once opened, the theory being that longer subject lines may better “qualify” recipients so that they are “opening with intent.”

Email Marketing Doesn’t End With an Open!

“When you send an email as a business, what are you trying to do?” Jason asked. “You’re not trying to get them to, in most cases, respond to the email or subscribe to the same list they’re already subscribed to. You’re trying to get them to click through to something.”

“You’re using email,” DJ added, “as that conduit to drive somebody somewhere else.”

Accordingly, you have to ask yourself whether you are looking at and measuring the right things. Getting a lot of people to open your emails is great, but if that’s all they did, then pretty soon you might find yourself out of a job!

The Bottom Line

Even though email marketing has been around for a while, the continuing evolution of the online landscape and the steady proliferation of devices on which email is viewed still leave plenty of room for experimentation—and an aggressive testing of best-practices. In fact, with so much ongoing change, breaking the rules may be the sole best-practice with any staying power.

On this point, and in the context of integrating social media and email marketing, DJ said something interesting: “You’re not really breaking the rules when it comes to email and social because, I think, the rules are still being created.”

And if the rules are still to be created, rebel, you may have the chance to make up a few of your own!

If you’d like to hear my entire conversation with DJ and Jason, you can use the player above or download the mp3 and listen at your leisure. Of course, you can also subscribe to Marketing Smarts via RSS or in iTunes and never miss an episode! 

This episode features:

DJ Waldow, CEO of Waldow Social. DJ has spent nearly seven years in the email, social, and community-building world. A prolific blogger and speaker, he has written for various publications, including MediaPost’s Email Insider and MarketingProfs, and has spoken at conferences, such as BlogWorld, and for various organizations, including the University of Utah Business School.

Jason Falls, who has led a national advertising agency’s interactive and social media efforts, worked with Fortune 100 brands as a social media strategist, and served as an independent consultant in the social media industry. He has advised major, regional, and niche brands, including Humana, The Envelope Manufacturers of America, Jim Beam and Maker’s Mark bourbons, Louisville Slugger, and The National Center for Family Literacy.

Matthew T. Grant, PhD is managing editor at MarketingProfs. He divides his time between designing courses for MarketingProfs University and hosting/producing the Marketing Smarts podcast. To contact him about being a guest on Marketing Smarts or teaching a MarketingProfs University class, drop him a line. You can also reach him via Twitter (@MatttGrant) or his personal blog .
SOURCE:  MarketingProfs

Read more:

Brands Derive Tactical and Strategic Gains From Integrated Marketing

9 Aug

Brands Derive Tactical and Strategic Gains From Integrated Marketing. Read: #integratedmarketing

Five Tips to Make Company Blogs Worth Reading

9 Aug

Five Tips to Make Company Blogs Worth Reading. Read: #socialmedia #blog

Health News Gets Social

9 Aug

AUSTIN, Texas (PRNewswire)  Aug. 9, 2012

The dailyRx News Network announced today enhancements to its website, a leading publisher of consumer health news. dailyRx version 7.1 renders a superior user experience, seamlessly integrating breaking health news and videos with social media channels to spark more effective conversation between patients and providers.

“We must engage in digital conversation with our patients at every touch point. Participating in social media conversations extends the patient education experience in a scalable fashion. All healthcare professionals should be leveraging vetted health content to help reduce the cost of care,” said Russell Ricci, MD, dailyRx’s Chief Medial Officer.

dailyRx’s social media platform syndicates the latest news to patients across Facebook, Twitter, Google+ and Pinterest for participating health providers at no cost. dailyRx’s platform enables hospitals, clinics and health care professionals to easily interact with a broad patient audience.

“dailyRx is offering health care providers the conversation tools to engage patients with on-demand information, when and where it is most impactful,” said Hackett. “dailyRx does all the publishing work and distributes the latest news to the providers’ social media channels and websites.”  Additionally, dailyRx offers a weekly guide with the latest tips and popular news trends to help social media administrators keep patients engaged.

dailyRx publishes more than 100 original news articles each week, translating breaking health research into easy-to-understand language at the 8th grade comprehension level. dailyRx journalists, editors, and medical team vet the latest medical research to deliver relevant, doctor-reviewed news covering 750+ conditions, medications and therapies.

The dailyRx Insight, a feature included within each news article, offers readers an actionable suggestion approved by a panel of health professionals. “Our network of physicians, pharmacists, and behavioral health professionals contribute their real-world expertise to offer consumers ‘main-street’ sensibilities,” said Hackett.

“dailyRx version 7.1 is another step in our journey to empower health providers and patients to reduce the cost of care delivered by 5%,” said Hackett.

About dailyRx

The dailyRx News Network is an emerging leader in publishing health news for consumers and patients alike. dailyRx publishes, aggregates, and syndicates doctor-reviewed news and videos covering a wide range of health conditions, medications, over-the-counter products, and nutraceutical compounds. dailyRx’s original content is written in positive, unbiased, easy-to-understand language and reviewed for efficacy by doctors, pharmacists and therapists. dailyRx is owned by Patient Conversation Media, Inc.

SOURCE: dailyRx News Network, PRNewswire

Social Media Makeovers

9 Aug

Social Media Makeovers: How’s YOUR Online Image? Read: #socialmedia

Why the Market Loves LinkedIn — and Hate Facebook

9 Aug

Why the Market Loves LinkedIn — and Hates Facebook. Read: #LinkedIn #Facebook #socialmedia

Marketing Online Magazine (MOM)

9 Aug

San Diego, CA — (SBWIRE) — 08/08/2012

Thousands of online entrepreneurs are flocking to the new Marketing Online Magazine website to get the latest insights, news and information on the world of online marketing. Designed for the aspiring entrepreneur looking for a way into the world of Internet marketing without expensive lessons, Marketing Online Magazine (MOM) is filled with articles, news, events and more.

While the world of internet marketing can be highly lucrative, learning how to market online successfully can be both expensive and elusive. The recent launch of the new Marketing Online Magazine website is quickly filling the void with the vital information that internet entrepreneurs need at no cost. “Driving traffic to an internet business website and then making it sell is a very involved hands-on process,” said Marketing Online Magazine Publisher/Editor Henry Aldrete. “We created this publication to help entrepreneurs to better understand that process so that they can make better use of the Internet as a marketing vehicle for their products and services.”

With 45 to 50 pages of valuable monthly content in PDF format, readers are immersed in the best online source for tips, tools, and techniques for successful marketing online. Featured articles focus on all issues related to marketing online while the marketing product/service videos, reviews, news, events, tools and expert interviews bring greater depth to the reader’s breadth of knowledge.

While the website and the publication is free and open to everyone, those that sign up as subscribers get free access to a wealth of additional content and products that help entrepreneurs intent on Marketing a small business online. The additional content includes more than 60 specific how-to videos on Internet Marketing and a massive 100,000 PLR article library. In addition, subscribers get 23 WordPress videos, 26 complete WordPress themes plus 33 plugins and three free Professional Silver-Level Memberships with more being added every month. “We believe that even though Marketing Online Magazine is free, it is one of the best investments that an internet age entrepreneur will ever make,” said Aldrete.

The August issue, which is available right now, has an interview with small business expert, Roger Pierce, the Co-founder of The current issue also has a number of insightful feature articles including “How To Take Good Care Of Your Affiliates And Make More Money,” as well as “Building An Internet Home Business” and other great articles for internet marketers. Readers will also find the regular sections such as the MOM Success Story, Ask the Expert, Gadgets and Toys as well as many other helpful, informative and entertaining sections. For more information, please visit

The new website is dedicated to educating the new internet marketer with tips, tools and techniques for successful marketing online. The free PDF-format magazine features a wealth of informative and entertaining feature articles and interviews as well as the latest news, events and product reviews. With signup for a free subscription, readers get a wealth of additional free content and products such as how-to videos, a massive 100.000 PLR library as well as WordPress videos, themes, plugins and much more.


Olympic Advertisers Study Can’t Find a Social Media Gold Medalist- A.T. Kearney

8 Aug

Continuing its search for Social Media intelligence in the branding universe, A.T. Kearney this week conducted an intensive global study of advertising during the July 27th Opening Ceremony of the London 2012 Summer Olympics. The Olympic Advertisers Study, which analyzed primetime television advertising content during the 2012 Opening Ceremonies across six continents, captured 246 television spots placed by 140 brands across eight countries. The findings show a nearly complete rejection of social media by advertisers, with 50 percent of the spots making no reference to the digital world whatsoever. The study awarded higher rankings to global advertisers according to three metrics around digital media — but it failed to find a gold medal winner.

Observed Jim Singer, study sponsor and a partner in A.T. Kearney’s Consumer and Retail Industries Practice, “For an event that was billed as the ‘Twitter Olympics,’ it was populated by a set of sponsors that rarely left the purview of conventional marketing and barely dipped into social media. Advertising by these mega-brands seems to be sticking to an analog go-to-market mindset in an increasingly digital-community minded world.”

Sponsoring Brands Misfire on Social Media In an event that captures the attention of 1.3 billion people worldwide, three of the eleven sponsoring brands didn’t purchase primetime television spots during the Olympic ceremonies. Of the eight brands that advertised, none covered all the surveyed countries, and only the U.S. saw ads from all seven of its participating sponsors. Out of four McDonald’s ads, only its Polish spot contained any digital content — the others were two U.S. spots and one in Brazil — this one referring viewers to a website featuring Olympic promotional merchandise.

Of the 50 percent of advertisers who made any reference to the digital world whatsoever, four-fifths only posted a URL link to their brand’s website. Another advertiser, Visa Gold, did include a Facebook and Twitter reference in their advertising, but these efforts read as an afterthought. The brand’s last post had updated its cover photo to an Olympic-themed photo taken the day before the Opening Ceremony, but after this the company ignored its page, failing to post any relevant ads, not responding to any consumer posts and not sharing any fresh or timely material.

Twitter Upstages Advertising, Sends Correct Message “This digital disconnect is all the more surprising in light of the extensive use of social media references by many of these same advertisers during previous sporting events, such as the Super Bowl,” noted Christina Heggie, A.T. Kearney Senior Analyst and study leader. “And especially for an event as multi-layered and fast-paced as the Olympics, it’s all in the timing. When President Obama sent a congratulatory tweet after Michael Phelps won his 19th gold medal, that sent a more relevant message, in this day and age, than a formal invitation to White House. And gold medalist Missy Franklin was almost as excited about Justin Bieber’s tweet as about her victory. Clearly, advertisers need to start looking at communication channels differently,” she said.

Earlier this year, A.T. Kearney conducted a Social Media study that tabulated thousands of online company-consumer interactions, comparing them against findings from the same study last year. The study showed a sharp acceleration in company-consumer interactions through social media, suggesting that social media marketing is not only here to stay, but is an initiative that needs to be followed by companies as quickly and creatively as possible. “Despite the messaging put forth by marketers, people don’t think twice about how they communicate — only what they are communicating, with whom they are communicating, and what response they expect,” concluded Singer.

About A.T. Kearney A.T. Kearney is a global team of forward-thinking, collaborative partners that delivers immediate, meaningful results and long-term transformative advantage to clients. Since 1926, we have been trusted advisors on CEO-agenda issues to the world’s leading organizations across all major industries and sectors. A.T. Kearney’s offices are located in major business centers in 38 countries.

About the Olympic Advertisers Study A.T. Kearney’s Olympic Advertisers Study was undertaken immediately following the Opening Ceremony of the 2012 London Summer Olympics, as a continuation of its ongoing study of the place of social media in advertising. The Olympics study followed a similar study after the 2012 Super Bowl, but came away with very different results. Through this type of study, A.T. Kearney seeks to globalize a way of understanding the growing place of social media in the communications and consumer relations of retail and consumer product companies.

The study examined all ads that took place during the prime time viewing of the Opening Ceremonies in each of the study’s focus countries. The level of social media integration in the ads was measured across three metrics: 1) The extent that digital media was integrated into the advertisement shown, 2) the integration of that ad in the referenced digital media, and 3) the level of viewer engagement the digital media sparked.

SOURCE: A.T. Kearney, Marketwire, Marketwatch

The Developing Role of Social Media

8 Aug

The Developing Role of Social Media in the Modern Business World. Read: #socialmedia

Growing your Company Socially

8 Aug

Can you grow your company and do social media at the same time? Read:

How to Increase your Twitter Followers

2 Jun


Be a resource for news and topics covered in your industry. Add value and you are guaranteed to grow your followers on Twitter. How? By sharing advice, news, tips, Q&A, press releases, events, infographics to name a few.

2. Don’t Sell

Nobody likes getting sold to on Social Media sites. By doing so you will not gain any new followers and have a good chance of loosing your current followers on Twitter.

3. Don’t Spam

Spam is a turnoff in the Social Media industry and nobody seeks to read it and may report you on Twitter.

4. Be Personal

Being personal and transparent on Social Media is the key to success. The more transparent are real you are people can connect and identify themselves with you.

5. Be Active

Being more active with quality engagement, content and conversations will increase your chances of showing up in searches or be seen by other followers on Twitter who have had a conversation with you or have retweeted your prior posts. Make sure to thank your followers for following you and retweeting your posts either by tweet or personal message.

6. Be SOcial

Be SOcial! Engage with people if they tweet you by tweeting back to them. It is a known statistic that when you reply to a conversation with people on Twitter they are 2X likely to follow you.

Top LinkedIn Groups for Social Business

14 May

eMarketing Association Network

Largest and most active Marketing Group with 457,000+ members. Managed by the eMarketing Association, the worlds largest Internet marketing association- Open to all interested in Internet Marketing. Focus on Social, eMail, Search, mobile and Web marketing. Special offers for members from the eMA.

Be sure to check out our annual conference, The Power of eMarketing, Providence, 11/24-25, certifications, online ecourses, memberships, social networks, and conferences at our website:

Social Commerce: Selling With Social Media

First, there was online shopping. Then, social networking. The two are quickly merging to become a dominant force for e-commerce. What is social commerce? How are companies using this new concept to engage consumers with their products and each other to boost sales and brand loyalty?

Join us as we discuss all aspects of social commerce, from group deals and Facebook shopping to social media ROI (Return on Investment).

Inbound Marketers

Online group for marketing professionals.

A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media.

Visit for more group features and resources.

E-Commerce Network

– Strategy
– IT Governance
– Project & Program Management
– Resource Allocation & Roadmap Management
– E-Commerce & E-Marketing topics (SEO/SEM/Programming/Usability/Web Analytics/Design/Functionalities/Web 2.0)
Website Development
– KPI / Dashboard Definition
– Jobs / Open Positions


MarketingProfs is a community of marketers centered around smart, quick, and actionable know-how and discussion. More than 360,000 subscribers read our newsletters and blog, attend our events and seminars (both live and virtual), and participate in the MP discussion forum. Join us!

Small Biz Nation

This group is a valuable, exciting and new resource for small businesses looking to maximize their success. Here, the vast and growing LinkedIn community of small- business leaders can collaborate and share ideas, while gaining valuable insight from a variety of industry experts, and technology leaders HP and Intel. With special emphasis on mission-critical issues, this unique forum provides an excellent opportunity to learn helpful tips, tricks and best practices—all to keep your small business moving forward. Get advice. Get answers. Get rewards. Join now.

SOcial Media Marketing Terms

15 Mar


API – Application Programming Interface, commonly used by developers – it is code that is intended to be used by other software components to communicate with one other.
Avatar – graphical images that represent people. They can be a logo, image, or photo.

 – Business to Business (B2B), commonly used to describe the type of customers a company sells their products to.
B2C – Business to Consumer (B2C), commonly used to describe the type of customers a company sells their products to.
Blog – short for the word Weblog, it’s a web page that is similar to a journal or diary, although many companies now use them for business news, tips and tricks.
Blogroll – is a list of blogs usually located in the sidebar of another blog indicating who that blogger reads on a regular basis.

Crowdsourcing – a term used to harness knowledge and skills of a group of people to solve a problem or contribute content.
 – Call-to-action, commonly used in email or marketing campaigns and signifies what you want a person to do once they see your campaign or ad.

Feeds –
 are ways in which you can read or listen to items from blogs, podcasts, or other RSS feeds without going to the actual websites. You can set up the feed to be delivered to you via email or you can go to the feed site.
 – a type of business model that offers you some of the product for free and then allows you to upgrade and add additional options for a premium price.

Hashtag – 
is the pound sign (#) that is put in front of keywords or phrases and used on Twitter so that people can track and follow those conversations easily

– is a mobile operating system developed by Apple.

Metatags – are keywords that are embedded in your HTML of your website that provide information about the site’s content and allow search engines to categorize your site.
Microblogging – the act of posting short messages to a website.  For example, Twitter is a microblogging site.

News feed –  is a feed full of news that you want to receive or have subscribed to. For example, for Twitter it is all of the tweets from the people you are following comprise your news feed. For Facebook, all of your “friends” posts are considered your news feed.

OS – stands for Operating System and is a program loaded onto a computer or mobile device that performs common basic tasks such as sending output to the display screen.

Permalink – A web address (URL) of a particular post within a blog or website
 – is a software component that adds functionality to a website or blog. For example, social sharing buttons are usually packaged as a plugin so that it allows people to share from your website or blog.
Podcast – video or audio content that can be subscribed to and then downloaded from a website so that you can view or listen offline.
 – text that you type in a box on a web page to educate or inform others of news or information you wish to share on the internet to an audience

ROI – 
an acronym that stands for return on investment and refers to what you will get in return for the amount of time or money you are investing in something.
RSS – stands for really simple syndication and it allows you to subscribe to blogs or other media and have it delivered to you through a feed.

SEO – Search Engine Optimization (SEO), used when talking about keywords that increase your search rank on web search engines like Google, Yahoo! or Bing.
Status update – commonly used to refer to a post on Facebook, it is text you type into a web page to educate or inform an audience on the internet.
SMO – Social media (or marketing) optimization, is the measure of social activity that attracts users to website content.
Social bookmarking – is the act of adding a link to a website that can be organized and tagged by the user. Examples of social bookmarking sites are Pinterest, StumbleUpon, Digg, and Delicious.

Widget –  is a chunk of code that allows you to add functionality to your website without you having to write any code yourself. It usually displays static content, although sometimes they are derived from plugins and can be someone dynamic with rotating text for example.


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