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Double Your ROI on Pay Per Click Advertising‏

13 Jan

Modern B2B Marketing

Double Your ROI on Pay Per Click Advertising‏: Build Effective Landing Pages

93% of B2B Buyers are using search when starting the buying process. Reach more prospects and attain more customers by creating compelling landing pages.

The top 10 most effective best practices include:

  1. Layouts and Templates: Build simple HTML templates that focus on a single call to action, such as a download or demo.
  2. Graphics: Include a logo or a hero shot and make them clickable.
  3. Content: Make it straight and to the point, but give your prospect a reason to give you their information.
  4. Bullet Points: Bullet points are easy to read. Most people who visit your landing page will read the headline, bullet points and a bio, if available.
  5. Call to Action: A form is the best way to go here, but don’t ask for too much information.
  6. White Papers, Registrations, etc: Email the white paper to the prospect. It ensures that you get a valid email address.
  7. Confirmation/Thank You Pages: Do you have something else they might be interested in? Make another offer.
  8. Page URLs: The name of the page is weighed heavily. Use dashes between words not underscores to improve search rankings.
  9. Meta Data: This is still important. Search engines weigh meta data heavily in results lists.
  10. Test, but don’t over-test: Testing removes any debate about what works and what doesn’t.

Learn more. Download Building Effective Landing Pages today.

Via  Marketo Logo

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3XSocial Reveals How to Systematize Social Media Marketing

18 Aug

Scottsdale, AZ (PRWEB) August 17, 2012

Don Crowther is teaching social media managers, entrepreneurs and business owners how they can reduce the time they spend on social media while increasing their results using simple systems.

Crowther, a social media expert and former marketing manager for Kimberly-Clark, ConAgra, and SC Johnson, is the creator of 3XSocial, a social media marketing course focused on three proven strategies for increasing social media ROI.

One of the challenges with traditional social media marketing is the amount of time and energy that is invested to make new friends instead of creating new customers.

In his series of free launch videos, Crowther shows how traditional methods are largely ineffective and what to do instead.

In his latest video, Crowther shows viewers how simple it can be to systematize social media marketing that actually works.

In addition to the videos, a number of social media marketing templates are also available for those who watch the video.

Viewers also have the chance to win prizes, like the new Nexus 7 tablet.

Those interested should visit the official site here.

3XSocialBonusReviews.com is preparing a 3XSocial Bonus and review which can be found on their web site at: http://3XSocialBonusReviews.com

Read the full story at http://www.prweb.com/releases/2012/8/prweb9814082.htm

SOURCE: PRWEB

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SOcial Media Marketing Terms

15 Mar

<A

API – Application Programming Interface, commonly used by developers – it is code that is intended to be used by other software components to communicate with one other.
Avatar – graphical images that represent people. They can be a logo, image, or photo.

<B
B2B – Business to Business (B2B), commonly used to describe the type of customers a company sells their products to.
B2C – Business to Consumer (B2C), commonly used to describe the type of customers a company sells their products to.
Blog – short for the word Weblog, it’s a web page that is similar to a journal or diary, although many companies now use them for business news, tips and tricks.
Blogroll – is a list of blogs usually located in the sidebar of another blog indicating who that blogger reads on a regular basis.

<C
Crowdsourcing - a term used to harness knowledge and skills of a group of people to solve a problem or contribute content.
CTA – Call-to-action, commonly used in email or marketing campaigns and signifies what you want a person to do once they see your campaign or ad.

<F
Feeds - are ways in which you can read or listen to items from blogs, podcasts, or other RSS feeds without going to the actual websites. You can set up the feed to be delivered to you via email or you can go to the feed site.
Freemium – a type of business model that offers you some of the product for free and then allows you to upgrade and add additional options for a premium price.

<H
Hashtag – is the pound sign (#) that is put in front of keywords or phrases and used on Twitter so that people can track and follow those conversations easily

<I
iOS - is a mobile operating system developed by Apple.

<M
Metatags - are keywords that are embedded in your HTML of your website that provide information about the site’s content and allow search engines to categorize your site.
Microblogging - the act of posting short messages to a website.  For example, Twitter is a microblogging site.

<N
News feed –  is a feed full of news that you want to receive or have subscribed to. For example, for Twitter it is all of the tweets from the people you are following comprise your news feed. For Facebook, all of your “friends” posts are considered your news feed.

<O
OS – stands for Operating System and is a program loaded onto a computer or mobile device that performs common basic tasks such as sending output to the display screen.

<P
Permalink - A web address (URL) of a particular post within a blog or website
Plugin – is a software component that adds functionality to a website or blog. For example, social sharing buttons are usually packaged as a plugin so that it allows people to share from your website or blog.
Podcast – video or audio content that can be subscribed to and then downloaded from a website so that you can view or listen offline.
Post – text that you type in a box on a web page to educate or inform others of news or information you wish to share on the internet to an audience

<R
ROI – an acronym that stands for return on investment and refers to what you will get in return for the amount of time or money you are investing in something.
RSS – stands for really simple syndication and it allows you to subscribe to blogs or other media and have it delivered to you through a feed.

<S
SEO – Search Engine Optimization (SEO), used when talking about keywords that increase your search rank on web search engines like Google, Yahoo! or Bing.
Status update – commonly used to refer to a post on Facebook, it is text you type into a web page to educate or inform an audience on the internet.
SMO – Social media (or marketing) optimization, is the measure of social activity that attracts users to website content.
Social bookmarking – is the act of adding a link to a website that can be organized and tagged by the user. Examples of social bookmarking sites are Pinterest, StumbleUpon, Digg, and Delicious.

<W
Widget –  is a chunk of code that allows you to add functionality to your website without you having to write any code yourself. It usually displays static content, although sometimes they are derived from plugins and can be someone dynamic with rotating text for example.

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