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Storytelling with a Purpose: Meeting Brand, Business, and User-experience Goals

21 Jan

New York, NY (PRWEB) January 21, 2013

Customer Management IQ, a division of IQPC announces its Content Strategies Summit, taking place March 20 – 22, 2013 in at the Deauville Beach Resort in Miami Beach, FL.

“How do organizations make sense of the wealth of content in the current digital world?” asks CMIQ’s Ivy Yang.

We all know the web, social media and mobile revolutions have forever changed the world connecting all of us and enabling the seamless flow of constant, instant information. The challenge remains in how to decipher through the wealth of content to create valuable messaging. The Content Strategies Summit is the only conference that view content marketing as “Storytelling with a Purpose,” delivering a community for Content Strategists, Marketers, and User Experience experts to share better ways to manage the authoring, publishing and delivery of content.

Featured Speakers include*:

  • Rebecca Lieb, Analyst, Digital Advertising/Media, Altimeter Group & Author, Content Marketing
  • Kathi Brown Wright, Vice President, Wells Fargo
  • Eric Bryn, Vice President of Digital Innovation, Baird & Warner
  • Alberto Milani, CEO, Buccellati
  • Kathi Wright, Vice President, Marketing & Communications, Wells Fargo
  • Amanda Mahan, Creative Director, Digital, The Clorox Company

*The full list of speakers is available at  The Content Strategies Summit delivers the most practical information answering your most pressing issues:

  • A simple visual content measurement strategic framework developed for how content is created and consumed
  • How to align your strategy to tactics and track the performance of your content across any channel or medium
  • How to ask the right questions of your data to be able to use it to inform content decision-making
  • Learn how to increase sales, loyalty and profits by leveraging the science of how our brains function.
  • How to align, track and measure the effectiveness of your messaging against your audience

The Content Strategies Summit was designed to deliver the tools and templates that ensure each session remains focused on the specifics of HOW you will add value to your organization upon your return to the office. Don’t miss out on the opportunity to learn from industry thought-leaders, authors, practitioners and experts on how to develop a content strategy that links to your corporate goals.

For more information on the Content Strategies Summit, please visit or contact Stephanie Gonzalez at

About IQPC
IQPC provides business executives with tailored practical conferences, large-scale events, topical seminars and in-house training programs. Producing over 1,500 events annually around the world, IQPC continues to grow and has offices in cities across six continents including: Berlin, Dubai, London, New York, Sao Paulo, Singapore, Sydney, and Toronto.

About CMIQ
Customer Management IQ leverages data, intelligence and networking from our global community of call center professionals to keep you ahead of the curve…and your competition.

Speakers Announced for Search Marketing Expo – SMX West

21 Jan

SMX - Search Marketing Expo

Redding, CT (PRWEB) January 21, 2013

The faculty for Search Marketing Expo – SMX West features more than 100 of the world’s leading authorities on search engine optimization (SEO), paid search advertising (PPC), mobile search,  social media marketing and other internet marketing topics. SMX West will take place March 11-13 at the McEnery Convention Center in San Jose, CA.

SMX West speakers will share tactics and techniques sharpened by years of experience with search marketing, advertising and social media campaigns. The roster includes leading brand marketers from companies such as Home Depot, Harry & David, Adobe and; experts from leading full-service and boutique agencies; and representatives from search engines Google, Bing and other media companies.

The three-day program offers over 50 sessions and keynotes, enabling attendees to customize their experience based upon experience and focus. The SMX Expo Hall will be open March 11-12; six in-depth post-conference workshops will also be offered on March 14.

Rates Increase February 1
From now through February 1 a three-day All Access pass is priced at $1495. One day All Access, Workshop, and free Expo+ passes are also available.

Register for SMX West online or by calling (877) 242-5242 between 9am-5pm ET.

About Search Marketing Expo – SMX West and Third Door Media

SMX West features sessions for those seeking advanced tactics or just starting out in search marketing, work on an in-house SEM team, hail from an agency, or own a business.

Attend SMX West for:

  •     Exceptional content and super-charged sessions on PPC, SEO, social media marketing, local and mobile search will help you succeed today, tomorrow and in the future.
  •     Invaluable connections made possible by the ultimate mix of structured networking opportunities and social events. Meet new contacts and reconnect with colleagues. SMX makes it easy to interact and exchange ideas with other industry thought leaders.
  •     Essential conveniences to help juggle every-day responsibilities while maximizing conference time: always-available and free Wi-Fi; hot lunches, snacks and beverages all day; access to all presentations and tools to pre-plan your custom itinerary.

Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful.

The company produces the global Search Marketing Expo conference series. SMX conferences include: SMX West (San Jose, CA), SMX East (New York City), SMX Advanced, SMX London, SMX Israel, SMX Munich, SMX Toronto, SMX Sydney, SMX Paris, SMX Stockholm and SMX Social Media Marketing (Las Vegas, NV).

Third Door Media publishes Search Engine Land and Marketing Land, which provide news, analysis and tutorials to help internet marketers do their jobs more effectively. The company also provides a full range of innovative marketing services including lead generation, content creation and licensing via its Digital Marketing Depot brand.


Search Marketing Expo - SMX West 2013: March 11-13

eMetrics Summit Toronto Explores the Multi-Channel Marketing Evolution

15 Jan
eMetrics Summit Toronto | March 18-21, 2013

eMetrics Summit Toronto | March 18-21, 2013

Toronto, Ontario (PRWEB) January 15, 2013

Digital analytics summit in March 2013 focuses on big data capabilities, privacy protocols and attribution strategies.

The evolution of multichannel marketing falls under the spotlight at the eMetrics Summit Toronto (March 18-21, 2013). Digital marketers from Wal-Mart, Moen, Capital One, Dell, RAPP and more will be descending on Toronto to discuss how companies can engage with their uber-connected, multi-device consumers.

Darwin has nothing on today’s online marketplace. Over the past couple of years, data analysis has become a finely honed science. New tools and big data capabilities are making it easier than ever to connect with customers in ways they prefer.

But evolution comes with a catch. In this new multi-channel environment, consumers may be using three or more online devices at the same time.

  •     Where does attribution start?
  •     And how should marketers respond to privacy and “do not track” protocols that create holes in their information?

The speakers at the eMetrics Summit Toronto 2013 have some ideas. During four days of in-depth keynotes, 16+ sessions, online analytics workshops and networking opportunities, conference attendees have the chance to connect with prime movers in the field of big data.

Co-located with Internet Marketing Conference, Search Marketing Expo and Predictive Analytics World, this digital analytics summit is shaping up to be one of the seminal marketing events of the year.


Register before January 25, 2013 for the eMetrics Summit Toronto (March 18-21, 2013) and save up to $400 off the full price.

View the full agenda and see all the in-depth sessions available.

About the eMetrics Summit

eMetrics Summit is “Big Data for Marketing!” From early adopters to those still in discovery mode, this is the only comprehensive event dedicated to digital analytics and marketing optimization. As the leading conference covering the impact of data & technology on marketing, eMetrics Summit focuses on driving business results through data analysis and technology adoption.

eMetrics Summit Toronto 2013 is co-located with Predictive Analytics World (PAW), Search Marketing Expo (SMX) and Internet Marketing Conference (IMC).

About Rising Media

Rising Media is a global events producer excelling in Internet and technology-related conferences and exhibitions. Rising Media-produced events include Data Driven Business Week, eMetrics Summit, Conversion Conference, DemandCon, GAUGE, Predictive Analytics World, Text Analytics World, Affiliate Management Days, Building Business Capability, Social Media Economy Days, Web Effectiveness Conference, Search Marketing Expo, SemTech and Social Gaming Summit in the US, Canada, UK, France, Germany, Sweden, Finland and Australia.

Outstanding Achievement in PR and Corporate Communications 2012

14 Jan

Oakland, CA (PRWEB) January 14, 2013

Seventy winners of the 2012 Bulldog Digital/Social PR Awards for Outstanding Achievement by Agencies and Individuals in PR and Corporate Communications were announced today by Bulldog Reporter. Winners enter a pantheon of exemplary communications practitioners, and their campaigns will be summarized in the Bulldog Awards Digital/Social Awards Hall of Fame magazine, which is to be published in February 2013 and in Bulldog Reporter’s Daily ‘Dog online trade journal.

Winners were chosen exclusively by working journalists from hundreds of entries representing the very best strategic and tactical prowess that PR/corporate communications has to offer. Campaigns were judged by a team of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity.

This year’s Grand Prize Best Use of Digital/Social for a Digital/Social Communications Campaign of the Year was awarded to Cisco Systems for their entry titled “Cisco’s the Network”, which was awarded a Gold Digital/Social award for Best New or Redesigned Website of the Year and two Silver awards for Best Online Newsroom of the Year and Best Use of Digital in a B2B Technology Campaign.

Bulldog Reporter publishes the Daily ‘Dog online trade journal, the PR/communication industry’s largest circulation publication, and is the industry’s premier provider of professional development events and materials.

Here is a summary of the 2012 Bulldog Digital/Social PR Awards Winners:

Best Use of Digital/Social in a Communications Campaign
Grand Prize
Cisco Systems
Cisco’s the Network

Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign
Weber Shandwick
Degree Men – Masters of Movement

Best Use of Digital in a B2B Technology Campaign
Lois Paul and Partners
Freescale Semiconductor-Smart Mobile Device Pundits

Best Blog for an Agency/Consultancy
Havas PR
The Voice of Innovation Nation

Best Blog (Company/Organization)
Walmart Green Room

Best Blog (Company/Organization)
Microsoft and Waggener Edstrom
Next at Microsoft Blog

Best Blog (Individual)
MSR Communications
When Your Messaging is Ahead of the Media

Best Crisis Response
American Airlines and Weber Shandwick
“Like This”: American Airlines Responds to Alec Baldwin

Digitally/Socially Engaged Brand of the Year
Weber Shandwick/MilkPEP
Breakfast Project

Digitally/Socially Engaged Brand of the Year
eBay Harnesses Social to Power Parents Pockets

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign
Vibrant Rioja Social Media Campaign

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign
Zeno Group
Seattle’s Best Coffee Brews Up a Black Friday Deal with a Twist

Best Organizational E-Newsletter, External
Deveney Communication
Deveney Communiqué

Best Organizational E-Newsletter, External
Spelman College
Spelman Connection

Best Online Newsroom of the Year
Synaptic Digital, a Definition 6 company
US Dept of State Online News Room

Best Digital/Social Word of Mouth Campaign
Waggener Edstrom Worldwide
Tweet-a-Beer: Turning virtual contacts into personal connections,
one frosty mug at a time

Best Digital/Social Word of Mouth Campaign
Elizabeth Arden and Lippe Taylor
Revolutionizing Social Good: Elizabeth Arden #PinItToGiveIt

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility
Deveney Communication
Inaugural Childhood Obesity Summity Social Media

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility
MassMutual Financial Group
MassMutual and Easter Seals Make the 1st 5 Count

Best Use of Digital/Social for a Consumer Technology Campaign
Good Technology Finds Overtime Growing

Best Use of Digital/Social for a Consumer Technology Campaign
eBaby Harnesses Social to Power Parents Pockets

Best Use of Digital/Social for a Consumer Technology Campaign
BAND-AID brand brings bandage to life

Digital/Social Communications Campaign of the Year
M Booth
Women Entrepreneurs are #PoweringTomorrow

Digital/Social Communications Campaign of the Year
Backbone Media
Polartec Made Possible Campaign

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign
Ron Sachs Communications
The Water Quality & Health Council’s “Healthy Pools” Campaign

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign
GE Healthcare
25 million and counting: how GE Healthcare used Facebook, Twitter and Weibo to help fight cancer

Best Measurement of Digital/Social Communications
Zeno Group
Seattle’s Best Coffee Brews Up a Black Friday Deal with a Twist

Best Measurement of Digital/Social Communications
Weber Shandwick
US Army Reserve Status: Engaged

Best Microsite or Specialized Website
GroundFloor Media
Online War Room: Securely Simulating Online Conversations and Crises

Best Microsite or Specialized Website
Union Pacific Railroad Corporate Communications

Best New or Redesigned Website of the Year
Cisco Systems
Cisco’s the Network

Best New or Redesigned Website of the Year
Hilton Hotels & Resorts
Hilton Global Media Ctr Relaunch/Redesign

Best Use of Digital/Social in a Public Affairs/Awareness Campaign
M Booth
Women Entrepreneurs are #PoweringTomorrow

Best Use of Digital/Social to Pitch Traditional Media
Elizabeth Arden and Lippe Taylor
Revolutionizing Social Good: Elizabeth Arden #PinItToGiveIt

Best Use of Digital/Social to Pitch Traditional Media
Havas PR
Getting Linked to “Ellen”

Best Use of Search Engine Optimization in a Campaign
Sweetening SEO for PureCanadaMaple

Best Online/Social Media Community of the Year
Vibrant Rioja Social Media Campaign

Best Online/Social Media Community of the Year
eBaby Harnesses Social to Power Parents Pockets

Best Social Network Messaging Strategy
Ogilvy Washington
Motivating Americans to Be One in a Million Hearts

Best Use of Digital/Social for a Travel/Hospitality Campaign
KC Convention & Visitors Assoc.
All-Star Game Social Media Command Center

Best Use of Video in a Digital/Social Environment
Litzky PR
“Call Me Maybe” Litzky Public Relations’ YouTube Recruiting Video

Best Use of Video in a Digital/Social Environment
Weber Shandwick
Create New Usage: REFUEL | got chocolate milk?

Top 10 Tips for Online Reputation in 2013

4 Jan

San Diego, California (PRWEB) January 04, 2013

2013 has arrived, and with it comes advice with how to best handle an online reputation in the new year. The following advice has been provided by Walter Halicki, the founder and CEO of online reputation experts JW Maxx Solutions. These top 10 tips for online reputation in 2013 are sure to be of integral use in your business or organization.

1. Manage your brand.
Your brand is the first line of communication between a company and its customer. Making sure that a business is in proper order is the first way to progress a reputation online.

2. Stay aware of what is being said about you.
Be watchful over words that are directed towards your company. It is easy to be enlightened by praise, but do not allow that to cloud negativity that could exist elsewhere.

3. Keep an eye on trending searches.
Maintain a pulse on searches that are popular, especially those relevant to your field. It can make the difference between reaching your audience and being kept away from them.

4. Promote outreach with your consumer base.
Engage with your audience and attempt to understand their line of thought in regards to your product. Your online portfolio should relate to them.

5. Take action against negativity.
Never allow damaging comments to overtake your online reputation. As other top 10 tips for online reputation in 2013 explain, it is much easier to build an image than it is to recover one.

6. Create positive news.
Positive news will always shine a company in a positive light, regardless of whether or not it exists to combat harmful posts.

7. Use social media to your advantage.
Social media can assist in maintaining awareness of trends and what consumers want from a business. An online reputation that isn’t complemented by social media is far behind the reputations of competitors.

8. Search yourself.
Always be sure that search results for your company are positive. If they are not, it is time to repair the reputation of your business.

9. Aggregate.
Ensure that news is being spread to as many places as possible using aggregated sourcing. Publishing through a large distribution network will get more positive results for a reputation on the internet.

10. Stay positive.
Reiterating #6 of the top 10 tips for online reputation in 2013, a company needs to continually post positive content to stay relevant and keep a clean image on the web. Perpetually feeding positive content throughout the internet will greatly assist in managing a healthy online reputation.

Although these are the top 10 tips for online reputation in 2013, JW Maxx Solutions will continue to provide informative content on how to best manage your presence on the web throughout the year.

Online Reputation

Top 10 Business Process Outsourcing Trends to Watch in 2013

4 Jan

El Paso, Texas (PRWEB) January 04, 2013

DATAMARK Inc., a leading business process outsourcing firm headquartered in El Paso, Texas, has named its Top 10 Business Process Outsourcing Trends for 2013.

The evolution of mobile computing and social media continue to be major drivers behind the changing face of business process outsourcing and business process management. Other tech trends that will affect the industry over the next year include The Internet of Things and the collection and analysis of Big Data, which will be used to improve business processes.

Also, the geographic advantages of locating outsourced business processes in the U.S. means domestic outsourcing will repeat as a top trend for 2013.

Below are 5 of DATAMARK’s top BPO trends, in no particular order:

1. The opening of private app stores.

As workers connect through tablets and smartphones, enterprises will distribute custom and off-the-shelf apps through private app stores. BPO/ITOs will do the same, inviting clients to visit their private stores for apps that monitor business processes and collect useful data. Easier said than done, however. 2013 will be the year where IT departments begin to figure out hassle-free ways to distribute apps to clients, contractors and authorized partners.

2. Contact centers stay social 24/7/365.

A recent study by LinchpinSEO found that customers like to engage with their banks on social media on Sundays, a day when brick-and-mortar financial services are typically closed. Customer relationship managers will have to break away from this “closed for business” mindset and post in social media networks every day of the week, every time of day. Competitive BPOs will leverage global centers and customer-contact reps with multiple language skills to deliver 24/7/365 customer service via Facebook, Twitter and other channels, bringing some to clients some “weekend peace of mind.”

3. Gamification goes social.

As we mentioned last year, gamification—using game concepts to drive courses of action—will liven up boring, repetitive business processes, as well as deliver incentives for improvement. Good enough, but in 2013, gamification will stake a place on social networks. BPO workers will post their progress, improvements and rewards on internal social media channels, adding more fuel to the competitive fire across the organization.

4. Domestic outsourcing moves beyond anecdotes.

Whether it’s domestic outsourcing, insourcing, onshoring, ruralshoring or whatever term suits your fancy, some solid data on the trend will emerge in 2013. Outsourcing business processes in the U.S. (and nearshore to Mexico and Canada) will be an attractive option as growing wages in traditional outsourcing locales such as India and China make the U.S. more competitive destination. Organizations will recognize the many benefits of being geographically close to target markets.

5. BPO makes a run for the border.

Mexico will continue to be an attractive business process outsourcing destination over the coming year. This is in part because of the advantages delivered by geographic proximity, but also because the Mexico of 2013 is much different from the Mexico of 1994. Statistics from the Organisation for Economic Co-operation and Development (OECD) show Mexico is steadily improving in many rankings, including labor productivity growth, infrastructure spending, post-secondary education enrollment and broadband access. The headline-making cartel war, while still a concern, has spared multinational business activity.

For the full article, read “10 Business Process Outsourcing Trends to Watch in 2013.”


DATAMARK, Inc. is a leading business process outsourcing company specializing in high-volume digital mailroom management, document processing and document management services for Fortune 500 firms and other large organizations. Headquartered in El Paso, Texas, DATAMARK employs nearly 2,200 people in its U.S., Mexico and India facilities. For more information, visit

Gary Vaynerchuk to Keynote the Westchester Digital Summit

2 Jan Plains, New York (PRWEB) January 02, 2013

The Westchester Digital Summit will be held on May 14th, 2013 at the Westchester County Center in White Plains, New York. The venue will host 3,000 digital marketers and internationally renowned entrepreneur Gary Vaynerchuk, CEO of VaynerMedia and author of The Thank You Economy and Crush It will deliver the keynote. It’s the only gathering of its kind in Westchester. Silverback Social, a globally recognized leader in social media marketing, is producing the summit in partnership with Zanzarella Markting Consultants.

“On May 14, Westchester County will play host to the most well respected digital marketers in the world,” said Chris Dessi, CEO of Silverback Social. The summit will include presentations from digital marketing leaders like David Kidder, author of The Startup Playbook; Alex Zhardanovsky, CEO of Petflow; Avi Savor, Founding Partner of BigFuel; David Guy, CEO of LoudDoor; Dan Merritt, CEO of F#; and Rick Burnes from Hubspot, to name just a few. Attendees will be able to capitalize on an array of networking opportunities to help prospect for sales, increase productivity and stimulate employees’ intellectual curiosity.

The Summit’s panel discussion includes powerhouse media personalities like Ed Butowsky of Fox Business, an internationally recognized expert in the investment wealth management industry. Ed will be joined by Jeff Pearlman and Mike Edelhart for the discussion, when they will tackle how digital marketing is changing the face of traditional media. Jeff is the author of five books – three New York Times best sellers. His most recent, Sweetness: The Enigmatic Life of Walter Payton, was called “the best sports biography” of 2011 by Sports Illustrated. Mike is a long-standing media and Internet start-up investor and executive. Currently, Mike is CEO of The Tomorrow Project, LLC producers of The Pivot Conference, hosted by Brian Solis and Social Week in NY.

“The Westchester Digital Summit will change the face of business in Westchester, New York forever,” said Chris Dessi, CEO of Silverback Social. “The manner in which we aggregate and disseminate information as a culture has changed, and the summit will offer marketers the proper tools to engage with their clients like never before,” added Dessi.

The Westchester Digital Summit is a global gathering of the most innovative minds in the digital economy today, allowing attendees to interact with celebrities, professional athletes, geniuses and the most compelling personalities who are the way our culture interacts with businesses online. To learn more, and to register for the Summit, visit Westchester Digital Summit.

Quote startThe Westchester Digital Summit will change the face of business in Weschester County foreverQuote end

Justin Bieber, Rihanna, and Barack Obama Head-to-Head in Internet Popularity

30 Dec
Obama, Bieber, Rihanna - Popularity

Philadelphia, PA (PRWEB) December 30, 2012

In recent weeks, has observed a three-way convergence of the popularity trends of Justin Bieber, Rihanna, and Barack Obama. They each hold prevalent scores in News, Social Media, and Web popularity. Currently, Barack Obama is holding-on to a narrow lead with Bieber and Rihanna trailing close behind.

President Obama dominated the news at the height of the election in November, and had a considerable presence in the blogosphere and on social networking sites. However, in early December, as post-election news coverage waned, and campaign staff tapered off their efforts to pump-up the President’s social media trends, pop sensation Justin Bieber briefly surpassed Obama’s long-held lead as the most popular person in’s daily ranks.

Obama quickly regained his position, mainly as a result of News coverage of the fiscal cliff, but currently appears to be dipping back down to levels where he may once again be overtaken. In the meantime, superstar singer and actress Rihanna has surged in recent ranks and is now well-situated in the number two slot, bumping Bieber down to number three.

Rihanna is by the far the most popular public figure on Facebook with over 65 million Likes, adding an average of 53,000 new Likes per day this month. Of the three, Justin Bieber has the strongest Twitter following, with over 32 million followers, recently adding an average of 35,000 new followers per day. Obama currently has approximately 35.5 million Likes on Facebook, and just over 25 million Twitter followers.

President Obama continues to dominate the news with his name appearing in an average of nearly 100,000 online news reports every day this month, compared to approximately 11,000 for Justin Bieber, and just under 10,000 for Rihanna.

As the year 2012 comes to a close, it is difficult to predict which of these pop culture icons will prevail in this tight race to top’s daily rankings of the most famous people. Stay tuned for updates as we enter the New Year to see who ends up on top. uses a proprietary algorithm to calculate daily popularity scores for hundreds of celebrities and famous public figures based on dozens of metrics including frequency of appearance in the news, activity on social networking sites, popularity in search engines, and presence in popular web content.

For more information on please visit

Quote startJustin Bieber briefly surpassed Obama’s long-held lead as the most popular personQuote end

9 Resolutions Every Business Owner Should Make in 2013

30 Dec
Owner of Pigtails and Crewcuts

Wade Brannon, owner of the Pigtails & Crewcuts franchise

Roswell, Georgia (PRWEB) December 30, 2012

According to the experts, business growth will continue in 2013. A report from the National Association for Business Economics predicts the economy will expand by 2.1 percent in 2013, compared to 2.2 percent in 2012. When it comes to franchise businesses, a similar scenario is taking shape, with a 1.4 percent growth projected, compared to a 1.5 percent increase in 2012, according to the International Franchise Association. Franchises, which account for 3.4 percent of the GDP, are expected to add 162,000 jobs to the economy before 2014.

Any growth is good, according to Wade Brannon, president and owner of the children’s hair salon franchise Pigtails & Crewcuts, based in Atlanta, Georgia, which has more than 30 locations across the country. But Brannon warns business owners that as the economy continues to improve, the hard work has just begun. “It appears we’ve weathered the worst of the storm, and for most of us business owners it’s been a humbling experience,” says Brannon, who formerly served as the senior vice president of Heavenly Ham, which he helped grow to more than 200 locations in the United States before it was sold in 2002. “Now that we’re starting to see some consistent growth, it’s more important than ever to capture that momentum and take your business to the next level.”

Brannon shared the following resolutions that every business owner should make in 2013.

1. Take control. One of the best things about owning your own business is it’s yours. It’s easy to forget that during day-to-day operations. As you move into 2013, don’t just be a business owner, act like a business owner. Commit to making decisions that are best for your business.

2. Ignore the doomsday hype. Between the debt ceiling and the fiscal cliff, 2012 has been rife with panicky buzzwords. There’s no telling what doomsday scenarios will crop up in 2013. Whatever those situations are, keep your nose to the grindstone and move your eyes away from the television. Focus on the important tasks at hand and don’t seek out additional worries.

3. Do less with more. In business, the beginning is always the most challenging. Once your workplace is up and running, adding to the existing framework can actually get easier. Consider opening a second, third or even fifth location. With just a little more effort, you may be able to multiply your returns.

4. Distinguish yourself. You’ve committed to running your own business, now take it seriously and succeed. Research needs in the community that your business can fill. Talk to your clients and ask if they’re satisfied with what you’re offering. Really listen to their feedback and apply it towards building your own successful brand—one that is unique from any other.

5. Promote, promote, promote. Every business owner should be active on social media. With so many choices out there—Facebook, Twitter, Pinterest, etc.—business owners have access to a constantly expanding audience. Update your status frequently, tweet specials, blog about your business and remind people of the ways that you can help them out.

6. Give back to your community. Without the support of your community, your business truly is nothing. Give back in the best way you can, whether it’s donating products for an auction, serving on a board or simply volunteering your time. Not only is this a feel-good thing to do, it also helps make your business more visible and introduces you to people you might not otherwise meet.

7. Delegate. Running a business is no small task, and it’s important to know that you’re not alone. Make lists of areas where you excel and areas where you don’t. Then, figure out if there’s a way to hand off duties to someone else, whether it’s an employee or a subcontractor. Business owners are naturally doers, so delegating can be one of the most challenging tasks. But since it frees you up to follow your true talents, it can also be one of the most rewarding.

8. Be consistent. Whether you’re a franchise, a large business or a mom-and-pop store, your customers all want the same thing: consistency. Devise a business protocol and work to ensure that you and your employees are on the same page. Your branding, messaging, services, products and even your success depend on consistency.

9. Know your numbers. How can you strive to do better if you don’t know where you stand now? Data is the lifeblood of your business. Know it. Study it. Understand it. Set goals to improve upon it. And if this isn’t an area where you excel, find someone who does and bring him or her on board to help develop your 2013 success plan.

Quote start“Now that we’re starting to see some consistent growth, it’s more important than ever to capture that momentum and take your business to the next level.”Quote end

Social Media Background Checks Now Provided Through Inteligator Search

25 Dec
Social Media Security | Background Checks Online


Quote startOver one billion public records now exist in the company database.Quote end

San Francisco, California (PRWEB) December 25, 2012

The company now provides access to its database of billions of records online to the public. A new feature that can be used through this search company is a social media background check. One feature that social media companies lack is a security detail that provides more public information about user accounts.

A person can now conduct a check for criminal histories, arrest records, marriage records and other public records that are typically used to deliver this usable data.

Over one billion public records now exist in the company database and these records can be searched online. This new public access feature is designed to provide useful information to researchers that cannot find this data elsewhere online.

The Inteligator website provides secure access to its search system that is linked across national databases for data. A person with a criminal record that moves into a new state can still be located through this criminal search system if the public data is available. These security features are for private use and are not a substitute for employment related reviews.

An unlimited search feature is now added to the usable tools online. This tool provides both monthly and annual plans to make it an affordable option to adults. Apart from the background checks that are offered, a complete range of other helpful data can be accessed through the company system. Marriage and death records, property records, people trace services and other records can be located and printed through the new online system.

A preliminary search to provide a foundation for an in-depth report can be accessed on this page of the Inteligator website. This preliminary search tool provides the first point of reference that any adult researcher can use to discover if matches for names, phone numbers and other data exist in the company database.

About Inteligator Search

The Inteligator Search service is a new search tool that searches over one billion public records online. These records include marriage records, divorce records, sex offender records, criminal records, phone numbers and other information that could be useful to businesses or individuals trying to verify data through Inteligator Search online. This company website was originally launched in 2009 and frequent database updates are made to ensure that all data that is presented is as accurate as possible. The searchable database for this company can be used by any adult with an Internet connection or mobile device.

Barbados Goes Mobile for Travelers using Smartphones to Plan Holidays

21 Dec
Tourism Calendar for Mobile Travellers

Bridgetown, Barbados (PRWEB) December 21, 2012

The new mobile calendar for things to do in Barbados,, is not just another calendar. It is designed for the future of mobile travel and solves one of the biggest issues in design and accessibility for the diverse range of devices and platforms for mobile.

The problem is that there are hundreds of mobile devices and operating systems. Building native Calendar apps (for an iPhone or an Android app etc) is not always the smartest way to go, as the cost of development and maintenance for all devices is unsustainable for a small team.

A web based Calendar is, on the other hand, universally accessible without having to download apps, which can be irritating for travelers who just want to get the news on things to do, now. Websites for mobile, however, are often too general and do not take advantage of the special features and resources of the different platforms and devices.

The solution is a smart web based platform that responds and configures itself to the device in an intelligent way. In this solution, the software not only reconfigures the information and graphics for each specific device it also accesses and uses native features like the date picker built into the device, just as a native app would.

Kathy-Lynn Ward, COO of AXSES (the company behind the BTE) and developer of a range of tourism technology including several other travel apps, says “Using HTML5 and the jQuery has helped us build a smart Calendar platform that can now be tweaked to work with every device with relative modest effort.”

What that means is that as new devices come out and old ones change, the smart system simply adapts to them. “It is a hybrid of the native app, like iPhone or Android apps, and a website approach”. says Ward. “The difference is that we program the information about events to display differently for each device and even for each orientation in a device.” It is a lot of work upfront but will save a lifetime of work in the future. It is in fact built for the future!

WOIB is the most widely used and most complete calendar of things to do in Barbados. THE BTE website,, is also the most extensive website of Barbados tourism and the most popular according to the Alexa competitive rank.

The BTE calendar has been a feature from early days starting in 1996. it has thousands of users and subscribers and a database of numerous attractions, activities, contacts and venues. The BTE has built a grass roots network with all media, tv, newspapers, hotels, local performers, restaurants, bands, tourism operators, museums, universities, theaters and locals who feed in details of vacation happenings on a daily basis. Much of the work in monitoring and creating the venues is automated and all of it is checked and approved in house.

The release of this app reflects What’s On In Barbados’ commitment to promoting the many events happening on the island to both locals and visitors. An increasing number of people are using the What’s On In Barbados platform (including the website, social media posts, Facebook app and weekly newsletter) to keep up with things to do on the island. The newsletter reach is currently 16,000 subscribers. For January to November 2012, there were 400,000 referrals from the What’s On website to view event descriptions, and an additional 25,000 clicks from social media posts.

With more people now having access to mobile phones than water and electricity, and more and more using mobiles while on holiday or to plan holidays from home, every tourism operator, hotel and destination absolutely MUST have a mobile app.

For more on Barbados Tourism Encyclopedia go to
Website Calendar of things to do on island
Mobile app of Barbados Events

Quote startIt is a hybrid of the native app like an iPhone or Android apps and a standard website approachQuote end

Digital Aptitude of 100 Prestige Brands in China

18 Dec

New York, NY (PRWEB) December 18, 2012

Estée Lauder captured the top spot in the third annual Digital IQ Index®: China. Audi, Chow Tai Fook and Lancôme also nabbed Genius rankings in the Index. The study, authored by Scott Galloway, NYU Stern Clinical Professor of Marketing, Doug Guthrie, Dean of The George Washington School of Business and a team of researchers at L2 Think Tank, benchmarks the digital competence of 100 prestige brands in China.

Previously dominated by Automobile brands, more than two thirds of the top 20 positions are held by Beauty, Fashion and Watches & Jewelry brands. Icons Prada, Harry Winston, Baccarat, Patek Philippe and Ralph Lauren, round out the Feeble category representing some of the weakest digital performances in China.

Download the full rankings and key highlights from the report:

Watch the video highlighting key findings:

Top Twenty Digital IQ Ranking:

1. Estée Lauder
2. Audi
3. Chow Tai Fook
4. Lancôme
5. Volvo
6. BMW
6. Buick
8. Land Rover
9. Benefit Cosmetics
10. Burberry
11. Clarins
11. Shiseido
13. Louis Vuitton
13. Sephora
15. Chanel
16. Jaguar
17. Kiehl’s
18. Shangri-La Hotels and Resorts
19. Biotherm
20. Coach
20. SK-II

“For the first time in a decade, China has become a question mark for the prestige industry. We continue to believe China offers more upside, specifically digital upside, than any other luxury market. Robust programming online in China has the power to effect sales in Paris, London and New York.”

  • Scott Galloway, Clinical Professor of Marketing, NYU Stern and Founder, L2 Think Tank

“While mainland China’s organic luxury sales growth softened to low single digits, Chinese tourist spend was up 58 percent in Q3 of 2012, suggesting consumer demand is stronger than ever.”

  • Doug Guthrie, Dean, The George Washington School of Business

Index Highlights:

  •  Pulling Away: The average Digital IQ of Beauty brands is 64 percent higher than the weakest category, Fashion. Multi-brand organizations in beauty have demonstrated an aggregate 4.5 percent year-on-year Digital IQ increase, while dominant Fashion conglomerates fell 9 percent. Two-thirds of Fashion brands and 64 percent of Watches & Jewelry brands are in the Feeble class. Twenty-two brands are in Genius and Gifted classes, an increase of 10 percent from 2011. Conversely, seven more brands were classified as Feeble suggesting the winners are pulling away from the losers.
  •     Lagging Sites: Despite the size of the opportunity, digital investment in China remains limited. Brands’ Chinese sites average load times of 24.1 seconds, four times as long as their global counterparts. More than half of sites are still not ICP certified (licensed by the government), which can result in pages being removed from search results.
  •     Socially Accepted: Social media adoption by prestige brands is now ubiquitous. Only five brands in the Index have no social presence. Ten brands are present on more than five Chinese social media platforms, compared with just two brands in 2011.
  •     Underinvestment in Mobile: While there have been double-digit increases in brand mobile investment targeting Chinese consumers, only 23 percent of brands maintain a mobile-optimized version of their China site and only a third of these sites are e-commerce enabled. Android now dominates the Chinese mobile space, controlling 90 percent of the smartphone market. However, only 35 percent of brands maintain an Android app, with 22 percent available in Chinese, and only one app is e-commerce enabled.

Flashes of Genius:

o    Estée Lauder expanded its social presence from three to six platforms, maintaining a strong presence across each platform.
o    Audi ranks among the genius brands for the third straight year with strong performance across dimensions.
o    The biggest surprise of the year comes from Hong Kong based jewelry brand Chow Tai Fook, which invested in multi-channel e-commerce and mobile innovation, rising to Genius from the Challenged ranks last year.
o    Lancôme reclaimed its place among the Genius class thanks to a recent upgrade of the RoseBeauty BBS and a best in class e-commerce-enabled Chinese brand site.

Digital IQ Index® Methodology
L2 evaluated 100 prestige brands on more than 800 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile. The China IQ includes evaluation of the China-specific platforms including search engines (Baidu,,, social media properties (Sina Weibo, Tencent Weibo, Youku, Tudou, Renren, Kaixin and Douban).

About L2
L2 is a think tank for digital innovation. Founded by NYU Stern professor of marketing Scott Galloway, L2 helps prestige brands navigate the digital marketing landscape through events, research, and advisory services. The L2 Digital IQ Index® is the global, seminal benchmark for digital performance of prestige brands and the largest and most robust study of its kind. Rankings are published annually across industries including Fashion, Specialty Retail, Sportswear, Watches & Jewelry, Beauty, Travel, and Fragrance. For more information, visit:

About GWSB
GW’s School of Business is an international leader in education and research, which prides itself on training future leaders to be global problem solvers and socially responsible managers. The school leverages its prime location—in the heart of Washington—by attracting visiting scholars and leaders in the business community to work, teach and engage with students on campus. The depth and variety of its academic and professional programs, including five specialized master’s programs, provide rich opportunities for academic engagement and career development for students in the school’s core Bachelor of Business Administration, Master of Business Administration and doctoral programs. Visit:

Hallmark Cards Closes a Plant as Consumers Turn to Personalised Greeting Cards

21 Nov

Adelaide, South Australia (PRWEB UK) 22 November 2012

Hallmark Cards Inc., the top card maker in the United States, recently announced that it will close one of its plants, which produces one-third of its greeting cards. In addition, it plans to consolidate operations and cut 300 jobs.

Binh An Nguyen, Owner of Online Printing Company, comments on this news.

“Mass-produced greeting cards are now less popular because what used to be written on them is now posted on a facebook wall or in an email. The Internet has made it possible for more instant communication than the traditional mass-produced greeting card,” said Mr. Nguyen.

Hallmark estimates that the number of greeting cards sold in the United States has decreased from 6 billion to 5 billion annually.

The United States Postal Service conducted a study and found that correspondence mail has fallen 24 per cent between 2002 and 2010. The study attributed the decline to changing demographics and new technologies that younger people have adopted.

Nevertheless, despite newer and more rapid communication methods made available through digital technology, correspondence mail is not entirely dead. Although people tend to buy less greeting cards, many still send mail to the people that they are closest to. However, they generally opt for more personalised cards and correspondence to send to their loved ones.

American Greetings, a rival of Hallmark Cards Inc., is using this trend to its advantage by allowing customers to design their own cards online. They have expanded their employee base as a result, adding 125 workers to one of its plants.

Aside from creating their own cards online, people are also turning to paper stores and printing companies to design their own cards.

“The overall decline in sending and receiving physical mail actually makes sending it more powerful for relationship building. Imagine what it’s like to be a client or friend receiving a thoughtful note on a tastefully designed card when they’ve been bombarded by emails and social media messages all day long,” said Binh An Nguyen. “It’s going to feel like a breath of fresh air. Precisely because it’s becoming rarer, it’s become more powerful to send these personalised notes and cards.”

About Online Printing Company

Online Printing Company houses a team of experts who thrives on finding new ways to produce the best products. Their team of talented professionals can turn customers’ prints into memorable pieces of artwork. What’s more, their ability to deliver on their promise has given them a track record for excellent performance and the continued patronage of clients throughout the years. Online Printing Company can create business cards, magnets, brochures, and presentation folders for individuals or businesses.

Order prints from Online Printing Company at

Quote start“Mass-produced greeting cards are now less popular because what used to be written on them is now posted on a facebook wall or in an email. The Internet has made it possible for more instant communication than the traditional mass-produced greeting card.”Quote end

Mario Lopez Hosts Live Google Hangout with Fans

21 Nov
Mario Lopez Hosts a Google Hangout with GoodChime!

McLean, Virginia (PRWEB) November 21, 2012

Mario Lopez Hosts a Google Hangout with GoodChime!

Through a partnership with GoodChime!, the social network that promotes healthy lifestyles, the live event is scheduled for Monday, November 26 at 4pm (EST). It will also be viewable on GoodChime’s YouTube channel and a few of the questioners will be invited to join the Hangout. The Google Hangout event will be similar to the event that the Obama administration held earlier this year where the President took live questions from citizens. Click here to learn more about the event and sign up:

“I’m excited to use social media to connect with fans on a personal and intimate level, but also to inspire them to life healthier lifestyles”, said Mario. “We are honored to be working with a great role model such as Mario to support his mission”, said Dr. Potarazu, founder of GoodChime!

About GoodChime!
GoodChime!(tm) is a revolutionary new social media platform where people engage in meaningful dialogue within a safe community, and participate in activities relevant to their health needs. Leveraging the power of celebrity brand, GoodChime engages consumers as active participants in better managing their health.

About Mario Lopez
Mario Lopez got his first professional role in 1984 in the series “a.k.a. Pablo”. In the late 80s and 90s, Mario was best known for portraying the character A.C. Slater on “Saved by The Bell”. Since then, he went on to star in “Breaking the Surface: The Greg Louganis Story”, “Pacific Blue”, “The Bold and the Beautiful”, and many others.

Mario’s acting career has taken him to a variety of roles. In 2006, he signed on to become a contestant on “Dancing With The Stars” with Karina Smirnoff where they finished second. In 2008, Mario made his Broadway debut in “A Chorus Line”. Mario went on to publish several books including “Mario Lopez Knockout Fitness”, New York Times bestseller “Extra Lean”, and “Extra Lean Family”. In December 2011, Mario also launched his own underwear line called RatedM. In addition, he is also a host for the shows “Extra”, “America’s Best Dance Crew”, “MTV’s Top Pop Group”, etc.

Giving back remains one of Mario’s top priorities. He is a spokesperson for charities including the Community Youth Athletic Center in San Diego where Mario grew up, The Ronald McDonald House, Susan G. Komen for the Cure, Eva’s Heroes, Boys & Girls Clubs of America where he is currently the Alumni Ambassador of Fitness, and others. Mario continues to work on many projects, including a wedding ceremony special that will air on TLC in the winter.

Favery Announces Featured Partner Rosie Pope of Rosie Pope Maternity

19 Nov

Portland, Ore. (PRWEB) November 19, 2012

Favery announced a new brand partnership today with trusted maternity guru, Rosie Pope. As a result of the partnership, Favery, a social media community for planning and getting advice on life and style decisions via online bulletin boards, will feature Rosie Pope Maternity content and enable users to engage directly with the brand. Rosie will pose questions through Favery’s unique polls, and receive real-time answers and opinions on pertinent maternity fashion, pregnancy and parenting issues. The insight gained from Favery users will help influence future design and development of products that moms-to-be will love.

“Favery’s partnership with Rosie Pope Maternity will grant growing families a different kind of access to one of the premier maternity advisers in the nation,” said Favery CEO, Anne Nichols. “Not only will Favery users get an inside look into maternity style tips and ideas, but by voting in Rosie Pope Maternity polls, users will actually be influencing maternity style.”

Favery users are able to engage with each other by asking for opinions and feedback through the use of customizable polls, and can also “Fave” tips and ideas onto personalized boards. Favery’s online bulletin board community features privacy options so parents-to-be can keep baby planning boards private until they decide to publicly announce their big news. Favery is the place to have a dialogue with a trusted community of friends on just about anything, from maternity style, tips for new parents and ideas for nurseries, to dinner parties, wedding planning and home remodeling. One of the first featured Rosie Pope Maternity boards will ask for insight on color options for the new London Shopper maternity bag. Future boards will engage Favery users on a variety of maternity style topics, and allow behind-the-scenes looks into Rosie’s style.

“Feeling and looking good while you’re expecting a baby can be challenging at times,” admitted Rosie Pope, Creative Director of Rosie Pope Maternity. “That’s why I started Rosie Pope Maternity, and why we’re excited to partner with such a dynamic online bulletin board community. We believe that this partnership will allow expectant moms to engage with us on a deeper level by providing input on key issues, styles and trends we ask about on Favery’s polling boards, and where they can see how you can still be stylish as an expectant mom, or new mom.”

Users should look for Rosie Pope Maternity boards and polls highlighted on the Favery home page, From there, Favery users will be able to engage with Rosie by answering questions she poses, and discovering great ideas for maternity style, as well as inspiration for starting their new family. All of these ideas and inspirations can be saved to users’ own Favery boards. Not on Favery yet? It’s free and easy to create a new account.

About Favery
Favery is the place online to gather ideas and get advice from friends to help make life and style decisions: from fashion to decorating, entertaining to beauty, and everything in between. Users easily post ideas and inspiration on visual bulletin boards with varying privacy options and gather feedback, suggestions and opinions through polls and other discussion options. Favery’s friendsourcing format enables users to create a dialogue with each other around the details of impending events or activities. To incorporate your friends’ trusted opinions, advice and recommendations into your next decision, visit Follow Favery on Twitter (@MyFavery) and on Facebook (/MyFavery).

About Rosie Pope Maternity
Rosie Pope is the star of Bravo TV’s “Pregnant in Heels,” and is a well-known expert on all things maternity. She also offers maternity concierge services to expecting mothers in New York City and is the creative force behind Rosie Pope Maternity, her sophisticated maternity and accessories clothing line that is currently sold at Rosie Pope Maternity stores in New York City (on both the Upper East Side and in Tribeca) and Santa Monica, CA and online at Rosie Pope Maternity also offers an extensive schedule of classes, workshops, and seminars for pre- and postnatal customers in the MomPrep studios located in New York City and Santa Monica. You can follow Rosie and her brand on twitter (@rosiepope) and on Facebook (/rosiepope).

Favery is a registered trademark of Favery, Inc. All other trade names, trademarks and registered trademarks are the property of their respective owners.


Ten Commandments For B2B SOcial Media Campaigns

13 Nov

Denver, Colorado (PRWEB) November 13, 2012

The world’s largest network of independent marketing communications agencies, Worldwide Partners, Inc. (WPI) with 87 agencies in 54 countries, representing $3.4 billion U.S. in capitalized billings, offers ten rules for utilizing social media in B2B marketing from WPI partner agencies Godfrey in Pennsylvania, Mintz & Hoke in Connecticut and Traction Creative in Canada.

Number One: Be On Target
Know your audience – “Start by determining where your audience is spending their time online and where they are engaging in conversations,“ urges Andy DeBrunner, Social Media Manager at Godfrey. “Then begin participating as a valued member of their community.”

Number Two: Be Relevant
“What works in social for business to consumer is not likely to work for business to business,” says Jeff Lucas of Traction Creative in Vancouver. According to Lucas, it is of utmost importance to recognize that the motivation to use social media in business circles is different than the motivation to use it in our personal lives. “The uses also shift by industry from older conservative industries versus technology industries,” Lucas adds.

Number Three: Be On Time
“Is the right message being presented at the right time in the sales cycle to the right audience?” asks Lucas. Chris Knopf of Minz & Hoke in Connecticut adds, “It’s important to stay top-of-mind as the B2B consumer moves through an often long sales cycle in B2B.”

Number Four: Focus On Quality
“Content is king,” Knopf notes. “Social media can help establish community, create brand identity and generate leads. And this starts with content. Create high quality, varied content on a consistent basis, with a call-to-action to drive discussion and engagement. Promote with social links and use keywords to improve SEO (Search Engine Optimization) and findability.”

Number Five: Be Real
DeBrunner advises businesses to, “Walk the walk. It’s easy for community members to sniff out a social media dilettante. If your company is not committed to making the digital community a better place, then they will tune you out. Simply sending out traditional marketing or sales messages in a new medium will ultimately fail.” Knopf suggests businesses use question and answer formats to develop thought leadership.

Number Six: Look For Leads
“Lead generation is also the name of the game,” explains Knopf. “Lead generation starts with building relationships, which is fueled by a content marketing strategy. A solid marketing automation program also will bolster these efforts. Like the ‘likes’ but keep an eye on the leads.”

Number Seven: Know What’s Working And What You’re Working Towards
Metrics matter. Know in advance what you are tracking against. Metrics will vary depending on your goals. Tie specific goals and metrics to higher-level business objectives. The most successful and targeted campaigns integrate social media management with marketing automation metrics. Explains Knopf, “Equally important is to track the impact of social media on sales. Develop a strategy with your sales team on board to follow-up and convert leads from social media. Monitor results on an ongoing basis.”

Number Eight: Start Small And Go Long Haul
“Be consistent,” DeBrunner encourages, “and don’t give up too soon – start small with one community where you believe you will have the greatest impact. Focus on making your presence in that community the best it can possibly be. Results will probably not be immediate but will become more pronounced over time. Then, after you begin to see results and learn more about your audience, start growing your reach into new communities. If you spread yourself too thin early on, it’s likely that you will give up before the program starts working.”

Number Nine: Remember Social Is Global
As many consumer goods companies have learned, there are no borders in the digital world. “While language can sometimes create a barrier, it seems to be less and less an issue in some of the B2B industries,” asserts WPI, President & CEO, Al Moffatt. “We’re finding that some B2B social media efforts are viewed around the globe.”

Number Ten: Integrate Social
“Social permeates everything,” says Knopf. “Integrate social media programs with overarching marketing campaigns. As a key driver for offline programs (e.g., trade shows), social media should be part of a coordinated effort to improve results of traditional tactics. Audit everything you do for social potential: cross-promote social platforms and facilitate sharing at multiple touch points such as websites, newsletters and the like.” “Never use the line ‘Win an iPad’,” Lucas adds.

About Worldwide Partners, Inc.
Worldwide Partners, Inc. (WPI) is the world’s largest owner-operated advertising and marketing communications network made up of 87 agencies employing 3,900 people in 141 offices located in 54 countries across Asia, Africa, Europe, Latin America, the Middle East and North America. Based in Denver, Colorado USA, WPI is owned by the partner agencies that make up the network. WPI exists to explore and capitalize on global business development opportunities with multinational clients for its partners and to act as a hub that harnesses the creativity, local expertise and resources of the agencies in the partnership and apply them to solve problems for clients on a local, regional and international basis. This allows partners to expand their existing client relationships geographically and to compete effectively for international new business. Clients gain access to best-in-class, entrepreneurially driven agencies steeped in local knowledge in all markets they engage WPI shops. WPI’s partner agencies manage $3.4 billion in worldwide advertising expenditures. For more information, visit

About Godfrey
Godfrey is one of the leading business-to-business marketing agencies in the United States. Godfrey offers research, strategic consulting, brand management, digital marketing strategy and execution, advertising, public relations, digital marketing solutions, lead management, measurement and the ability to implement cutting-edge technologies. For more information about the spectrum of services Godfrey offers, please visit the company website at

About Mintz & Hoke
Mintz & Hoke is an integrated, full-service communications firm offering a wide range of strategic planning, advertising, public relations, interactive, media planning and buying, and direct marketing services. Located in Avon, Connecticut for 41 years, Mintz & Hoke’s mission is to Make the Complex Sale Happen. Clients include Aetna, the State of Connecticut, Legrand, GE Captial and DRS Technologies. Mintz & Hoke is a shareholder of Denver-based Worldwide Partners Inc., the world’s largest alliance of independent agencies serving clients around the globe. For more information, visit

About Traction Creative
Traction is a full-service, creative communications firm providing advertising, design, online, social media, brand activation and other marketing services to companies from a wide range of industry sectors. Since 1995 we have earned a reputation for strategic thinking, creative excellence and forming strong relationships with clients and suppliers. We are independently-owned, and located in the heart of Yaletown in Vancouver, Canada. For more information, visit

Poll: Nearly Half of Recruiters Don’t Use SOcial Media

13 Nov
Top Echelon Communications Coordinator Matt Deutsch

According to Top Echelon Communications Coordinator Matt Deutsch, using social media sites to screen candidates is not a top priority for recruiters.

Quote startAs you can see, only 14% of the recruiters in this poll screen candidates using social media all of the time.Quote end

Social media and employment have become synonymous for job seekers in today’s marketplace. That’s because more and more companies are using social media as a way to screen potential candidates for their job openings.

But do executive recruiters do the same thing, and if they do, how often do they do it?

According to a recent poll conducted by Top Echelon Network, an elite network of highly specialized search firms, nearly half of Network recruiters indicated that they don’t use social media sites to screen candidates.

As part of that poll, Top Echelon Network asked the following question: “Do you use social media sites to screen candidates?”

The most popular answer was “No, I do not,” which was chosen by 43% of poll participants. Over a quarter of recruiters (25.2%) selected “Yes, every once in a while.”

In addition, 17.8% opted for “Yes, some of the time,” and the remaining 14% of recruiters chose “Yes, all the time” as their answer.

According to Top Echelon Communications Coordinator Matt Deutsch, while using social media as a screening tool has been scrutinized again and again in the media, recruiters aren’t necessarily the ones who are doing so.

“As you can see, only 14% of the recruiters in this poll screen candidates using social media all of the time,” said Deutsch. “For other recruiters, it’s just a ‘once in a while’ thing, and nearly half of these recruiters never use social media as a screening tool.

“While candidates should certainly monitor their social media accounts to ensure that they’re branding themselves in a positive fashion, recruiters are looking for candidates who have the skills, experience, and expertise that their clients want—regardless of what they may or may not have posted on Facebook.”

Top Echelon Network was founded in 1988 in Canton, Ohio.


Have Smartphones and Social Media Made Your Website Irrelevant?

14 Sep

Buchanan, MI (PRWEB) September 14, 2012

The rapid rise of social media and smartphone adoption has sparked lively debate among executives questioning the relevancy of a company’s website and the importance of its web presence.

Against this backdrop, the Internet consultants at Precept Partners have answered the challenge with the complete redesign and re-launch of its own company website at The award winning, Michigan based Internet design and development firm serves clients in multiple industries throughout the Midwest.

“We see the rapid rise in mobile devices as an important long-term trend; companies that ignore smartphones and tablets may be doing so at their peril. With the re-launch our own website, we paid particular attention to a design that would be easy to use on Android tablets and phones, as well as Apple’s popular iPad and iPhone products,” said Stephen Antisdel, manager of Precept Partners.

Commenting on the growth of social media Antisdel added, “Our new site includes links to our blog, LinkedIn, Google+, Facebook and Twitter. Obviously, we use social media; it’s become a vital part of the larger “Internet ecosystem”. But, we don’t see it replacing our website or other online marketing initiatives. Social media certainly has a role in building relationships, but it doesn’t replace the functionality or expanded “story telling” ability of a well-designed and executed website.”

The new Precept Partners website explains the firm’s project development process, its six core service offerings, and highlights websites designed and developed for clients in a various sectors including manufacturing, services, e-commerce, and member supported.

About Precept Partners
Precept Partners provides award winning website design, development and online marketing proven by more than $100MM in online sales revenue. Launched in 2003, the company serves clients in retail, professional services, e-commerce, OEM manufacturing, technology and not-for-profit sectors. Client awards and media recognition includes coverage in The Wall Street Journal, BusinessWeek, and NPR. Client awards include the Inc. 500, the Internet Retailer 500, the Hot 100 Best Retail Websites, the Webby Award and many others. More information at

SOURCE: PRWeb Takes Center Stage at #TIFF

12 Sep

Boston, MA (PRWEB) September 12, 2012

During exclusive parties and events such as The Toronto International Film Festival(TIFF) being ‘in the know’ and rubbing shoulders with some of the world’s most renowned actors and actresses makes all the difference between being where the action is or being left on the sidelines simply hoping to be there. is emerging and establishing itself on the big stage in its own right in the world of social networking. As MyShindigs continues to gain momentum and notoriety amongst its ever-growing user base some of its members have been adding some very private and exclusive events during TIFF that have been the talk of the festival. The events posted on the website even disclose some of the actors and actresses who will be present at the identified functions. A few lucky members located these events in the Shindig Calendar (one of the sites main features) which provides people with a glimpse into local parties and events of interest. The ability to locate these events provided some members the opportunity to take part in the revelry.

As more and more people, entrepreneurs, venues, charitable organizations, and event planners sign up to the event and party sharing platform MyShindigs has been doing something rare for web properties; getting involved offline with some of its members by co-hosting some fairly large parties. On the heels of the highly successful singles party back in August dubbed “Sexy and Single in Toronto”, during TIFF the site committed to co-hosting two events with Oxford Beach, a reputable, and successful events company in Toronto, Canada. The first of which was a star-studded Canadian Breast Cancer Foundation charity event that took place at the stunning Arcadian Court featuring two-story high ceilings, live bands, DJs, Calvin Klein lingerie fashion show, silent auction, as well as a number of sports celebrities such as members of the Canadian Women’s National soccer team, members of the Toronto Maple Leafs hockey team, and rising tennis star Milos Raonic. “We are very excited to be involved in promoting parties and events surrounding film and the arts not only in North America but around the world. We want to provide our members with easier access to these fantastic social and cultural events and are striving every day to provide them with the tools to expand and evolve their social calendars,” say the site co-founders Jason Andrews and Matthew Tautt.

The second party is scheduled for Friday September 14th at Malaparte on the 6th floor of the TIFF Bell Lightbox, the epicentre of activity for actors and actresses during the world renowned film festival. All MyShindigs members received a special promotional code offering reduced rates. It seems that online membership on the social media website which is free certainly does have its advantages.

Active site users and proprietors of several of Toronto’s hottest entertainment venues and leading force in hospitality Icon Legacy also posted some exclusive events taking place at their recently launched venues Patria and Storys featuring private and intimate cocktail parties with actors of such films as On the Road starring Kirsten Dunst, Kristen Stewart, and Amy Adams, Seven Psychopaths starring Colin Farrell and Woody Harrelson, The Iceman starring Ray Liotta and Winona Ryder, and At Any Price starring Dennis Quaid and Heather Graham. Icon Legacy’s newly opened modern day saloon themed restaurant Weslodge was the headquarters for AMC while staying in town.

“We are also energized by the fact that membership continues to soar and have been receiving positive feedback from our members on what they need to enhance their online experience. With this in mind in the coming weeks we have some very new and interactive functions that we will be adding and introducing to the website. We look forward to sharing this exciting news with the Shindig Nation and the world,” add the site co-founders.

The Toronto International Film Festival wraps up soon however the MyShindigs website will continue to offer members a free, innovative, and interactive way to post and share events and parties of interest long after the festival comes to a close. Members are able to follow each other’s events, uniting and evolving people’s social calendars all over the world.

About MyShindigs

MyShindigs is a social networking platform that specializes in allowing members to plan, organize, manage, promote and broadcast their public, private and company events and parties. MyShindigs allows users to search out, share, follow and join each other’s events and parties of interest to expand their social calendar throughout their lives. For more information, visit


ZeBeDoo Launches Amazon Done Socially

10 Sep

San Francisco, CA (PRWEB) September 10, 2012

ZeBeDooTM today announced the launch of a new online social commerce solution that lets consumers shop online in ways never before possible, including the ability to share a shopping experience in real-time, plus share personalized collections and comment on merchandise with friends. A live activity feed gives you a pulse of shopping activity among those you know and trust.

ZeBeDoo addresses one of the major frustrations of online consumers: How can I re-create the enjoyment and social interaction I experience when I shop offline with my friends when I shop online? ZeBeDoo answers their question in three important ways:

Create Shared Shopping Experiences – Instantly!
ZeBeDoo’s patent-pending LetsShop!TM feature lets users instantly experience online shopping excursions live with a friend anywhere at any time – just as if they were shopping in the real world. No technical plug-ins required. Ask advice on a fashion choice. Recommend one of your discoveries. Chat back and forth about a good gift choice for a mutual friend. Or just goof around in sharing different reactions to products you may either love or loathe. Real-time personal interaction and friendly feedback change the way users think about online shopping.

Share Shopping Discoveries and Become a Trend Setter
ZeBeDoo helps users find, save, catalogue and share their favorite shopping discoveries using its new zBoard feature that builds upon the visual web. A zBoard is a virtual scrapbook of items that allows you to save things you find interesting and may like to buy in the future – or simply share with friends. You can explore and follow the dynamic zBoards created by other ZeBeDoo shoppers. Spot new, hot or unusual items. Curate your own treasure trove of great finds for others to discover, or simply have fun adding your own comments on crazy choices made on a friend’s zBoard. If shopping is sport then ZeBeDoo helps you easily keep score — or buy more.

Navigate the World’s Largest Online Store Like Never Before
This first release of ZeBeDoo combines the world’s largest online store, Amazon.comTM, with access to the social graph of the world’s largest social network, FacebookTM, giving social media users a way to connect with shopping friends, merchandise and buying incentives in new ways. For example, each ZeBeDoo shopper enjoys a 10% rebate on any products purchased through ZeBeDoo during its launch phase. Subsequent ZeBeDoo releases plan for adding other major eCommerce vendors and social networks.

“When I first tried ZeBeDoo it reminded me of taking a fun trip to the mall with my shopping girlfriends,” said Pookie Foster, a Portland, Oregon, working mom who used the solution during its alpha test period. “With two kids and a career, it’s impossible to go on a good old-fashioned shopping trip anymore. Now, with ZeBeDoo, I get the best of both offline and online shopping in one place,” continued Foster. “On a recent ZeBeDoo online shopping trip with my friend Kim virtually tagging along, she helped me avoid buying ‘mom jeans’ and pointed me to a cool fashion discovery on her zBoard instead. Great advice – and hot jeans!”

“eCommerce provided people with a new way to shop. But the old brick and mortar shopping approach didn’t die,” said Gary Zilk, CEO, ZeBeDoo. “Using ZeBeDoo’s patent-pending technology combined with the new visual web, we bring together a new shopping world that goes beyond traditional eCommerce. It’s the next generation experience for online consumer shopping that provides the ease of eCommerce with the social interaction of the offline shopping world.”

ZeBeDoo is currently seeking to close its seed round investment and plans to use the funds for expanding employee hiring and building out its mobile apps.

About ZeBeDoo
ZeBeDoo ( was founded by Gary Zilk and Gabriel Jakobson in 2011, after Gabriel noticed the extreme disparity between where web technologies have evolved and where traditional eCommerce sites were stuck. ZeBeDoo is seed funded and has five patent applications pending for social eCommerce. Please direct inquiries to inquiry(at)zebedoo(dot)com.

About TechCrunch Disrupt SF 2012. TechCrunch Disrupt SF 2012 ( is TechCrunch’s sixth annual conference in San Francisco. The format combines top thought-leader discussions with new product and company launches. During morning executive discussions, technology-driven disruptions in many industries will be debated. Afternoons are reserved for the Startup Battlefield, where 30 new companies will launch for the first time on stage, selected to present from more than 1,000 applications received from around the world. The winning company will receive a $50,000 grand prize and the Disrupt Cup at the conclusion of the conference. The conference is Sept. 10-12, 2012, at The Concourse at San Francisco Design Center located at 635 8th St. (at Brannan) in San Francisco’s downtown SOMA district.

Read the full story at


Websites Are Down Due To GoDaddy’s Hacking

10 Sep

Los Angeles, CA (PRWEB) September 10, 2012

Internet Marketing Company is reporting today that hundreds of clients’ websites are down due to GoDaddy, a web-hosting giant that hosts hundreds of thousands of sites, being hacked.

“Hey all, We’re aware of the trouble people are having with our site. We’re working on it,” said GoDaddy on its Twitter page.

NBC News reports that a member of the online group Anonymous is responsible for this.

On Twitter, “Anonymous Own3r”: “The attack is not coming from Anonymous coletive, the attack it’s coming only from me.”

The internet marketing website, IMC, has seen many of their customers’ websites go down today due to this incident.

Read the full story at

Windows Azure-Based Cloud Gaming to Windows 8

10 Sep

Menlo Park, Calif. (PRWEB) September 10, 2012

Today Agawi, the cloud-based games streaming platform for “any game, anywhere, instantly,” is announcing a collaboration with Microsoft that will enable a variety of games on Windows 8 devices, utilizing the Windows Azure platform for streaming from the cloud.

Agawi, formerly iSwifter, recently launched its version 2.0 to offer cloud streaming of all forms of games content—including social Facebook games as well as mid-core and hardcore titles—to all devices. Popular AAA games will be made available in the coming months for instant play on Windows 8 devices with no additional work required by developers, who are encouraged to contact the company at to be included in the developer partner program.

“Game developers want to focus on building great games, not worrying about back-end issues like scalability and platform management. With Windows Azure, Agawi 2.0 enables developers to make high-performance games easily accessible across devices with the high-quality graphics and virtually instant game downloads,” said Walid Abu-Hadba, Vice-President at Microsoft. “For gamers, Windows 8 delivers a fast, fluid and no-compromise experience that opens the door to exciting new form factors.”

“We are delighted to work together with Microsoft to bring Agawi cloud-based game streaming to Windows 8 via the Windows Azure platform,” said Peter Relan, Executive Chairman of Agawi.

Agawi will be demoing their cloud-based games streaming platform on Windows 8 devices at the Cloud Gaming USA event in San Francisco, September 11-12, where Agawi will also be delivering a keynote speech. Social game developers are encouraged visit the Windows Dev Center to learn more about Windows 8.

For more information on Agawi, visit:

About Agawi:

Agawi, formerly iSwifter, recently launched the 2.0 version of its cloud gaming platform and provides its partners with content streaming solutions for all devices, from mobile to PC to TV. Agawi stands for “any game, anywhere, instantly” as its mission to offer all types of games, from casual to hardcore, across all devices.

The cloud gaming platform works with leading game publishers, online retailers, OEMs and network operators to deliver quality gaming experiences anytime, anywhere. It is committed to providing high-performance, scalable and cost-effective solutions to a variety of business models through its state-of-the-art streaming technology.

Based in Menlo Park, California, Agawi was founded by Silicon Valley veteran entrepreneurs and spun out of YouWeb Incubator in 2010.

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SOURCE: PRWeb Outage Affects Internet Retailers

10 Sep

(PRWEB) September 10, 2012

Advertise Purple, LA’s #1 Online Marketing Agency, met with local press to discuss how todays outage affected clients who are online Internet retailers. Advertise Purple is a boutique online marketing and advertising agency that helps e-commerce companies and Internet retailers increase sales online. According to Kim Choe, their PR contact, “Wow, quite a mess today. A handful of our major e-commerce retailers were affected directly, and almost all others were affected indirectly. Although we cannot name sites, a few of our major clients use as their email hosting platform suffered complete email loss for most of the day. Others who used GoDaddy for website hosting were offline. ”

We were curious if this affects their advertising performance, aside from the obvious way of being completely offline. Choe notes “Yes, surely does. If a client is conducting SEO, or search engine optimization, and is in between link building, going offline will cause Google to re-crawl their sites once they go online. So depending on what stage of link building they’re in, they can be caught off guard and penalized by Google’s ever updating search algorithm. For those running PPC, or pay per click, their quality score can suffer if they continued driving traffic to dead pages. The effects of this can drive up click inventory prices, and, eventually, CPA costs. This bites into margins and can cause them to pay more for sales over 3-6 weeks after the event.” We want to know if they are recommending their clients pick up and leave services.

Choe went on to note “Not necessarily. Every online data management company has their issues, and downtime, however it sure seems has had its fair share recently. We do suggest having everything backed up on your desktop and in the cloud.” As for the negative effects that will be suffered on online marketing performance, “Rggg, we’re going to have to deal with those and get our clients back into profit ASAP.”

About Advertise Purple

Advertise Purple is a premier, boutique online marketing and advertising agency based out of Los Angeles, CA. Since 2009, Advertise Purple has offered a full suite of innovative and proven online marketing services, including affiliate managementsearch engine marketingpay per click marketing (PPC), search engine optimization (SEO), email marketing, conversion rate optimization (CRO), landing page optimization (LPO), and analytics mining. Our in-house staff works directly with leading internet retailers and e-commerce sites, ensuring positive growth and return on invested marketing capital.

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Preview of Upcoming 2012 Social Good Summit

6 Sep

Washington DC (PRWEB) September 06, 2012

Since 2010, the Social Good Summit has generated increasing attention and excitement, as a dynamic, open-to-all counterpoint to New York’s U.N. Week and the opening of the United Nations General Assembly. This year, something unprecedented will happen at the September 22-24 gathering of bloggers, press, celebrities, world leaders, youth, CEO’s, non-profits and everyday citizens sharing ideas on how to tackle global problems using social media: the first-ever Global Conversation. You can find out more about what this means and how it will work during an all-access, on-the-record telepresser on September 13 at 11:00 am ET. You will get a preview of this year’s Summit – and you will also have a jump on one of the most exciting stories happening this fall.

The Social Good Summit has become the go-to venue for conversations during UN Week on using social media and technology for good, and is the only space during UN Week that gives anyone, anywhere a seat at the table. The event programming gives everyday citizens access to the types of conversations being had simultaneously at the UN General Assembly and through social media, promotes their voices and ideas for how we solve our world’s biggest challenges.

The Global Conversation takes place on Monday, September 24. Starting in Beijing, passing over to Nairobi and ending in New York City, the goal is to create a 24-hour conversation on the world’s biggest issues and how technology and social media are creating solutions. While these three cities will serve as the hubs for the Global Conversation, gatherings – both virtual and in person – will be happening in all corners of the world, including the hardest to reach places.

Join the conversation on Thursday, September 13, 2012, 11:00 am ET. This exclusive curtain-raiser will provide insights from Social Good Summit partners including:


  •     Stacy Green, Head of Marketing and Communications, Mashable
  •     Henry Timms, Deputy Executive Director, Strategy, Content and Innovation, 92Y
  •     Elaine Weidman Grunewald, VP, Sustainability and Corporate Responsibility
  •     Kate James, Chief Communications Officer, Bill & Melinda Gates Foundation
  •     Sigrid Kaag, Assistant Secretary General and Director of Bureau for External Relations and Advocacy, UNDP
  •     Kathy Calvin, CEO, UN Foundation
  •     Aaron Sherinian, VP, Communications and Public Affairs, UN Foundation (Moderator)

When:    Thursday, September 13, 2012, 11:00 am ET
How:     To join the media teleconference, dial 1-800-351-4890 (U.S), 08000-288223 (UK), 1888-259-2914 (Canada) 1-334-323-7224 (International). Passcode: SOCIAL.

RSVP to Darley Tom at dtom(at)unfoundation(dot)org. An audio recording of the discussion and information will be available upon request.

About Mashable: Mashable is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 20 million unique visitors and 6 million social media followers have become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.

About 92nd Street Y: 92nd Street Y is a world-class nonprofit community and cultural center that connects people at every stage of life to the worlds of education, the arts, health and wellness, and Jewish life. Through the breadth and depth of 92Y’s extraordinary programs, we enrich lives, create community and elevate humanity. More than 300,000 people visit 92Y’s New York City venues each year, and millions more join us through the Internet, satellite broadcasts and other digital media. A proudly Jewish organization since it’s founding in 1874, 92Y embraces its heritage and enthusiastically welcomes people of all backgrounds and perspectives.

About the United Nations Foundation: The UN Foundation connects people, ideas and resources to help the United Nations solve global problems. The Foundation was created in 1998 with entrepreneur and philanthropist Ted Turner’s historic $1 billion gift to support UN causes and activities. We are an advocate for the UN and help take its best work to scale through advocacy, partnerships, constituency building and fundraising.

About Ericsson: Ericsson is the world’s leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world. Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today more than 40 percent of the world’s mobile traffic goes through Ericsson networks and we support customers’ networks servicing more than 2 billion subscribers. We operate in 180 countries and employ more than 100,000 people. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company had revenues of SEK 226,9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

About the Bill & Melinda Gates Foundation: Guided by the belief that every life has equal value, the Bill & Melinda Gates Foundation works to help all people lead healthy, productive lives. In developing countries, it focuses on improving people’s health and giving them the chance to lift themselves out of hunger and extreme poverty. In the United States, it seeks to ensure that all people—especially those with the fewest resources—have access to the opportunities they need to succeed in school and life. Based in Seattle, Washington, the foundation is led by CEO Jeff Raikes and Co-chair William H. Gates Sr., under the direction of Bill and Melinda Gates and Warren Buffett.

About UNDP: The UN Development Programme partners with people at all levels of society to help build nations that can withstand crisis, and drive and sustain the kind of growth that improves the quality of life for everyone. On the ground in 177 countries and territories, we offer global perspective and local insight to help empower lives and build resilient nations.



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