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Enterprise Social Media Adoption [WEBINAR]

14 Sep
What: “What is the State of Social Media Adoption in Business Today?”
Social media channels are a critical part of an organization’s infrastructure for customer interactions. In this complimentary webinar, ThinkJar founder and customer experience expert Esteban Kolsky will join Michelle de Haaff, vice president of strategy at Attensity, to share valuable insights and results from his latest report with Beagle Research, titledSocial Media 2012: State of Adoption. Webinar registrants will be provided with complimentary access to this full report. The findings from the report are also illustrated in an infographic that can be viewed at
When: 11:00 AM PT / 2:00 PM ETWednesday, September 19, 2012
Who: Esteban Kolsky, ThinkJar founder
Michelle de Haaff, Vice President of Strategy
Why: In this complimentary webinar, participants will learn why:
  • Marketing and service have more uses for social media than other departments.
  • Customer service and support uses social media in a variety of situations for improving first-call resolution and providing correct information to customers.
  • Social communication as the primary activity must be replaced by more data capture, analytics and information injection into business processes for social to be fully adopted.
How: Register to attend this free event:

About Attensity™ Attensity’s social analytics and engagement solutions are the choice of the world’s leading brands for Social CRM. Attensity is the only company that gives business users the ability to analyze millions of real-time customer conversations from any online, social media or internal source, and extract the industry’s most accurate insights to drive business decisions. From its headquarters in Palo Alto, Calif., Attensity is powering the Social CRM strategies of companies such as Charles Schwab, Cisco, EMC, JetBlue Airways, Lloyd’s Banking Group, Symantec, Starwood Hotels & Resorts, Travelocity and Whirlpool. Visit and follow the company at, on Twitter @Attensity, and on

©2012 Attensity Group. Attensity is a trademark of Attensity Group in the United States and/or other countries. All rights reserved.

Contacts: Michelle de Haaff, Vice President of Strategy, (650) 433-1700, Lisa Hawes, Sterling Communications, (408) 884-5155,

SOURCE: Attensity. PRNewswire

.ME Registry Announces Five Day Social Media Contest

10 Sep

NEW YORK, Sept. 10, 2012 /PRNewswire/

Get ready to get social. The .ME Registry, operator of the .ME domain name extension, the most personal domain around, today announced the “You’re Not a .com, You’re a .ME” social media contest. The contest will run from Sept. 17-21. All participants who take part on a daily basis will receive a complimentary, one year .ME domain name registration. Three grand prize winners will receive a Canon EOS Rebel T3 Camera. The .ME Registry will announce grand prize winners on Twitter during the week of Oct. 1.

“Thousands of .ME domain names are registered every month as an alternative to .com by people who want to show the world that they are a person, not a corporation,” said Predrag Lesic, CEO of the .ME Registry. “We invite people everywhere to join us on Twitter for a chance to secure their preferred .ME domain name before it’s taken by someone else.”

A .ME domain name is the Web address for people who want to stand out on the Internet and is a great way to promote a blog or Website. People and organizations worldwide have registered .ME domain names to humanize Web content and make their sites personal. Additionally, .ME domain names are commonly used as part of search engine optimization (SEO), online reputation management and Web branding strategies. Check the availability of and purchase a .ME domain name at www.Domain.Me.

Entering the “You’re Not a .com, You’re a .ME” contest is as easy as following .ME on Twitter and re-tweeting the .ME contest tweet daily throughout the contest period. Everyone who follows .ME on Twitter and re-tweets the contest tweet once a day will receive a complimentary .ME domain name registration. Grand prize winners will be selected from the pool of all participants. Complete rules are posted on the .ME website here.

Connect with The .ME Registry on Twitter & Facebook

About The .ME Registry:
.ME Registry (the d.b.a. of doMEn, d.o.o.) was chosen by the government of Montenegro to operate the new .ME domain name extension. .ME Registry partners include and Afilias LimitedMe-Net is located in Montenegro and its principals have been leaders in the ICT sector in Montenegro, including the privatization of its largest ISP. is located in the USA and is a leading Webhosting provider and domain name registrar according to Netcraft Ltd. Afilias Limited is headquartered in Ireland and is a leading registry services provider, supporting more than 13 million domains worldwide.

Natasa Djukanovic
1-866-941-5341 (fax)

Russ DeVea
908-251-1549 (mobile/text)

SOURCE .ME Registry

SocialFlow Launches Platform For Facebook

6 Sep

NEW YORK, Sept. 6, 2012 /PRNewswire/

SocialFlow, the industry-leading social marketing company that helps businesses and brands improve their social marketing ROI, today announced the launch of Crescendo, Attention Buying Platform. Using real-time social data and earned media insights, Crescendo amplifies the effects of ad buys on Facebook, increasing conversions and improving the targeting, flexibility and the cost-effectiveness of social media advertising strategies.

Using a proprietary algorithm that identifies linguistic patterns to predict attention and importance, the platform identifies the most optimal keywords to purchase based on relevancy and activity around topics.  Crescendo’s social advertising platform reduces a business or brand’s reliance on commonly popular and more expensive keywords and continuously informs ad-buying decisions with the use of real-time social data.  Campaign results are delivered in real time within a single dashboard so clients can monitor and compare campaigns and make crucial on-the-spot strategy decisions.  With this precision approach, Crescendo helps businesses and brands find the least-cluttered and most cost-effective way to reach a target audience and increase engagement.

“Social media advertising is no longer a supplement to an overall marketing strategy – attention is the new universal ad unit,” says Frank Speiser, SocialFlow, Co-founder. “It is now possible to use social activity to inform your creative and targeting decisions in real-time and discover optimal ad buying opportunities. Products like Crescendo and our successful Cadence, Optimized Publisher use real-time data to capture the intersection between audience availability and interest, allowing our clients to integrate their business goals and coordinate their earned and paid social media strategies.”

Jennifer Pasiakos, Vice President, Digital, LIPMAN Advertising has worked with SocialFlow ‘s Crescendo in beta. She said, “SocialFlow has enabled LIPMAN Advertising to significantly amplify a brand’s message to the right audiences, at the right time in their journey; inspiring more users to join the conversation socially, share their own experiences and ultimately, create more engaged, deeply loyal customers.”

Crescendo is a companion product to SocialFlow’s successful Cadence, Optimized Publisher.   Cadence helps brands and businesses understand the constant flow of real-time data so they can deliver the right message to the right audience at the right time. For the first time, CMO’s can respond to split-second shifts of attention and interest.  Recently, Cadence added a Promotable Tweets feature, allowing clients to double-down on a Tweet to expand their reach and grow their audience.   Using the algorithms that power the intelligence of the Cadence product, the feature looks at the speed at which a Tweet is accruing clicks, ReTweets and audience growth to determine which Tweets would yield the greatest engagement outside of a client’s following.

About SocialFlow

SocialFlow is a leading social media marketing company offering businesses and brands a solutions-based approach to connecting paid, owned and earned social media strategies.  Powered by high-performance, proprietary technology and predictive data analytics, the company offers a full suite of services that expand audience engagement and increase the average revenue per customer, seamlessly meshing businesses goals with a company’s social media strategy. In addition to its precision products, Cadence and Crescendo, SocialFlow also analyzes social signals and identifies for marketers where money should be spent on Promoted Tweets, Promoted Posts and Sponsored Stories, extending the reach of successful content and connecting earned and paid strategies for Twitter and Facebook.

Founded in 2009, SocialFlow is home to a world-class research team whose work has been featured in Reuters, New York Times the UK Guardian, Fast Company, Xinhua, the Huffington Post, MIT’s Technology Review, Nieman Journalism Lab, Business Insider, International Business Times, Salon and many others. Based in New York City, SocialFlow has helped numerous well-respected brands such as theEconomist, Pepsi, Burberry, Forbes, Walmart, Buzzfeed, and Human Rights Watch dramatically improve ROI and maximize clicks, conversions, likes, ReTweets, shares and engagement.

SOURCE: SocialFlow

Greenroom Launches Today

5 Sep

NEW YORK, Sept. 5, 2012 /PRNewswire/

Greenroom, the new social media platform co-founded by Dr. Drew Pinsky that allows users to purchase live, personal conversations with experts/celebrities, launches today with NFL Star Ray Rice, Gold Medal Winner Sanya Richards-Ross, Physicist Lisa Randall, Author Jackie Collins, Web Personality iJustine, among others.

”Greenroom represents a natural progression,” Dr. Pinsky said.  “Audiences want personal access, experts and celebrities want to monetize.  Greenroom delivers what everyone is looking for.”

All conversations are facilitated by a Greenroom host to ensure a seamless interaction from start to finish.  No additional hardware or software is necessary, as users only need a computer with a webcam.  Sign up is available at

Dr. Drew developed the Greenroom concept through his experience with today’s most used social media platforms.  Dr. Drew wanted to “take it to the next level” for users and celebrities.

“Greenroom creates a deeper and more meaningful connection with real conversations,” Dr. Drew added.

In order to create this experience, Greenroom collaborated with Control Group to define and engineer a platform that delivers a new marketplace for live video interactions.

“Control Group was recommended by New York VC’s as the best development firm in the country,” says Curtis Giesen, CEO and co-founder of Greenroom. “Control Group created a state-of-the-art solution for our easy and trusted conversations that did not previously exist.”

Greenroom boasts partnerships with influential organizations such as the National Football League Players Association and talent agency CAA as well as charities such as Teach for America and Global Green.  The platform will feature a wide array of experts and celebrities in categories including actors, athletes, authors, musicians, doctors, lawyers and many others.

SOURCE: Greenroom

AllFacebook Marketing Conference 2012

3 Sep

LONDON, September 3, 2012 /PRNewswire/

London Event Uncovers Facebook Marketing and Monetisation Strategies

Rising Media and WebMediaBrands (Nasdaq: WEBM) today announced details surrounding the launch of AllFacebook Marketing Conference in London, for 19 November, 2012.

AllFacebook Marketing Conference is a fullday event for marketers, entrepreneurs, and media professionals who are interested in leveraging Facebook to grow their businesses and extend the social reach of their brands. The conference is packed with case studies, practical advice, and real-world perspectives on how to effectively monetise this social media platform.

Delegates will thoroughly understand how to implement tools, research, and apps into their business strategies and gain insight on best marketing strategies. Attendees will learn about the vast opportunities and risk factors involved with Facebook marketing and the social mobile landscape.

AllFacebook Marketing Conference program provides fresh insight on the latest Facebook tools, apps, demographics, research, marketing, and advertising opportunities. Some of the social media thought leaders that will speak at the event include:

  • Dom Dwight, Conversation Manager, Yorkshire Tea and Taylors Coffee
  • Megan Pagliuca, Vice President and General Manager of Digital, Merkle
  • Matt Peters, Founder & Creative Director, Pandemic Labs

“Social media is one of the most exciting platforms for digital marketers, and Facebook offers a wealth of opportunities for businesses and brands,” said CEO of Rising Media, Matthew Finlay. “However, the problem for many is knowing where to start and how to develop a strategy to achieve their objectives. AllFacebook Marketing Conference brings together every aspect of social media marketing, from the latest Facebook tools to advice on consumer engagement. Anyone looking to enhance their brand and extend their social media outreach should attend this conference.”

The AllFacebook Marketing Conference, London will take place on 19 November, 2012 at 200 Aldersgate, St Pauls, London, EC1A 4HD.

To take advantage of the conference’s early bird rates, register before 15 September 2012
About Rising Media

Rising Media is a specialised media company excelling in the production of business technology-related conferences and exhibitions. Rising Media currently produces events including eMetrics Marketing Optimization Summit, Conversion Conference, Search Marketing Expo, Predictive Analytics World, DemandCon, Affiliate Management Days, Internet Marketing Conference, Web Effectiveness Conference, Social Gaming Summit, Building Business Capability in the US, Canada, UK, France, Germany, Sweden and Australia. See for more info.
About WebMediaBrands Inc.

WebMediaBrands Inc. (Nasdaq: WEBM) ( is a leading Internet media company that provides content, education, and career services to social media, traditional media and creative professionals through a portfolio of vertical online properties, communities, and trade shows. The Company’s online business includes: (i), a leading blog network providing content, education, community, and career resources (including the industry’s leading online job board) about major media industry verticals including new media, social media, Facebook, TV news, advertising, public relations, publishing, design, and mobile; (ii), a leading network of online properties providing original market research, data services, news, and job listings on the Facebook platform, on social gaming, and on mobile applications ecosystems; and (iii), a leading blog providing content, education, community resources and career resources on the commercialization and application of Semantic Technologies, Linked Data, and Big Data. The Company’s online business also includes community, membership and e-commerce offerings including a freelance listing service, a marketplace for designing and purchasing logos ( and premium membership services. The Company’s trade show and educational offerings include conferences, online and in-person courses, and video subscription libraries on topics covered by the Company’s online business.

All WebMediaBrands press releases are here:

Media Contact
Jackie Bissell
Rising Media

SOURCE: Rising Media

More Americans Using Mobile Apps in Emergencies

31 Aug

WASHINGTON, Aug. 31, 2012 /PRNewswire-USNewswire/

Americans are becoming increasingly reliant on mobile devices during emergencies to provide information, useful tools and a way to let loved ones know they are safe, according to a new survey conducted by the American Red Cross.

Mobile apps now tie social media as the fourth-most popular way to get information in an emergency, following TV, radio and online news. The Red Cross survey found that 20 percent of Americans said they have gotten some kind of emergency information from an app, including emergency apps, those sponsored by news outlets and privately developed apps.

“We’ve monitored more than 100,000 mentions about Hurricane Isaac on social media,” said Wendy Harman, director of social strategy of the Red Cross. “People are stressed out, scared and seeking information. Social media and apps become a way to reach out to them with emotional support and tips on staying safe.”

The survey also identified a subsection of the population deemed “emergency social users,” people who are the most dedicated users of social media during emergencies. These users are likely to take a safety or preparedness action based on the information they see in their social networks. Three out of four of these users say they’ve contacted friends and family to see if they were safe and more than a third say social information has motivated them to gather supplies or seek safe shelter.

Other key findings include:

  • Emergency social users are also most likely to seek and share information during emergencies. While they look for the hard facts—road closures, damage reports and weather conditions—they share personal information about their safety statuses and how they are feeling.
  • Three out of four Americans (76 percent) expect help in less than three hours of posting a request on social media, up from 68 percent last year.
  • Forty percent of those surveyed said they would use social tools to tell others they are safe, up from 24 percent last year.

The Red Cross continues to encourage people to call 9-1-1 as the best first action when in need of emergency assistance. At the same time, the organization is responding to the interest in mobile assistance by releasing a series of free apps for both iPhone and Android users.

The Red Cross introduced apps for shelter locations, first aid tips and instruction and hurricane preparedness, the last of which also includes a flashlight feature as well as one-touch, “I’m safe” messaging that connects directly to the users’ social media channels Red Cross plans to unveil several other preparedness apps throughout the fall. Links to the apps can be found at

For more information and to view the full survey and infographic, visit

Survey details:
Two similar polls were fielded during the period June 14-17 by CARAVAN® ORC International using two methodologies. The first was online survey of 1,017 respondents representative of the U.S. population aged 18 and older on June 14-17, 2012. Respondents for the online survey were selected from among those who have volunteered to participate in online surveys and polls. The data have been weighted to reflect the demographic composition of the 18+ population. Because the sample is based on those who initially self-selected for participation, no estimates of sampling error can be calculated. The second was a telephone survey of  1,018 U.S. adults 18 years and older on June 14-17, 2012 conducted by CARAVAN® ORC International.  Margin of error is +/- 3.1 percentage points at the 95% confidence level.

About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies more than 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or join our blog at

SOURCE: American Red Cross

The Brits Are Invading the Social Media World!

30 Aug

LONDON, August 30, 2012 /PRNewswire/

Phinkit is the new-generation creative social multimedia site. The ‘multi’ not only denotes Phinkit’s powerful capability for striking visuals and video content, but also the ability to share your messages easily across Facebook, Twitter, LinkedIn and Pinterest.

This is what Killer Startups has to say:

Watch out Facebook and Pinterest: there’s a new kid on the block and he’s planning a British invasion of the social media world. Phinkit bills itself as a social multimedia website, with an emphasis on community, business, and brand building… instead of just messing around on Facebook and posting random photos of cats, Phinkit wants you to go a bit deeper.”

The focus is on the value of the content rather than on acquiring friends

Phinkit is already attracting the attention of existing social web users looking to promote their brand, opinion or personality with some more creative oomph. Phinkit works because it is value- and community-based, helping people be more creative with ideas, concepts and interaction. The site has a sense of vibrancy that acts as the icebreaker to get people interacting and exploring business opportunities in a relaxed way. There’s even the BFF, your Business Friend Forever. This inbuilt creative support service is there to help everyone get the most value from the site.

A user-friendly and refreshing new social site with a twist

Phinkit is growing by the day and in its short life has already been visited by people in over 70 countries. We thought it was about time London brought some innovation to the creative tech world. Our point of view is fun, informative and innovative.

Founder Martin Lucas looks upon Phinkit as, “Your social media controller. Why struggle to divide your time trying to get noticed across multiple sites, when you can do everything in one place and let Phinkit do the rest for you?”

One of our members described it as, “Facebook’s cooler and more sophisticated cousin” …We’ll take that!

Discover Phinkit at

SOURCE: Phinkit

Thomas Nelson Achieves New Media Breakthrough

27 Aug

NASHVILLE, Tenn., Aug. 27, 2012 /PRNewswire/

Thomas Nelson, Inc. announces a record-breaking achievement, selling over 100,000 devotional and interactive media apps. The company’s 10 apps, created from bestselling products like Sarah Young’s platinum selling devotional“Jesus Calling®”, and Max Lucado’s “Live Loved”, have proven popular with audiences of all ages.

“Apps offer a new level of accessibility for this outstanding devotional content and we are thrilled to see the success of these apps,” says Laura Minchew, senior vice president and publisher of specialty products at Thomas Nelson. “I especially love the ease of sharing content via Facebook or Twitter and the immediate giftability of the apps.”

The Thomas Nelson devotional apps are “Live Loved” by Max Lucado; “Jesus Calling” and “Jesus te Llama” by Sarah Young; “God’s Promises for Your Every Need” and “God’s Wisdom for Fathers” by Jack Countryman; “Looking Up When Life is Looking Down” by Beth Moore and “Good Morning Lord” by Sheila Walsh.

Appealing to a younger generation, Thomas Nelson has created interactive apps for children. “Heaven is For Real for Kids” by Todd Burpo; “Jesus Calling Kids” by Sarah Young; and “Read and Share” by award-winning author, Gwen Ellis are offered through the Tommy Nelson imprint.

Ranging in price from $3.99 to $9.99 each, these apps are offered through the iTunes® Store for iPhone, iPod touch, and iPad, with some apps available for Droid devices.

Thomas Nelson is proud to offer these apps as a continued path toward inspiring the world with convenient and user-friendly gifts. The interactive products provide hope and encouragement to a whole new generation of readers on the go.

Thomas Nelson, Inc., a HarperCollins company, is the world’s largest Christian publisher. The Company provides multiple formats of Bibles, inspirational books and digital content, with distribution of its products in more than 100 countries. Live Event Management, Inc., a Thomas Nelson company, is the nation’s leading producer of Christian live events. Thomas Nelson, is headquartered in Nashville, TN. For additional information, please

SOURCE: Thomas Nelson, Inc,  PR Newswire

NASA Hosts Social Media Event To Welcome Endeavour To California

27 Aug

WASHINGTON, Aug. 27, 2012 /PRNewswire-USNewswire/

To welcome space shuttle Endeavour to Southern California, NASA is inviting 40 of its social media followers to a NASA Social Sept. 19-20 at the agency’s Dryden Flight Research Center at Edwards Air Force Base. Parts of the social will be carried live on NASA Television and the agency’s website.

Endeavour is expected to land at Dryden on Sept. 19 and depart Sept. 20 for Los Angeles International Airport, where it will remain in a hangar until its transfer in October to a permanent home at the California Science Center.

During the two-day event, people who engage with NASA through Twitter, Facebook and Google+ will have a rare opportunity to see the landing and departure of Endeavour as it rides piggyback on NASA’s 747 Shuttle Carrier Aircraft. Participants also will speak with experts, tour shuttle support vehicles and other NASA aircraft, and interact with fellow NASA social media followers, space enthusiasts and members of NASA’s social media team.

The NASA Social registration opens at noon PDT, Tuesday, Aug. 28, and closes at noon PDT, Thursday, Aug. 30. Forty participants will be selected randomly from online registrations. Because of space limitations, those selected to attend may not bring a guest. Each participant must be a U.S. citizen age 18 or older. For more information on NASA Socials and to register, visit:

To join and track the conversation online during the NASA Socials, follow the hashtag #NASASocial. Use and reference the #OV105 hashtag to follow Endeavour’s cross country journey.

For NASA TV streaming video, schedules and downlink information, visit:

For more about Dryden Flight Research Center, visit:

For information about Endeavour’s arrival at the California Science Center, visit:

For information about connecting and collaborating with NASA, visit:  

SOURCE: NASA, PRNewswire, USNewswire

Inc. Magazine taps Troy’s SilkRoute Global as one of fastest growing companies in U.S.

24 Aug

TROY, Mich., Aug. 24, 2012 /PRNewswire/

A Michigan based software firm led by MIT graduates and industry experts has recently been ranked No. 229 on Inc. 500 Magazine’s list of fastest growing companies in the United States for the year 2012 and has become one of the worldwide leaders in supply chain solutions.

SilkRoute Global, whose customers include some of the largest manufacturers, distributors and retailers in the world, attributes its growth to its talent pool and SkyLight software as a service (SaaS) platform. SkyLight is a complete SaaS solution capable of managing all parts of the wholesale and retail supply chain. From new product launch to demand forecasting and replenishment to returns and markdown management, the SkyLight product suite delivers sophisticated tools that help drive bottom-line results.

“Our core philosophy to stay ahead of the technology curve and invest heavily into our software solution to solve complex problems has benefited our customers tremendously,” said CTO of SilkRoute Adam Moy referring to SkyLight. “We build long lasting relationships with our customers, and we don’t do business unless everyone truly benefits, hence one of our core values 1+1=11 or more.”

SilkRoute Global brought on 6 new software developers during a recent job fair, and plans on hiring 10 additional software professionals over the next eighteen months to support its growth initiatives. The organization is constantly in search of new talent that fits within its agile software development culture.

“Now more than ever, we depend on Inc. 500|5000 companies to spur innovation, provide jobs, and drive the economy forward,” says Inc. magazine Editor Jane Berentson. “Growth companies, not large corporations, are where the action is.”

SilkRoute Global has grown 1,588% in the last three years placing it as the 2nd fastest growing firm in Detroit, and ranking it 19th overall in the software industry nationwide.

SOURCE: SilkRoute Global, PRNewswire


NASA Hosts First Social Media Event At Goldstone Deep Space Communications Complex

23 Aug

WASHINGTON, Aug. 23, 2012 –/PRNewswire-USNewswire/

Sixty-five of NASA’s social media followers will have a rare opportunity to tour the agency’s Goldstone Deep Space Communications Complex in California’s Mojave Desert during a NASA Social on Monday, Oct. 15, 2012.

Goldstone is one of three NASA Deep Space Network (DSN) complexes strategically placed around the world. The complex provides the ability to communicate with spacecraft not only in orbit around Earth, but also in the farther reaches of our solar system.

People who engage with NASA through Twitter, Facebook and Google+ also will travel to Apollo Valley to see the historic Apollo antenna and 34-meter Beam Waveguide Cluster antennas; take a trip to Mars Valley, home of the large 70-meter Mars antenna (230-foot dish); the 34-meter Uranus antenna and Signal Processing Center 10; and the Spacecraft Operations Control Center. Participants will have an opportunity to speak with scientists, engineers and other team members from NASA and Goldstone. They also will interact with fellow NASA social media followers, space enthusiasts and members of NASA’s social media team.

The 65 participants will be selected randomly from online registrations for this NASA Social. Registration opens at noon EDT, Wednesday, Aug. 29, and closes at noon Friday, Aug. 31. Because of space limitations, those selected to attend may not bring a guest. Each participant must be a U.S. citizen, age 18 or older. For more information on NASA Socials and to register, visit:

For information about the Goldstone Deep Space Communications Complex, visit:

For more about NASA’s Deep Space Network, visit:

For information about connecting and collaborating with NASA, visit:


Sony’s New eReader Provides Book Lovers with More Freedom to Read Anytime and Anywhere

20 Aug

SAN DIEGO, Aug. 16, 2012

SAN DIEGO, Aug. 16, 2012 /PRNewswire/ — Sony introduced today Reader™
(PRS-T2), a light and thin 6″ eReader with an enhanced, intuitive touch screen
optimized for long-term reading and the most natural, immersive reading
experience. Available in three colors – white, red or matte black – Reader
offers new social features and a simplified and intuitively designed home

The most natural, intuitive eReading experience

The glare-free, E-Ink® Pearl V220 touch screen has been enhanced for optimal
long-term reading. It now features intuitive touch, more paper-like page
turns, improved continuous page turns and a smoother zoom in and out. The new
device features an improved default book layout and makes it easier to
organize and find books. The device has two English language and four
translation dictionaries built-in and provides up to two months battery life
(with wireless off) and 2GB of storage. Readers can swipe a finger to turn a
page, zoom in and out by pinching fingers together or apart or write notes on
the page or highlight text with a finger or the supplied stylus. Users can
also choose from eight font sizes and seven font styles.

Share content wherever you are

The device includes new Facebook® and Evernote® features. Consumers now have
the ability to post a short passage from books purchased from Reader™ Store to
Facebook directly from the device along with the book cover, author and title.

For the first time, Reader is combining features from Evernote to allow users
to save their favorite web content to enjoy any time. Evernote’s Web Clipper
allows saving content with a click, and pages saved with Evernote Clearly are
optimized for Reader’s crisp E-Ink display. Favorite passages can also be
annotated on Reader and saved back to Evernote for viewing later on any
smartphone, tablet or PC.

Books at your fingertips from Reader Store and Public Library System

With built-in Wi-Fi®, Reader PRS-T2 offers consumers more access to books
anytime and anywhere. Sony continues to offer its popular and
critically-acclaimed public library lending feature by offering patrons with a
valid library card the ability to easily and conveniently borrow free e-books
wirelessly from over 15,000 public libraries in the US via an intuitive,
simple-to-use dedicated icon on the device.

Beyond borrowing free books from public libraries, book lovers can also
continue to access and download thousands of e-books, newspapers and magazines
from Reader™ Store directly to the device using a Wi-Fi connection. Reader
Store now offers a web-based Store, giving consumers more freedom to read the
content they love, anytime and anywhere. Reader Store accounts are now
accessible from most web browsers, and sign-in and purchase can be done
without having to install any software to a computer. The web store officially
supports the latest browsers on Windows® and Mac® operating systems, including
Internet Explorer®, Safari®, Chrome™ and Firefox®. Any book purchased via web
browser will be waiting in the user’s Reader library, ready to be read.

As part of Sony’s collaboration with Pottermore and the Pottermore Shop (the
exclusive home of the Harry Potter eBooks), Sony will offer a voucher to
redeem against the first eBook in the Harry Potter series, Harry Potter and
the Sorcerer’s Stone, for free. The voucher can be redeemed at the Pottermore
Shop following purchase of the matte black Reader PRS-T2.

Reader PRS-T2 is available for order now for about $129 at Sony Stores and
online at and other authorized retailers nationwide.
Accessories for Reader include a Cover and a Cover with light, for about $35
and $50 respectively.

For more information please visit

SOURCE: Sony Electronics

Kick Off Year Two of The Groundbreaking Internet Essentials Program Designed to Help Close The Digital Divide

18 Aug

FRESNO, Calif., Aug. 18, 2012 /PRNewswire/

Fresno Mayor Ashley Swearengin and Comcast Senior Vice President of Strategic Operations, Filemon Lopez, today announced year two of Internet Essentials, an ambitious and comprehensive broadband adoption program designed to help close the digital divide for low-income Americans.  In its first full year of availability, nearly 100,000 families or 400,000 Americans are now online and Comcast continues to enhance the program with new features and processes designed to accelerate enrollment in the program.  The Greater Fresno area currently has more than 2,650 families connected to the Internet Essentials program.

The briefing at Mario Olmos Elementary School in Southeast Fresno also included Fresno City Councilman Sal Quintero andFresno Unified School District Board of Education  President Valerie Davis.  The elected officials joinedFresno Fuego soccer players at a Comcast Family Digital Fair to showcase best-in-class broadband inclusion programs and to celebrate the success of the Internet Essentials initiative.

“I’m proud to stand here today and say that the City of Fresno is helping the nation close the digital divide for our citizens,” said Mayor Swearengin.  “But we still have more work to do.  There are still too many low-income families inFresno who can benefit from getting online at home.  So, I’m urging parents, educators, community leaders and other government officials to press on with this effort, spread the word and help increase broadband adoption in our community.”

Filemon Lopez, Senior Vice President of Strategic Operations, added, “I’d like to congratulate Mayor Swearengin, and her school administration in Fresno for having made the Internet Essentials program such a resounding success.  Cities like Fresno are making a tangible difference in the lives of its students and families who are now able to go online at home and access the endless resources the Internet has to offer.”

Last year, Comcast California had also announced a contribution of $15,000 to its Fresno non-profit partner Reading & Beyond ( to assist families in purchasing a computer through the Internet Essentials program.  Since some families might not have the means to pay the full computer amount up front, Reading & Beyond has used Comcast’s contribution to create a ‘micro-lending’ program for families to be able to purchase the $149.99 + taxes computer available through the Internet Essentials initiative and repay Reading & Beyond through an installment payment plan.

New in 2012:
Since Internet Essentials launched, Comcast has made a number of program enhancements including:

  • Expanded eligibility criteria to include families with children eligible to receive reduced price school lunches under the National School Lunch Program.  This means nearly 300,000 additional households are now eligible for the program, bringing the total to 2.3 million eligible families;
  • Doubled broadband speeds to up to 3 Mbps downstream and up to 768 Kbps upstream;
  • Upgraded the free Internet safety software to include the Constant Guard Protection Suite, which includes top-rated Norton Security Suite, identity theft protection and more;
  • Enriched digital literacy training efforts both online and in-person, including offering a series of short videos, featuring NBC and Telemundo news personalities Al Roker, Kate Snow, Jenna Wolfe and Jose Diaz-Balart, discussing how to use job search tools and social networking sites as well as tips for what parents should know about cyber bullying;
  • Streamlined the approval process by providing an instant approval process for all students who attend schools with the highest percentage of National School Lunch Program (NSLP) participation, which includes Provision 2 schools;
  • Introduced a bulk order program that empowers community-based organizations to purchase Internet Essentials accounts so they can connect the eligible families they serve.

Internet Essentials Program Details:
Internet Essentials addresses three primary barriers to broadband adoption that research has identified – a lack of understanding of how the Internet is relevant and useful, the cost of a home computer and the cost of the Internet service.  Program participants receive:

  • Residential Internet service for $9.95 a month plus applicable taxes;
  • No price increases, no activation fees, or equipment rental fees;
  • A voucher to purchase a low-cost computer for $149.99 plus tax; and
  • Access to free digital literacy training in print, online and in-person.

A household is eligible to participate if it meets all of the following criteria:

  • Is located where Comcast offers Internet service;
  • Has at least one child who is eligible to receive either a free or reduced school lunch under the NSLP;
  • Has not subscribed to Comcast Internet service within the last 90 days;
  • Does not have an overdue Comcast bill or unreturned equipment.

Comcast will sign up eligible families in the program, through the end of the 2013-2014 school year.  Any household that qualifies will remain eligible for Internet Essentials if at least one child eligible for either a free or reduced lunch remains living in the household.

In Fresno, Comcast is working with a growing network of community-based organizations to spread the word about Internet Essentials and provide digital literacy training.  Those organizations include the Fresno Boys & Girls Club, Encourage Tomorrow, PIQE (Parent Involvement for Quality Education), Reading & Beyond and the Youth Leadership Institute.

For general information about Internet Essentials, please visit for English and visit for Spanish. Educators or third-parties interested in helping to spread the word can find more information at Parents looking to enroll in the program can call 1-855-846-8376 or, for Spanish, 1-855-765-6995.

Downloadable broadcast-quality B-roll video footage of today’s event and announcement is available at:

About Comcast Corporation:
Comcast Corporation (Nasdaq: CMCSA, CMCSK) ( is one of the nation’s leading providers of entertainment, information and communications products and services. Comcast is principally involved in the operation of cable systems through Comcast Cable and in the development, production and distribution of entertainment, news, sports and other content for global audiences through NBCUniversal. Comcast Cable is one of the nation’s largest video, high-speed Internet and phone providers to residential and business customers. Comcast is the majority owner and manager of NBCUniversal, which owns and operates entertainment and news cable networks, the NBC and Telemundo broadcast networks, local television station groups, television production operations, a major motion picture company and theme parks

PR Newswire

Badgeville Launches Gamified Customer Community

17 Aug

MENLO PARK, Calif., Aug. 17, 2012 /PRNewswire/

Badgeville, The Behavior Platform and global gamification leader, today announced the launch of a revolutionary Customer Community, which rewards both customers and employees for sharing ideas and engaging with each other. Powered by Badgeville’s award-winning gamification platform, the community not only offers resources for customers to connect, it also features cutting-edge gamification experiences to highlight community experts and the members who are most engaged.
The community, which has been in beta with Badgeville Founding Members, today opens to Badgeville’s fast-growing community of over 175 customers around the globe. Exclusive to  the Customer Community provides a modern, fully interactive resource to share and exchange best practices around gamification and leverage tools and techniques to optimize their own engagement programs.
“The new community is inspiring. I can learn how to get the most out of Badgeville by seeing how other clients are using the tool, exploring the knowledge base, or asking questions. Furthermore, it gives me a voice in shaping the documentation and product.” — Timothy Ponce, Senior Product Manager, Recyclebank
“I enjoy the unique ability to share stories about business objectives, strategies and outcomes. I am really interested to learn how different clients leverage specific aspects of the Badgeville platform and to share our own scenarios. It’s such a learning platform, I expect some interesting exchanges.” — Stephen Duke, CEO, George Mobile
Since Badgeville’s customers span from B2C to B2B to B2E, and from mid-sized startups to large global enterprises, the amount of collaboration across these disparate industries is extremely rare and highly valuable to clients. It is also invaluable to Badgeville’s product team for real-time feature feedback and ultimately inspiring additions to the product roadmap based on client needs.

About Badgeville
Badgeville (, The Behavior Platform, is the leading provider of gamification and social engagement solutions for world-class businesses, enabling companies in virtually every industry to influence and measure user behavior. Companies and organizations from across the globe are using our award-winning Software-as-a-Service (SaaS) solution to increase customer loyalty, user engagement and employee performance. With 175 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to world-class companies including Deloitte, EMC, Universal Music, Samsung, CA Technologies, Dell, Bell Media, NBC, The Active Network, and Recyclebank. Founded in 2010, Badgeville is based in Menlo Park, Calif. And has offices in New York and Europe. Follow @Badgeville to learn more.

SOURCE: PR Newswire

Four Rivers Software Systems, Fluke Biomedical launch joint TMS Fluke Interface for Ansur automation software

17 Aug

EVERETT, Wash., Aug. 16, 2012 /PRNewswire/

Fluke Biomedical and Four Rivers Software Systems announced today the launch of a joint TMS Fluke Interface to integrate Ansur software with Four Rivers Software’s computerized maintenance management system (CMMS) solution, TMS OnSite/TMS OnLine.  Designed to automate medical device testing and reporting to ensure safety standards compliance, Ansur-automated test records are now seamlessly reported and archived within the TMS database with the TMS Fluke Interface.

Shirin Khanna, Product Marketing Manager for Fluke Biomedical, explains, “Ansur software automates Fluke Biomedical analyzers and simulators to quickly and easily perform medical device inspections, whether for preventive maintenance or post-repair testing, and delivers increased quality and repeatability in the process.  The TMS-Ansur interface brings improved efficiency and simplifies archiving and reporting by centralizing test records for the associated device in the TMS application.”

“The TMS Fluke Interface for Ansur complements our existing medTester Interface with Fluke Biomedical,” noted Henry Wilde, CEO of Four Rivers Software Systems.  “This particular interface will help organizations increase the accuracy and availability of their data.”

The TMS Fluke Interface is available to customers of TMS OnSite/TMS OnLine 2012.5.5.15 via the Four Rivers Software Customer Care site.  For more information on the TMS Fluke Interface please contact Four Rivers or at 412-256-9020 for pricing and software requirements.   For a free trial download of the Fluke Biomedical Ansur software, visit

About Fluke Biomedical

Fluke Biomedical is the premiere, global provider of test and measurement equipment and services to the healthcare industry.  We strive to be the best at delivering innovative solutions to improve quality of global health.  We serve biomedical engineers, quality-assurance technicians, medical physicists, oncologists and radiation-safety professionals and are continually expanding our range of solutions to a broader range of health and safety professionals.  For more information on Fluke Biomedical, visit

About Four Rivers Software Systems

Four Rivers Software Systems, Inc. is focused on delivering comprehensive maintenance management software (EAM/CMMS) and computer-aided facilities management (CAFM) solutions to the healthcare industry. Serving over 1,700 healthcare organizations, we provide powerful tools to increase productivity and profitability. By listening to our customers and continually updating and improving our products and services, Four Rivers has established itself as the leading choice for healthcare professionals. The Four Rivers product family includes TMS OnSite & TMS OnLine, TMS CAFM, a full suite of Mobile Solutions and a number of optional solutions to help your organization.



PR Newswire

Wynn Las Vegas Launches Wynn Social, Virtually Taking Guests Behind the Nightclub Velvet Ropes with World-Renowned DJ Roster

16 Aug

LAS VEGAS, Aug. 16, 2012 /PRNewswire/

Wynn Las Vegas will allow guests from across the globe a behind the scenes look into its premier nightlife scene, focusing on the roster of 36 celebrated resident DJs, through an innovative digital content platform and social media hub, Wynn Social.

“Celebrity DJs, electronic dance music, and social media continue to grow faster and faster, and Wynn Social brings them all together,” said Steve Wynn, Chairman and CEO of Wynn Resorts. “We’ve taken the energy and excitement of our clubs outside the walls of Wynn and Encore, and created a unique digital experience people can be part of, no matter where they are.”

The lineups at XS, Tryst, Surrender and Encore Beach Club provide an array of talented DJs for the dedicated fan base. From deadmau5 to David Guetta, Afrojack to Diplo, the resort is combining its exclusive access to these rising stars with cutting edge technology and strategic partnerships to create an unprecedented nightlife and social media site.

A partnership with Klout, the standard for influence, will offer those influential in social media exclusive perks, such as opportunities to meet Wynn Resident DJs before their sets, or a virtual “key” to Wynn nightclubs, unlocking a world of new music from top DJs. Wynn Social will also have the capability to display live streaming events and promote unique virtual and in-person fan experiences.

Wynn Social brings users behind the velvet ropes and into DJs’ lives through personal interviews, original features like “In Your Bag” and “Wynn Secrets,” footage from beyond the booth and new mixes through the Ultra/Wynn music label.  Within the site, Tiesto discusses his start in the business and Steve Aoki reveals how he first fell in love with the game of poker.  Wynn Social will host updated content and intimate conversations all in one location alongside event listings, videos, photos, and social media feeds for all four of the resort’s club venues. The site also allows guests the option to book both table and room reservations as well as exclusive room packages.

“It’s been such an incredible experience to DJ for the nightclubs at Wynn Las Vegas,” said Steve Aoki. “The people, the energy and the sound have grown so quickly, to the point where Wynn is now one of the most important gathering points for dance music. Plus, I get to play poker after every show, which makes me that much happier.”

The lifestyle site not only demonstrates the continued dedication from the resort and its nightclubs to the electronic dance music scene, but also represents Wynn’s new position as an innovator in the digital space.  For the latest information and updates, please visit

SOURCE: Wynn Las Vegas

PR Newswire

Computer Glitches, Not Facebook Bigger Time Waste at Work

16 Aug

DENVER, Aug. 16, 2012 /PRNewswire/

Employers looking to increase productivity should consider breaking up water-cooler talk or upgrading their software before banning Facebook. In a nationwide survey, 14 percent of knowledge workers cited chatting with co-workers as their biggest waste of time, followed by dealing with computer or software problems (11%). Five percent (5%) of respondents cited Facebook, Twitter or other social media accounts as their biggest time waster.

Additionally, while some may argue that company policies and procedures can be considered a point of frustration and wasted time with workers, the survey found that only four percent of respondents considered it their biggest waste of time. In fact, when asked specifically about company policies, rules or procedures, some 44 percent said they actually helped increase productivity at least slightly.

These and other results are from a new survey sponsored by TrackVia, makers of a cloud-based application platform that allows non-technical business people to build their own department applications or business software to do their work faster and easier.

Additional survey findings around productive and unproductive use of time at work include:

  • Better Peer-to-Peer Communication: More than one-in-seven (15%) employees said they spent 1-2 hours per week addressing misunderstandings or miscommunications with co-workers. Another 7 percent said they spent 3 or more hours on this in a typical week.
  • Leave Politics to Politicians: One-in-six (17%) said they spent 1-2 hours in a typical week navigating or dealing with office politics. Seven percent said they spent 3-5 hours, and another 7 percent  estimated they spent 6 or more hours in a typical week dealing with office politics.
  • Make Meetings Matter: Among those who spend time in meetings during a typical week, more than one-third (37%) felt at least half of the time in meetings was wasteful of their time. This is noteworthy as approximately one-in-five (21%) workers said they spent at least 3 hours in a typical week attending work meetings.
  • Whether Popular or Unpopular, Company Procedures Often Work: In fact, one-in-nine (11%) said company rules or procedures greatly increased their productivity. Only two percent felt that they greatly reduced productivity.

For more information and additional survey results, visit TrackVia’s Online Database blog here.

About the Survey Methodology

The study was administered by Amplitude Research during August 2012 among a nationwide panel of business and consumer professionals. In total, 300 surveys were completed by non C-level employees throughout the United States who use computers and software as part of their daily job. The survey has a maximum sampling margin of error of +/- 5.6 percentage points at the 95 percent confidence level. More information about Amplitude Research, Inc. may be found at

About TrackVia

TrackVia is the easiest, most powerful do-it-yourself business application builder platform. It helps non-technical business people design, build and deploy highly secure and reliable cloud-based applications without I.T. TrackVia customers have built nearly 6,000 applications, ranging from commonly used business solutions such as CRM, order management, support case management, software bug tracking and product catalogues to highly tailored vertical applications such as corporate real estate management, hotel incident and customer tracking and manufacturing supply chain management. TrackVia is sold on a simple and affordable month-to-month subscription plan. For more information or to sign-up for a free 14-day trial, please visit


PR Newswire

Foot Locker ‘Approved’ Campaign Launches With NBA All-Stars

16 Aug
If it's at Foot Locker, it's #Approved.  (PRNewsFoto/Foot Locker)
NEW YORK, Aug. 16, 2012 /PRNewswire/
Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, today unveiled its latest national advertising and integrated marketing campaign.  This is the first effort under the Approved umbrella created by worldwide advertising agency BBDO, and features three spots starring a dynamic group of elite NBA All-Stars including Carmelo Anthony, Chris Bosh, James Harden, Kevin Love, and Russell Westbrook.

“At Foot Locker, we know that our customer wants the best in style and performance so that they stand out with confidence, and that’s exactly what we are providing them,” said Foot Locker EVP of Marketing Stacy Cunningham.  “As an authority and source for top men’s athletic footwear and apparel, we pride ourselves on delivering the hottest sneakers and apparel with quality to match. If it’s at Foot Locker, it’s Approved.”

Beginning August 16, the Approved affirmation will come to life across a breadth of channels, including a comprehensive in-store experience, broadcast, print, and digital. The Approved campaign will emphasize Foot Locker’s commitment to providing customers with the premium footwear and apparel they can trust.  The comedic commercials feature the five charismatic players off the court in entertaining and compromising situations highlighting the season’s latest trends in footwear and apparel. Sneaker enthusiasts will be able to connect with the NBA athletes they love through social media channels to share photos and engage in commentary.

“To me, the Approved campaign means that the style and pieces are stamped, they’re validated, they’re solidified by Foot Locker,” said NBA Knicks forward Carmelo Anthony. “It’s that stamp of approval that you can only get at Foot Locker.”

The spots center around the fantastical lengths the guys go to in order to keep their Foot Locker Approved gear fresh. For example in “Tear Away,” Harden peels off an infinitely layered outfit from Foot Locker and in “Melos,” Anthony has a team of “extra Melos” sporting all his new gear, so he can wear everything at the same time. Another example is “Yacht,” where Harden and Love don’t want to have to take off their Approved Foot Locker gear when they get in the pool, so they ride around on  a forty-foot inflatable pool yacht.

The campaign comes during a key selling season for Foot Locker retail stores, which offers everything from shoes, shirts, hats and hoodies to help complete the fall look.

To view the new advertisements, please visit

About Foot Locker:
Foot Locker, Inc. is a specialty athletic retailer that operates approximately 3,350 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, and CCS retail stores, as well as its direct-to-customer channels, including, Eastbay, and, the Company is a leading provider of athletic footwear and apparel.

Additional information may be found at | Twitter: @FLunlocked #Approved | YouTube: | Blog: | Facebook:

Bryan Kirsch, Edelman

Kelly Pepe, Edelman

SOURCE: Foot Locker

PR Newswire

The Oogieloves — This Summer’s Social Media Darlings — Have Done It Again!

15 Aug

NEW YORK, Aug. 15, 2012 /PRNewswire/

The Oogieloves in The BIG Balloon Adventure have almost doubled their twitter followers in the past week, approaching 1,000,000 followers and have over 13,000,000 views on YouTube and with traffic to the Oogieloves website ( causing the site to crash three times over the past weekend.

“Like the phenomenon of Apple’s introduction of the iPhone 4s, Target’s introduction of the Missoni brand and Disney with the introduction of the Princess Dolls, The Oogieloves are finding their way to the top of pop culture,” saidKenn Viselman, Producer, The Oogieloves in The BIG Balloon Adventure. “We are humbled and delighted by the response we are receiving to our sweet and lovely film.”

The movie, which is opening nationally on Oogust 29th, is a unique, interactive experience for audience-goers. It allows children to be children, encouraging them to sing and dance with their new onscreen friends, helping “move” the adventure along through their activity.The fun and fantastic adventure follows the Oogieloves – Goobie, Zoozie and Toofie – as they set out to find five magical golden balloons in time for their good friend Schluufy’s surprise birthday party. To learn more, visit

SOURCE: Oogieloves

PR Newswire

Big Lots, Inc. to Broadcast Second Quarter 2012 Conference Call

15 Aug
COLUMBUS, Ohio, Aug. 15, 2012 /PRNewswire/

Big Lots, Inc. (NYSE: BIG) will report second quarter fiscal 2012 results on Thursday, August 23, 2012 and host a conference call live at 8:00 a.m. Eastern Time.

Click to view table full screen
WHAT: Big Lots, Inc. invites you to listen to the live audio webcast of its Second Quarter Conference Call
DATE:            Thursday, August 23, 2012
TIME:              8:00 a.m. Eastern Time
WHERE:     Big Lots is hosting the live webcast through the Investor Relations section of its website at To listen to the call, click on the microphone link on the Investor Relations page at least 10-15 minutes before the broadcast begins.

If you are unable to join the live webcast, an archive of the call will be available at in the Investor Relations section of our website after 12:00 noon Eastern Time and will remain available through midnight onThursday, September 6, 2012.  A replay of this call will also be available beginning August 23 at 12:00 noon Eastern Time through September 6 by dialing 1.888.203.1112 (Toll Free USA and Canada) or 1.719.457.0820 (International), and entering Replay Confirmation Code 9878343.

SOURCE :Big Lots, Inc.

PR Newswire ( Teams Up With CrowdRise To Launch Crowdsourced Wedding Charity Registry Program

15 Aug

NEW YORK, Aug. 15, 2012 /PRNewswire/, the #1 wedding planning resource, today announced the launch of its Charity Registry Program powered by CrowdRise, the leading micro-fundraising site benefiting nonprofit organizations. Couples who are passionate about giving back can now choose from 1 million+ nonprofit organizations to create their own charity registry so that guests can make donations as their wedding gift.

“Brides and grooms love having donations to their favorite charity alongside traditional gifts on their gift registries, and guests feel good ‘buying’ them!” says Carley Roney, cofounder and editor in chief of “We are thrilled to partner with CrowdRise to build out Charity Registry Program because of its innovative ability to make fundraising fresh, fun and completely viral through a social community.”

“ Charity Registry Program is awesome and reflects the notion that people want their own philanthropic narrative to be part of everything they do,” says CrowdRise Cofounder Robert Wolfe. “People giving to people who are doing something amazing for charity is so much more personal than people giving directly to a charity. I’m confident that weddings will become one of the most notable ways that people choose to give back.”

To help raise awareness for the Charity Registry Program, has also partnered with Runaway Bridesmaids, a trio of female travelers and authors who’ve gathered a team of more than 100 friends, boyfriends, husbands and colleagues to run the New York Road Runners Fifth Avenue Mile in New York City on September 22, 2012. Runaway Bridesmaids Holly Corbett, Amanda Pressner and Jennifer Baggett and their friends all plan to run in bridesmaid attire (even the men!).

Amanda Pressner and her fiancé will run the mile as Charity Registry’s “First Couple” to raise money to help fight sex trafficking through New Light, an organization that provides shelters, healthcare and education for women and children in India’s largest red-light district.

Amanda and four additional Runaway Bridesmaids will run the ING New York City Marathon on November 4 fully dressed in their bridesmaid attire to show their charitable support.

“It’s so important to give back, and the new Charity Registry Program from makes it easy for you to use your wedding day to do good,” says newly engaged Runaway Bridesmaid Amanda Pressner. “Because we’re getting married in our 30s, my fiancé Jason and I have already acquired many of the household items—like linens, dishes and flatware—you might find on a traditional registry. Rather than replacing what we already own, we’ve encouraged our guests to channel their generosity to a cause that we believe in by making donations through our charity registry. Even a modest donation to Runaway Bridesmaids will go a long way toward helping women in need start a wonderful new life of their own.”

For more information on the Charity Registry Program available at, visit the


The Knot is the nation’s leading wedding resource, reaching nearly every bride in America through the #1 wedding website,; The Knot national and local wedding magazines; The Knot book series; and syndicated columns in newspapers nationwide. The Knot is the flagship brand of XO Group Inc. (NYSE: XOXO, a global media and technology leader devoted to weddings, pregnancy and everything in between, providing young women with the trusted information, products and advice they need to guide them through the most transformative events of their lives. Follow The Knot on Twitter @theknot.


CrowdRise is a fundraising site dedicated to the idea that raising money for charity and giving back has got to be fun. CrowdRise’s custom-built platform and game mechanics provide fundraisers, charities and events with a unique way to raise the most money for their causes and share compelling philanthropic stories with their personal networks. The site lets anyone turn their friends into an active base of donors for any cause.

In 2011 CrowdRise topped Mashable’s list of “Most Innovative Crowdfunding Platforms” and was named a “Top 25 Best Global Philanthropist” by Barron’s. CrowdRise was founded by actor and activist Edward Norton, producerShauna Robertson, and the founders of Moosejaw, Robert and Jeffro Wolfe.

Thousands of charitable organizations, events, celebrities and everyday donors have made CrowdRise their philanthropic base for giving back.


Melissa Bach
Public Relations Manager
The Knot
(212) 515-3594

Aaron Gannon
SunshineSachs (CrowdRise PR)
(212) 691-2800

Holly C. Corbett
Runaway Bridesmaids Founder
The Lost Girls
(917) 628-9420



PR Newswire


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