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Effective Marketing: Press Release Distribution is Key to SEO Success

NEW YORK, NY, January 24, 2013 /24-7PressRelease/

Search engine optimization is one of the buzz phrases that is constantly passed around when discussing marketing for online businesses and company websites. Search engine optimization, or SEO, focuses on improving your website’s positioning in search engine results, like Google. The higher your website shows up in search engine results, the more visibility it will have for potential customers browsing online.

When looking at your marketing plan for 2013, remember press release distribution – its efficacy has been proven and is due to multiple reasons, but these include the fact that one release gets you multiple back links – no other effort on the web will produce as many backlinks with just one effort.

Distributing a news release with a press release service like 24-7PressRelease will also offer many other benefits and features, including the ability to upload videos, images and other attachments (such as a PDF or Word document) alongside your press release; access to statistics to track how many people have viewed your release or shared it via email; and exposure to thousands of quality online and print media news partners.

24-7PressRelease is a reputed firm that has been in business since 2004, distributing more than 300,000 releases to date. The service has been mentioned in more than 115 books on Amazon.com as a quality marketing resource, and has distributed releases for governmental agencies and some of the largest companies in North America, such as Michaels, The Container Store, Whataburger and Expedia.

Website: 24-7pressrelease.com

Tags: 24-7PressRelease, Backlinks, Marketing Plan, Marketing Resource, News Releases, Press Release, Search Engine Results, SEO, SEO (Search Engine Optimization)

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Magazines Marketing to 21st Century Women Buyers: Kate Middleton is America’s #1 Celebrity Brand

22 Jan

Minneapolis, Minnesota (PRWEB) January 22, 2013

The recent survey by Glamour’s 21st Century Woman Report by YouGov announced findings that emphasize the importance of monthly glossy magazines, as the survey conclusively determines that the vast majority of women polled are still buying them regularly. Magazine advertisements effectively promote fashion ideas, behaviors, and product choices to woman – but that is only the beginning of the increasing trend of advertisements that market to women buyers.

Eric Sims, owner of Integral Media, comments: “Marketers delve into research, look at the most current data, and examine the most up-to-date best practices in marketing to the consumer segment that their product or services are ideal for. For a business largely marketing to women, for example, it is important for integrated media buyers placing magazine advertisements to understand how to best reach women shoppers”. Market segmentation means dividing your marketing reach into distinct groups of buyers with relatively homogeneous preferences, shopping influencers, or behaviors, which distinguish them from the market mass.

“American women spend about $5 trillion annually; over half of the U.S. GDP. When you factor in that women account for 85% of all consumer purchases including everything from autos to health care, it only stands to reason that the most powerful ambassador a brand can have… is a woman,” as widely quoted from She Company.

Further research needs to be conducted to better understand the specific roles age, diversity, background, and even geography play in online advertising targeting women. Glamor’s survey lends insight to which mediums were favored by women who read monthly magazines:

1) Print Magazines: Of the women polled 97% currently read print magazines. Over a third read a print title at least once every couple of days.

2) Magazine Websites: The survey found that 79% visit magazine websites and more than a fifth visit those sites every other day.

3) Magazine Newsletters:Magazine newsletters are growing in popularity and 59% of surveyed women had signed up to them.

4) Digital Magazines: Over 1/2 of the survey participants read digital editions of magazines.

“Targeted magazine advertising, timely publicity, and direct response advertising are frequently the critical elements comprising the success or failure of a marketing strategy. It is critical to know the advantages and limitations of today’s integrated marketing channels, what forms of media are highly trusted, and the different types of ad positioning that most successful influence each gender’s shopping decision,” says Sims. Magazine advertising is a powerful vehicle by which Marketers find the power to shape future buying behavior patterns via proliferation of ideas, behaviors, and consumption of products.

Readers And Shoppers lean on input from sources they trust most, that being monthly magazines according to the study findings. Here are the highlights as Integral Media sees them:

Monthly magazines carry the report of being 50% more influential than weekly magazines, TV and magazine websites.
Monthly magazines out-pace free magazines and supplements as being nearly 3x more powerful.
55% of women are still clipping and saving features from glossy magazines for inspiration; the figure rises to 59% for female consumers over 30’s.
Glossy monthly magazines are the most trustworthy source of information, according to women.
Magazines are also considered by 78% to be ‘more inspiring’ than any other medium.
As trusted influences, magazine advertisements are second only to direct recommendations from friends.
Magazines are rated 2x more powerful as recommendations over comments posted on social networking media platforms.
Magazine content is over 3.5x more trusted than TV and nearly 6x more trusted than celebrity endorsements.

Web Advantage says that 47% of the time it is an advertisement’s image component that grabs a women’s attention.”From a marketing perspective, clearly the images used in an online ad are of paramount importance,” says Web Advantage. Therefore, perhaps it is the glossy image on the cover of Glamor magazine that has such pull in the realm of women readership. The report titled “Seven Immutable Laws of Online Advertising to Women” survey respondents said the following:

the advertisement’s image – 47%
the advertisement’s wording or message – 35%
placement of the advertisement – 10%
available ad interactivity – 10%

She’s (a 21st Century woman) a smarter, more informed consumer than ever before and, for the brands that work hard to engage her, this is great news.” ~ YouGov UK

Tags: Celebrity Brand, Kate Middleton, Magazine Advertising, Magazine Marketing, Marketing Strategy, Online Advertising, Social Networking

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Categories #socialmedia, Press Release, PRWEB

Storytelling with a Purpose: Meeting Brand, Business, and User-experience Goals

21 Jan

New York, NY (PRWEB) January 21, 2013

Customer Management IQ, a division of IQPC announces its Content Strategies Summit, taking place March 20 – 22, 2013 in at the Deauville Beach Resort in Miami Beach, FL.

“How do organizations make sense of the wealth of content in the current digital world?” asks CMIQ’s Ivy Yang.

We all know the web, social media and mobile revolutions have forever changed the world connecting all of us and enabling the seamless flow of constant, instant information. The challenge remains in how to decipher through the wealth of content to create valuable messaging. The Content Strategies Summit is the only conference that view content marketing as “Storytelling with a Purpose,” delivering a community for Content Strategists, Marketers, and User Experience experts to share better ways to manage the authoring, publishing and delivery of content.

Featured Speakers include*:

Rebecca Lieb, Analyst, Digital Advertising/Media, Altimeter Group & Author, Content Marketing
Kathi Brown Wright, Vice President, Wells Fargo
Eric Bryn, Vice President of Digital Innovation, Baird & Warner
Alberto Milani, CEO, Buccellati
Kathi Wright, Vice President, Marketing & Communications, Wells Fargo
Amanda Mahan, Creative Director, Digital, The Clorox Company

*The full list of speakers is available at The Content Strategies Summit delivers the most practical information answering your most pressing issues:

A simple visual content measurement strategic framework developed for how content is created and consumed
How to align your strategy to tactics and track the performance of your content across any channel or medium
How to ask the right questions of your data to be able to use it to inform content decision-making
Learn how to increase sales, loyalty and profits by leveraging the science of how our brains function.
How to align, track and measure the effectiveness of your messaging against your audience

The Content Strategies Summit was designed to deliver the tools and templates that ensure each session remains focused on the specifics of HOW you will add value to your organization upon your return to the office. Don’t miss out on the opportunity to learn from industry thought-leaders, authors, practitioners and experts on how to develop a content strategy that links to your corporate goals.

For more information on the Content Strategies Summit, please visit http://www.ContentStrategiesSummit.com or contact Stephanie Gonzalez at Stephanie.Gonzalez@iqpc.com

About IQPC
IQPC provides business executives with tailored practical conferences, large-scale events, topical seminars and in-house training programs. Producing over 1,500 events annually around the world, IQPC continues to grow and has offices in cities across six continents including: Berlin, Dubai, London, New York, Sao Paulo, Singapore, Sydney, and Toronto.

About CMIQ
Customer Management IQ leverages data, intelligence and networking from our global community of call center professionals to keep you ahead of the curve…and your competition.

Tags: Business Strategy, Content Marketing, Content Stategists, Content Strategies Summit, Digital Advertising, Network, Networking Event, Press Release, PRWEB

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Categories #socialmedia, Press Release, PRWEB

Speakers Announced for Search Marketing Expo – SMX West

21 Jan

Redding, CT (PRWEB) January 21, 2013

The faculty for Search Marketing Expo – SMX West features more than 100 of the world’s leading authorities on search engine optimization (SEO), paid search advertising (PPC), mobile search, social media marketing and other internet marketing topics. SMX West will take place March 11-13 at the McEnery Convention Center in San Jose, CA.

SMX West speakers will share tactics and techniques sharpened by years of experience with search marketing, advertising and social media campaigns. The roster includes leading brand marketers from companies such as Home Depot, Harry & David, Adobe and Salesforce.com; experts from leading full-service and boutique agencies; and representatives from search engines Google, Bing and other media companies.

The three-day program offers over 50 sessions and keynotes, enabling attendees to customize their experience based upon experience and focus. The SMX Expo Hall will be open March 11-12; six in-depth post-conference workshops will also be offered on March 14.

Rates Increase February 1
From now through February 1 a three-day All Access pass is priced at $1495. One day All Access, Workshop, and free Expo+ passes are also available.

About Search Marketing Expo – SMX West and Third Door Media

SMX West features sessions for those seeking advanced tactics or just starting out in search marketing, work on an in-house SEM team, hail from an agency, or own a business.

Attend SMX West for:

Exceptional content and super-charged sessions on PPC, SEO, social media marketing, local and mobile search will help you succeed today, tomorrow and in the future.
Invaluable connections made possible by the ultimate mix of structured networking opportunities and social events. Meet new contacts and reconnect with colleagues. SMX makes it easy to interact and exchange ideas with other industry thought leaders.
Essential conveniences to help juggle every-day responsibilities while maximizing conference time: always-available and free Wi-Fi; hot lunches, snacks and beverages all day; access to all presentations and tools to pre-plan your custom itinerary.

Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful.

The company produces the global Search Marketing Expo conference series. SMX conferences include: SMX West (San Jose, CA), SMX East (New York City), SMX Advanced, SMX London, SMX Israel, SMX Munich, SMX Toronto, SMX Sydney, SMX Paris, SMX Stockholm and SMX Social Media Marketing (Las Vegas, NV).

Third Door Media publishes Search Engine Land and Marketing Land, which provide news, analysis and tutorials to help internet marketers do their jobs more effectively. The company also provides a full range of innovative marketing services including lead generation, content creation and licensing via its Digital Marketing Depot brand.

Search Marketing Expo - SMX West 2013: March 11-13

Tags: Internet Marketing, Mobile Search, PPC, PRWEB, Search Marketing Expo, SEO, SMX West, Social Media Marketing

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Categories Networking, Networking Event, Press Release, PRWEB

The Street Smart MBA

16 Jan

New York, NY (PRWEB) January 16, 2013

Many entrepreneurs believe getting a graduate business degree is a necessity for starting and successfully growing a company. However, some experts insist that the only requirement to support an entrepreneurial spark is a handful of basic practices easily mastered outside academe.

“Street Smart MBA: 10 Proven Strategies for Driving Business Success” by Steve Babitsky and James J. Mangraviti, Jr. provides both seasoned and budding entrepreneurs with essential business pointers on: quality brand building, developing products that customers love, growing a network, effective and profitable selling, controlling costs and addressing customer complaints.

“The Street Smart MBA: 10 Proven Strategies for Driving Business Success” also addresses how to become a skilled negotiator, as well as how to recruit, motivate and retain employees.

To learn more about The Street Smart MBA: 10 Proven Strategies for Driving Business Success, visit http://www.apress.com/9781430247678

Details:

*248 Pages
*User Level: Beginner to Advanced
*Publication Date: December 24, 2012
*Available eBook Formats: EPUB, MOBI, PDF
*Print Book Price: $24.99
*eBook Price: $17.99

About the Authors

Steve Babitsky is a serial entrepreneur and the founder and president of SEAK, a multi-million dollar professional education, training, consulting, and publishing company. A former personal injury litigator, he also founded the National Organization for Social Security Claimants’ Representatives. He co-authored, with James J. Mangraviti, Jr., Never Lose Again: Become a Top Negotiator by Asking the Right Questions. James J. Mangraviti, Jr., is a principal of SEAK who trains expert witnesses through SEAK’s customized expert-witness training programs for corporations, associations, and governmental agencies. A former litigator with experience in personal injury and insurance law, he co-authored, with Steve Babitsky, Never Lose Again: Become a Top Negotiator by Asking the Right Questions.

About Apress Media

Apress Media is a technical and business publisher devoted to meeting the needs of IT professionals, software developers, programmers, and business leaders with more than 1,000 books in print and electronic formats. Apress provides high-quality, no-fluff content that helps serious technology professionals build a comprehensive pathway to career success. Since 2007, Apress has been part of Springer Science+Business Media, one of the world’s leading scientific, technical, and medical publishing houses, enabling global distribution of Apress publications.For more information about the innovative approach Apress takes to publishing, please visit http://www.apress.com.

Practical pointers for minimizing your pain and maximizing your gain when managing people.

Tags: Book, Brand Building, Business Degree, Entrepreneurs, Networking, Press Release, PRWEB, Recruiter

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Categories Press Release, PRWEB

eMetrics Summit Toronto Explores the Multi-Channel Marketing Evolution

15 Jan

eMetrics Summit Toronto | March 18-21, 2013

Toronto, Ontario (PRWEB) January 15, 2013

Digital analytics summit in March 2013 focuses on big data capabilities, privacy protocols and attribution strategies.

The evolution of multichannel marketing falls under the spotlight at the eMetrics Summit Toronto (March 18-21, 2013). Digital marketers from Wal-Mart, Moen, Capital One, Dell, RAPP and more will be descending on Toronto to discuss how companies can engage with their uber-connected, multi-device consumers.

Darwin has nothing on today’s online marketplace. Over the past couple of years, data analysis has become a finely honed science. New tools and big data capabilities are making it easier than ever to connect with customers in ways they prefer.

But evolution comes with a catch. In this new multi-channel environment, consumers may be using three or more online devices at the same time.

Where does attribution start?
And how should marketers respond to privacy and “do not track” protocols that create holes in their information?

The speakers at the eMetrics Summit Toronto 2013 have some ideas. During four days of in-depth keynotes, 16+ sessions, online analytics workshops and networking opportunities, conference attendees have the chance to connect with prime movers in the field of big data.

Co-located with Internet Marketing Conference, Search Marketing Expo and Predictive Analytics World, this digital analytics summit is shaping up to be one of the seminal marketing events of the year.

EARLY BIRD DISCOUNT:

Register before January 25, 2013 for the eMetrics Summit Toronto (March 18-21, 2013) and save up to $400 off the full price.

View the full agenda and see all the in-depth sessions available.

About the eMetrics Summit

eMetrics Summit is “Big Data for Marketing!” From early adopters to those still in discovery mode, this is the only comprehensive event dedicated to digital analytics and marketing optimization. As the leading conference covering the impact of data & technology on marketing, eMetrics Summit focuses on driving business results through data analysis and technology adoption.

eMetrics Summit Toronto 2013 is co-located with Predictive Analytics World (PAW), Search Marketing Expo (SMX) and Internet Marketing Conference (IMC).

About Rising Media

Rising Media is a global events producer excelling in Internet and technology-related conferences and exhibitions. Rising Media-produced events include Data Driven Business Week, eMetrics Summit, Conversion Conference, DemandCon, GAUGE, Predictive Analytics World, Text Analytics World, Affiliate Management Days, Building Business Capability, Social Media Economy Days, Web Effectiveness Conference, Search Marketing Expo, SemTech and Social Gaming Summit in the US, Canada, UK, France, Germany, Sweden, Finland and Australia.

Tags: Big Data, Digital Analytics, Multichannel Marketing, Networking Event, Press Release, PRWEB

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Categories Press Release, PRWEB

Outstanding Achievement in PR and Corporate Communications 2012

14 Jan

Oakland, CA (PRWEB) January 14, 2013

Seventy winners of the 2012 Bulldog Digital/Social PR Awards for Outstanding Achievement by Agencies and Individuals in PR and Corporate Communications were announced today by Bulldog Reporter. Winners enter a pantheon of exemplary communications practitioners, and their campaigns will be summarized in the Bulldog Awards Digital/Social Awards Hall of Fame magazine, which is to be published in February 2013 and in Bulldog Reporter’s Daily ‘Dog online trade journal.

Winners were chosen exclusively by working journalists from hundreds of entries representing the very best strategic and tactical prowess that PR/corporate communications has to offer. Campaigns were judged by a team of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity.

This year’s Grand Prize Best Use of Digital/Social for a Digital/Social Communications Campaign of the Year was awarded to Cisco Systems for their entry titled “Cisco’s the Network”, which was awarded a Gold Digital/Social award for Best New or Redesigned Website of the Year and two Silver awards for Best Online Newsroom of the Year and Best Use of Digital in a B2B Technology Campaign.

Bulldog Reporter publishes the Daily ‘Dog online trade journal, the PR/communication industry’s largest circulation publication, and is the industry’s premier provider of professional development events and materials.

Here is a summary of the 2012 Bulldog Digital/Social PR Awards Winners:

Best Use of Digital/Social in a Communications Campaign
Grand Prize
Cisco Systems
For
Cisco’s the Network

Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign
Bronze
Weber Shandwick
For
Degree Men – Masters of Movement

Best Use of Digital in a B2B Technology Campaign
Gold
Lois Paul and Partners
For
Freescale Semiconductor-Smart Mobile Device Pundits

Best Blog for an Agency/Consultancy
Gold
Havas PR
For
The Voice of Innovation Nation

Best Blog (Company/Organization)
Gold
Rain
For
Walmart Green Room

Best Blog (Company/Organization)
Bronze
Microsoft and Waggener Edstrom
For
Next at Microsoft Blog

Best Blog (Individual)
Gold
MSR Communications
For
When Your Messaging is Ahead of the Media

Best Crisis Response
Gold
American Airlines and Weber Shandwick
For
“Like This”: American Airlines Responds to Alec Baldwin

Digitally/Socially Engaged Brand of the Year
Gold
Weber Shandwick/MilkPEP
For
Breakfast Project

Digitally/Socially Engaged Brand of the Year
Silver
Airfoil
For
eBay Harnesses Social to Power Parents Pockets

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign
Gold
CRT/tanaka
For
Vibrant Rioja Social Media Campaign

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign
Silver
Zeno Group
For
Seattle’s Best Coffee Brews Up a Black Friday Deal with a Twist

Best Organizational E-Newsletter, External
Gold
Deveney Communication
For
Deveney Communiqué

Best Organizational E-Newsletter, External
Silver
Spelman College
For
Spelman Connection

Best Online Newsroom of the Year
Gold
Synaptic Digital, a Definition 6 company
For
US Dept of State Online News Room

Best Digital/Social Word of Mouth Campaign
Gold
Waggener Edstrom Worldwide
For
Tweet-a-Beer: Turning virtual contacts into personal connections,
one frosty mug at a time

Best Digital/Social Word of Mouth Campaign
Bronze
Elizabeth Arden and Lippe Taylor
For
Revolutionizing Social Good: Elizabeth Arden #PinItToGiveIt

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility
Silver
Deveney Communication
For
Inaugural Childhood Obesity Summity Social Media

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility
Bronze
MassMutual Financial Group
For
MassMutual and Easter Seals Make the 1st 5 Count

Best Use of Digital/Social for a Consumer Technology Campaign
Gold
Sparkpr
For
Good Technology Finds Overtime Growing

Best Use of Digital/Social for a Consumer Technology Campaign
Silver
Airfoil
For
eBaby Harnesses Social to Power Parents Pockets

Best Use of Digital/Social for a Consumer Technology Campaign
Bronze
RF|Binder
For
BAND-AID brand brings bandage to life

Digital/Social Communications Campaign of the Year
Gold
M Booth
For
Women Entrepreneurs are #PoweringTomorrow

Digital/Social Communications Campaign of the Year
Silver
Backbone Media
For
Polartec Made Possible Campaign

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign
Gold
Ron Sachs Communications
For
The Water Quality & Health Council’s “Healthy Pools” Campaign

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign
Bronze
GE Healthcare
For
25 million and counting: how GE Healthcare used Facebook, Twitter and Weibo to help fight cancer

Best Measurement of Digital/Social Communications
Gold
Zeno Group
For
Seattle’s Best Coffee Brews Up a Black Friday Deal with a Twist

Best Measurement of Digital/Social Communications
Silver
Weber Shandwick
For
US Army Reserve Status: Engaged

Best Microsite or Specialized Website
Gold
GroundFloor Media
For
Online War Room: Securely Simulating Online Conversations and Crises

Best Microsite or Specialized Website
Silver
Union Pacific Railroad Corporate Communications
For
UP150.com

Best New or Redesigned Website of the Year
Gold
Cisco Systems
For
Cisco’s the Network

Best New or Redesigned Website of the Year
Bronze
Hilton Hotels & Resorts
For
Hilton Global Media Ctr Relaunch/Redesign

Best Use of Digital/Social in a Public Affairs/Awareness Campaign
Silver
M Booth
For
Women Entrepreneurs are #PoweringTomorrow

Best Use of Digital/Social to Pitch Traditional Media
Silver
Elizabeth Arden and Lippe Taylor
For
Revolutionizing Social Good: Elizabeth Arden #PinItToGiveIt

Best Use of Digital/Social to Pitch Traditional Media
Bronze
Havas PR
For
Getting Linked to “Ellen”

Best Use of Search Engine Optimization in a Campaign
Gold
CRT/tanaka
For
Sweetening SEO for PureCanadaMaple

Best Online/Social Media Community of the Year
Silver
CRT/tanaka
For
Vibrant Rioja Social Media Campaign

Best Online/Social Media Community of the Year
Bronze
Airfoil
For
eBaby Harnesses Social to Power Parents Pockets

Best Social Network Messaging Strategy
Gold
Ogilvy Washington
For
Motivating Americans to Be One in a Million Hearts

Best Use of Digital/Social for a Travel/Hospitality Campaign
Gold
KC Convention & Visitors Assoc.
For
All-Star Game Social Media Command Center

Best Use of Video in a Digital/Social Environment
Gold
Litzky PR
For
“Call Me Maybe” Litzky Public Relations’ YouTube Recruiting Video

Best Use of Video in a Digital/Social Environment
Bronze
Weber Shandwick
For
Create New Usage: REFUEL | got chocolate milk?

Tags: B2B, Corporate Communications, Press Release, PRWEB, SEO, Social Communications, Social Media Campains, Social Media Community, Social PR

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Categories #socialmedia, Press Release, PRWEB

Digital Marketer’s Traffic and Conversion Summit One Week Away

12 Jan

Austin, TX (PRWEB) January 12, 2013

The digital marketing convention taking over San Francisco’s Marriot Marquis on January 18-20, 2013 is Digital Marketer’s Traffic and Conversion Summit, and its final schedule of events has been finished.

A series of keynote speeches and content-inclusive meetings will fill the three days, and Digital Marketer is putting the final touches on the schedule for Friday, Saturday, and Sunday.

Highlights include a pre-party meet up kickoff on Thursday, January 17, when Digital Marketer Engage hosts the Summit’s first official event. It will be at Jillian’s Billiard’s Club, next door to the San Francisco Marriot. David Murray, from Bravo’s “Start-Ups: Silicon Valley” will be the guest, sharing his advice on product and brand growth in the modern marketing world.

Other noteworthy items on the schedule include keynotes from William Shatner, actor and pitchman extraordinaire, as well as Guy Kawasaki, one of the leading social media gurus and former Apple evangelist. Ryan Deiss, CEO and founder of Digital Marketer, will be in attendance with his business partner Perry Belcher, salesman wizard and one of the top three living copywriters.

Each day of the 2013 Traffic and Conversion Summit will also feature exclusive meetings on a variety of important topics, where Digital Marketer’s experts will discuss what they know is working now. Content-heavy presentations and talks will leave participants with all they need to develop their own winning digital marketing strategies.

Deiss and his team at Digital Marketer know that action produces results. They’ve created the most unique and worthwhile event of the company’s history. Some of the most elite and advanced marketing minds in the industry, beyond those already a part of Digital Marketer, will be in attendance. Registration for the 2013 Traffic and Conversion Summit has already surpassed the previous three in size and scale, and Digital Marketer is promising an experience like none other.

Digital Marketer releases informational and educational materials to help businesses and entrepreneurs gain insight and information on the trends, data, and strategies that can take them to the top of their industry. Through their RAW Training courses, strategic plans, blogs, newsletters, site reviews, and Special Reports, Digital Marketer supercharges every single marketing campaign it touches. For more information, visit DigitalMarketer.com.

To find the full schedule of events and keep up to date with the happenings leading up to the January 18-20 dates, check out Digital Marketer’s website, blog, and subscription email lists. Specific details on the digital marketing convention can be found at TrafficandConversionSummit.com.

Content-heavy presentations and talks will leave participants with all they need to develop their own winning digital marketing strategies.

Tags: Digital Marketer, Digital Marketer’s Traffic and Conversion Summit, Digital Marketing Strategies, Guy Kawasaki, Marketing Campaign, Networking Event, Press Release, PRWEB, Social Media Gurus

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Categories #socialmedia, Networking, Press Release, PRWEB UK

Social Media Strategies Summit Las Vegas 2013

11 Jan

Las Vegas, Nevada (PRWEB) January 11, 2013

Social Media Strategies Summit Las Vegas 2013 invites social media professionals to take advantage of the last early bird special, where attendees who register by Jan. 11th can save $200 on their general conference admission. Make sure to register by January 11th and get the best deal on the summit.

Social Media Strategies Summit Las Vegas 2013 is ranked in the top five social media conferences for the upcoming year. The three-day summit focuses on taking attendees’ social media efforts to a higher plane. With an agenda of of talented speakers, each of whom have played significant role acceleration of social networks, it is a “who’s who” of top brands and thought leaders.

Attendees can learn to take advantage of effective methods of expanding their business’ online presence via social media at this groundbreaking event. In addition to soaking up ideas from social media pioneers, guests will have the opportunity to network with numerous companies diversifying their portfolio through the use of social media including Wells Fargo, SAP, Boston Celtics, Cisco, American Express, and USA Swimming.

During SMSS Las Vegas, top notch practitioners will speak and provide key lessons on how to strategically operate a social media strategy, gauging effectiveness, and enhancing the online presence of a company.

Make sure to take advantage of the last early bird special and save today by clicking SMSS Las Vegas Early Bird.

About: GSMI is leader in the industry of executive education, creating conferences, summits, workshops and training sessions that combine rich learning environments with the opportunity to network with today’s most relevant thought leaders, speakers and practitioners. GSMI’s annual events have reached 70% of the Fortune 500 companies, in over 30 countries, covering topics that today’s leaders find most challenging and inspiring. More information about Global Strategic Management Institute’s upcoming educational events for professionals, visit: http://www.gsmiweb.com

With an agenda of of talented speakers, each of whom have played significant role acceleration of social media, it is a “who’s who” of top brands and thought leaders.

Tags: Networking Event, Online Presence, Press Release, PRWEB, Social Media, Social Media Conference, Social Media Professionals, Social Media Strategy, Social Networks, Thought Leaders, Top Brands

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Categories #socialmedia, Network, Networking, Networking Event, Press Release, PRWEB

New Book Reveals Proven Marketing Solutions for B2B Companies in the Digital Age

9 Jan

New York, NY (PRWEB) January 09, 2013

Consumer-focused companies have thrived over the last few years using digital and social media strategies to reach their customers. Business-to-business companies, however, have not found it as easy to transition to these new platforms. While B2B marketing models are many times more complex, very little has been written to guide these companies in developing their own strategies.

A veteran creative director and marketing strategist has filled that void with a new book: B2B A To Z: Marketing strategies that generate leads for your Business-to-Business company, published through Denham Publishing. “As a B2B marketer, it’s been surprising to me how few guidebooks have been written for businesses that sell to other businesses,” says author Bill Blaney. “While there are a few, they’re either too specific about one businesses category or written by publishers rather than practitioners. This book is an attempt to rectify that.”

Blaney has been at the forefront of digital marketing for over 14 years, leading efforts for B2B clients including JP Morgan Chase, Canon, Capital One Bank, NBC and many others, large and small. The primary problem, Blaney says, is that most business-to-business marketers misunderstand how online marketing and even social channels – such as LinkedIn, Twitter, blogging, Slideshare, Google + and Flickr – can complement their off-line efforts and actually generate leads.

“Print is not completely dead for many B2B’ers, but it is only one component of what must be a larger marketing canvas,” he says. “The trick is to pick the tools that can actually help companies that, say, sell nutritional supplements to soda manufacturers, industrial boilers to institutions, or fruit to wholesalers. There are so many companies out there that never interface with consumers but still need to reach their customers in multiple sales channels.”

B2B A To Z presents literally that – a set of easy-to-apply principles covering every aspect of B2B digital and traditional marketing today, from online branding to building the most effective website to lead generation, social marketing, email blasts, keyword marketing and more. In addition, the book provides useful background about the current media landscape, debunks some B2B marketing myths, and offers unique ideas such as “category-specific microsites” and innovative approaches to promotion, public relations, affiliations and branding.

Blaney notes that his path to writing this book was not a difficult one. Early in his career, as an art director working for advertising legend and prolific author George Lois, he learned the value of thinking outside of the box. “George is known for revolutionizing the advertising industry with work that is always bold,” Blaney said. “There’s a huge value in being the loudest voice in the room. Some marketers today feel that the soft sell, particularly online, is the only way to go. I think both approaches have value. It’s just a matter of finding the right balance.”

An early social marketing success story involves an online campaign Blaney contributed to developing for one of the large cable channel. “In 2001, the agency I was at began engaging with comic book forum audiences to help promote a new sci-fi cable series. We did more than just shill for the show. We became the audience as well. It helps when you can speak one-on-one with your customers. Our work helped the show gain the largest audience for a cable pilot at that time. I saw how that strategy could work for other companies, including those that market only in the trade space.”

It’s not how much you spend, Blaney emphasizes, but how you spend it. “When it comes to SEO (Search Engine Optimization) and social marketing, there are numerous ‘tricks of the trade’ to get the most bang out of small budgets,” he says. “There are also so many ideas beyond the print ad, press release and brochure. In my book, I show how to leverage all of these strategies to make a real difference on your bottom line.”

About Bill Blaney
Bill is currently Sr. Creative Director and Digital Strategist for Walter F. Cameron Advertising in New York. Over his career, his B2B branding, advertising and marketing includes work for Fortune 500 companies such as JP Morgan Chase, Canon, Capital One Bank, in addition to the Department of Veterans Affairs, Latham, Miura, and others large and small. He is co-founder of HDCameraGuide.com and owner of B2BMarketingNeeds.com.

As a B2B marketer, it’s been surprising to me how few guidebooks have been written for businesses that sell to other businesses,” says author Bill Blaney

Tags: B2B, B2B Marketing, B2B Marketing Strategies, Digital Age, Digital Marketing, Keyword Marketing, Marketing Solutions, New Book, Online Campaign, Online Marketing, Press Release, SEO, Social Marketing, Social Media Strategy

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Categories #socialmedia, Press Release, PRWEB

GSMI’s Social Media Strategies Summit Early Bird Registration Deadline

7 Jan

Chicago, IL (PRWEB) January 07, 2013

After a very successful Social Media Strategies Summit (SMSS) in Chicago in 2012, SMSS will be coming back to Chicago at the Hard Rock Hotel, April 23-24. SMSS Chicago features three new tracks, including Social Platforms, Internal Collaboration and Measures, Metrics & Analytics. SMSS Chicago aims to equip attendees with the tools to advance their social strategy on top social platforms, learn key strategies to collaborate internally with their team, and provide tactics on how to successfully measure their efforts to effectively grow their business.

With education as a top priority, SMSS Chicago includes four comprehensive pre-summit workshops. These 2-hour sessions are an opportunity to participate in real hands-on activities, discussions and work with colleagues and other professionals to build their own strategies, solve problems and bring solid information back to the office.

Available pre-summit workshops include:

Social Media Marketing 101: How to Implement a Social Marketing Plan with Limited Resources
The Spike Principal: A Predictive Strategy for Maintaining a Positive Brand Reputation
Using Social Media to Create Meaningful Engagements
Creating the Most Effective Social Media Press Release

Confirmed speakers include thought leaders from brands such as Sears, IBM, Dell, MillerCoors, Symantec, Technorati, and many others. Review the full speaker line-up online for Social Media Strategies Summit (SMSS).

SMSS Chicago provides an amazing opportunity from attendees across industries to connect and network. Come join other attendees from brands such as AT&T, Adobe, PayPal, Microsoft, ESPN, Nestle, Toyota, Best Buy, Google and Coca-Cola among many others. Secure your seat by Friday, January 18th for a $400 discount off registration!

About Global Strategic Management Institute:

GSMI is a leader in the industry of executive education, creating conferences, summits, workshops and training sessions that combine rich learning environments with the opportunity to network with today’s most relevant thought leaders, speakers and practitioners. GSMI’s annual events have reached 70% of the Fortune 500 companies, in over 30 countries, covering topics that today’s leaders find most challenging and inspiring. More information about Global Strategic Management Institute’s upcoming educational events for professionals, visit: http://www.gsmiweb.com or follow us at @GSMIonline.

Come join other attendees from brands such as AT&T, Adobe, PayPal, Microsoft, ESPN, Nestle, Toyota, Best Buy, Google and Coca-Cola among many others. Secure your seat by Friday, January 18th for a $400 discount off registration!

Tags: Social Media, Social Media Marketing, Press Release, Social Platforms, PRWEB, Social Media Strategies Summit (SMSS), Metrics & Analytics, Social Media Press Release, Brand Reputation

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Categories PRWEB, #socialmedia, Press Release

Top 10 Tips for Online Reputation in 2013

4 Jan

San Diego, California (PRWEB) January 04, 2013

2013 has arrived, and with it comes advice with how to best handle an online reputation in the new year. The following advice has been provided by Walter Halicki, the founder and CEO of online reputation experts JW Maxx Solutions. These top 10 tips for online reputation in 2013 are sure to be of integral use in your business or organization.

1. Manage your brand.
Your brand is the first line of communication between a company and its customer. Making sure that a business is in proper order is the first way to progress a reputation online.

2. Stay aware of what is being said about you.
Be watchful over words that are directed towards your company. It is easy to be enlightened by praise, but do not allow that to cloud negativity that could exist elsewhere.

3. Keep an eye on trending searches.
Maintain a pulse on searches that are popular, especially those relevant to your field. It can make the difference between reaching your audience and being kept away from them.

4. Promote outreach with your consumer base.
Engage with your audience and attempt to understand their line of thought in regards to your product. Your online portfolio should relate to them.

5. Take action against negativity.
Never allow damaging comments to overtake your online reputation. As other top 10 tips for online reputation in 2013 explain, it is much easier to build an image than it is to recover one.

6. Create positive news.
Positive news will always shine a company in a positive light, regardless of whether or not it exists to combat harmful posts.

7. Use social media to your advantage.
Social media can assist in maintaining awareness of trends and what consumers want from a business. An online reputation that isn’t complemented by social media is far behind the reputations of competitors.

8. Search yourself.
Always be sure that search results for your company are positive. If they are not, it is time to repair the reputation of your business.

9. Aggregate.
Ensure that news is being spread to as many places as possible using aggregated sourcing. Publishing through a large distribution network will get more positive results for a reputation on the internet.

10. Stay positive.
Reiterating #6 of the top 10 tips for online reputation in 2013, a company needs to continually post positive content to stay relevant and keep a clean image on the web. Perpetually feeding positive content throughout the internet will greatly assist in managing a healthy online reputation.

Although these are the top 10 tips for online reputation in 2013, JW Maxx Solutions will continue to provide informative content on how to best manage your presence on the web throughout the year.

Tags: Brand Management, Future Trends, Online Marketing, Online Reputation, Press Release, PRWEB, Searches, SEO, Social Media, Trends

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Top 10 Business Process Outsourcing Trends to Watch in 2013

4 Jan

El Paso, Texas (PRWEB) January 04, 2013

DATAMARK Inc., a leading business process outsourcing firm headquartered in El Paso, Texas, has named its Top 10 Business Process Outsourcing Trends for 2013.

The evolution of mobile computing and social media continue to be major drivers behind the changing face of business process outsourcing and business process management. Other tech trends that will affect the industry over the next year include The Internet of Things and the collection and analysis of Big Data, which will be used to improve business processes.

Also, the geographic advantages of locating outsourced business processes in the U.S. means domestic outsourcing will repeat as a top trend for 2013.

Below are 5 of DATAMARK’s top BPO trends, in no particular order:

1. The opening of private app stores.

As workers connect through tablets and smartphones, enterprises will distribute custom and off-the-shelf apps through private app stores. BPO/ITOs will do the same, inviting clients to visit their private stores for apps that monitor business processes and collect useful data. Easier said than done, however. 2013 will be the year where IT departments begin to figure out hassle-free ways to distribute apps to clients, contractors and authorized partners.

2. Contact centers stay social 24/7/365.

A recent study by LinchpinSEO found that customers like to engage with their banks on social media on Sundays, a day when brick-and-mortar financial services are typically closed. Customer relationship managers will have to break away from this “closed for business” mindset and post in social media networks every day of the week, every time of day. Competitive BPOs will leverage global centers and customer-contact reps with multiple language skills to deliver 24/7/365 customer service via Facebook, Twitter and other channels, bringing some to clients some “weekend peace of mind.”

3. Gamification goes social.

As we mentioned last year, gamification—using game concepts to drive courses of action—will liven up boring, repetitive business processes, as well as deliver incentives for improvement. Good enough, but in 2013, gamification will stake a place on social networks. BPO workers will post their progress, improvements and rewards on internal social media channels, adding more fuel to the competitive fire across the organization.

4. Domestic outsourcing moves beyond anecdotes.

Whether it’s domestic outsourcing, insourcing, onshoring, ruralshoring or whatever term suits your fancy, some solid data on the trend will emerge in 2013. Outsourcing business processes in the U.S. (and nearshore to Mexico and Canada) will be an attractive option as growing wages in traditional outsourcing locales such as India and China make the U.S. more competitive destination. Organizations will recognize the many benefits of being geographically close to target markets.

5. BPO makes a run for the border.

Mexico will continue to be an attractive business process outsourcing destination over the coming year. This is in part because of the advantages delivered by geographic proximity, but also because the Mexico of 2013 is much different from the Mexico of 1994. Statistics from the Organisation for Economic Co-operation and Development (OECD) show Mexico is steadily improving in many rankings, including labor productivity growth, infrastructure spending, post-secondary education enrollment and broadband access. The headline-making cartel war, while still a concern, has spared multinational business activity.

For the full article, read “10 Business Process Outsourcing Trends to Watch in 2013.”

About DATAMARK

DATAMARK, Inc. is a leading business process outsourcing company specializing in high-volume digital mailroom management, document processing and document management services for Fortune 500 firms and other large organizations. Headquartered in El Paso, Texas, DATAMARK employs nearly 2,200 people in its U.S., Mexico and India facilities. For more information, visit http://www.DATAMARK.net

Tags: 2013, Big Data, BPO Trends, Business Process Management, Facebook, Mobile Computing, Outsourcing, Outsourcing Trends, Press Release, PRWEB, Social Media, Social Media Networks, Tech Trends, Technology, Twitter

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Categories #socialmedia, Press Release, PRWEB

Gary Vaynerchuk to Keynote the Westchester Digital Summit

2 Jan

http://ww1.prweb.com/prfiles/2012/12/28/10277894/FINAL%20IMAGE%20.jpg

White Plains, New York (PRWEB) January 02, 2013

The Westchester Digital Summit will be held on May 14th, 2013 at the Westchester County Center in White Plains, New York. The venue will host 3,000 digital marketers and internationally renowned entrepreneur Gary Vaynerchuk, CEO of VaynerMedia and author of The Thank You Economy and Crush It will deliver the keynote. It’s the only gathering of its kind in Westchester. Silverback Social, a globally recognized leader in social media marketing, is producing the summit in partnership with Zanzarella Markting Consultants.

“On May 14, Westchester County will play host to the most well respected digital marketers in the world,” said Chris Dessi, CEO of Silverback Social. The summit will include presentations from digital marketing leaders like David Kidder, author of The Startup Playbook; Alex Zhardanovsky, CEO of Petflow; Avi Savor, Founding Partner of BigFuel; David Guy, CEO of LoudDoor; Dan Merritt, CEO of F#; and Rick Burnes from Hubspot, to name just a few. Attendees will be able to capitalize on an array of networking opportunities to help prospect for sales, increase productivity and stimulate employees’ intellectual curiosity.

The Summit’s panel discussion includes powerhouse media personalities like Ed Butowsky of Fox Business, an internationally recognized expert in the investment wealth management industry. Ed will be joined by Jeff Pearlman and Mike Edelhart for the discussion, when they will tackle how digital marketing is changing the face of traditional media. Jeff is the author of five books – three New York Times best sellers. His most recent, Sweetness: The Enigmatic Life of Walter Payton, was called “the best sports biography” of 2011 by Sports Illustrated. Mike is a long-standing media and Internet start-up investor and executive. Currently, Mike is CEO of The Tomorrow Project, LLC producers of The Pivot Conference, hosted by Brian Solis and Social Week in NY.

“The Westchester Digital Summit will change the face of business in Westchester, New York forever,” said Chris Dessi, CEO of Silverback Social. “The manner in which we aggregate and disseminate information as a culture has changed, and the summit will offer marketers the proper tools to engage with their clients like never before,” added Dessi.

The Westchester Digital Summit is a global gathering of the most innovative minds in the digital economy today, allowing attendees to interact with celebrities, professional athletes, geniuses and the most compelling personalities who are the way our culture interacts with businesses online. To learn more, and to register for the Summit, visit Westchester Digital Summit.

The Westchester Digital Summit will change the face of business in Weschester County forever

Tags: Digital Economy, Digital Marketing, Gary Vaynerchuk, Networking Event, Online Business, Press Release, PRWEB, Social Media, Social Media Marketing, The Westchester Digital Summit, VaynerMedia

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Categories #socialmedia, Network, Networking, Networking Event, Press Release, PRWEB

Justin Bieber, Rihanna, and Barack Obama Head-to-Head in Internet Popularity

30 Dec

Philadelphia, PA (PRWEB) December 30, 2012

In recent weeks, PopTrending.com has observed a three-way convergence of the popularity trends of Justin Bieber, Rihanna, and Barack Obama. They each hold prevalent scores in News, Social Media, and Web popularity. Currently, Barack Obama is holding-on to a narrow lead with Bieber and Rihanna trailing close behind.

President Obama dominated the news at the height of the election in November, and had a considerable presence in the blogosphere and on social networking sites. However, in early December, as post-election news coverage waned, and campaign staff tapered off their efforts to pump-up the President’s social media trends, pop sensation Justin Bieber briefly surpassed Obama’s long-held lead as the most popular person in PopTrending.com’s daily ranks.

Obama quickly regained his position, mainly as a result of News coverage of the fiscal cliff, but currently appears to be dipping back down to levels where he may once again be overtaken. In the meantime, superstar singer and actress Rihanna has surged in recent PopTrending.com ranks and is now well-situated in the number two slot, bumping Bieber down to number three.

Rihanna is by the far the most popular public figure on Facebook with over 65 million Likes, adding an average of 53,000 new Likes per day this month. Of the three, Justin Bieber has the strongest Twitter following, with over 32 million followers, recently adding an average of 35,000 new followers per day. Obama currently has approximately 35.5 million Likes on Facebook, and just over 25 million Twitter followers.

President Obama continues to dominate the news with his name appearing in an average of nearly 100,000 online news reports every day this month, compared to approximately 11,000 for Justin Bieber, and just under 10,000 for Rihanna.

As the year 2012 comes to a close, it is difficult to predict which of these pop culture icons will prevail in this tight race to top PopTrending.com’s daily rankings of the most famous people. Stay tuned for updates as we enter the New Year to see who ends up on top.

PopTrending.com uses a proprietary algorithm to calculate daily popularity scores for hundreds of celebrities and famous public figures based on dozens of metrics including frequency of appearance in the news, activity on social networking sites, popularity in search engines, and presence in popular web content.

For more information on please visit http://poptrending.com.

Justin Bieber briefly surpassed Obama’s long-held lead as the most popular person

Tags: Barack Obama, Celebrity Tweeters, Daily Ranks, Facebook, Facebook Likes, Internet Popularity, Justin Bieber, Popularity Trends, Press Release, Rihanna, Social Media, Social Media Trends, Social Networking Sites, Twitter, Twitter Followers, Web Popularity

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Categories #socialmedia, Internet Popularity, Press Release, PRWEB

9 Resolutions Every Business Owner Should Make in 2013

30 Dec

Wade Brannon, owner of the Pigtails & Crewcuts franchise

Roswell, Georgia (PRWEB) December 30, 2012

According to the experts, business growth will continue in 2013. A report from the National Association for Business Economics predicts the economy will expand by 2.1 percent in 2013, compared to 2.2 percent in 2012. When it comes to franchise businesses, a similar scenario is taking shape, with a 1.4 percent growth projected, compared to a 1.5 percent increase in 2012, according to the International Franchise Association. Franchises, which account for 3.4 percent of the GDP, are expected to add 162,000 jobs to the economy before 2014.

Any growth is good, according to Wade Brannon, president and owner of the children’s hair salon franchise Pigtails & Crewcuts, based in Atlanta, Georgia, which has more than 30 locations across the country. But Brannon warns business owners that as the economy continues to improve, the hard work has just begun. “It appears we’ve weathered the worst of the storm, and for most of us business owners it’s been a humbling experience,” says Brannon, who formerly served as the senior vice president of Heavenly Ham, which he helped grow to more than 200 locations in the United States before it was sold in 2002. “Now that we’re starting to see some consistent growth, it’s more important than ever to capture that momentum and take your business to the next level.”

Brannon shared the following resolutions that every business owner should make in 2013.

1. Take control. One of the best things about owning your own business is it’s yours. It’s easy to forget that during day-to-day operations. As you move into 2013, don’t just be a business owner, act like a business owner. Commit to making decisions that are best for your business.

2. Ignore the doomsday hype. Between the debt ceiling and the fiscal cliff, 2012 has been rife with panicky buzzwords. There’s no telling what doomsday scenarios will crop up in 2013. Whatever those situations are, keep your nose to the grindstone and move your eyes away from the television. Focus on the important tasks at hand and don’t seek out additional worries.

3. Do less with more. In business, the beginning is always the most challenging. Once your workplace is up and running, adding to the existing framework can actually get easier. Consider opening a second, third or even fifth location. With just a little more effort, you may be able to multiply your returns.

4. Distinguish yourself. You’ve committed to running your own business, now take it seriously and succeed. Research needs in the community that your business can fill. Talk to your clients and ask if they’re satisfied with what you’re offering. Really listen to their feedback and apply it towards building your own successful brand—one that is unique from any other.

5. Promote, promote, promote. Every business owner should be active on social media. With so many choices out there—Facebook, Twitter, Pinterest, etc.—business owners have access to a constantly expanding audience. Update your status frequently, tweet specials, blog about your business and remind people of the ways that you can help them out.

6. Give back to your community. Without the support of your community, your business truly is nothing. Give back in the best way you can, whether it’s donating products for an auction, serving on a board or simply volunteering your time. Not only is this a feel-good thing to do, it also helps make your business more visible and introduces you to people you might not otherwise meet.

7. Delegate. Running a business is no small task, and it’s important to know that you’re not alone. Make lists of areas where you excel and areas where you don’t. Then, figure out if there’s a way to hand off duties to someone else, whether it’s an employee or a subcontractor. Business owners are naturally doers, so delegating can be one of the most challenging tasks. But since it frees you up to follow your true talents, it can also be one of the most rewarding.

8. Be consistent. Whether you’re a franchise, a large business or a mom-and-pop store, your customers all want the same thing: consistency. Devise a business protocol and work to ensure that you and your employees are on the same page. Your branding, messaging, services, products and even your success depend on consistency.

9. Know your numbers. How can you strive to do better if you don’t know where you stand now? Data is the lifeblood of your business. Know it. Study it. Understand it. Set goals to improve upon it. And if this isn’t an area where you excel, find someone who does and bring him or her on board to help develop your 2013 success plan.

“Now that we’re starting to see some consistent growth, it’s more important than ever to capture that momentum and take your business to the next level.”

Tags: 2013, Blog, Branding, Business Growth, Business Owner, Consistency, Consistent, Facebook, Message, National Association for Business Economics, Pinterest, Press Release, Products, Promote, PRWEB, services, Social Media, Status, Success Plan, Successful Brand, Tweet Specials, Twitter

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Categories #socialmedia, Press Release, PRWEB

Social Media Background Checks Now Provided Through Inteligator Search

25 Dec

Social Media Security | Background Checks Online

Over one billion public records now exist in the company database.

San Francisco, California (PRWEB) December 25, 2012

The Inteligator.com company now provides access to its database of billions of records online to the public. A new feature that can be used through this search company is a social media background check. One feature that social media companies lack is a security detail that provides more public information about user accounts.

A person can now conduct a check for criminal histories, arrest records, marriage records and other public records that are typically used to deliver this usable data.

Over one billion public records now exist in the company database and these records can be searched online. This new public access feature is designed to provide useful information to researchers that cannot find this data elsewhere online.

The Inteligator website provides secure access to its search system that is linked across national databases for data. A person with a criminal record that moves into a new state can still be located through this criminal search system if the public data is available. These security features are for private use and are not a substitute for employment related reviews.

An unlimited search feature is now added to the usable tools online. This tool provides both monthly and annual plans to make it an affordable option to adults. Apart from the background checks that are offered, a complete range of other helpful data can be accessed through the company system. Marriage and death records, property records, people trace services and other records can be located and printed through the new online system.

A preliminary search to provide a foundation for an in-depth report can be accessed on this page of the Inteligator website. This preliminary search tool provides the first point of reference that any adult researcher can use to discover if matches for names, phone numbers and other data exist in the company database.

About Inteligator Search

The Inteligator Search service is a new search tool that searches over one billion public records online. These records include marriage records, divorce records, sex offender records, criminal records, phone numbers and other information that could be useful to businesses or individuals trying to verify data through Inteligator Search online. This company website was originally launched in 2009 and frequent database updates are made to ensure that all data that is presented is as accurate as possible. The searchable database for this company can be used by any adult with an Internet connection or mobile device.

Tags: Backround Checks, Company Database, Criminal Histories, Database, Inteligator.com, Online, Press Release, PRWEB, Public Records, Social Media, Social Media Accounts, Social Media Background Check, Usable Data, User Accounts

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Categories #socialmedia, Press Release, PRWEB

Barbados Goes Mobile for Travelers using Smartphones to Plan Holidays

21 Dec

Bridgetown, Barbados (PRWEB) December 21, 2012

The new mobile calendar for things to do in Barbados, WhatsOnInBarbados.com, is not just another calendar. It is designed for the future of mobile travel and solves one of the biggest issues in design and accessibility for the diverse range of devices and platforms for mobile.

The problem is that there are hundreds of mobile devices and operating systems. Building native Calendar apps (for an iPhone or an Android app etc) is not always the smartest way to go, as the cost of development and maintenance for all devices is unsustainable for a small team.

A web based Calendar is, on the other hand, universally accessible without having to download apps, which can be irritating for travelers who just want to get the news on things to do, now. Websites for mobile, however, are often too general and do not take advantage of the special features and resources of the different platforms and devices.

The solution is a smart web based platform that responds and configures itself to the device in an intelligent way. In this solution, the software not only reconfigures the information and graphics for each specific device it also accesses and uses native features like the date picker built into the device, just as a native app would.

Kathy-Lynn Ward, COO of AXSES (the company behind the BTE) and developer of a range of tourism technology including several other travel apps, says “Using HTML5 and the jQuery has helped us build a smart Calendar platform that can now be tweaked to work with every device with relative modest effort.”

What that means is that as new devices come out and old ones change, the smart system simply adapts to them. “It is a hybrid of the native app, like iPhone or Android apps, and a website approach”. says Ward. “The difference is that we program the information about events to display differently for each device and even for each orientation in a device.” It is a lot of work upfront but will save a lifetime of work in the future. It is in fact built for the future!

WOIB is the most widely used and most complete calendar of things to do in Barbados. THE BTE website, Barbados.org, is also the most extensive website of Barbados tourism and the most popular according to the Alexa competitive rank.

The BTE calendar has been a feature from early days starting in 1996. it has thousands of users and subscribers and a database of numerous attractions, activities, contacts and venues. The BTE has built a grass roots network with all media, tv, newspapers, hotels, local performers, restaurants, bands, tourism operators, museums, universities, theaters and locals who feed in details of vacation happenings on a daily basis. Much of the work in monitoring and creating the venues is automated and all of it is checked and approved in house.

The release of this app reflects What’s On In Barbados’ commitment to promoting the many events happening on the island to both locals and visitors. An increasing number of people are using the What’s On In Barbados platform (including the website, social media posts, Facebook app and weekly newsletter) to keep up with things to do on the island. The newsletter reach is currently 16,000 subscribers. For January to November 2012, there were 400,000 referrals from the What’s On website to view event descriptions, and an additional 25,000 clicks from social media posts.

With more people now having access to mobile phones than water and electricity, and more and more using mobiles while on holiday or to plan holidays from home, every tourism operator, hotel and destination absolutely MUST have a mobile app.

For more on Barbados Tourism Encyclopedia go to http://www.barbados.org
Website Calendar of things to do on island
Mobile app of Barbados Events

It is a hybrid of the native app like an iPhone or Android apps and a standard website approach

Tags: Android, App, Barbados, Calender App, Download App, Facebook App, Holiday Travel, iPhone, Mobile Calender, Mobile Travel, Press Release, PRWEB, WhatsOnInBarbados.com

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Categories #socialmedia, App, Press Release, PRWEB

The Kate Middleton Pregnancy: An Analysis Of The Power Of Social Media

20 Dec

Portland, Maine (PRWEB) December 20, 2012

The recently announced Kate Middleton pregnancy has once again displayed the power of social media. On Monday, December 3rd, the Duke and Duchess of Cambridge confirmed the news via online press release.

This news initiated a social media firestorm that only figures to intensify over the course of the Royal’s pregnancy, and is essentially history repeating itself for the Royals: “The whole world is watching my stomach,” Lady Diana Spencer said during her own difficult pregnancy with William. However, that was a world before Facebook, Twitter or the 24-hour news cycle.

The Kate Middleton Pregnancy and the Power of Social Media Marketing on Complimentary Products and Services

This type of high profile news should catch the attention of business owners because trends typically raise interest in and demand for complimentary topics and items. For example, Middleton’s current ailment, Hyperemesis gravidarum (extreme morning sickness) is likely to become one of the most Googled terms of the year as a result of the hype that the royals attract.

As an additional example, Google gave CNN Money a list of some top-rising terms that it deemed related to the Royal Wedding in 2011. Here’s a sample:

Sapphire Engagement Rings- Google searches for “sapphire engagement rings” were up 50% after William proposed to Kate with his mother Princess Diana’s famous blue sapphire engagement ring.
Fruitcake- A traditional treat offered at British weddings, fruitcake searches were up 25% leading up to the wedding.
Wedding Tiara- Searches were up 70% leading into the wedding.
Carriages- Searches were up 70% leading into the wedding.
Flights to London & London travel- Searches were up 10% since an unstated time.
Royal Honeymoon- Searches were up 50% in the two weeks leading up to the wedding.

These examples display that a trending topic can fuel interest potentially foreseeable items. “Even business owners who aren’t particularly interested in a story should follow these trends,” advises PME 360 CEO Ryan Paul Adams. “If you are tracking the trends you may be ready to take advantage potential opportunities when they arise.

Social Media Data Becoming More Manageable

In order to unlock the power of social media trends like the Kate Middleton pregnancy, companies will need to be able to analyze these trends and develop a strategy to quickly take advantage of the occasion.

However, according to the Hootsuite blog, “The problem is we haven’t quite figured out how to harness all this information yet and turn it into actionable policy.”

This is changing though, as robust new software and analytical tools emerge to meet the demand for analysis. In fact, McKinsey published a report recently that asserted that social technologies stand to unlock $1.3 trillion in business value in the coming years.

According to Texas A&M computer scientist James Caverlee, our ability to analyze social media trends is still emerging: “We don’t have history for these people, or accounts, so we have to make assessments in near real time and build models quickly so that we can speed and improve decision making.”

For businesses that are looking to pursue an online marketing campaign with emphasis on social media, the working to develop a social media strategy is now more important than ever.

About PME 360
PME 360 powers growth online for local small-medium sized businesses, offering local Internet marketing services, solutions, and consulting. PME 360 is here to help businesses make sense of the complex local internet marketing landscape and help them achieve real growth.

Tags: Duchess of Cambridge, Googled, Kate Middleton, Kate Middleton Pregnancy, Online Press Release, Power of Social Media Marketing, Press Release, PRWEB, Royal Pregnancy, Social Media Data

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Digital Aptitude of 100 Prestige Brands in China

18 Dec

New York, NY (PRWEB) December 18, 2012

Estée Lauder captured the top spot in the third annual Digital IQ Index®: China. Audi, Chow Tai Fook and Lancôme also nabbed Genius rankings in the Index. The study, authored by Scott Galloway, NYU Stern Clinical Professor of Marketing, Doug Guthrie, Dean of The George Washington School of Business and a team of researchers at L2 Think Tank, benchmarks the digital competence of 100 prestige brands in China.

Previously dominated by Automobile brands, more than two thirds of the top 20 positions are held by Beauty, Fashion and Watches & Jewelry brands. Icons Prada, Harry Winston, Baccarat, Patek Philippe and Ralph Lauren, round out the Feeble category representing some of the weakest digital performances in China.

Download the full rankings and key highlights from the report:
http://www.l2thinktank.com/research/digital-iq-index-china/

Watch the video highlighting key findings:
http://www.l2thinktank.com/video/china-2012/

Top Twenty Digital IQ Ranking:

1. Estée Lauder
2. Audi
3. Chow Tai Fook
4. Lancôme
5. Volvo
6. BMW
6. Buick
8. Land Rover
9. Benefit Cosmetics
10. Burberry
11. Clarins
11. Shiseido
13. Louis Vuitton
13. Sephora
15. Chanel
16. Jaguar
17. Kiehl’s
18. Shangri-La Hotels and Resorts
19. Biotherm
20. Coach
20. SK-II

“For the first time in a decade, China has become a question mark for the prestige industry. We continue to believe China offers more upside, specifically digital upside, than any other luxury market. Robust programming online in China has the power to effect sales in Paris, London and New York.”

Scott Galloway, Clinical Professor of Marketing, NYU Stern and Founder, L2 Think Tank

“While mainland China’s organic luxury sales growth softened to low single digits, Chinese tourist spend was up 58 percent in Q3 of 2012, suggesting consumer demand is stronger than ever.”

Doug Guthrie, Dean, The George Washington School of Business

Index Highlights:

Pulling Away: The average Digital IQ of Beauty brands is 64 percent higher than the weakest category, Fashion. Multi-brand organizations in beauty have demonstrated an aggregate 4.5 percent year-on-year Digital IQ increase, while dominant Fashion conglomerates fell 9 percent. Two-thirds of Fashion brands and 64 percent of Watches & Jewelry brands are in the Feeble class. Twenty-two brands are in Genius and Gifted classes, an increase of 10 percent from 2011. Conversely, seven more brands were classified as Feeble suggesting the winners are pulling away from the losers.
Lagging Sites: Despite the size of the opportunity, digital investment in China remains limited. Brands’ Chinese sites average load times of 24.1 seconds, four times as long as their global counterparts. More than half of sites are still not ICP certified (licensed by the government), which can result in pages being removed from search results.
Socially Accepted: Social media adoption by prestige brands is now ubiquitous. Only five brands in the Index have no social presence. Ten brands are present on more than five Chinese social media platforms, compared with just two brands in 2011.
Underinvestment in Mobile: While there have been double-digit increases in brand mobile investment targeting Chinese consumers, only 23 percent of brands maintain a mobile-optimized version of their China site and only a third of these sites are e-commerce enabled. Android now dominates the Chinese mobile space, controlling 90 percent of the smartphone market. However, only 35 percent of brands maintain an Android app, with 22 percent available in Chinese, and only one app is e-commerce enabled.

Flashes of Genius:

o    Estée Lauder expanded its social presence from three to six platforms, maintaining a strong presence across each platform.
o    Audi ranks among the genius brands for the third straight year with strong performance across dimensions.
o    The biggest surprise of the year comes from Hong Kong based jewelry brand Chow Tai Fook, which invested in multi-channel e-commerce and mobile innovation, rising to Genius from the Challenged ranks last year.
o    Lancôme reclaimed its place among the Genius class thanks to a recent upgrade of the RoseBeauty BBS and a best in class e-commerce-enabled Chinese brand site.

Digital IQ Index® Methodology
L2 evaluated 100 prestige brands on more than 800 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile. The China IQ includes evaluation of the China-specific platforms including search engines (Baidu, So.com, Google.hk), social media properties (Sina Weibo, Tencent Weibo, Youku, Tudou, Renren, Kaixin and Douban).

About L2
L2 is a think tank for digital innovation. Founded by NYU Stern professor of marketing Scott Galloway, L2 helps prestige brands navigate the digital marketing landscape through events, research, and advisory services. The L2 Digital IQ Index® is the global, seminal benchmark for digital performance of prestige brands and the largest and most robust study of its kind. Rankings are published annually across industries including Fashion, Specialty Retail, Sportswear, Watches & Jewelry, Beauty, Travel, and Fragrance. For more information, visit: http://www.l2thinktank.com

About GWSB
GW’s School of Business is an international leader in education and research, which prides itself on training future leaders to be global problem solvers and socially responsible managers. The school leverages its prime location—in the heart of Washington—by attracting visiting scholars and leaders in the business community to work, teach and engage with students on campus. The depth and variety of its academic and professional programs, including five specialized master’s programs, provide rich opportunities for academic engagement and career development for students in the school’s core Bachelor of Business Administration, Master of Business Administration and doctoral programs. Visit: http://www.business.gwu.edu

Tags: Audi, BMW, Burberry, China, Chow Tai Fook, Digital IQ, Digital IQ Index®: China, ICP Certified, Lancôme, Louis Vuitton, Press Release, Prestige Brands, PRWEB, Social Media Platforms, The George Washington School of Business, Volvo

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Categories Press Release, PRWEB

Social Media Use in the Bathroom Survey

11 Dec

This means that out of the 121.1 billion minutes spent on social media in just one month, a chunk of them were likely spent sat on the toilet…

Colme, Lancashire (PRWEB UK) 11 December 2012

Social media is becoming a large part of young adult’s lives, so much so that one in three people have admitted to using social media whilst using the bathroom. It seems that bathrooms are no longer precious moments of solitude and instead are being used to catch up on such ‘important’ matters as looking at photos from a busy weekend of partying.

A recent survey undertaken by Boundary Bathrooms coincides with another new study, conducted in the USA by the Nielsen company, discovered that a third (32%) of people aged 18-24 were active on social media during bathroom visits. This means that out of the 121.1 billion minutes spent on social media in just one month a chunk of them were likely spent sat on the toilet. With over 61% of UK adults now using social media the results in the UK are likely to be similar, although you might not find many people that are willing to admit it.

Boundary Bathrooms own results closely resemble those obtained in the above study; with 40% of users in the age range of 18-25 partaking in social media whilst in the bathroom.

Thomas Mulrooney, marketing assistant at top internet bathroom retailer Boundary Bathrooms, decided to comment on the study: “If I’m being honest I would definitely be part of that statistic! I suppose it’s no different than taking in a book or magazine to read while you do your business, except that I doubt your friends would want to know if you were talking to them while also being sat on the toilet. I’m not surprised by these findings at all, in fact I once knew someone who would answer calls and respond to text messages by reaching for his phone when he was in the shower. It was quite amusing when he couldn’t seem to figure out why his phone finally gave up and broke though, so I’d recommend leaving your phone alone in these situations!”

Accessing social media on our mobile phones, inside and outside of the bathroom, is part of a growing trend of phones being used for all our daily activities; particularly shopping. This is an area that Boundary Bathrooms is obviously most interested in, and with one survey suggesting that 91% of consumers use their mobile phones for at least a part of the shopping process – whether it be simply researching shower enclosures or going further and buying one – it’s an area that the company is keen to tap into.

“We’ve seen a massive increase in our customers using their mobiles to arrive at our site” explained Joanne Butterworth, marketing manager at Boundary Bathrooms. “Approximately 17% of our annual traffic now arrives through some sort of mobile device, including both mobile phones and tablets. We’ve noticed a whopping 129.99% increase in mobile visitors compared to the same annual period in 2011, so it’s definitely an area that we’re concentrating on through improving and streamlining the customers experience when they use a mobile device.”

Boundary Bathrooms is also seeing increased engagement on their own social media pages, with their following and interactions growing steadily over the last few months. To get involved with the latest news and updates from the Boundary crew, head on over to their Twitter page.

Boundary Bathrooms has been supplying bathroom products for 65 years and has become thoroughly established in the online bathroom retail sector. Through their website they supply thousands of baths, basins, showers, bathroom furniture, bathroom accessories and more. They have been owned by The Grafton Group Plc, one of the largest builder’s merchants in Europe, since 2007. Recently the company has also become part of Online Home Retail Limited, joining the same group of websites that includes bathroom giant Plumbworld Ltd.

Boundary Bathrooms explore the new craze for accessing social media in the bathroom

Tags: Bathroom Visits, Boundary Bathrooms, Mobile Phone, Mobile Shopping, Press Release, PRWEB UK, Social Media, Social Media Users, survey

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Categories #socialmedia, Press Release, PRWEB UK

Social Media is All About Apps

7 Dec

Facebook, Twitter, and Pinterest apps are growing, and Loposer says establishing a presence on these sites and more can help businesses adopt a mobile strategy without having to do much work.

Austin, TX (PRWEB) December 07, 2012

Digital Marketer has published the most recent blog post from Managing Editor Josh Loposer. In it, he shares news about the use of social media apps, and how this can affect businesses that rely heavily on social media to get the word out about themselves and their products.

“According to a new report from Nielsen, 33% of time spent on social networks (across both mobile devices and PCs) is done via social media apps,” wrote Loposer. He called it “flat out incredible.”

Facebook, Twitter, and Pinterest apps are growing, and Loposer says establishing a presence on these sites and more can help businesses adopt a mobile strategy without having to do much work.

Information like this is available for instant access on the Digital Marketer blog, where the best of the best online marketing gurus share their ideas on trends and news flowing through the Internet. It’s part of DM’s continuing efforts to keep marketers across the globe up to date on what’s affecting their business on every landscape.

Digital Marketer’s blog is available to anyone, but becoming a member of DM Pro gains access to information-packed monthly digital newsletters from the brightest minds in the industry, as well as a collection of Special Reports on how to combine marketing with major Internet players like Apple, Amazon, Google, and YouTube. A DM Labs membership takes things a step further, with split test results, website reviews, and of course access to RAW Trainings that are available anytime from any online device after their live events.

Tags: Amazon, Apple, Apps, Digital Marketing, Facebook, Google+, Mobile Social Apps, Pinterest, Twitter, YoutTube

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Categories #socialmedia, Press Release

HootSuite’s Social Media Holiday

6 Dec

VANCOUVER, BRITISH COLUMBIA–(Marketwire – Dec. 6, 2012)

From comparing Twitter mentions of gadgets, toys, gaming consoles and retailers to tracking how many people are talking about airlines on Facebook, HootSuite’s holiday-themed social media command center has you covered, and its all happening live right now.

Turn on your Rudolph mp3, pour yourself a low-fat cocoa and curl up beside the faux fireplace with your cellphone: the winter holidays have entered the 21st century and are playing out before our eyes on social media.

HootSuite, makers of the market-leading social media management system, has gotten into the holiday spirit with a dedicated Holiday social media command center, gathering together all the treats Twitter and Facebook have to offer this December.

Visit Now: http://hootsuite.com/2012-holiday-tracker

Anyone in the retail industry knows what a valuable time of year this is, but also how hectic and even frustrating it can be for customers. Understanding the real-time sentiment of seasonal shoppers will give businesses insight on how their clients are feeling about stores, products and the shopping experience in general.

The HootSuite Holiday command center compares:

Twitter mentions of the most popular devices, toys and gaming consoles
Twitter mentions of major retailers
Amount of people talking about major airlines on Facebook

More broadly, the command center will offer insight into how many people are tweeting about the holidays, and their sentiment about both the holidays and their shopping experiences.

“The retail information included in this command center is a perfect illustrations of how companies can capitalize the endless stream of data being posted on social networks,” says Ryan Holmes, CEO of HootSuite. “All the the tools we feature in the HootSuite dashboard are invaluable sources of information and are ideal for customer interaction. The command center is the hub where these social assets can be best be analyzed and utilized by businesses.”

HootSuite, whose patented social media dashboard is now utilized by over five million global users, announced the creation of HootSuite command centers in October 2012 to help organizations get the most value from their social media management. The offering, soon available to Hootsuite Enterprise clients, will let companies, especially large enterprises, command and control all of their social activity by giving social media teams the ability to monitor, measure and react to all online activity in real-time.

A history of HootSuite Enterprise command centers

The command center was put on display during the American presidential election this fall. Journalists and members of the public watched the social media election story unfold on a command center that compared the mentions and likes of both candidates. The command center made it clear that Barack Obama’s victory in the polls was accompanied by a victory in social media influence.

That same technology has now been put to use in a retail context. Which retailers and products are leading in the holiday polls? Get into the spirit by visiting our Holiday Tracker command center.

More Information:

• HootSuite command center

• HootSuite Enterprise

• Media Kit

About HootSuite

HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social media analytics tools for measurement. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+ Pages, plus a suite of social content apps for YouTube, Instagram, Tumblr and more. To learn more, visit: www.hootsuite.com.

Tags: Business, Facebook, Holiday Tracker, HootSuite, Hootsuite Enterprise, HootSuite Holiday, Marketwire, Press Release, Ryan Holmes, Social Assets, Social Media Management, Twitter

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Categories #socialmedia, Newswire, Press Release

Hallmark Cards Closes a Plant as Consumers Turn to Personalised Greeting Cards

21 Nov

Adelaide, South Australia (PRWEB UK) 22 November 2012

Hallmark Cards Inc., the top card maker in the United States, recently announced that it will close one of its plants, which produces one-third of its greeting cards. In addition, it plans to consolidate operations and cut 300 jobs.

Binh An Nguyen, Owner of Online Printing Company, comments on this news.

“Mass-produced greeting cards are now less popular because what used to be written on them is now posted on a facebook wall or in an email. The Internet has made it possible for more instant communication than the traditional mass-produced greeting card,” said Mr. Nguyen.

Hallmark estimates that the number of greeting cards sold in the United States has decreased from 6 billion to 5 billion annually.

The United States Postal Service conducted a study and found that correspondence mail has fallen 24 per cent between 2002 and 2010. The study attributed the decline to changing demographics and new technologies that younger people have adopted.

Nevertheless, despite newer and more rapid communication methods made available through digital technology, correspondence mail is not entirely dead. Although people tend to buy less greeting cards, many still send mail to the people that they are closest to. However, they generally opt for more personalised cards and correspondence to send to their loved ones.

American Greetings, a rival of Hallmark Cards Inc., is using this trend to its advantage by allowing customers to design their own cards online. They have expanded their employee base as a result, adding 125 workers to one of its plants.

Aside from creating their own cards online, people are also turning to paper stores and printing companies to design their own cards.

“The overall decline in sending and receiving physical mail actually makes sending it more powerful for relationship building. Imagine what it’s like to be a client or friend receiving a thoughtful note on a tastefully designed card when they’ve been bombarded by emails and social media messages all day long,” said Binh An Nguyen. “It’s going to feel like a breath of fresh air. Precisely because it’s becoming rarer, it’s become more powerful to send these personalised notes and cards.”

About Online Printing Company

Online Printing Company houses a team of experts who thrives on finding new ways to produce the best products. Their team of talented professionals can turn customers’ prints into memorable pieces of artwork. What’s more, their ability to deliver on their promise has given them a track record for excellent performance and the continued patronage of clients throughout the years. Online Printing Company can create business cards, magnets, brochures, and presentation folders for individuals or businesses.

Order prints from Online Printing Company at http://onlineprintingcompany.com.au/.

Tags: E Greetings, Greeting Cards, Hallmark Cards, Mass Produced Greeting Cards, Online Printing Company, Personalized Cards

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Categories #socialmedia, Press Release, PRWEB

Dell Survey Indicates Businesses Bracing for Cyber Monday

21 Nov

San Jose, California (PRWEB) November 21, 2012

Our survey results shows businesses are more concerned with productivity than malicious attacks, but Dell SonicWALL has solutions to address risks and keep networks secure – Patrick Sweeney, executive director, product management, Dell SonicWALL

Dell SonicWALL today released the findings of a survey about the anticipated impact to business as a result of Cyber Monday, the largest online shopping day of the year. The survey found that most employees are not able to recognize online threats against the corporate network and companies are most concerned that online shopping could open the network to potential new threat vectors. The survey also revealed that 63 percent of businesses expect a greater decrease in productivity due to Cyber Monday compared with last year. Dell SonicWALL solutions help companies drive employee productivity and network efficiency by eliminating the non-business-critical use of bandwidth and applications and by protecting the corporate network against threats.

As people return to work on Nov. 26 after the long Thanksgiving weekend and boot up their computers to take advantage of special offers from retailers, they’ll be taking part in a holiday tradition: Cyber Monday. Peak hours, when Internet bandwidth will be most impacted by online shopping, will occur in the afternoon. This year, social media is expected to add to the impact on corporate networks as shoppers visit Facebook and other social media outlets for information about Cyber Monday sales.

The survey found 59 percent of businesses were more concerned about loss of employee productivity from online shopping on Cyber Monday than they were worried about potential network threats. Companies ranging in size from 500-999 employees anticipate the greatest impact on productivity, at 83 percent. Overall, 55 percent of businesses of all sizes predict their employees will spend two to four hours a week shopping online during the holiday buying season.

Business can protect itself from cyber threats and assure productivity through next-generation firewalls that provide advanced features such as content filtering and application intelligence and control. This allows companies to determine what applications or websites employees can access on the corporate network.

Dell SonicWALL Next-Generation Firewalls with integrated URL/web filtering help organizations enforce their protection policies, drive productivity and block unproductive, inappropriate and illegal web content. This feature can keep businesses productive even while employees shop online, as it protects the corporate network from malicious attacks from phishing, cyber scams and threats from fraudulent emails, websites and malware. Application intelligence and control functionality also helps protect the corporate network from the internal harm employees render when they use bandwidth to shop online, share gift lists, watch videos and send holiday greetings.

In addition, the Dell SonicWALL email security platform deployed either as a service on the firewall or through a dedicated solution stops phishing and zombie attacks, spam, and viruses with more than 99 percent effectiveness. It uses multiple established, patented techniques including reputation checks that verify not only a message’s sender IP reputation, but also the reputation of its content, structure, links, images, and attachments.

Quote:
Patrick Sweeney, Executive Director, Product Management, Dell SonicWALL: “Cyber Monday raises productivity issues and potentially opens corporate networks to possible threats. Our survey results show that businesses are more concerned with productivity and bandwidth issues than malicious attacks, but Dell SonicWALL has solutions to address risks and keep networks secure. In conjunction with our award-winning next-generation firewalls, the Dell SonicWALL Email Security solution is ideal for the 68 percent of businesses who fear their employees can’t correctly identify a spear phishing attack or other network threats.”

With solutions for security, systems management, business intelligence and application management software, Dell companies like KACE, SecureWorks, SonicWALL and Quest Software assist their customers in protecting their corporate networks, as well as their employees’ and clients’ personal information during the holidays and all year long:

Dell KACE offers advice on how systems management can help retailers securely manage back-end processing tasks as well as provide controls at the point of sale to ensure systems are ready anytime while meeting compliance standards. Dell KACE offers helpful advice for retailers.
Dell Quest makes security and compliance simple and efficient with Quest One Identity Solutions. With a modular, yet integrated, approach to identity and access management, Quest One addresses both immediate concerns and future business needs with solutions that reduce risks and the costs of audit, and empower IT to govern the access needed to operate an agile and effective business today. Dell Quest offers best practices to protect the enterprise.
Dell SecureWorks provides world-class information security services to help organizations of all sizes protect their IT assets, comply with regulations and reduce security costs. Dell SecureWorks protects some of the largest retailers worldwide and every year during the holidays sees the hacker attacks and scams targeting retailers and their customers increase substantially. Here is a list of security tips to protect both groups during this busy season.

For more news on Dynamic Security and Next-Generation Networks, follow Dell SonicWALL on LinkedIn, Facebook, YouTube and Twitter.

About Dell SonicWALL
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. Dell SonicWALL makes security a business enabler to drive employee productivity and network performance. It provides intelligent network security and data protection solutions that empower customers and partners of all sizes and verticals to dynamically secure, control and scale their networks. For more information, visit http://www.sonicwall.com or http://www.dell.com.

Dell, SonicWALL, KACE, Quest and SecureWorks are trademarks of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others.

Tags: Press Release, Online Shopping, Dell, PRWEB, URL, Cyber Monday, Dell Inc., Innovative Technology, Dell SonicWALL, Cyber Monday Sales, Cyber Threats, Firewalls, Corporate Network, Network Threats, Productivity Impacts, Thanksgiving

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Categories PR Web, PRWEB, #socialmedia, Press Release

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