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TheKnot.com Teams Up With CrowdRise To Launch Crowdsourced Wedding Charity Registry Program

15 Aug

NEW YORK, Aug. 15, 2012 /PRNewswire/

TheKnot.com, the #1 wedding planning resource, today announced the launch of its Charity Registry Program powered by CrowdRise, the leading micro-fundraising site benefiting nonprofit organizations. Couples who are passionate about giving back can now choose from 1 million+ nonprofit organizations to create their own charity registry so that guests can make donations as their wedding gift.

“Brides and grooms love having donations to their favorite charity alongside traditional gifts on their gift registries, and guests feel good ‘buying’ them!” says Carley Roney, cofounder and editor in chief of TheKnot.com. “We are thrilled to partner with CrowdRise to build out TheKnot.com Charity Registry Program because of its innovative ability to make fundraising fresh, fun and completely viral through a social community.”

“TheKnot.com Charity Registry Program is awesome and reflects the notion that people want their own philanthropic narrative to be part of everything they do,” says CrowdRise Cofounder Robert Wolfe. “People giving to people who are doing something amazing for charity is so much more personal than people giving directly to a charity. I’m confident that weddings will become one of the most notable ways that people choose to give back.”

To help raise awareness for the Charity Registry Program, TheKnot.com has also partnered with Runaway Bridesmaids, a trio of female travelers and authors who’ve gathered a team of more than 100 friends, boyfriends, husbands and colleagues to run the New York Road Runners Fifth Avenue Mile in New York City on September 22, 2012. Runaway Bridesmaids Holly Corbett, Amanda Pressner and Jennifer Baggett and their friends all plan to run in bridesmaid attire (even the men!).

Amanda Pressner and her fiancé will run the mile as TheKnot.com Charity Registry’s “First Couple” to raise money to help fight sex trafficking through New Light, an organization that provides shelters, healthcare and education for women and children in India’s largest red-light district.

Amanda and four additional Runaway Bridesmaids will run the ING New York City Marathon on November 4 fully dressed in their bridesmaid attire to show their charitable support.

“It’s so important to give back, and the new Charity Registry Program from TheKnot.com makes it easy for you to use your wedding day to do good,” says newly engaged Runaway Bridesmaid Amanda Pressner. “Because we’re getting married in our 30s, my fiancé Jason and I have already acquired many of the household items—like linens, dishes and flatware—you might find on a traditional registry. Rather than replacing what we already own, we’ve encouraged our guests to channel their generosity to a cause that we believe in by making donations through our charity registry. Even a modest donation to Runaway Bridesmaids will go a long way toward helping women in need start a wonderful new life of their own.”

For more information on the Charity Registry Program available at TheKnot.com, visit the TheKnot.com/CharityRegistry.

About TheKnot.com

The Knot is the nation’s leading wedding resource, reaching nearly every bride in America through the #1 wedding website, TheKnot.com; The Knot national and local wedding magazines; The Knot book series; and syndicated columns in newspapers nationwide. The Knot is the flagship brand of XO Group Inc. (NYSE: XOXOhttp://www.xogroupinc.com), a global media and technology leader devoted to weddings, pregnancy and everything in between, providing young women with the trusted information, products and advice they need to guide them through the most transformative events of their lives. Follow The Knot on Twitter @theknot.

About CrowdRise.com

CrowdRise is a fundraising site dedicated to the idea that raising money for charity and giving back has got to be fun. CrowdRise’s custom-built platform and game mechanics provide fundraisers, charities and events with a unique way to raise the most money for their causes and share compelling philanthropic stories with their personal networks. The site lets anyone turn their friends into an active base of donors for any cause.

In 2011 CrowdRise topped Mashable’s list of “Most Innovative Crowdfunding Platforms” and was named a “Top 25 Best Global Philanthropist” by Barron’s. CrowdRise was founded by actor and activist Edward Norton, producerShauna Robertson, and the founders of Moosejaw, Robert and Jeffro Wolfe.

Thousands of charitable organizations, events, celebrities and everyday donors have made CrowdRise their philanthropic base for giving back.

CONTACT:            

Melissa Bach
Public Relations Manager
The Knot
(212) 515-3594
mbach@xogrp.com

Aaron Gannon
SunshineSachs (CrowdRise PR)
(212) 691-2800
Gannon@sunshinesachs.com

Holly C. Corbett
Runaway Bridesmaids Founder
The Lost Girls
(917) 628-9420
hollyc@lostgirlsworld.com

SOURCE: TheKnot.com

RELATED LINKS
http://www.xogroupinc.com

PR Newswire

JetBlue Offers Fans of the Chart-Topping Group The Wanted 50% Off Roundtrip Fares and a Chance to See The Band Perform Live

15 Aug

NEW YORK, Aug. 15, 2012 /PRNewswire/

JetBlue Airways’ (Nasdaq: JBLU) is making it even easier for fans to attend its upcoming, exclusive Live From T5 performance by the chart-topping British-Irish male pop vocal group The Wanted on Wednesday, August 22 at 6 p.m. ET. Today only, customers can use promo code THEWANTED while supplies last for 50% off roundtrip flights to New York’s JFK on August 22 with a return the same day or on August 23.  (a)  Codes are subject to limited availability, so book at jetblue.com to catch the performance.  Customers planning to catch The Wanted’s Live From T5 performance should plan travel times accordingly.

The musically inclined airline’s Live From T5 Concerts are held post-security at Terminal 5 (T5) at John F. Kennedy International Airport (JFK) in New York and are only available to ticketed customers and contest winners.

Eager fans wanting to attend The Wanted’s exclusive Live From T5 performance should follow @thewantedmusic for additional chances to win passes. JetBlue has also teamed up with Charitybuzz.com, the leading destination for online charity auctions for an opportunity to meet The Wanted prior to the show. Proceeds for the auction will go to JetBlue’s Swing for Good charitable campaign benefitting KaBOOM! and PBS KIDS. Bidding is available atwww.Charitybuzz.com/LivefromT5.

Live From T5 kicks off an exciting week for The Wanted. In addition to customers traveling through New York’s JFK Airport, contest winners from Boston, Charlotte, Chicago, Houston, Los Angeles, New York, San Diego and San Francisco will be flown in for this special performance. Following the performance at JetBlue’s acclaimed Terminal 5, the band will also perform on Good Morning America’s concert series at Central Park on Friday, Aug. 24 and as part of Arthur Ashe Kids Day at the U.S. Tennis Open on Saturday, Aug. 25.

Travelers choose JetBlue for its award-winning customer service and well-known product features, including live satellite in-flight entertainment on personal seatback TVs with more than 140 channels of free programming (b) and reasonably priced first-run JetBlue Features movies (c). Customers also enjoy comfy, leather-clad seats with extra legroom (d) and complimentary, unlimited brand-name snacks and drinks for the ride.

About The Wanted
Success has come quickly for The Wanted with a highly popular headlining show at New York’s Gramercy Theater followed by a sold-out 10-city promotional tour of the U.S.  Their popular single “Glad You Came” on Mercury Records blasted onto the Billboard Hot 100’s Top 10 chart, and with top Digital Gainer honors, the single also jumped to #1 with a bullet on the Top 40 Airplay chart and #2 on the Billboard Hot Digital Songs Chart. Television appearances onEllen and Chelsea Lately bolstered by a feature placement on FOX’s Glee for the group’s premiere U.S. single “Glad You Came” combined to kick the song to #2 on the U.S. iTunes chart . Their latest single, “Chasing the Sun” has also chased its way to #1 on the Billboard radio dance charts. After invading the states, this popular British-Irish band has reached a total radio audience of more than 60 million on more than 160 pop stations.  The group has also recently performed on the The Tonight Show with Jay Leno, NBC’s The Today Show, ABC’s The View, Fox’s American Idol and NBC’s The Voice and headlined this year’s second annual mtvU Spring Break 2012 in Las Vegas. For more information, visit: http://thewantedmusic.com or https://twitter.com/thewantedmusic.

About Superfly Marketing Group
Based in New York City, Superfly Marketing Group (SMG) is the marketing division of Superfly Presents, a multi-dimensional entertainment agency and co-creator of the iconic Bonnaroo Music & Arts Festival, as well as other groundbreaking experiential events. Building upon Superfly’s success as a touchstone for the millennial audience and leveraging the company’s expertise with best in class production, SMG launched in 2009 as a strategic partner to brand marketers also attempting to reach this desirable target and drive lifestyle trends. Through its unique market insights, organic consumer approach, and robust industry relationships, SMG has been successful in developing creative programming and strategic marketing programs for a who’s who of corporate titans both at Superfly-produced festivals and as standalone marketing programs.www.superflymarketinggroup.com.

About Live From T5
JetBlue’s Live From T5 concert series debuted in 2009 and was developed in partnership with Superfly Marketing Group. It has since grown into a concert series that transforms the travel experience by producing live entertainment for customers traveling through JetBlue’s state-of-the-art Terminal 5 at JFK. Live From T5 features artists from around the world, including many Grammy Award nominees and winners. Over the past three years the series has hosted performances by Kany Garcia, Ellie Goulding, Chris Isaak, Jason Derulo, Robyn, James Blunt, Taylor Swift, Raphael Saadiq, Sarah McLachlan and rock band Daughtry, among others. All Live From T5 concerts take place post-security in the terminal marketplace.

About JetBlue Airways
JetBlue is New York’s Hometown Airline(TM) with other focus cities in Boston, Fort Lauderdale, Los Angeles, Orlando and San Juan. Known for its award-winning service and free TV as much as its low fares, JetBlue offers the most legroom in coach of any U.S. airline (based on average fleet-wide seat pitch) as well as super-spacious Even More Space seats. JetBlue is also America’s first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue’s control. Visit www.jetblue.com/promise for details. JetBlue serves 71 cities with 800 daily flights and plans to launch service toProvidence, Rhode Island, as well as Cartagena, Colombia; Grand Cayman, Cayman Islands; and Samana, Dominican Republic this November, subject to receipt of government approval. With JetBlue, all seats are assigned, all fares are one-way, and an overnight stay is never required. For information call +1 800-538-2583 (TTY/TDD +1 800-336-5530) from the USA, or visit www.jetblue.com.

(a) Promo code is subject to limited availability and is good while limited supplies last until 8/15/12 (11:59 PM ET) for 50% off the base fare of a roundtrip JetBlue flight (nonstop or connecting) originating from the United States(including Puerto Rico) and arriving at New York’s JFK on 8/22/12, with return flight on 8/22 or 8/23/12. Roundtrip purchase required and must select both outbound and return flights within the travel period in order to receive the discount. Code (case-sensitive) is valid only for flights purchased on jetblue.com/promo; new bookings only; limit one code per booking. Code is not valid in connection with JetBlue Getaways, award flights, taxes/fees, partner or code share or interline flights, baggage fees, or any other products or services. Code cannot be combined with other offers, cannot be partially redeemed, has no cash value, is not redeemable for cash, but is transferable. If fight reservation is changed/cancelled, a $100 fee per person will apply (plus any increase in fare for changes), and the promo code will only apply to any modified or new reservation if it is booked by 11:59 PM ET on 8/15/12, is for travel within the eligible travel period, and otherwise satisfies all terms and conditions for this offer. Changes/cancellations after 8/15/12 will result in the promo code discount being forfeited. Cancellations are for JetBlue travel credit only, valid for one year. If reservation is not changed/canceled prior to scheduled departure, all money associated with reservation is forfeited. Other restrictions apply.  See http://www.jetblue.com/about/legal/legal.asp

(b) Live satellite TV and radio programming is not available on flights outside the continental U.S.

(c) First-run features are available for $6 on flights longer than two hours. Complimentary movies are offered on JetBlue’s flights to the Caribbean and Latin America.

(d) JetBlue offers the most legroom in coach, based on average fleet-wide seat pitch for U.S. airlines.

SOURCE: JetBlue Airways http://www.jetblue.com

PR Newswire

Thinkpinion.com To Make Social Media More Colorful & Thought-Provoking, Moving Well Beyond Political Correctness

15 Aug

LOS ANGELES, Aug. 14, 2012 /PRNewswire/

 Thinkpinion.com (www.thinkpinion.com), celebrating the freedom of speech in all of its glory, launched today as the ultimate online destination for people to give their opinion about anything and everything. Starting in the U.S., the new site plans to become a global reference for the pulse of the people, no matter what the subject.

Since the rapid growth of Facebook, many sites have entered the social online space offering different propositions on how to connect with friends and the wider world from photos and videos to tweets and numerous posts about what people are doing or seeing.

Thinkpinion aims to go beyond everything out there now, by providing an often-lively digital forum where people can share what they are thinking and feeling openly – about absolutely anything, whether the topic is politics, environmental issues, health management, animal welfare, people’s rights, businesses, brands, advertising, the latest celebrity gaffe, reactions to a rowdy reality show, or issues closer to home.To post something, people just need to sign up with Thinkpinion.com through a brief, free registration process.

“Literally anything that is on someone’s mind can be shared on Thinkpinion,” said Thinkpinion.com CEO and Co-Founder Petrina Walker. “We expect people to write a lot about campaigns and candidates leading up to the Presidential election in November, while others might comment about movies, their sex lives, their workplaces and maybe even how to save the world. Some might even go so far as revealing information about an alien abduction, while others could talk about great deals they just found online, why they don’t believe in God anymore or what celebrity they would like to date.”

Other people can then read these opinions and comment as appropriate, after registering. Search and follow systems allow users to find topics and people of interest quickly, while integration with Facebook, Twitter, and other key social network services encourage even broader sharing.  People can register as themselves and become famous for their opinions. However, those who prefer to say what they want without attribution (or potential retribution) can create a new, let-it-all-hang-out identity.

To encourage further participation, the creators have included a gamification system that rewards members with tXP points (experience points) that over time earn them a collection of tPins (awards) that they can award to other thinkpinions or articles. The more points they have, the higher the level they get to and that unlocks more awards.

“We have included a fun, digital reward system on the site so visitors can easily give feedback and the most popular thinkpinions and authors will rise to the top,” added Co-Founder and COO Scott Walker. “Participating members will get recognition and status from continued activity, as well as awards such as tPins, a ‘thumbs up’ and comments, received from site visitors and members. There are over 120 tPins to collect and it will be prestigious to have them all.”

Thinkpinion.com is privately funded by the Walkers, senior executives with marketing and product development backgrounds, who worked for major companies such as Disney, EA, Hasbro and Activision. Brooklyn Inc, a Los Angeles-based developer, helped to bring their vision to life.

With enough people participating, the site has the potential to have an influence on numerous issues as leaders, companies, communities and individuals refer to the views that people have expressed for guidance.  In some cases, Thinkpinion.com will flag appropriate influential parties about particularly passionate issues in the hopes of spurring positive changes.

To voice opinions, people should go to www.Thinkpinion.com, register and let everyone know what they’re thinking now, next week and as often as they’d like.

SOURCE: Thinkpinion.com

PR Newswire (http://s.tt/1kPYi)

Revolutionary e-commerce site is the perfect marriage of Gen Y’s two favorite things: technology and shopping

15 Aug

HOLLYWOOD, Calif., Aug. 14, 2012 /PRNewswire-iReach/

Traditional retailers ought to be shaking in their platform stilettos.  Today’s young, trendy shoppers are going straight to where their favorite “haulers” are taking them, a new online ecommerce site where they can share their fashion finds, HaulerDeals.

A “hauler” is a fashion or beauty guru that reveals her latest finds with an audience on YouTube. These hauler videos have hundreds of millions of views.  That translates into a lot of trendanistas clamoring for the goods.

“YouTube vloggers posting their latest shopping finds aren’t just sharing recommendations with close friends,” said Todd Pollak, industry director, retail for Google. “They’re sharing with an audience of thousands of subscribers and millions of views.”

According to a recent study by Google and Compete, nearly one in three shoppers uses YouTube to shop for apparel, with video driving 37 percent of shoppers to an online store.  Thirty-eight percent of Millenials are likely to rely on video to fuel their apparel shopping purchases.

HaulersDeals fuels them even further.  The site, which industry insiders are calling revolutionary, allows hauler-following shoppers to purchase the head-to-toe fashion and beauty looks from their favorites.  It provides a way for them to easily find and purchase the clothes, shoes, accessories, jewelry, and beauty products from some of YouTube’s most-followed haulers.  Each week, the haulers, who have equity in the company, gather their favorite styles called “crushes” from partner brands, and the site offers them at a discount off suggested retail prices.  Items generally sell for less than $100.

It’s an understatement to say HaulerDeals keeps up with the most fashion-forward trends, a benefit to the look-hungry customers, who are mostly teen and 20-something women who love bargains.  It also provides an enormous amount of awareness and exposure for the featured brands to this highly sought-after demographic.

“The brand exposure is huge. That’s what makes haulers and hauling exciting for us,” said Steve Hagstrom, vice president and general merchandise manager for lifestyle brand, Standards & Practices. “HaulerDeals is shaping a new retail model. Its fashion gurus help customers put together ‘their look’ and buy it online.”

“This is an amazing marketing tool for brands because it promotes them to the haulers’ followers who might not be familiar with them,” said Andrea Plsek, vice president of merchandising and brand development for HaulerDeals.  Plsek is a 15-year veteran of the fashion industry who has managed one of the top showrooms in Los Angeles and New York and launched retail faves Black Halo and House of Harlow 1960.  She currently negotiates the deals and discounts with brands that appear on HaulerDeals.

“It hits the right 15- to 25-year-old age demographic,” Plsek said, “and it leads them to items they can’t find in department stores. They might be able to find them in boutiques, but not at the prices they’ll see on HaulerDeals.”

The site integrates Facebook, Twitter, YouTube, blogs, and image-tagging technology to direct traffic from the haulers’ sites to its own.  In its first three days, it counted more than 600,000 views and 120,000 unique visitors.  HaulerDeals already has over 100,000 Facebook likes since its mid-June launch.

Women’s Wear Daily says HaulerDeals is putting the power of YouTube personalities to drive sales to the test. Industry watchers say it’s passing that test—and then some. HaulerDeals’ sales projections are expected to surpass established traditional online stores like REVOLVEclothing, BoutiqueToYou and Singer22.

“The most interesting wrinkle is that the company is not relying on advertising to drive revenue,” wrote Michael Carney of start-up groundbreaker PandoDaily.  “It’s building a social commerce engine by letting people buy the clothes, accessories, makeup, and jewelry products that the gurus promote in its videos.”

The company was seeded with $1 million in financing from Intelligent Beauty.  IB is the parent company to fashion, cosmetics, and diet system e-commerce heavies JustFab, DermStore, Blush.com, and Sensa.

HaulerDeals founder and CEO Kenn Henman, a 12-year veteran of fashion PR, says the site will change how small fashion brands do business.

“It doesn’t have the high customer acquisition costs associated with most e-commerce firms due to the existing audiences of the YouTubers involved,” Henman said. “HaulerDeals is well on its way to becoming the next power influencer with online shoppers.”

It has also become a power force for the haulers, further increasing their value to the brands they hawk.  It’s moved hauler darlings, including Dulce Candy, Holly Ann-AeRee, ThatsHeart, ItsJudyTime, XSparkage, and Sccasteneda—from girls who get home from the mall and empty their shopping bags for the camera to a critical fashion marketing force.

“A lot of viewers tell me they find stuff that they never would have found,” said Dulce Candy, a fashion and beauty guru whose YouTube channel, DulceCandy87, has more than 660,000 subscribers and whose videos have been watched nearly 150 million times.  HaulerDeals “allows online personalities to show off their latest hauls, and [they] can be purchased from one direct site.”

Says Los Angeles television station KTLA:  “These young trendsetters are sending retail sales through the roof.

To view this video on YouTube, please visit: http://youtu.be/EYke5yTyKes

Media Contact: Kenn Henman, HaulerDeals, +1-323-962-0204, kenn@haulerdeals.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE: HaulerDeals
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