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Have Smartphones and Social Media Made Your Website Irrelevant?

14 Sep

Buchanan, MI (PRWEB) September 14, 2012

The rapid rise of social media and smartphone adoption has sparked lively debate among executives questioning the relevancy of a company’s website and the importance of its web presence.

Against this backdrop, the Internet consultants at Precept Partners have answered the challenge with the complete redesign and re-launch of its own company website at The award winning, Michigan based Internet design and development firm serves clients in multiple industries throughout the Midwest.

“We see the rapid rise in mobile devices as an important long-term trend; companies that ignore smartphones and tablets may be doing so at their peril. With the re-launch our own website, we paid particular attention to a design that would be easy to use on Android tablets and phones, as well as Apple’s popular iPad and iPhone products,” said Stephen Antisdel, manager of Precept Partners.

Commenting on the growth of social media Antisdel added, “Our new site includes links to our blog, LinkedIn, Google+, Facebook and Twitter. Obviously, we use social media; it’s become a vital part of the larger “Internet ecosystem”. But, we don’t see it replacing our website or other online marketing initiatives. Social media certainly has a role in building relationships, but it doesn’t replace the functionality or expanded “story telling” ability of a well-designed and executed website.”

The new Precept Partners website explains the firm’s project development process, its six core service offerings, and highlights websites designed and developed for clients in a various sectors including manufacturing, services, e-commerce, and member supported.

About Precept Partners
Precept Partners provides award winning website design, development and online marketing proven by more than $100MM in online sales revenue. Launched in 2003, the company serves clients in retail, professional services, e-commerce, OEM manufacturing, technology and not-for-profit sectors. Client awards and media recognition includes coverage in The Wall Street Journal, BusinessWeek, and NPR. Client awards include the Inc. 500, the Internet Retailer 500, the Hot 100 Best Retail Websites, the Webby Award and many others. More information at


Integrating Search and Social with Content Syndication to Maximize Storytelling

12 Sep

NEW YORK, Sept. 12, 2012 /PRNewswire/

 The volume of content being published and the pace at which it is being created is increasing rapidly, requiring professional communicators to evolve their strategies and give their content the strongest opportunity to be seen, heard and interacted with by their online audiences.

At Content Marketing World 2012, PR Newswire’s Global Director of Emerging Media, Michael Pranikoff, addressed how the syndication of content is a critical factor in how content is found in search and shared through social media.  Specifically, he explored how organizations can integrate the three elements to strengthen the visibility and engagement of their brand, product, or message with their intended audiences.  To view his presentation, visit:

Michael was in the company of dozens of innovative and inspiring presenters at Content Marketing World and PR Newswire’s representatives in attendance were blogging about their favorite sessions and lessons learned.  To read about some of the highlights from Content Marketing World Day 2, visit Beyond PR for blog posts including:

About PR Newswire
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire

Meryl Serouya
Marketing and Communications Associate
PR Newswire

SOURCE: PR Newswire Association LLC

AllFacebook Marketing Conference 2012

3 Sep

LONDON, September 3, 2012 /PRNewswire/

London Event Uncovers Facebook Marketing and Monetisation Strategies

Rising Media and WebMediaBrands (Nasdaq: WEBM) today announced details surrounding the launch of AllFacebook Marketing Conference in London, for 19 November, 2012.

AllFacebook Marketing Conference is a fullday event for marketers, entrepreneurs, and media professionals who are interested in leveraging Facebook to grow their businesses and extend the social reach of their brands. The conference is packed with case studies, practical advice, and real-world perspectives on how to effectively monetise this social media platform.

Delegates will thoroughly understand how to implement tools, research, and apps into their business strategies and gain insight on best marketing strategies. Attendees will learn about the vast opportunities and risk factors involved with Facebook marketing and the social mobile landscape.

AllFacebook Marketing Conference program provides fresh insight on the latest Facebook tools, apps, demographics, research, marketing, and advertising opportunities. Some of the social media thought leaders that will speak at the event include:

  • Dom Dwight, Conversation Manager, Yorkshire Tea and Taylors Coffee
  • Megan Pagliuca, Vice President and General Manager of Digital, Merkle
  • Matt Peters, Founder & Creative Director, Pandemic Labs

“Social media is one of the most exciting platforms for digital marketers, and Facebook offers a wealth of opportunities for businesses and brands,” said CEO of Rising Media, Matthew Finlay. “However, the problem for many is knowing where to start and how to develop a strategy to achieve their objectives. AllFacebook Marketing Conference brings together every aspect of social media marketing, from the latest Facebook tools to advice on consumer engagement. Anyone looking to enhance their brand and extend their social media outreach should attend this conference.”

The AllFacebook Marketing Conference, London will take place on 19 November, 2012 at 200 Aldersgate, St Pauls, London, EC1A 4HD.

To take advantage of the conference’s early bird rates, register before 15 September 2012
About Rising Media

Rising Media is a specialised media company excelling in the production of business technology-related conferences and exhibitions. Rising Media currently produces events including eMetrics Marketing Optimization Summit, Conversion Conference, Search Marketing Expo, Predictive Analytics World, DemandCon, Affiliate Management Days, Internet Marketing Conference, Web Effectiveness Conference, Social Gaming Summit, Building Business Capability in the US, Canada, UK, France, Germany, Sweden and Australia. See for more info.
About WebMediaBrands Inc.

WebMediaBrands Inc. (Nasdaq: WEBM) ( is a leading Internet media company that provides content, education, and career services to social media, traditional media and creative professionals through a portfolio of vertical online properties, communities, and trade shows. The Company’s online business includes: (i), a leading blog network providing content, education, community, and career resources (including the industry’s leading online job board) about major media industry verticals including new media, social media, Facebook, TV news, advertising, public relations, publishing, design, and mobile; (ii), a leading network of online properties providing original market research, data services, news, and job listings on the Facebook platform, on social gaming, and on mobile applications ecosystems; and (iii), a leading blog providing content, education, community resources and career resources on the commercialization and application of Semantic Technologies, Linked Data, and Big Data. The Company’s online business also includes community, membership and e-commerce offerings including a freelance listing service, a marketplace for designing and purchasing logos ( and premium membership services. The Company’s trade show and educational offerings include conferences, online and in-person courses, and video subscription libraries on topics covered by the Company’s online business.

All WebMediaBrands press releases are here:

Media Contact
Jackie Bissell
Rising Media

SOURCE: Rising Media

Marketing Strategies of E-commerce Enterprises

25 Aug

GUANGZHOU, China, Aug. 25, 2012 –/PRNewswire-Asia/

1.       Acquire New Users and Maintain Old Users

E-commerce marketing should focus on two points. Firstly, acquiring new users will be important, and then maintaining the old ones by communication is also very necessary, and meanwhile they should let the old users help to get new users, which to some degree is the ultimate goal of the marketing. And under the guidance of these two goals, the marketing department will get clear about their own responsibilities.

New users can be acquired through different promotion channels, of which the steps and phases will also be different. And during every phase, there may be some loss of users, and the marketer’s job is to try to make this not happen. In addition, different from the acquisition of new users, the core of the maintenance of old users will be exploring the maximum value of them.

Generally speaking, the value of existing users can be divided into two levels: 1. Their contribution to the achievement and revenue. For example, this will take place when free users turn into paid users, and when paid users repeat their purchases, and then the increase in both the frequency and in the contribution of a single purchase will lead to the growth in the revenue. 2. Their help to attract new users, such as the common word-of-mouth marketing campaign.

SooBest, in its practice, has developed conventional marketing activities respectively for new and old users, which become great partners and supplement each other very well. Throughout the process, over time the new users will become old users, and old users will also bring a certain number of new users. With much effort put into the analysis of the data got from each of the activities, SooBest has found all the indexes of the old and new users, which have become the core indicator of the whole marketing campaign.

2.       Combined Effect

Often there are lots of enterprises, in the infancy of their marketing, which focus on studying or imitating the marketing recipes of those leading companies in the field. Yet they get quite different results. So what goes wrong here?

First of all, factors including products, prices, promotions, website designs, customer service,logistics and distribution, and after-sales service are all affecting the success of an order. To control these factors, integration and efficient co-ordination will be required.

In many cases, the decision-makers tend to set their eyes on those media channels that can contribute much to the achievement, or those very low-cost ones, while they usually ignore and even give up a lot of other expensive or small channels. SooBest, however, attaches more importance to making good use of the unique value of each channel, thus to affect consumers from different angles. So, as long as the budget permits, SooBest never abandons any single promotion channel proven effective, even when some particular ones perform not that well currently. The SooBest team certainly knows what they are doing, because they are aware of the hidden value behind these seemingly vain attempts.

3.       Phased Promotion

Generally the first 3-6 months or even a longer time will be needed for seeking proper promotion channels for a newly established website. Sometimes the success, or the failure, will come just so suddenly that you can’t even predict it at all. The safest method will be acquiring the first batch of users as experimental subjects with resources or modes that are familiar to you, which, in fact, means low cost.

After constantly repeated tests and optimizations, SooBest is now doing well in its business, offering products from mainly bridal wedding dressfashion jewelrieswomen’s handbags at the very beginning, to fashion women’s clothingsexy intimates apparelfashion men’s clothinglatest cellphones, and digital accessories now. And all of the items are well-received by both the old and new customers. SooBest’s marketing department has already drawn a lot of valuable conclusions from their experience, and the accumulation of these data surely will become the key to the expansion of its business scale and the promotion channels. Besides, SooBest also goes for advertising promotion, a more precise SEM (Search Engine Marketing), as well as affiliate advertising.

4.       Cost Control of Promotion and the ROI (Return on Investment)

The cost of acquiring new users to some extent tests the market competitiveness of the enterprise. To survive in the market, the company should consider this cost as the core indicator of their marketing strategies. They should fully take into account the users’ Arpu value and the gross profit margin. Then security can be ensured by overall cost control and living within their means.




MotorCycle Direct Connect via the Social Media Scene

23 Aug

(PRWEB UK) 23 August 2012

The addition of social media to MotorCycle Direct’s portfolio aims to provide customers with alternative channels that are simple and quick to access when contacting the motorcycle insurer. MCD’s Marketing Manager Clare Base praised the progress stating that ‘the addition of social networks to our communication strategy is a huge step towards a closer community of happy bikers. We want to engage our customers honestly and effectively and social media will be pivotal in helping us achieve this.’

MCD’s presence on the most popular of social mediums – Facebook, Google+, Twitter and YouTube will enable users to access vast quantities of information including, but not limited to, motorcycle reviews, events and competitions. Direct links enable users to obtain hassle free insurance quotes from the MCD website and the many helpful hints and tips provide great advice on topics such as how to keep insurance premiums low and how to provide basic first aid in an emergency.

Each month there are competitions to win biking accessories, such as this months’s motorcycle meta alarm, all of which are publicised on MCD’s social media pages. Simply following MCD before 30th September on Facebook, Google+ or Twitter enters users into a competition to win a motorcycle kit worth £250!
There are many advantages to becoming a fan of MCD through the various channels. Facebook fans will receive regular updates and offers that aren’t available to anyone else, whilst Twitter’s short but snappy updates will keep followers abreast of the latest happenings in the motorcycle world.

Upon joining Google+’s circle, members will find some longer posts that include exciting reviews and blogs from MCD’s team of bloggers, Steve, Andy and Craig. For example, one recent post previews this year’s Goodwood Revival and using a bit of legacy knowledge points out the sure to be highlights of the weekend. Notifications of posts are sent directly to member’s inbox’s for convenience.

With so many new and exciting mediums available to connect with customers, MCD would like to take the opportunity to encourage users to also contribute to these pages. Questions are frequently posed on all three channels to help bikers get involved with the thriving and constantly growing communities.

Whichever mode of communication is preferred there is a team of MCD professionals waiting to make biking easier and more enjoyable. Get in touch now by calling, requesting a call back, filling in the online quotation form or now by using Facebook, Google+ or Twitter!

More Information

Google +


Is Social Still Cool?

21 Aug

What Social Says About Your Brand

An exclusive, live webinar from Social Media Today

August 21st at 12pm EST / 9am PST 

Register here: 

A communications strategy can set your company apart simply by being new, distinctive, and indicating that you’re riding the cutting edge of technology. A few short years ago, that’s what motivated many brands to embrace social media – so can social still impart that same distinctiveness? Yes, but only if you use a social strategy’s tools, techniques, and emerging best practices in a savvy and committed manner. Novelty alone is not enough – a social strategy has to make a real effort to manage the complicated realm of human relationships.

In a world where a big chunk of the global population is fluent in digital social practice, being cool is understanding how to use social tools reach, engage, and please people to the mutual benefit of your business and its customers. Brand definition in the interactive web is also crucial to maintaining a ‘cool’ business image. So what exactly does that mean for you and your business?

Join our panel as we delve into key questions defining a cool digital brand:

  • What do we mean by cool, as applied to a consumer or B2B business?
  • Can any business be cool by following best social practices?
  • What companies exemplify savvy use of social behind their brands?
  • What’s uncool, and how can your business avoid landing there?

About the Panel:


 Gabby Nelson

Gabby Nelson is the director of internal and external communications for Select Comfort Corporation – the company responsible for creating and bringing the revolutionary Sleep Number brand to consumers through its innovative and individualized line of Sleep Number beds and bedding. Nelson’s primary role is to create communications strategies that positively influence the actions of the company’s key constituents, including shareholders, employees, potential employees, customers and consumers. Specifically, Nelson is responsible for financial communications, corporate social responsibility, crisis and issues management, employee communications, brand and product public relations and social media.

Prior to joining Select Comfort, Nelson spent more than five years with Fleishman-Hillard, working her way up to managing supervisor within the Healthcare and Consumer Practice Groups. Nelson specialized in marketing communications, issues and crisis management and national media relations for companies such as UnitedHealthcare, DuPont and General Mills.

 Erika Napeletano

Erika Napoletano is the Head Redhead at RHW Media, a Denver-based online strategies consultancy. Her blog, RedheadWriting, is a bastion for “unpopular thoughts and blunt advice – delivered” and consistently strives to say what others won’t and don’t (but should) about marketing, social media, business integrity and life in general. She’s the author of two books (due out Spring 2012) including The Power of Unpopular with John Wiley & Sons, a columnist for Entrepreneur Magazine, was recently named by the Denver Post as one of Colorado’s top Twitter Personalities and received the 5280 Magazine Top of the Town 2011 Reader’s Choice award for Best Twitter Personality.

Learn more about her at, including information about her upcoming speaking engagements and what her clients, readers, and audience have to say about her. Be afraid.

Maggie Fox, Moderator, Social Media Group

Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected  independent agencies helping business navigate the socially engaged Web. Pioneers in their field, Social Media Group has developed social media strategies for some of the best-known brands in Europe and North America, including; Ford Motor Company, SAP Global Marketing, Norwegian Cruise Line, 3M and Thomson Reuters. Maggie has been interviewed about social media by The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News, AdAge and The Financial Post, among others. She was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Board of the Empire Club of Canada.

SOURCE: Social Media Today

Foot Locker ‘Approved’ Campaign Launches With NBA All-Stars

16 Aug
If it's at Foot Locker, it's #Approved.  (PRNewsFoto/Foot Locker)
NEW YORK, Aug. 16, 2012 /PRNewswire/
Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, today unveiled its latest national advertising and integrated marketing campaign.  This is the first effort under the Approved umbrella created by worldwide advertising agency BBDO, and features three spots starring a dynamic group of elite NBA All-Stars including Carmelo Anthony, Chris Bosh, James Harden, Kevin Love, and Russell Westbrook.

“At Foot Locker, we know that our customer wants the best in style and performance so that they stand out with confidence, and that’s exactly what we are providing them,” said Foot Locker EVP of Marketing Stacy Cunningham.  “As an authority and source for top men’s athletic footwear and apparel, we pride ourselves on delivering the hottest sneakers and apparel with quality to match. If it’s at Foot Locker, it’s Approved.”

Beginning August 16, the Approved affirmation will come to life across a breadth of channels, including a comprehensive in-store experience, broadcast, print, and digital. The Approved campaign will emphasize Foot Locker’s commitment to providing customers with the premium footwear and apparel they can trust.  The comedic commercials feature the five charismatic players off the court in entertaining and compromising situations highlighting the season’s latest trends in footwear and apparel. Sneaker enthusiasts will be able to connect with the NBA athletes they love through social media channels to share photos and engage in commentary.

“To me, the Approved campaign means that the style and pieces are stamped, they’re validated, they’re solidified by Foot Locker,” said NBA Knicks forward Carmelo Anthony. “It’s that stamp of approval that you can only get at Foot Locker.”

The spots center around the fantastical lengths the guys go to in order to keep their Foot Locker Approved gear fresh. For example in “Tear Away,” Harden peels off an infinitely layered outfit from Foot Locker and in “Melos,” Anthony has a team of “extra Melos” sporting all his new gear, so he can wear everything at the same time. Another example is “Yacht,” where Harden and Love don’t want to have to take off their Approved Foot Locker gear when they get in the pool, so they ride around on  a forty-foot inflatable pool yacht.

The campaign comes during a key selling season for Foot Locker retail stores, which offers everything from shoes, shirts, hats and hoodies to help complete the fall look.

To view the new advertisements, please visit

About Foot Locker:
Foot Locker, Inc. is a specialty athletic retailer that operates approximately 3,350 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, and CCS retail stores, as well as its direct-to-customer channels, including, Eastbay, and, the Company is a leading provider of athletic footwear and apparel.

Additional information may be found at | Twitter: @FLunlocked #Approved | YouTube: | Blog: | Facebook:

Bryan Kirsch, Edelman

Kelly Pepe, Edelman

SOURCE: Foot Locker

PR Newswire

The Oogieloves — This Summer’s Social Media Darlings — Have Done It Again!

15 Aug

NEW YORK, Aug. 15, 2012 /PRNewswire/

The Oogieloves in The BIG Balloon Adventure have almost doubled their twitter followers in the past week, approaching 1,000,000 followers and have over 13,000,000 views on YouTube and with traffic to the Oogieloves website ( causing the site to crash three times over the past weekend.

“Like the phenomenon of Apple’s introduction of the iPhone 4s, Target’s introduction of the Missoni brand and Disney with the introduction of the Princess Dolls, The Oogieloves are finding their way to the top of pop culture,” saidKenn Viselman, Producer, The Oogieloves in The BIG Balloon Adventure. “We are humbled and delighted by the response we are receiving to our sweet and lovely film.”

The movie, which is opening nationally on Oogust 29th, is a unique, interactive experience for audience-goers. It allows children to be children, encouraging them to sing and dance with their new onscreen friends, helping “move” the adventure along through their activity.The fun and fantastic adventure follows the Oogieloves – Goobie, Zoozie and Toofie – as they set out to find five magical golden balloons in time for their good friend Schluufy’s surprise birthday party. To learn more, visit

SOURCE: Oogieloves

PR Newswire

Moving From Marketing Buzz to Conversions – How to boost Holiday Sales [WEBINAR]

15 Aug

NEW YORK, Aug. 15, 2012 /PRNewswire-iReach/

While the Holidays are still some time away, there’s no question marketers are gearing up to enhance brands’ sales by developing robust marketing and digital plans. To learn how to boost Holiday sales with a comprehensive 4-month digital plan, join Mediative’s Jennifer Dunn, Senior Product Manager, Display Advertising, and Yuli Shumsky, Direct Response Product Manager for a 45-minute live webinar. Topics will cover:

  • Generate interest in your offering with your secondary audience – the gift receiver
  • Create awareness of this interest with your primary audience – the gift buyer
  • Lead your primary audience to purchase, all while optimizing your ad spend

During the webinar, Jennifer will showcase how to strategize and structure Holiday display campaigns, while Yuli will elaborate on how to deliver campaigns at an optimized ad spend.

To register, click here.

About Mediative

Mediative is a digital marketing company providing performance services and access to media platforms. Organizations who want to significantly enhance their digital presence and influence buyers turn to Mediative to help generate revenue by quickly moving their targets from awareness to purchase. Location and research-based data fuels Mediative’s insight, which is leveraged across consultative performance services, online properties, and location-based marketing platforms in the dynamic digital world. With precise and unmatched knowledge of how “shoppers and clients buy”, Mediative takes a consultative and holistic approach, based on their people’s passion for insight and results, to provide the outcomes marketers and businesses need now, and for the future. Mediative has over 150 employees across four Canadian offices: Montreal, Toronto, Kelowna and Vancouver. For more information, visit or follow @mediative on Twitter.

Media Contact: Aline Badr, Senior Corporate Communications Manager Mediative, 416.263.6782,

News distributed by PR Newswire iReach:

SOURCE: Mediative

PR Newswire To Make Social Media More Colorful & Thought-Provoking, Moving Well Beyond Political Correctness

15 Aug

LOS ANGELES, Aug. 14, 2012 /PRNewswire/ (, celebrating the freedom of speech in all of its glory, launched today as the ultimate online destination for people to give their opinion about anything and everything. Starting in the U.S., the new site plans to become a global reference for the pulse of the people, no matter what the subject.

Since the rapid growth of Facebook, many sites have entered the social online space offering different propositions on how to connect with friends and the wider world from photos and videos to tweets and numerous posts about what people are doing or seeing.

Thinkpinion aims to go beyond everything out there now, by providing an often-lively digital forum where people can share what they are thinking and feeling openly – about absolutely anything, whether the topic is politics, environmental issues, health management, animal welfare, people’s rights, businesses, brands, advertising, the latest celebrity gaffe, reactions to a rowdy reality show, or issues closer to home.To post something, people just need to sign up with through a brief, free registration process.

“Literally anything that is on someone’s mind can be shared on Thinkpinion,” said CEO and Co-Founder Petrina Walker. “We expect people to write a lot about campaigns and candidates leading up to the Presidential election in November, while others might comment about movies, their sex lives, their workplaces and maybe even how to save the world. Some might even go so far as revealing information about an alien abduction, while others could talk about great deals they just found online, why they don’t believe in God anymore or what celebrity they would like to date.”

Other people can then read these opinions and comment as appropriate, after registering. Search and follow systems allow users to find topics and people of interest quickly, while integration with Facebook, Twitter, and other key social network services encourage even broader sharing.  People can register as themselves and become famous for their opinions. However, those who prefer to say what they want without attribution (or potential retribution) can create a new, let-it-all-hang-out identity.

To encourage further participation, the creators have included a gamification system that rewards members with tXP points (experience points) that over time earn them a collection of tPins (awards) that they can award to other thinkpinions or articles. The more points they have, the higher the level they get to and that unlocks more awards.

“We have included a fun, digital reward system on the site so visitors can easily give feedback and the most popular thinkpinions and authors will rise to the top,” added Co-Founder and COO Scott Walker. “Participating members will get recognition and status from continued activity, as well as awards such as tPins, a ‘thumbs up’ and comments, received from site visitors and members. There are over 120 tPins to collect and it will be prestigious to have them all.” is privately funded by the Walkers, senior executives with marketing and product development backgrounds, who worked for major companies such as Disney, EA, Hasbro and Activision. Brooklyn Inc, a Los Angeles-based developer, helped to bring their vision to life.

With enough people participating, the site has the potential to have an influence on numerous issues as leaders, companies, communities and individuals refer to the views that people have expressed for guidance.  In some cases, will flag appropriate influential parties about particularly passionate issues in the hopes of spurring positive changes.

To voice opinions, people should go to, register and let everyone know what they’re thinking now, next week and as often as they’d like.


PR Newswire (

Revolutionary e-commerce site is the perfect marriage of Gen Y’s two favorite things: technology and shopping

15 Aug

HOLLYWOOD, Calif., Aug. 14, 2012 /PRNewswire-iReach/

Traditional retailers ought to be shaking in their platform stilettos.  Today’s young, trendy shoppers are going straight to where their favorite “haulers” are taking them, a new online ecommerce site where they can share their fashion finds, HaulerDeals.

A “hauler” is a fashion or beauty guru that reveals her latest finds with an audience on YouTube. These hauler videos have hundreds of millions of views.  That translates into a lot of trendanistas clamoring for the goods.

“YouTube vloggers posting their latest shopping finds aren’t just sharing recommendations with close friends,” said Todd Pollak, industry director, retail for Google. “They’re sharing with an audience of thousands of subscribers and millions of views.”

According to a recent study by Google and Compete, nearly one in three shoppers uses YouTube to shop for apparel, with video driving 37 percent of shoppers to an online store.  Thirty-eight percent of Millenials are likely to rely on video to fuel their apparel shopping purchases.

HaulersDeals fuels them even further.  The site, which industry insiders are calling revolutionary, allows hauler-following shoppers to purchase the head-to-toe fashion and beauty looks from their favorites.  It provides a way for them to easily find and purchase the clothes, shoes, accessories, jewelry, and beauty products from some of YouTube’s most-followed haulers.  Each week, the haulers, who have equity in the company, gather their favorite styles called “crushes” from partner brands, and the site offers them at a discount off suggested retail prices.  Items generally sell for less than $100.

It’s an understatement to say HaulerDeals keeps up with the most fashion-forward trends, a benefit to the look-hungry customers, who are mostly teen and 20-something women who love bargains.  It also provides an enormous amount of awareness and exposure for the featured brands to this highly sought-after demographic.

“The brand exposure is huge. That’s what makes haulers and hauling exciting for us,” said Steve Hagstrom, vice president and general merchandise manager for lifestyle brand, Standards & Practices. “HaulerDeals is shaping a new retail model. Its fashion gurus help customers put together ‘their look’ and buy it online.”

“This is an amazing marketing tool for brands because it promotes them to the haulers’ followers who might not be familiar with them,” said Andrea Plsek, vice president of merchandising and brand development for HaulerDeals.  Plsek is a 15-year veteran of the fashion industry who has managed one of the top showrooms in Los Angeles and New York and launched retail faves Black Halo and House of Harlow 1960.  She currently negotiates the deals and discounts with brands that appear on HaulerDeals.

“It hits the right 15- to 25-year-old age demographic,” Plsek said, “and it leads them to items they can’t find in department stores. They might be able to find them in boutiques, but not at the prices they’ll see on HaulerDeals.”

The site integrates Facebook, Twitter, YouTube, blogs, and image-tagging technology to direct traffic from the haulers’ sites to its own.  In its first three days, it counted more than 600,000 views and 120,000 unique visitors.  HaulerDeals already has over 100,000 Facebook likes since its mid-June launch.

Women’s Wear Daily says HaulerDeals is putting the power of YouTube personalities to drive sales to the test. Industry watchers say it’s passing that test—and then some. HaulerDeals’ sales projections are expected to surpass established traditional online stores like REVOLVEclothing, BoutiqueToYou and Singer22.

“The most interesting wrinkle is that the company is not relying on advertising to drive revenue,” wrote Michael Carney of start-up groundbreaker PandoDaily.  “It’s building a social commerce engine by letting people buy the clothes, accessories, makeup, and jewelry products that the gurus promote in its videos.”

The company was seeded with $1 million in financing from Intelligent Beauty.  IB is the parent company to fashion, cosmetics, and diet system e-commerce heavies JustFab, DermStore,, and Sensa.

HaulerDeals founder and CEO Kenn Henman, a 12-year veteran of fashion PR, says the site will change how small fashion brands do business.

“It doesn’t have the high customer acquisition costs associated with most e-commerce firms due to the existing audiences of the YouTubers involved,” Henman said. “HaulerDeals is well on its way to becoming the next power influencer with online shoppers.”

It has also become a power force for the haulers, further increasing their value to the brands they hawk.  It’s moved hauler darlings, including Dulce Candy, Holly Ann-AeRee, ThatsHeart, ItsJudyTime, XSparkage, and Sccasteneda—from girls who get home from the mall and empty their shopping bags for the camera to a critical fashion marketing force.

“A lot of viewers tell me they find stuff that they never would have found,” said Dulce Candy, a fashion and beauty guru whose YouTube channel, DulceCandy87, has more than 660,000 subscribers and whose videos have been watched nearly 150 million times.  HaulerDeals “allows online personalities to show off their latest hauls, and [they] can be purchased from one direct site.”

Says Los Angeles television station KTLA:  “These young trendsetters are sending retail sales through the roof.

To view this video on YouTube, please visit:

Media Contact: Kenn Henman, HaulerDeals, +1-323-962-0204,

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SOURCE: HaulerDeals
PR Newswire

Blog Post Writing Series Has Resumed, Announced Content Writing King

13 Aug

(PRWEB) August 13, 2012

Today, Content Writing King has resumed using their blog post writing service to write a blog post about Kompass. This signals an end to the short hiatus they had undergone in terms of blog post writing. They also stated that the will regularly post blog posts. The said the goal is to post daily, including video, but that they can’t promise blog post writing more than 3 times a week.

According to Content Writing King, the main purpose of their blog post writing is to practice their SEO content creation advice with their website. They have stated before that SEO through content creation is essentially the only 100% white hat SEO practice, therefore needs the most attention. This is because creating high quality websites for the benefit of visitors is what it’s all about, stated the SEO content creation company.

Another reason for their continuation of their SEO content creation through blogging is to reach their audience in the far corners of the Internet by syndicating their content to their social media accounts.

Content Writing King has also recently blogged about starting an SEO video content creation case study. They said that they would update readers through their blog about progress. As a way to jumpstart the case study, Content Writing King has started a promotional offer for their SEO video service. They stated that new customers will get a 10% discount if they sign up for at least 50 videos from their SEO video service if they agree to be a part of the case study. The case study includes visual and audio experimentation.

About Content Writing King – Content Writing King is an online company that offers customers a blog post writing service, article marketing service, SEO video, as well as other SEO content creation services. For more information, please visit their website at


Holland America Line Launches ‘Dream Cruise’ Sweepstakes On Facebook, Enhances Roll Call

13 Aug

SEATTLE, Aug. 13, 2012 /PRNewswire/

Holland America Line has just launched a sweepstakes on Facebook that will award one fan a seven-day “Summer 2013 Dream Cruise” for two in an ocean-view stateroom to Europe, Canada/New England or Alaska. The sweepstakes runs through Oct. 31, 2012, with the winner selected upon the close of the sweepstakes.

“There’s no doubt that Facebook has become an essential way for us to interact with our fans and for our fans to stay connected to Holland America Line and each other,” said Richard Meadows, executive vice president, marketing, sales and guest programs. “We are excited to offer all of our fans who participate on Facebook the chance to experience the dream of cruising through this new sweepstakes.”

‘Top Picks’ Features Diverse 2013 Cruise Destinations
All Holland America Facebook fans have the opportunity to share their travel desires on Facebook. By choosing from 12 stunning images, fans get to showcase their top three cruise destinations for 2013 and share these favorites with friends via their Facebook wall; however, doing so is not required for sweepstakes entry. The Dream Cruise sweepstakes may be viewed at

To enter the sweepstakes, Facebook users must “like” Holland America Line’s Facebook page, while current Holland America Facebook fans will click on the “win a cruise” icon on the line’s Facebook page. The entry form must be completed for a chance to win the cruise. (The sweepstakes is limited to legal residents 18 years of age or older from the United States, District of Columbia, Canada — except Quebec — and the United Kingdom.)

New Enhancements Simplify Cruise Guest “Roll Call” & Extend to Post-Cruise
The sweepstakes is just one of the cruise line’s latest Facebook initiatives. To further cultivate interactivity for guests, Holland America Line has enhanced the popular Roll Call tab, making it easier for Holland America Facebook fans to connect and stay in touch with fellow shipmates who are traveling or have sailed on the same cruise.

New enhancements include improved cruise search functions and the ability to “Roll Call” for up to three months after the cruise to re-contact new cruise friends met on board and share stories and photos.

Guests just click on the Roll Call icon, enter the month of their cruise and the ship name to “join” and begin getting or giving advice, asking questions about what to do while on their cruise, and sharing the excitement. Roll Call cruisers may also set up an exclusive shipboard “meet and greet” in advance through the line’s Onboard Events team. Holland America Line Roll Call may be viewed at

“Not only can our Facebook fans meet other guests on their cruise through Roll Call, but they also can talk about their experiences, share tips and photos and even win an exciting cruise with us,” remarked Meadows.

For more information on Holland America Line’s cruises and CruiseTours, consult a professional travel seller, call 1-877-SAIL-HAL (1-877-724-5425) or visit

Find Holland America Line on TwitterFacebook and the Holland America Blog.

About Holland America Line [a division of Carnival Corporation and plc (NYSE:  CCL and CUK)]
Holland America Line’s fleet of 15 ships offers more than 500 cruises to 415 ports in 98 countries, territories or dependencies.  One- to 110-day itineraries visit all seven continents and highlights include Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular sailings to ports in the Caribbean, Bermuda, Alaska, Mexico, Canada/New England, Europe and Panama Canal.

Fleetwide, the company features Signature of Excellence enhancements, a commitment totaling more than $540 million, that showcase the Culinary Arts Center presented by Food & Wine magazine — a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes — Explorations Café powered by The New York Times, Digital Workshop powered by Windows, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner’s Dream Beds.

World’s Leading Cruise Lines
Holland America Line is a proud member of World’s Leading Cruise Lines. Our exclusive alliance also includes Carnival Cruise Lines, Cunard Line, Princess Cruises, Costa Cruises and Seabourn. Sharing a passion to please each guest and a commitment to quality and value, World’s Leading Cruise Lines inspires people to discover their best vacation experience. Together, we offer a variety of exciting and enriching cruise vacations to the world’s most desirable destinations.  Visit us at

CONTACT: Sally Andrews
PHONE: 800-637-5029
FAX: 206-262-5934

SOURCE: Holland America Line

The social media medallists

10 Aug

The social media medallists. Read: #Olympics #socialmedia #London2012 #athletes

Microsoft Committed to Do Not Track by Default

10 Aug

Microsoft Committed to Do Not Track by Default. Read: #Microsoft @SOWhatSOcial_

Social Media Makeovers

9 Aug

Social Media Makeovers: How’s YOUR Online Image? Read: #socialmedia Publishes New Quest Guide for Social Media Strategy Game Castleville

9 Aug

Phoenix, AZ (PRWEB) August 08, 2012, the leading independent news and updates website for the popular Castleville social media game, is delighted to announce the publication of a new quest guide on its website.

The new guide, for the Baz Occupational Hazard Quest, is only available for those players who have already reached level XXVI and above. In addition, gamers must have completed the Castleville Game ‘Duke The Lamont Swamp Quest ‘before they can attempt the Baz Occupational Hazard Quest., said that they had published a guide in response to growing frustration from a number of game, who complained that the new quest was far too difficult and time-consuming to compete.

The Baz Occupational Hazard Quest involves searching for a monster (a dragon), and is known to be one of the toughest quests in the game to date. Even so, players who can complete the quest will be well rewarded for their efforts with a dragon skull, dragon horn and topiary dragon.

The new Baz Occupational Hazard Quest guide, which is available for free on’s official website, details step-by-step the process that gamers need to follow in order to successfully complete the quest.

In addition, it lists all of the items, powers, and special abilities players need in order to complete the quest, and explains where they can get these from before setting off to complete their task.

Dan Lim, editor of, said that it was important that players had the help available when they needed it, so that they do not get frustrated give up on playing the game:

“The problem is, this latest quest was just too difficult for so many players. When something like this happens, the natural reaction of many gamers is to just drop out. Obviously, that’s something we don’t want to happen, we have a vested interest in making sure it doesn’t happen, which is why we have produced this guide. Using an guide, players should be able to complete the Baz Occupational Hazard Quest in just a few hours.”

Dan added that the guide is now available for free to all readers on its official website. Those who want to use the guide should visit their website and check the featured posts section for more details.

About is the leading independent news, updates and links website for the popular social networking game Castleville. Packed with dozens of informative articles, and regularly updated with all the latest hints, tips and cheats for the Castleville game, the website has quickly become the number one resource for hundreds of players around the world. For more information, check out their website at


Got A Social Media Team?

9 Aug

Got A Social Media Team? Sorry, You Hired The Wrong People. Read: #socialmedia

The Developing Role of Social Media

8 Aug

The Developing Role of Social Media in the Modern Business World. Read: #socialmedia

28 Creative Pinboard On Pinterest

8 Aug

28 Creative Pinboard Ideas From Real Brands on Pinterest. Read:

Read more:

How to Increase your Twitter Followers

2 Jun


Be a resource for news and topics covered in your industry. Add value and you are guaranteed to grow your followers on Twitter. How? By sharing advice, news, tips, Q&A, press releases, events, infographics to name a few.

2. Don’t Sell

Nobody likes getting sold to on Social Media sites. By doing so you will not gain any new followers and have a good chance of loosing your current followers on Twitter.

3. Don’t Spam

Spam is a turnoff in the Social Media industry and nobody seeks to read it and may report you on Twitter.

4. Be Personal

Being personal and transparent on Social Media is the key to success. The more transparent are real you are people can connect and identify themselves with you.

5. Be Active

Being more active with quality engagement, content and conversations will increase your chances of showing up in searches or be seen by other followers on Twitter who have had a conversation with you or have retweeted your prior posts. Make sure to thank your followers for following you and retweeting your posts either by tweet or personal message.

6. Be SOcial

Be SOcial! Engage with people if they tweet you by tweeting back to them. It is a known statistic that when you reply to a conversation with people on Twitter they are 2X likely to follow you.


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