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LinkedIn and your Brand: Are You Getting the Right Value?

10 Sep

September 11th at 12pm EST / 9am PST

Originally designed as an online exchange for job seekers and hiring managers, LinkedIn’s growth has made it an important social platform for brand exposure and research. Recruiters hunt for likely hiring prospects, and skilled workers demonstrate their value using resumes, profiles and posts.

But best practices for communications are less clear – what are the marketing and public relations angles for brands in such a community? How are the returns measured on a brand’s investment of time in LinkedIn?

In this webinar, our panel of experts will identify ways that companies can evaluate their success in presenting their brands to the tens of millions of LinkedIn members. Join as we discuss these questions, and your own:

  • Beyond proving themselves as attractive companies to work for, what other brand reinforcements are possible?
  • What forms of presence must a brand take in order to reach its market on LinkedIn?
  • What makes a good recruiter/ambassador on Linkedin?
  • What are the pitfalls to brand representation on LinkedIn?

Register here: http://bit.ly/Nl73uj

About the Panel:

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Chuck Hester

Chuck Hester is a LinkedIn power connector with more than 11,000 direct connections. He is a sought-after expert on the subject of using LinkedIn for media relations, personal and professional branding, and how to use social media to build business contacts. He’s addressed conferences thought the country and the world from Canada to Australia and throughout the United States. The Chief Connections Officer at Chuck Hester Enterprises, Chuck helps businesses get their stories told through influencer relations, good old fashion PR strategies and hard work. He also offers LinkedIn Boot Camps that help businesses maximize their use of LinkedIn, find and retain customers and enhance their social media footprints.

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Viveka Von Rosen

Viveka is known internationally as the “LinkedIn Expert” and speaks to business owners, corporations, Legal Firms and associations on the benefits of marketing with social media, and in particular LinkedIn. Author of  “LinkedIn Marketing: An Hour A Day” for John Wiley & Sons, she is also a regular source on LinkedIn for prestigious news outlets such as Mashable.com, TheSocialMediaExaminer.com and The Miami Herald.  She is the host of the biggest LinkedIn chat on Twitter:#LinkedInChat (Recently quoted by Mashable as one of the top 10 business blogs) and co-moderator of LinkedStrategies, the largest LinkedIn strategy group on LinkedIn. She is constantly learning, sharing and transferring social media skills and strategies to her tribe.

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Neal Schaffer

Neal Schaffer is a leader in helping businesses and professionals strategically leverage the business potential of social media.A Forbes Top 30 Social Media Power Influencer and creator of the AdAge Top 100 Global Marketing Blog Windmill Networking, Neal is a social media keynote speaker who is also known for his two award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn.”

Register now! http://bit.ly/Nl73uj

SOURCE: Social Media Today

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25 Criteria for Evaluating Great Outsourced IT Support

24 Aug

Hoboken, NJ and New York City, NY (PRWEB) August 24, 2012

Many small businesses are frustrated with their IT support and wished they had a better solution for their network and computer challenges. A new guide entitled: How to Select an Outsourced IT Provider is now available free from eMazzanti Technologies, an IT support consultant for the Hoboken, New Jersey and New York City areas. The guide identifies 25 questions every business answer before hiring an IT consultant. The free guide is available for viewing or as a download at: http://www.emazzanti.net/guide-how-to-select-an-outsourced-it-provider/

“Though we’re IT experts, we have a decade of experience understanding what customers really want in terms of computer support,” said Jennifer Mazzanti, president, eMazzanti Technologies. “These 25 questions are the ones most often asked. We have literally shaped our business around these customer-driven expectations.”

25 Key Questions for Selecting an IT Provider
The first basic question a small business should ask itself is: Am I happy? It means: Is the business satisfied with the basic IT solution it currently has or not? It usually doesn’t matter if the present solution is internal or if IT is already outsourced.

Very small businesses often get by with someone inside the company having the additional responsibility as the technology person. This may suffice for a short period of time but eventually, a build or buy decision is reached. The “Am I happy?” question is then an excellent place to start discovering the best answer for the future. “The next 24 questions serve as technology touchstones if the business’s inclination is to outsource IT,” noted Mazzanti. For example:

  • Does the IT provider have a target or guaranteed response time?

A good IT consultant will be able to guarantee a response time. Further, they should be able to provide historical proof of how they take care of current customers. We all realize when your network or computers are broken or down, you’re out of business or, at the very least, crippled in terms of workflow and productivity.

  • Do they offer cost-control guarantees that include “all-you-can-eat” IT support for a fixed, monthly fee?

All IT consultants are happy to charge you by the hour and it’s easy to compare typical hourly rates with a quick phone survey. However, what’s very difficult to identify is how many hours a project or repair takes. There is no industry time and materials guide all IT professionals refer to when estimating because of the number of variables including the level of expertise of the engineer or consultant. That said, if you elect to hire an IT consultant by the hour, they should be able to give you ranges or example so you’re not completely at their mercy. However, the best way to hire an IT professional is on a flat monthly fee, all-you-can-eat basis. This approach allows a business to manage IT costs and not be surprised by an invoice.

  • Is the IT consultant recognized by several OEMs they represent as top-tier IT providers?

This is an “IT pedigree” issue. If software and hardware manufacturers think highly of the IT consultant, then it’s a good sign they are competent, well-trained and have solid IT roots. Look for credentials that include gold certified partner, small business specialist, premier partner, partner of the year, etc. Various IT partner recognition awards also tend to indicate a higher level of competency. Get an explanation of what it takes to qualify as a top performing OEM representative.

A full version of “How to Select an Outsourced IT Provider-25 questions that will help you zero-in on a top-notch IT consultant” is available free at:
http://www.emazzanti.net/guide-how-to-select-an-outsourced-it-provider/

About eMazzanti Technologies
With a company name that sounds more like a purebred, high-performance sports car than a IT support and consulting firm, eMazzanti Technologies is all about delivering powerful solutions such as outsourced IT, managed printing services, PCS DSS compliance, computer network management, network troubleshooting, business continuity and disaster recovery, green computing, mobile workforce technology, information security, cloud computing, cloud computing services, and business information optimization in the most efficient manner possible. The Hoboken, N.J., firm is located in one of the most densely populated – and competitive – regions in the U.S. It provides business technology consulting services for companies ranging from home offices to multinational corporations in the New York metropolitan area, the United States and throughout the world. For more information contact: Carl Mazzanti 201-360-4400 or emazzanti.net

Read the full story at http://www.prweb.com/releases/outsource/IT/prweb9830783.htm

SOURCE: PRWeb

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YellowPagesGoesGreen.org Announces Launch of New iPhone App

23 Aug

East Northport,NY (PRWEB) August 23, 2012

YellowPagesGoesGreen.org, a massive business directory website at the forefront of the environmentally-conscious “Green” movement, is proud to announce the successful release of their own in-house developed, fully functional Application (“App”), now available for Apple-branded digital devices such as the iPhone, iPod Touch, and iPad. Joining the previously-released Google Android version, which has already established itself, this new Apple-specific App is now available for free download via Apple’s iTunes Store.

“This new App for iPhone, iPod Touch, and iPad puts the power of the Yellow Pages in the palms of users’ hands, allowing them to forego wasteful print books and instead conveniently search through over 28.5 million individual business listings throughout both the United States and Canada from the comfort of their preferred digital device. For environmentally-minded consumers, YellowPagesGoesGreen.org and these new innovative applications are clearly the perfect match” said Michael Keegan, CEO of the digital media company Yellow Pages Directory Inc.

“Search and browse through millions of businesses located in both the United States and Canada, with GPS directions to navigate the business of choice; even upload your own business listing. Never before has the public had such a comprehensive solution to their emanding needs” he added.

The Apple App Store first opened in April of 2003, and as of June, 2012, there are over 635,000 third-party applications available for download for users of the iPod Touch, iPhone, and iPad. The total number of apps downloaded as of March, 2012, is over 25 billion; clearly, the addition of YPGG to such a high-traffic digital destination will only serve to highlight its prestigious profile allowing millions of Apple users to see what the app can being to the table.

Paper-based business directories waste tons of paper every single year, countless trees are cut down and destroyed to create, resulting in phone books rotting in landfills, harmful pollution released into the atmosphere, and overall environmental decimation to our fragile planet.

“For consumers who take both environmentalism and fast, practical business solutions seriously, there’s really only one answer- forgo antiquated and wasteful print phone directories and embrace the new technology of the YellowPagesGoesGreen.org, it’s web site, and mobile applications for both Apple or Android devices, keeping the solution to your business needs both cutting-edge and green at the same time,” added Keegan.

About Yellow Pages Directory Inc.,
As owner of both YellowPagesGoesGreen.org and PaperlessPetition.org, offers an environmentally-friendly Web-based alternative to paper telephone directories while providing a simple and convenient mechanism for customers to opt out from the receipt of printed yellow books. Both web sites have been instrumental in promoting opt-out awareness across the United States over the past several years, allowing users to reduce their own environmental footprints in the process. Yellow Pages Directory Inc. has also taken steps to reduce its own impact on the environment through the use of the most up-to-date and energy-efficient web-hosting services available.

Read the full story at http://www.prweb.com/releases/android-iphone-itunes/mobile-apps/prweb9833430.htm

SOURCE: PRWeb

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MotorCycle Direct Connect via the Social Media Scene

23 Aug

(PRWEB UK) 23 August 2012

The addition of social media to MotorCycle Direct’s portfolio aims to provide customers with alternative channels that are simple and quick to access when contacting the motorcycle insurer. MCD’s Marketing Manager Clare Base praised the progress stating that ‘the addition of social networks to our communication strategy is a huge step towards a closer community of happy bikers. We want to engage our customers honestly and effectively and social media will be pivotal in helping us achieve this.’

MCD’s presence on the most popular of social mediums - Facebook, Google+, Twitter and YouTube will enable users to access vast quantities of information including, but not limited to, motorcycle reviews, events and competitions. Direct links enable users to obtain hassle free insurance quotes from the MCD website and the many helpful hints and tips provide great advice on topics such as how to keep insurance premiums low and how to provide basic first aid in an emergency.

Each month there are competitions to win biking accessories, such as this months’s motorcycle meta alarm, all of which are publicised on MCD’s social media pages. Simply following MCD before 30th September on Facebook, Google+ or Twitter enters users into a competition to win a motorcycle kit worth £250!
There are many advantages to becoming a fan of MCD through the various channels. Facebook fans will receive regular updates and offers that aren’t available to anyone else, whilst Twitter’s short but snappy updates will keep followers abreast of the latest happenings in the motorcycle world.

Upon joining Google+’s circle, members will find some longer posts that include exciting reviews and blogs from MCD’s team of bloggers, Steve, Andy and Craig. For example, one recent post previews this year’s Goodwood Revival and using a bit of legacy knowledge points out the sure to be highlights of the weekend. Notifications of posts are sent directly to member’s inbox’s for convenience.

With so many new and exciting mediums available to connect with customers, MCD would like to take the opportunity to encourage users to also contribute to these pages. Questions are frequently posed on all three channels to help bikers get involved with the thriving and constantly growing communities.

Whichever mode of communication is preferred there is a team of MCD professionals waiting to make biking easier and more enjoyable. Get in touch now by calling, requesting a call back, filling in the online quotation form or now by using Facebook, Google+ or Twitter!

More Information

Facebook
Google +
Twitter
YouTube

SOURCE: PRWEB

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Is Social Still Cool?

21 Aug

What Social Says About Your Brand

An exclusive, live webinar from Social Media Today

August 21st at 12pm EST / 9am PST 

Register here: http://bit.ly/N3jJuy 

A communications strategy can set your company apart simply by being new, distinctive, and indicating that you’re riding the cutting edge of technology. A few short years ago, that’s what motivated many brands to embrace social media – so can social still impart that same distinctiveness? Yes, but only if you use a social strategy’s tools, techniques, and emerging best practices in a savvy and committed manner. Novelty alone is not enough – a social strategy has to make a real effort to manage the complicated realm of human relationships.

In a world where a big chunk of the global population is fluent in digital social practice, being cool is understanding how to use social tools reach, engage, and please people to the mutual benefit of your business and its customers. Brand definition in the interactive web is also crucial to maintaining a ‘cool’ business image. So what exactly does that mean for you and your business?

Join our panel as we delve into key questions defining a cool digital brand:

  • What do we mean by cool, as applied to a consumer or B2B business?
  • Can any business be cool by following best social practices?
  • What companies exemplify savvy use of social behind their brands?
  • What’s uncool, and how can your business avoid landing there?

About the Panel:

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 Gabby Nelson

Gabby Nelson is the director of internal and external communications for Select Comfort Corporation – the company responsible for creating and bringing the revolutionary Sleep Number brand to consumers through its innovative and individualized line of Sleep Number beds and bedding. Nelson’s primary role is to create communications strategies that positively influence the actions of the company’s key constituents, including shareholders, employees, potential employees, customers and consumers. Specifically, Nelson is responsible for financial communications, corporate social responsibility, crisis and issues management, employee communications, brand and product public relations and social media.

Prior to joining Select Comfort, Nelson spent more than five years with Fleishman-Hillard, working her way up to managing supervisor within the Healthcare and Consumer Practice Groups. Nelson specialized in marketing communications, issues and crisis management and national media relations for companies such as UnitedHealthcare, DuPont and General Mills.
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 Erika Napeletano

Erika Napoletano is the Head Redhead at RHW Media, a Denver-based online strategies consultancy. Her blog, RedheadWriting, is a bastion for “unpopular thoughts and blunt advice – delivered” and consistently strives to say what others won’t and don’t (but should) about marketing, social media, business integrity and life in general. She’s the author of two books (due out Spring 2012) including The Power of Unpopular with John Wiley & Sons, a columnist for Entrepreneur Magazine, was recently named by the Denver Post as one of Colorado’s top Twitter Personalities and received the 5280 Magazine Top of the Town 2011 Reader’s Choice award for Best Twitter Personality.

Learn more about her at ErikaNapoletano.com, including information about her upcoming speaking engagements and what her clients, readers, and audience have to say about her. Be afraid.

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Maggie Fox, Moderator, Social Media Group

Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected  independent agencies helping business navigate the socially engaged Web. Pioneers in their field, Social Media Group has developed social media strategies for some of the best-known brands in Europe and North America, including; Ford Motor Company, SAP Global Marketing, Norwegian Cruise Line, 3M and Thomson Reuters. Maggie has been interviewed about social media by The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News, AdAge and The Financial Post, among others. She was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Board of the Empire Club of Canada.

SOURCE: Social Media Today

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The Oogieloves — This Summer’s Social Media Darlings — Have Done It Again!

15 Aug

NEW YORK, Aug. 15, 2012 /PRNewswire/

The Oogieloves in The BIG Balloon Adventure have almost doubled their twitter followers in the past week, approaching 1,000,000 followers and have over 13,000,000 views on YouTube and with traffic to the Oogieloves website (www.oogieloves.com) causing the site to crash three times over the past weekend.

“Like the phenomenon of Apple’s introduction of the iPhone 4s, Target’s introduction of the Missoni brand and Disney with the introduction of the Princess Dolls, The Oogieloves are finding their way to the top of pop culture,” saidKenn Viselman, Producer, The Oogieloves in The BIG Balloon Adventure. “We are humbled and delighted by the response we are receiving to our sweet and lovely film.”

The movie, which is opening nationally on Oogust 29th, is a unique, interactive experience for audience-goers. It allows children to be children, encouraging them to sing and dance with their new onscreen friends, helping “move” the adventure along through their activity.The fun and fantastic adventure follows the Oogieloves - Goobie, Zoozie and Toofie – as they set out to find five magical golden balloons in time for their good friend Schluufy’s surprise birthday party. To learn more, visit www.oogieloves.com.

SOURCE: Oogieloves http://www.oogieloves.com

PR Newswire

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Future of Web Apps London 2012

14 Aug

A first-class conference for web and mobile developers and entrepreneurs, bringing together visionaries to discuss the technologies and platforms you should use to build the next generation of successful apps. This year, FOWA joins forces withFuture of Mobile (FOM) giving you 2 conferences for the price of one!

40+ sessions, 4 workshops, App It Out, and loads of networking

FOWA(15th October 2012)

BUY YOUR TICKET

Featuring

What is the event about?

  • Coverage of the hottest web app topics and technologies
  • Packed schedule: workshops, multi-track conference, expo area and more
  • World class speakers and fresh new talent from across the globe
  • Unbeatable atmosphere: hundreds of great web folk, afterparties, networking and meet ups
  • Great value: famously amazing catering throughout the day, full video package, and free high speed wifi throughout the whole venue

Who is the event for?

  • Web Developers
  • Front End Developers
  • Creative Directors
  • Project Managers
  • Agencies
  • Back End Developers
  • Mobile Developers
  • Designers
  • Mobile Strategists
  • Entrepreneurs

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Internet Millionaire Teaches Creating Freedom in Business

14 Aug

Austin, TX (PRWEB) August 13, 2012

Creating freedom in business is a concept promoted by internet millionaire Jeff Usner. It is very common for people to think of endless hours and long nights as requirements for building a successful internet business, but the internet millionaire who recently featured in ABC’s Secret Millionaire, has found the formula to generate income without getting strapped to a desk. This expert formula he now shares on his latest video released on JeffUsner.com.

According to Jeff, creating a business that is centered around you will not work if you are not there. As it is, having systems in place to look after the business even in your absence is a must. In the new video shot in Costa Rica, the internet millionaire shares his early realizations on how important it is to create freedom in your business.

“One of my first businesses when I first started to learn this, I did not have any systems in place so when I started in that business when I was 23 years old, in a home based business, I started to create a really good income in that business but part of the benefits that I was looking for in the business when I dropped out of medical school was to create a business that I could have freedom and a lifestyle versus just making money. You know making a lot of money without a life to me is not a lifestyle. In my first few businesses, I had developed a really good business and I decided to take a few weeks off just to go live life and not be working all the time. I did that but when I came back my business was at a lot worse position than when I left.”

This experience taught the internet millionaire the importance of developing systems and put process in place so that the business will still run and be profitable and at the same time, it will give him time to have fun while making money. Jeff highlights the benefits of these systems, “You can have more time with your family. You can go and give more time and invest in other people. You can make a lot more money while working a lot less so when I was 23 I learned this lesson.”

Early on, the lack of systems did a terrible thing to his lifestyle and he talks in the video how his wife calls his computer his mistress because he was strapped to it endless. He says, “As you are building your business, your initial goal is making a thousand dollars, five thousand, ten thousand, but the problem is if you are doing this and you are sacrificing your family, your own physical life, or whatever it is that you like to do or be a part of, it’s just not worth it. Back in 2003, I was making hundreds of thousands a month but it was one of the most depressed parts of my life. But we’ve made changes and now we have multiple businesses that are making hundreds of thousands of dollars a month but we’ve created freedom.”

About:
Jeff Usner is a leading online marketer, business consultant, mentor, and philanthropist. He has created numerous successful companies online and has been coming up with events and products that will help and train other marketers to do the same and work from home. His specialty is designing systems and processes that transform ordinary businesses into big money making successes immediately. Both new and old businesses benefit from his strategies and he is a living proof to the effectiveness of what he teaches.

Read the full story at http://www.prweb.com/releases/2012/8/prweb9796992.htm

SOURCE: PRWEB

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Salesforce.com Completes Acquisition of Buddy Media

13 Aug

SAN FRANCISCO, Aug. 13, 2012 /PRNewswire/

Salesforce.com [NYSE: CRM], the enterprise cloud computing (http://www.salesforce.com/cloudcomputing/) company, today announced that it has completed its acquisition of Buddy Media, the world’s leading social media marketing platform. With the close of the acquisition, the Buddy Media team joins the Salesforce Marketing Cloud.

Comments on the News

  • “Salesforce.com now has the number one players in social listening and marketing – Radian6 and Buddy Media,” said Marc Benioff, chairman and CEO, salesforce.com. “With the rapid growth in technology spending by CMOs projected over the next five years, our Marketing Cloud leadership will allow us to capitalize on this massive opportunity.”
  • “Social media has caused the biggest transformation in marketing since the Mad Men era, causing CMOs to completely re-think their strategies,” said Marcel LeBrun, SVP of Salesforce Radian6. “By bringing together market leaders Radian6 and Buddy Media, we are doubling down on the Salesforce Marketing Cloud to provide CMOs with the ability to manage the entire social marketing lifecycle.”
  • “Buddy Media’s mission is to eliminate the current state of anarchy in social marketing,” said Michael Lazerow, co-founder and CEO, Buddy Media. “With the Salesforce Marketing Cloud, marketers will be able to unify their efforts to better organize their teams, optimize their social programs and deliver real business results.”

Buddy Media – The World’s Leading Social Media Marketing Platform
Founded in 2007, Buddy Media started as an idea to empower chief marketing officers (CMOs) and agencies to organize their teams and optimize their social media marketing programs. The Buddy Media platform allows customers to publish content, place and optimize social advertising and measure the effectiveness of social media marketing programs. As a result, customers can determine which content is driving the most engagement, test different strategies and understand which campaigns are delivering the greatest return on investment. Leveraging Buddy Media’s award-winning social media marketing platform, companies can connect and engage with more than a billion customers across Facebook, Google, LinkedIn, Twitter, YouTube and more.

With 8 of the top 10 advertisers as clients, Buddy Media is the clear leader in social media marketing. The company currently has nearly 1,000 customers, including major global brands like Ford, Hewlett Packard, and L’Oreal and the world’s largest marketing agency groups such as IPG (Interpublic Group), Omnicom, Publicis and WPP. Buddy Media is the only company to be named a charter Facebook Preferred Marketing Developer, Google Engagement Solutions partner and LinkedIn Certified Developer.

The Salesforce Marketing Cloud – Transforming Marketing for the Social Era
The marketing industry is undergoing the biggest transformation it’s seen in 60 years, and it’s all being driven by the unprecedented growth of social networks. Today’s leading brands are looking to completely transform their traditional marketing strategies for the social era. Industry analysts predict that CMOs will surpass CIOs in spend on technology within the next five years1 and that social advertising will be the largest growth area of online advertising by 20132.

By combining Buddy Media, the world’s leading social media marketing platform, with Salesforce Radian6, the world’s leading social media listening platform, salesforce.com will deliver the first comprehensive Marketing Cloud that will allow customers to listen, engage, gain insight, publish, advertise and measure social marketing programs. With the Salesforce Marketing Cloud, CMOs will be empowered to manage the entire social marketing lifecycle. Delivered by salesforce.com, the Marketing Cloud seamlessly integrates a company’s social marketing into its sales and service programs.

Salesforce.com plans to showcase the Marketing Cloud at its upcoming Dreamforce event. Dreamforce 2012 is the industry’s largest cloud computing and enterprise technology event, welcoming more than 70,000 registered attendees to experience the power of the social enterprise. With more than 650 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sir Richard Branson, Founder of Virgin Group; Jeff Immelt, CEO of General Electric; Gen. Colin Powell, former Secretary of State; Tony Robbins, Entrepreneur, Author & Peak Performance Strategist; and The Red Hot Chili Peppers. Dreamforce 2012 offers attendees everything they need to succeed as a social enterprise in four days, under one roof.

About Salesforce.com
With more than 100,000 customers, salesforce.com is the enterprise cloud computing company that is leading the shift to the social enterprise. Social enterprises leverage social, mobile and open cloud technologies to put customers at the heart of their business. Based on salesforce.com’s real-time, multitenant architecture, the company’s platform and application services allow customers to:

  • Create employee social networks with Salesforce Chatter, Salesforce Rypple and Salesforce Force.com.
  • Develop customer social networks with the Salesforce Sales Cloud, Salesforce Data.com, Salesforce Service Cloud, and Salesforce Site.com.
  • Connect with customers on public social networks with Salesforce Heroku and Salesforce Radian6.
  • Empower small business to become social enterprises with Salesforce Desk.com and Salesforce Do.com.
  • Extend a company’s social enterprise with apps from the leading enterprise app marketplace, AppExchange.
  • Run apps on Database.com, the first social enterprise database.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Pricing and availability are subject to change. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.

About Dreamforce
Dreamforce 2012 is the industry’s largest cloud computing and enterprise technology event, welcoming more than 70,000 registered attendees to experience the power of the social enterprise. With more than 650 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sir Richard Branson, Founder of Virgin Group; Jeff Immelt, CEO of General Electric; Gen. Colin Powell, former Secretary of State; Tony Robbins, Entrepreneur, Author & Peak Performance Strategist; and The Red Hot Chili Peppers. Dreamforce 2012 offers attendees everything they need to succeed as a social enterprise in four days, under one roof.

Sources:
1 Gartner http://my.gartner.com/portal/server.pt?open=512&objID=202&mode=2&PageID=5553&resId=1871515&ref=Webin
2 eMarketer Forecast Sept 2011 http://www.emarketer.com/PressRelease.aspx?R=1008629]

Cautionary Statement Regarding Forward-Looking Statements
This press release may be deemed to contain forward-looking statements about salesforce.com and Buddy Media, including statements that involve risks and uncertainties concerning salesforce.com’s acquisition of Buddy Media, the expected relative spending by CMOs and CIOs in the future, expectations regarding market opportunities, size and growth, the combined capabilities of the companies’ products, transformations in marketing, anticipated product information, capabilities, scale and strategy, including the social media listening and marketing market, the benefits of the acquisition, salesforce.com’s social enterprise strategy, Marketing Cloud and its impact, market and industry trends, and general business outlook. When used in this press release, the words “can,” “will,” “intends,” “expects,” “is expected,” similar expressions and any other statements that are not historical facts are intended to identify those assertions as forward-looking statements. Any such statement may be influenced by a variety of factors, many of which are beyond the control of salesforce.com or Buddy Media, that could cause actual outcomes to be materially different from those projected, described, expressed or implied in this press release due to a number of risks and uncertainties. Potential risks and uncertainties include, among others, the anticipated synergies and benefits of the combined companies may not be achieved, the combined companies may experience delays, unexpected costs or be unable to complete integration activities in a timely manner, if at all, the possibility that key personnel of Buddy Media may not be retained by salesforce.com, responses from competitors, customers, users and partners, general economic conditions in the markets in which either company does business, and the possibility that salesforce.com or Buddy Media may be adversely affected by other economic, business, and/or competitive factors.

In addition, please refer to the documents that salesforce.com files with the Securities and Exchange Commission on Forms 10-K, 10-Q and 8-K. These filings identify and address other important factors that could cause salesforce.com’s financial and operational results to differ materially from those contained in the forward-looking statements set forth in this press release. You are cautioned to not place undue reliance on forward-looking statements, which speak only as of the date of this press release. Neither salesforce.com nor Buddy Media is under any duty to update any of the information in this press release.

Copyright (c) 2012 salesforce.com, inc. All rights reserved. Salesforce and the “no software” logo are registered trademarks of salesforce.com, inc., and salesforce.com owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

SOURCE: salesforce.com

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Holland America Line Launches ‘Dream Cruise’ Sweepstakes On Facebook, Enhances Roll Call

13 Aug

SEATTLE, Aug. 13, 2012 /PRNewswire/

Holland America Line has just launched a sweepstakes on Facebook that will award one fan a seven-day “Summer 2013 Dream Cruise” for two in an ocean-view stateroom to Europe, Canada/New England or Alaska. The sweepstakes runs through Oct. 31, 2012, with the winner selected upon the close of the sweepstakes.

“There’s no doubt that Facebook has become an essential way for us to interact with our fans and for our fans to stay connected to Holland America Line and each other,” said Richard Meadows, executive vice president, marketing, sales and guest programs. “We are excited to offer all of our fans who participate on Facebook the chance to experience the dream of cruising through this new sweepstakes.”

‘Top Picks’ Features Diverse 2013 Cruise Destinations
All Holland America Facebook fans have the opportunity to share their travel desires on Facebook. By choosing from 12 stunning images, fans get to showcase their top three cruise destinations for 2013 and share these favorites with friends via their Facebook wall; however, doing so is not required for sweepstakes entry. The Dream Cruise sweepstakes may be viewed at http://www.facebook.com/HALCruises?v=app_100762796696219.

To enter the sweepstakes, Facebook users must “like” Holland America Line’s Facebook page, while current Holland America Facebook fans will click on the “win a cruise” icon on the line’s Facebook page. The entry form must be completed for a chance to win the cruise. (The sweepstakes is limited to legal residents 18 years of age or older from the United States, District of Columbia, Canada — except Quebec — and the United Kingdom.)

New Enhancements Simplify Cruise Guest “Roll Call” & Extend to Post-Cruise
The sweepstakes is just one of the cruise line’s latest Facebook initiatives. To further cultivate interactivity for guests, Holland America Line has enhanced the popular Roll Call tab, making it easier for Holland America Facebook fans to connect and stay in touch with fellow shipmates who are traveling or have sailed on the same cruise.

New enhancements include improved cruise search functions and the ability to “Roll Call” for up to three months after the cruise to re-contact new cruise friends met on board and share stories and photos.

Guests just click on the Roll Call icon, enter the month of their cruise and the ship name to “join” and begin getting or giving advice, asking questions about what to do while on their cruise, and sharing the excitement. Roll Call cruisers may also set up an exclusive shipboard “meet and greet” in advance through the line’s Onboard Events team. Holland America Line Roll Call may be viewed athttp://www.facebook.com/HALCruises?v=app_209690075711823.

“Not only can our Facebook fans meet other guests on their cruise through Roll Call, but they also can talk about their experiences, share tips and photos and even win an exciting cruise with us,” remarked Meadows.

For more information on Holland America Line’s cruises and CruiseTours, consult a professional travel seller, call 1-877-SAIL-HAL (1-877-724-5425) or visit www.hollandamerica.com.

Find Holland America Line on Twitter, Facebook and the Holland America Blog.

About Holland America Line [a division of Carnival Corporation and plc (NYSE:  CCL and CUK)]
Holland America Line’s fleet of 15 ships offers more than 500 cruises to 415 ports in 98 countries, territories or dependencies.  One- to 110-day itineraries visit all seven continents and highlights include Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular sailings to ports in the Caribbean, Bermuda, Alaska, Mexico, Canada/New England, Europe and Panama Canal.

Fleetwide, the company features Signature of Excellence enhancements, a commitment totaling more than $540 million, that showcase the Culinary Arts Center presented by Food & Wine magazine — a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes — Explorations Café powered by The New York Times, Digital Workshop powered by Windows, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner’s Dream Beds.

World’s Leading Cruise Lines
Holland America Line is a proud member of World’s Leading Cruise Lines. Our exclusive alliance also includes Carnival Cruise Lines, Cunard Line, Princess Cruises, Costa Cruises and Seabourn. Sharing a passion to please each guest and a commitment to quality and value, World’s Leading Cruise Lines inspires people to discover their best vacation experience. Together, we offer a variety of exciting and enriching cruise vacations to the world’s most desirable destinations.  Visit us at www.worldsleadingcruiselines.com.

CONTACT: Sally Andrews
PHONE: 800-637-5029
FAX: 206-262-5934
EMAIL: pr@hollandamerica.com

SOURCE: Holland America Line

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Protect Your Bubble Shares iPhone 5 Rumors and Insights

11 Aug

ATLANTA, Ga. (PRWEB) August 11, 2012

Excitement is building for the release of the new Apple iPhone 5. According to a very recent Reuter’s news report, Sharp who is the maker of the iPhone screens has just started shipping new 4 inch screens to factories in China for their final assembly into an iPhone. Product shipments could start as early as September but more likely the formal roll-out could come in October or November as dealers inventories begin to fill for the official fall launch.

Besides a new larger 4 inch screen, to stay competitive with the larger format Androids, it’s speculated that the cost of a new iPhone could be as much as $800. This is a sizable investment and along with that investment a buyer should consider taking steps to protect it from loss.

According to a New York Daily News report “half of the 16,000 robberies in the first 10 months of 2011 involved technological devices, and that iPhones account for over 70 percent of all stolen cell phones on subways and buses.” The new phone will be like walking around with $800 in your pocket, and thieves will target device owners. But there is more than the issue of theft to worry about; there is water damage, breakage due to drops out of purses and pockets without the owner’s awareness.

More and more people now use the iPhone as their primary device to access the Internet, and it is their main way to stay connected to friends, family, work, play and business. For these consumers, insurance is key to avoiding the downtime from a phone loss. Protect Your Bubble iPhone insurance policies cover mechanical breakdowns, accidental damage, liquid damage, loss or theft, next day replacement, and more for $7.99 per month.

The best way to avoid the headache of a smart phone loss (and a very easy, sensible step to take) is to buy a low cost insurance policy to cover such losses. Mobile gadget insurance brand, Protect Your Bubble, offers affordable and comprehensive iPhone insurance that provides coverage for unexpected events like theft, accidental damage, loss and breakdowns outside of the manufacturer’s warranty period.

To see how much it will cost to insure your iPhone, smart phone or tablet, visit ProtectYourBubble.com and enter your information in the quote window. There’s no obligation.

About Protect Your Bubble
Protect Your Bubble is a specialty insurance brand, offering insurance for gadgets, pets and travel – all for today’s modern consumer.

  •     Gadget – Smartphone and tablet insurance covers loss, theft and water damage and consumers will receive a replacement device in 24 hours. Home gadget warranties provide coverage for mechanical breakdown and accidental damage for laptops, game consoles and cameras as well as mechanical breakdown for appliances, televisions, desktop computers, home theater systems and more.
  •     Pet – Plans provide up to 90 percent reimbursement for covered vet charges for eligible accidents, illnesses, hereditary conditions and behavioral treatments and alternative therapies. They allow owners to visit any licensed vet in the country. Additionally, annual deductible options start at $100 which only need to be met once per plan year.
  •     Travel – Plans provide a variety of coverage for single and multi-trip options including cancellation, interruption, medical/dental, baggage, rental car and much more like 24/7 emergency services including, consult a doctor, roadside assistance, restaurant reservations and even set up tee times through their concierge services.

Headquartered in Atlanta, Protect Your Bubble is available online, via mobile app or phone, allowing consumers to understand, buy and, most importantly, protect what enriches their lives. Find Protect Your Bubble USA on Facebook or Twitter (@PYBUSA) or visit http://www.protectyourbubble.com for more information or to get a two-minute quote today.

Read the full story at http://www.prweb.com/releases/2012/8/prweb9776417.htm

SOURCE: PRWEB.COM Newswire

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Review Engine ROI Discount And Bonus Ending With Last Webinar

11 Aug

San Diego, CA (PRWEB) August 11, 2012

Review Engine ROI, the Facebook application and coaching program, are getting ready to raise their prices after their initial launch and to limit the number of licenses in circulation. After a success launch and to give their current customers the best attention they can, Nick Unsworth and the SmashIt Social team will be taking away their bonuses and the low introductory price on Sunday, August 12th.

For those that still want to learn more about the program should watch the Review Engine ROI webinar replay where one can see the results of businesses and Internet marketers using the social media marketing tool to get customers. One can go here to see the webinar.

A quick Review Engine ROI review shows that the coaching and Facebook tool is designed to harness the power of word of mouth marketing, reviews and customer testimonials all in one package. The aim is to provide companies with a real return on investment while using social media.

The app allows users to submit reviews of one’s business and a star rating. With the app it makes the reviews go viral on Facebook, thus bringing in must customers. Included in the training is how to convert visitors and fans into paying customers.

In addition to the Review Engine ROI bonuses that Nick is offering, the owners of http://ReviewEngineRoiBonus.com have put together the top package being given away. Experts in affiliate marketing, SEO, direct response marketing and more, the owners have created a package that will help businesses of all kinds. To get complete details one should go to the website now because their offer will also disappear on Sunday.

For those who are ready to get Review Engine ROI, one should visit the official website here.

Read the full story at http://www.prweb.com/releases/review-engine-roi-webinar/discount-nick-unsworth/prweb9791349.htm

SOURCE: PRWEB.COM Newswire

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Nathan Latka, Founder Of Lujure.com, To Speak At Tampa Social Media Conference, Social Boom 2012

10 Aug
/EINPresswire.com/ Nathan Latka, Founder of Lujure.com, an online platform that allows users to create customized Facebook fan pages in under 30 seconds, will be speaking at the business & Internet marketing conference, Social Boom 2012.Nathan Latka and his company, Lujure.com, generated over $400,000 in revenue during the first year by helping businesses streamline their Facebook marketing strategies. Known for his infectious presentations and enthusiasm for social media marketing, Latka is the latest speaker to be added to the impressive lineup of Social Boom 2012. The two-day social media marketing conference will take place at the Tampa Marriott Westshore September 22-23, 2012.Lujure.com is a drag-and-drop system for creating Facebook fan pages. Users do not need to have any knowledge of website coding or design — the Lujure platform does it all. “You can set up a Fan page, no problem, through Facebook, but when you actually start talking about strategies of making money on the Fan page, generating leads, traffic and revenue, it’s absolutely imperative that you set up things like email capture forms on the page, videos, share buttons. There’s a mobile strategy. That’s kind of what our company helps you do,” said Latka (http://www.lujure.com).

For more information and tickets to the event, click here: http://www.kimgarst.com/socialboom.

“Nathan knows what it’s like to be on the starting block — with a great idea but a long road ahead. He has grown Lujure at such a tremendous rate, and learned a lot of business and life lessons along the way. Plus, he is absolutely full of ideas when it comes to Facebook marketing and turning your fan page into a hard working part of your marketing strategy. To be able to sit in a room and hear his experiences first-hand is a priceless opportunity for anyone looking to take their business to the next level,” said Kim Garst, Founder of Social Boom (http://www.kimgarst.com).

The social media conference promises that attendees will:

• Benefit from the experience of others who have gone before them
• Discover strategies that will help them find ideal clients
• Enhance their social media marketing plans
• Uncover ways to sell their products and services effectively
• Participate in valuable networking time with peers

Tickets to the two day event are selling quickly with topics on the agenda including personal branding, Pinterest marketing, eBook marketing, press release publishing, search engine marketing, Twitter tips, LinkedIn marketing, Facebook money making tips, and more.

“Social Boom brings the best speakers in Internet marketing, business and social media together for one intensive weekend. We want attendees to leave every session with actionable information and bonus materials to keep them motivated once they return home. If you are looking for more visibility online and a bigger presence on social media, then you cannot afford to miss Social Boom!” said social media expert and Social Boom founder Kim Garst (http://www.kimgarst.com).

For more information, details on hotel discounts or to register, click here: http://www.kimgarst.com/socialboom/

About Kim Garst & Social Boom: Social media expert, Kim Garst, was recently named #24 in Forbes list of the Top 50 Social Media Power Influencers. Garst started http://www.kimgarst.com as a means to help businesses in every industry effectively connect and market to potential clientele using online marketing. She offers several tiers of social media coaching programs and has successfully helped her students explode their businesses time and time again. Social Boom, the brainchild of Garst, was created in an effort to bring together some of the country’s leading experts in social media, online branding and Internet marketing.

SOURCE: PR courtesy of Online PR Media.

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Marketing Online Magazine (MOM)

9 Aug

San Diego, CA — (SBWIRE) — 08/08/2012

Thousands of online entrepreneurs are flocking to the new Marketing Online Magazine website to get the latest insights, news and information on the world of online marketing. Designed for the aspiring entrepreneur looking for a way into the world of Internet marketing without expensive lessons, Marketing Online Magazine (MOM) is filled with articles, news, events and more.

While the world of internet marketing can be highly lucrative, learning how to market online successfully can be both expensive and elusive. The recent launch of the new Marketing Online Magazine website is quickly filling the void with the vital information that internet entrepreneurs need at no cost. “Driving traffic to an internet business website and then making it sell is a very involved hands-on process,” said Marketing Online Magazine Publisher/Editor Henry Aldrete. “We created this publication to help entrepreneurs to better understand that process so that they can make better use of the Internet as a marketing vehicle for their products and services.”

With 45 to 50 pages of valuable monthly content in PDF format, readers are immersed in the best online source for tips, tools, and techniques for successful marketing online. Featured articles focus on all issues related to marketing online while the marketing product/service videos, reviews, news, events, tools and expert interviews bring greater depth to the reader’s breadth of knowledge.

While the website and the publication is free and open to everyone, those that sign up as subscribers get free access to a wealth of additional content and products that help entrepreneurs intent on Marketing a small business online. The additional content includes more than 60 specific how-to videos on Internet Marketing and a massive 100,000 PLR article library. In addition, subscribers get 23 WordPress videos, 26 complete WordPress themes plus 33 plugins and three free Professional Silver-Level Memberships with more being added every month. “We believe that even though Marketing Online Magazine is free, it is one of the best investments that an internet age entrepreneur will ever make,” said Aldrete.

The August issue, which is available right now, has an interview with small business expert, Roger Pierce, the Co-founder of BizLaunch.com. The current issue also has a number of insightful feature articles including “How To Take Good Care Of Your Affiliates And Make More Money,” as well as “Building An Internet Home Business” and other great articles for internet marketers. Readers will also find the regular sections such as the MOM Success Story, Ask the Expert, Gadgets and Toys as well as many other helpful, informative and entertaining sections. For more information, please visit http://www.marketingonlinemagazine.net

About MarketingOnlineMagazine.net
The new website is dedicated to educating the new internet marketer with tips, tools and techniques for successful marketing online. The free PDF-format magazine features a wealth of informative and entertaining feature articles and interviews as well as the latest news, events and product reviews. With signup for a free subscription, readers get a wealth of additional free content and products such as how-to videos, a massive 100.000 PLR library as well as WordPress videos, themes, plugins and much more.

SOURCE: SBWIRE,  EMAILWIRE.COM

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Got A Social Media Team?

9 Aug

Got A Social Media Team? Sorry, You Hired The Wrong People. Read: http://ow.ly/cQ99E #socialmedia

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Small Business: Social Media

9 Aug

Small business: Building business with social media. Read: http://ow.ly/cQ8OV #socialmedia

Olympic Advertisers Study Can’t Find a Social Media Gold Medalist- A.T. Kearney

8 Aug

Continuing its search for Social Media intelligence in the branding universe, A.T. Kearney this week conducted an intensive global study of advertising during the July 27th Opening Ceremony of the London 2012 Summer Olympics. The Olympic Advertisers Study, which analyzed primetime television advertising content during the 2012 Opening Ceremonies across six continents, captured 246 television spots placed by 140 brands across eight countries. The findings show a nearly complete rejection of social media by advertisers, with 50 percent of the spots making no reference to the digital world whatsoever. The study awarded higher rankings to global advertisers according to three metrics around digital media — but it failed to find a gold medal winner.

Observed Jim Singer, study sponsor and a partner in A.T. Kearney’s Consumer and Retail Industries Practice, “For an event that was billed as the ‘Twitter Olympics,’ it was populated by a set of sponsors that rarely left the purview of conventional marketing and barely dipped into social media. Advertising by these mega-brands seems to be sticking to an analog go-to-market mindset in an increasingly digital-community minded world.”

Sponsoring Brands Misfire on Social Media In an event that captures the attention of 1.3 billion people worldwide, three of the eleven sponsoring brands didn’t purchase primetime television spots during the Olympic ceremonies. Of the eight brands that advertised, none covered all the surveyed countries, and only the U.S. saw ads from all seven of its participating sponsors. Out of four McDonald’s ads, only its Polish spot contained any digital content — the others were two U.S. spots and one in Brazil — this one referring viewers to a website featuring Olympic promotional merchandise.

Of the 50 percent of advertisers who made any reference to the digital world whatsoever, four-fifths only posted a URL link to their brand’s website. Another advertiser, Visa Gold, did include a Facebook and Twitter reference in their advertising, but these efforts read as an afterthought. The brand’s last post had updated its cover photo to an Olympic-themed photo taken the day before the Opening Ceremony, but after this the company ignored its page, failing to post any relevant ads, not responding to any consumer posts and not sharing any fresh or timely material.

Twitter Upstages Advertising, Sends Correct Message “This digital disconnect is all the more surprising in light of the extensive use of social media references by many of these same advertisers during previous sporting events, such as the Super Bowl,” noted Christina Heggie, A.T. Kearney Senior Analyst and study leader. “And especially for an event as multi-layered and fast-paced as the Olympics, it’s all in the timing. When President Obama sent a congratulatory tweet after Michael Phelps won his 19th gold medal, that sent a more relevant message, in this day and age, than a formal invitation to White House. And gold medalist Missy Franklin was almost as excited about Justin Bieber’s tweet as about her victory. Clearly, advertisers need to start looking at communication channels differently,” she said.

Earlier this year, A.T. Kearney conducted a Social Media study that tabulated thousands of online company-consumer interactions, comparing them against findings from the same study last year. The study showed a sharp acceleration in company-consumer interactions through social media, suggesting that social media marketing is not only here to stay, but is an initiative that needs to be followed by companies as quickly and creatively as possible. “Despite the messaging put forth by marketers, people don’t think twice about how they communicate — only what they are communicating, with whom they are communicating, and what response they expect,” concluded Singer.

About A.T. Kearney A.T. Kearney is a global team of forward-thinking, collaborative partners that delivers immediate, meaningful results and long-term transformative advantage to clients. Since 1926, we have been trusted advisors on CEO-agenda issues to the world’s leading organizations across all major industries and sectors. A.T. Kearney’s offices are located in major business centers in 38 countries.

About the Olympic Advertisers Study A.T. Kearney’s Olympic Advertisers Study was undertaken immediately following the Opening Ceremony of the 2012 London Summer Olympics, as a continuation of its ongoing study of the place of social media in advertising. The Olympics study followed a similar study after the 2012 Super Bowl, but came away with very different results. Through this type of study, A.T. Kearney seeks to globalize a way of understanding the growing place of social media in the communications and consumer relations of retail and consumer product companies.

The study examined all ads that took place during the prime time viewing of the Opening Ceremonies in each of the study’s focus countries. The level of social media integration in the ads was measured across three metrics: 1) The extent that digital media was integrated into the advertisement shown, 2) the integration of that ad in the referenced digital media, and 3) the level of viewer engagement the digital media sparked.

SOURCE: A.T. Kearney, Marketwire, Marketwatch

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Social Media Exchange Site Open for Use by Personalities as Olympics Heat Continues to Surge

8 Aug

Ottawa, ON (PRWEB) August 08, 2012

With Tweets and Facebook updates on the Olympics coming in left and right, and netizens flocking to follow or like the online hubs of their favorite athletes, staffers at Keeko says the social media exchange site is not just for businesses and social marketing; it’s good for athletes and other personalities too.

When one signs up for an account with Keeko, the site works by featuring the user’s account directly to its thousands of other users, making it easier for them to get Twitter followers or Facebook likes.

“Keeko is not limited to online businesses and marketing ventures,” says Diana Quartin, Creative Director of Clicking Labs. “Personalities looking to expand their network online can benefit from Keeko too, in that Keeko works non-stop in garnering more followers and likes for them, and driving traffic to their online spots even as the users are offline.”

She adds: “A wider audience for personalities means a wider reach for their message, updates, announcements, causes they have taken up, or in the case of the Olympics, announcement of their Olympic game schedules.”

Keeko provides a venue for users to earn free Facebook likes, Twitter followers, LinkedIn connections, and Google +1s by creating a community within Keeko, thereby making it an online gallery of pages and accounts that people can choose to follow in categories that are suited to personal interests.

Staffers add that the same advantages can be beneficial for musicians, politicians, newsmakers, and cause-oriented groups. Especially for up-and-coming personalities, Keeko says that a constantly rising number of followers and likes helps to spark that needed buzz.

Those interested can start expanding their network by logging on to http://www.keeko.com. To sign up, they will simply need an email address and a password; after which users can then begin to earn points.

More information and updates can also be found on their Twitter page.

About Keeko

Keeko is a wholly owned company by Clicking Labs. With dedication and perseverance they were able to bring together a diverse team of web professionals to provide internet businesses with creative web marketing strategies. Founded in Ottawa, Canada, the company has expanded operations to Cebu, Philippines in early 2011 to better serve its clients.

Read the full story@ http://www.prweb.com/releases/2012/8/prweb9775767.htm

SOURCE: PRWEB.COM Newswire

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Turning Social Media Into New Sales with MarketMeSuite

8 Aug

A UK company spin-off that helps small and medium businesses use social media to market themselves has relocated to Cambridge after securing $1.1 million from a Boston venture capitalist.

MarketMeSuite, an affiliate of London-based Pie Dog Media Ltd., moved to the Cambridge Innovation Center after realizing the commercial advantages for local tech startups.

The Boston area “proved itself to be the ideal new location for our headquarters,” said CEO Tammy Kahn Fennell. “Its vibrant, creative and technically charged atmosphere is the right environment for us to continue growing our product, company and community of users.”

MarketMeSuite has more than 30,000 users, 70 percent of whom log in daily to access their Inbox for Social, a dashboard that helps them manage their existing social connections, Twitter feeds and Facebook and LinkedIn posts and turn them into sales leads, Kahn Fennell said.

Inbox for Social also enables users to uncover opportunities outside their current network by searching social channels, identifying people who are talking about topics related to their business and then opening a dialogue with those people, she said.

David Gerzof Richard, professor of social media marketing at Emerson College, said there are many Web companies, including HootSuite and Newton’s, that offer similar services to MarketMe.

“There may be some features that they’re offering that are different, but similar companies have been around for a while,” he said. “The tools they offer are definitely helpful — to see a discussion happening about your brand and be able to jump in on it.”

Jeff McCormick of Saturn Partners, the venture capitalist funding MarketMeSuite, acknowledged that social media marketing is a growing area, and it’s difficult to predict who the winners will be.

“But we clearly think MarketMeSuite has a vision for differentiating itself from other players in the market,” McCormick said. “Its execution and performance will ultimately decide.” 

SOURCE: 2012 the Boston Herald(c). Distributed by MCT Information Services.

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The Developing Role of Social Media

8 Aug

The Developing Role of Social Media in the Modern Business World. Read: http://ow.ly/cPFnF #socialmedia

28 Creative Pinboard On Pinterest

8 Aug

28 Creative Pinboard Ideas From Real Brands on Pinterest. Read:

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33457/28-Creative-Pinboard-Ideas-From-Real-Brands-on-Pinterest.aspx#ixzz22ylp1o1w http://ow.ly/cPEzZ

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50 Innovative Ways To Use Twitter

8 Aug

50 Innovative Ways To Use Twitter More Effectively. Read: http://ow.ly/cOAsB

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