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SOcial Media Marketing World #SMMW13

23 Mar

Banner of Social Media Marketing World - San Diego. Presented by Social Media Examiner.

Join 1,000 fellow marketers at the mega-conference designed to inspire and empower you with social media marketing ideas—brought to you by Social Media Examiner.

You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies, and enjoy extensive networking opportunities in San Diego, California.

This is a historic opportunity for you to connect face-to-face with the top social media marketing experts while breaking bread with like-minded peers from around the globe.

Here’s what’s in store for you:

Networking: Make new connections at the opening-night networking party held at the historic San Diego Natural History Museum and extensive structured networking opportunities.

Discovery: Take in practical social media marketing sessions from the world’s top experts at the bayfront San Diego Marriott Marquis & Marina.

Fun: Cruise San Diego Bay at night while networking on the 1000-person Inspiration Hornblower private yacht.

You’ll pick from 49 expert-led sessions covering social media tactics to content creation to social strategy.  Plus, hear from brands such as Sony Electronics, Ebay, Walmart, Cisco, Zappos.com, Sharpie, Petco, Dell, Whole Foods, SAP, Citrix, Dun & Bradstreet, Caterpillar, Taylormade and San Diego Zoo.

This is just a sampling of what’s in store for you at Social Media Marketing World in San Diego on April 7, 8 and 9, 2013.

What makes this event different?

Beyond meeting friendly social media pros who are at the top of their game, here’s what makes Social Media Marketing World unique:

  • Highly valuable, pitch-free content—our trademark at Social Media Examiner.
  • Extensive networking opportunities—you’ll make priceless professional connections because we built this event to include networking after keynotes and lunch, and catered evening events at the historic San Diego Natural History Museum and aboard the largest private yacht in Southern California.
  • San Diego waterfront in early April—while much of the country is thawing out, you’ll enjoy a land and sea experience in sunny San Diego at the bayside San Diego Marriott Marquis & Marina.
  • First-class conference experience—from the moment you arrive on Sunday, you’ll be provided for at every turn.  You’ll never be left wondering what to do or where to go.
  • Vacation opportunity—if you’ve never visited America’s Finest City, why not come early to San Diego and make a vacation out of it?  Beaches, surfing, the world-famous San Diego Zoo, SeaWorld, LEGOLAND, San Diego Safari Park and tons more.

Register for Social Media Marketing World #SMMW13 NOW!

Social Media Strategies Summit – Las Vegas

23 Jan

Three Full Days of Interactive Learning

  • Keynotes from Top Social Media Innovators
  • Workshops to Provide You with a Blueprint to Incorporate Your Business Goals
  • Case Studies from Brands who “Got it Right” by Incorporating Social Media Marketing
  • Proven Strategies, Tactics, and Tools to Leverage Your Social Channels
  • Networking Opportunities… Sometimes “who you know” is the Game Changer Your Company Needs

Twittermonials

Gabriella M. Israel
@audiencemachine @GSMIonline Really impressed with the #SMSsummit so far. Definitely a hidden gem. Great speakers and a very great lunch
See what others are saying about #SMSummit

Who Should Attend:

Everyone and anyone interested in learning from the best, how to harness the power of social media to further your brand’s reach and impact.

  • Chief Branding Officers
  • Business Owners
  • Chief Executive Officers
  • Chief Marketing Officers
VPs, Directors and Managers of:
  • Online Community Managers
  • Social Media Strategists
  • Business Development
  • Word of Mouth Marketers
  • Community Marketers
  • Media sales
  • Agency Account Managers
  • Entrepreneurs

Las Vegas Attendees will learn to:

  • Build Your Audience and Identify Prospective Consumers
  • Integrate Traditional Marketing with Your Social Media Campaign
  • Measure, Analyze, and Report Your Company’s Analytics
  • Reduce Advertising Costs with Social Media
  • Adapt Your Organization’s Customer Service by Incorporating Social Media

About Social Media Strategies Summit:

Global Strategic Management Institute (GSMI) is honored to bring you the latest cutting edge and innovative educational experience presented as, Social Media Strategies Summit – Las Vegas. Attention business owners and marketers… The secret is out! Effective social media marketing strategies have been proven to skyrocket marketing ROI and revenue. Whether your organization is a start-up or a large enterprise, Social Media Strategies Summit will elevate your social media marketing efforts to reach your business goals.

The Las Vegas summit will provide attendees with emerging strategies, the latest social tools, and insights from successful social media marketing campaigns through three unique tracks of break-out sessions -

Business to
Consumer
Business to
Business
Small to Medium
Business

Over the course of three days, SMSS – Las Vegas offers all of the elements you need to achieve social media success! This year, we’ve implemented new “how-to” workshops and breakout sessions that ensure you leave with a blueprint to incorporate within your organization. Case studies demonstrating analytically proven successes will be presented by top brands – including presentations from CNN, Coca Cola, Boston Celtics, American Airlines, NCAA, SAP, Redbull, Accenture, USA Swimming, Forbes, Wells Fargo and Cisco. Attendees will have an opportunity to network with the industry’s path carving professionals throughout the summit workshops, sessions and networking receptions. We are thrilled to bring Social Media Strategies Summit back to Las Vegas for another successful year.

Via Social Media Strategies Summit Las Vegas 2013

Speakers Announced for Search Marketing Expo – SMX West

21 Jan

SMX - Search Marketing Expo

Redding, CT (PRWEB) January 21, 2013

The faculty for Search Marketing Expo – SMX West features more than 100 of the world’s leading authorities on search engine optimization (SEO), paid search advertising (PPC), mobile search,  social media marketing and other internet marketing topics. SMX West will take place March 11-13 at the McEnery Convention Center in San Jose, CA.

SMX West speakers will share tactics and techniques sharpened by years of experience with search marketing, advertising and social media campaigns. The roster includes leading brand marketers from companies such as Home Depot, Harry & David, Adobe and Salesforce.com; experts from leading full-service and boutique agencies; and representatives from search engines Google, Bing and other media companies.

The three-day program offers over 50 sessions and keynotes, enabling attendees to customize their experience based upon experience and focus. The SMX Expo Hall will be open March 11-12; six in-depth post-conference workshops will also be offered on March 14.

Rates Increase February 1
From now through February 1 a three-day All Access pass is priced at $1495. One day All Access, Workshop, and free Expo+ passes are also available.

Register for SMX West online or by calling (877) 242-5242 between 9am-5pm ET.

About Search Marketing Expo – SMX West and Third Door Media

SMX West features sessions for those seeking advanced tactics or just starting out in search marketing, work on an in-house SEM team, hail from an agency, or own a business.

Attend SMX West for:

  •     Exceptional content and super-charged sessions on PPC, SEO, social media marketing, local and mobile search will help you succeed today, tomorrow and in the future.
  •     Invaluable connections made possible by the ultimate mix of structured networking opportunities and social events. Meet new contacts and reconnect with colleagues. SMX makes it easy to interact and exchange ideas with other industry thought leaders.
  •     Essential conveniences to help juggle every-day responsibilities while maximizing conference time: always-available and free Wi-Fi; hot lunches, snacks and beverages all day; access to all presentations and tools to pre-plan your custom itinerary.

Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful.

The company produces the global Search Marketing Expo conference series. SMX conferences include: SMX West (San Jose, CA), SMX East (New York City), SMX Advanced, SMX London, SMX Israel, SMX Munich, SMX Toronto, SMX Sydney, SMX Paris, SMX Stockholm and SMX Social Media Marketing (Las Vegas, NV).

Third Door Media publishes Search Engine Land and Marketing Land, which provide news, analysis and tutorials to help internet marketers do their jobs more effectively. The company also provides a full range of innovative marketing services including lead generation, content creation and licensing via its Digital Marketing Depot brand.

 

Search Marketing Expo - SMX West 2013: March 11-13

Social Media & Web Analytics Innovation #SMWA

15 Jan
Driving Business Success Through Social Media & Web Analytics
The Social Media & Web Analytics Innovation Summit brings the leadership and innovators from the industry together for an event acclaimed for its interactive format, combining keynote presentations, interactive breakout sessions and open discussion. Modern businesses are now able to collect more information on customer sentiment and behavioural patterns than ever before, the challenge remains to identify patterns to increase customer relationship management (CRM) and drive success. Investment in predictive analytics allows organizations to gain insight for such a valuable resource, offering a crucial advantage over competitors and greater insight into their customers.
Be Part of It:

  • 35+ industry expert keynote presentations
  • 350+ SM & Web analytics professionals attending
  • Interactive workshops with industry leaders
  • Over 20 hours of networking opportunities included
  • Access to online presentations on-demand post-summit
  • 30+ case studies presented from Fortune 500 companies

This summit will gather the world’s most dynamic and senior executives operating in analytics and data science.

Who will you meet?

If your job role includes the following responsibilities then this is a MUST attend event :

  • Predictive Analytics
  • Data Mining
  • Customer Lifetime Valuation
  • Business Intelligence
  • Big Data
  • Statistical Modelling

Why attend?

Rest assured, all of the burning issues surrounding analytics will be dealt with in no holds barred discussions at this groundbreaking conference.

We look for real solutions to the real problems you face every day.

We know that the theories underpinning current developments in analysis, planning & strategy don’t necessarily pan out in the real world, particularly when examined in a global context. Which is why we invite you to discuss your thoughts and feelings openly, and connect with like-minded people. The conference is a prime opportunity for you to air your personal and business challenges.

We look forward to meeting you there.

Previous delegates:

    

Demographics:

IE Group Summits are invitation only events. These are the gold standard, intimate, focused & exclusive events..

Register for Social Media & Web Analytics #SMWA

Digital Marketer’s Traffic and Conversion Summit One Week Away

12 Jan
2013 Traffic and Conversion Summit

Austin, TX (PRWEB) January 12, 2013

The digital marketing convention taking over San Francisco’s Marriot Marquis on January 18-20, 2013 is Digital Marketer’s Traffic and Conversion Summit, and its final schedule of events has been finished.

A series of keynote speeches and content-inclusive meetings will fill the three days, and Digital Marketer is putting the final touches on the schedule for Friday, Saturday, and Sunday.

Highlights include a pre-party meet up kickoff on Thursday, January 17, when Digital Marketer Engage hosts the Summit’s first official event. It will be at Jillian’s Billiard’s Club, next door to the San Francisco Marriot. David Murray, from Bravo’s “Start-Ups: Silicon Valley” will be the guest, sharing his advice on product and brand growth in the modern marketing world.

Other noteworthy items on the schedule include keynotes from William Shatner, actor and pitchman extraordinaire, as well as Guy Kawasaki, one of the leading social media gurus and former Apple evangelist. Ryan Deiss, CEO and founder of Digital Marketer, will be in attendance with his business partner Perry Belcher, salesman wizard and one of the top three living copywriters.

Each day of the 2013 Traffic and Conversion Summit will also feature exclusive meetings on a variety of important topics, where Digital Marketer’s experts will discuss what they know is working now. Content-heavy presentations and talks will leave participants with all they need to develop their own winning digital marketing strategies.

Deiss and his team at Digital Marketer know that action produces results. They’ve created the most unique and worthwhile event of the company’s history. Some of the most elite and advanced marketing minds in the industry, beyond those already a part of Digital Marketer, will be in attendance. Registration for the 2013 Traffic and Conversion Summit has already surpassed the previous three in size and scale, and Digital Marketer is promising an experience like none other.

Digital Marketer releases informational and educational materials to help businesses and entrepreneurs gain insight and information on the trends, data, and strategies that can take them to the top of their industry. Through their RAW Training courses, strategic plans, blogs, newsletters, site reviews, and Special Reports, Digital Marketer supercharges every single marketing campaign it touches. For more information, visit DigitalMarketer.com.

To find the full schedule of events and keep up to date with the happenings leading up to the January 18-20 dates, check out Digital Marketer’s website, blog, and subscription email lists. Specific details on the digital marketing convention can be found at TrafficandConversionSummit.com.

Quote startContent-heavy presentations and talks will leave participants with all they need to develop their own winning digital marketing strategies.Quote end

LinkedIn Reaches 200 Million Members

10 Jan

LinkedIn announced that it has crossed the 200 million members mark, adding on average two new members every second of the day. With representation in more than 200 countries, the professional social network serves members in 19 languages around the world.

LinkedIn social media network developed an infographic to mark this achievement below:

LinkedIn 200 Members

PR News’ Digital PR Summit set for February 27 in San Francisco

4 Jan

Digital PR

New York, NY (PRWEB) January 04, 2013

The Digital PR Next Practices Summit brings together thought leaders and experts in digital communications to share ideas, tactics, and lessons learned in optimizing the digital platform to advance your PR efforts. Companies including Twitter, PepsiCo, Allrecipes.com, Michigan State University, Hilton Worldwide, American Heart Association, FedEx Services, Salesforce.com and Waggener Edstrom Worldwide will share their success stories and online innovations.

The summit also includes networking opportunities, breakfast, a keynote luncheon and cocktail reception.

Presented by the industry’s most trusted sources on PR and marketing – PR News — the Digital PR Next Practices Summit will address the most critical digital issues and new opportunities facing communications professionals. Panel topics include social media, crisis communications, social media policy, measurement, online communities and what to expect in 2013.

The summit is designed for all communications professionals looking to effectively leverage the latest digital communications technologies, applications and resources available online to improve their organization’s reputation, mind share and bottom line. Attendees will leave this one-day summit equipped with a smarter, more cost-effective PR plan that harnesses the power of online.

Sign up for PR News’ Digital PR Summit – the early-bird rate ends February 6, 2013.

The PR News SEO Workshop will be held the day before the Summit, on February 26 at the Contemporary Jewish Museum, which is next to the Westin San Francisco. Two day packages are available when registering.

Questions: contact Marketing Coordinator, Saun Sayamonghun at saun(at)accessintel(dot)com

About PR News:
The PR News family of products includes PR News, the Platinum PR Awards, PR People Awards, the Nonprofit PR Awards and CSR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement, Crisis Management and Media Training Guidebooks and PR News Webinars.
http://www.prnewsonline.com

Guy Kawasaki Announced as #TCS2013 Keynote Speaker

3 Jan
2013 traffic-and-conversion-summit

Austin, TX (PRWEB) January 03, 2013

Digital Marketer has announced Guy Kawasaki as another keynote speaker for their 2013 Traffic and Conversion Summit in San Francisco, California January 18-20, 2013. With just weeks to go before the event, the news comes just in time for people to take advantage of their last chance to register for the event.

Guy Kawasaki is a former chief evangelist for Apple, and a social media expert with years of advanced experience. Known as one of the most brilliant futurists on the planet, Kawasaki has raised hundreds of millions of dollars in funds, and started dozens of successful companies. He’s highly respected as one of Silicon Valley’s true thought leaders, and co-founder of AllTop.com.

Originally responsible for the marketing of Macintosh in 1984, Kawasaki is a bestselling author of titles like “The Art of the Start,” “The Macintosh Way,” and “How to Drive Your Competition Crazy.” He will bring his experience and knowledge to the forefront of the biggest digital marketing event of the year, and is scheduled along with William Shatner to add to the star-studded lineup of speakers and panelists at the Traffic and Conversion Summit.

Digital Marketer is advising any interested participants to learn as much as they can about the 2013 Traffic and Conversion Summit, and to do it fast. Seats are filling and the event will be capped soon. To find out more, visit the Traffic and Conversion Summit informational website.

Digital Marketer releases informational and educational materials to help businesses and entrepreneurs gain insight and information on the trends, data, and strategies that can take them to the top of their industry. Through their RAW Training courses, strategic plans, blogs, newsletters, site reviews, and Special Reports, Digital Marketer supercharges every single marketing campaign it touches. For more information, visit DigitalMarketer.com.

Final schedules for the event will be determined closer to the January dates, but Digital Marketer’s website, blog, and emails will keep attendees aware of any announcements. The 2013 Traffic and Conversion Summit has limited space left, and will almost certainly sell out, so Digital Marketer suggests reserving spot with them soon.

Quote startDigital Marketer has announced Guy Kawasaki as another keynote speaker for their 2013 Traffic and Conversion Summit in San Francisco, California January 18-20, 2013.Quote end

Gary Vaynerchuk to Keynote the Westchester Digital Summit

2 Jan
http://ww1.prweb.com/prfiles/2012/12/28/10277894/FINAL%20IMAGE%20.jpgWhite Plains, New York (PRWEB) January 02, 2013

The Westchester Digital Summit will be held on May 14th, 2013 at the Westchester County Center in White Plains, New York. The venue will host 3,000 digital marketers and internationally renowned entrepreneur Gary Vaynerchuk, CEO of VaynerMedia and author of The Thank You Economy and Crush It will deliver the keynote. It’s the only gathering of its kind in Westchester. Silverback Social, a globally recognized leader in social media marketing, is producing the summit in partnership with Zanzarella Markting Consultants.

“On May 14, Westchester County will play host to the most well respected digital marketers in the world,” said Chris Dessi, CEO of Silverback Social. The summit will include presentations from digital marketing leaders like David Kidder, author of The Startup Playbook; Alex Zhardanovsky, CEO of Petflow; Avi Savor, Founding Partner of BigFuel; David Guy, CEO of LoudDoor; Dan Merritt, CEO of F#; and Rick Burnes from Hubspot, to name just a few. Attendees will be able to capitalize on an array of networking opportunities to help prospect for sales, increase productivity and stimulate employees’ intellectual curiosity.

The Summit’s panel discussion includes powerhouse media personalities like Ed Butowsky of Fox Business, an internationally recognized expert in the investment wealth management industry. Ed will be joined by Jeff Pearlman and Mike Edelhart for the discussion, when they will tackle how digital marketing is changing the face of traditional media. Jeff is the author of five books – three New York Times best sellers. His most recent, Sweetness: The Enigmatic Life of Walter Payton, was called “the best sports biography” of 2011 by Sports Illustrated. Mike is a long-standing media and Internet start-up investor and executive. Currently, Mike is CEO of The Tomorrow Project, LLC producers of The Pivot Conference, hosted by Brian Solis and Social Week in NY.

“The Westchester Digital Summit will change the face of business in Westchester, New York forever,” said Chris Dessi, CEO of Silverback Social. “The manner in which we aggregate and disseminate information as a culture has changed, and the summit will offer marketers the proper tools to engage with their clients like never before,” added Dessi.

The Westchester Digital Summit is a global gathering of the most innovative minds in the digital economy today, allowing attendees to interact with celebrities, professional athletes, geniuses and the most compelling personalities who are the way our culture interacts with businesses online. To learn more, and to register for the Summit, visit Westchester Digital Summit.

Quote startThe Westchester Digital Summit will change the face of business in Weschester County foreverQuote end

PR News SEO Workshop

21 Dec

Become the SEO Expert at Your Organization!
Join PR News for this interactive, pre-conference workshop!

Register Now for PR News SEO Workshop

The Pre-Conference Workshop on Tuesday, February 26, 2013, is from 1 p.m. – 4:30 p.m. with PR News’ Digital PR Summit the day after on February 27, 2013. Both events will be held at The Contemporary Jewish Museum, which is directly next to the Westin San Francisco.

Bonuses for Attending:

 SEO Checklist
 Certificate of Attendance
 Attendee Workbook
 Attendee-Only Access to Presentations

The workshop is limited to 25 participants in order to create an interactive experience with personalized attention.

 

Bring your team to this must-attend media relations workshop.  You’ll leave this workshop with the skills to lift your messages to the top of search results and be the SEO expert for your organization.

As the idea of brands publishing content gains more prominence, the need to understand how search engines rank content has become an essential PR skill. Join PR News’ workshop, led by PR and SEO expert Sally Falkow of Meritus Media, to learn the latest tactics to ensure that your content is indexed properly and ranked well. Learn how to optimize all your content—including Web sites, press releases, blogs, social media content, images and video—and develop habits that keep your messages at the top of search results.

This workshop will provide you with strategies to find and use the keywords and phrases people use to search for news and information about your brand and industry on the Web. Discover the right way to optimize your organization’s Facebook page and YouTube videos for search; manage brand reputation by moving negative coverage further down search results; and how to measure the results of your efforts for senior management.

Google can be your best friend or your worst enemy. Where you show up in Google results determines how—or if—your messages are being heard. Google continues to change and update its algorithm and, with recent changes to semantic search, your website and online newsroom’s page rank and visits to your site could be affected in more ways than you realize.

At this half-day workshop, you’ll learn how to:
  • Research target keywords to gain better visibility and increase brand exposure on search engines
  • Understand the difference between Web search and news search
  • Create shareable press release headlines and content
  • Optimize PR content for the media to increase placements
  • Use linking techniques to boost traffic and visibility on search engines
  • Optimize all PR content, including Web site copy, newsletters, blogs, press releases, video and still images
  • Increase views on your news content by adding visuals
  • Apply SEO tactics to your social media content
  • Drive inbound traffic to your Web site
  • Optimize online pressrooms for search
  • Master URL structure and place your online newsroom and other Web pages at the top of Google’s searches
  • Monitor online conversations to manage brand reputation and push negative search results off Google’s front page
  • Track SEO’s effects and measure its results to prove its value
Workshop Trainer:
Sally Falkow
Social Media Strategist, Meritus Media
@sallyfalkow
Sally Falkow is the author of The Future of PR: How PR Can Seize the Social Media Challenge. She was named PR Trainer of the Year for 2009 by PR News for her Social Media Strategy Bootcamp classes. In 2008 and 2009 Sally trained more than 300 agency and corporate PR people on how to plan and implement an effective social media program.A veteran of the PR industry, Sally has translated her extensive experience in marketing, PR and communication to the Internet. Her main interest is in the shift in media consumption and how the Internet and technology is affecting the practice of PR. She was one of the first PR practitioners to use SEO for press releases and other news content.She is certified as an Accredited Public Relations Practitioner by the Public Relations Society of America and is a Senior Fellow and Advisory Board Member of the Society for New Communication Research.
Who Should Attend ?

If you spend at least a quarter of your time in any of these areas, you should attend this workshop:

  • Community Relations
  • Corporate Communications
  • Corporate Social Responsibility
  • Crisis Management
  • Digital Communications
  • Media Relations
  • Philanthropy
  • PR Firms
  • Public Relations
  • Public Affairs
  • Research
  • Social Media

Register for PR News SEO (Search Engine Optimization) Workshop NOW!

Certificate of Completion

PR News’ Digital PR Next Practices Summit

21 Dec

Digital PR

Wednesday, February 27, 2013 | San Francisco

The Early Bird Rate Ends Feb. 6! 

Register for PR News Digital PR Practices Summit Now!

Bonuses for Attending:

Samples of Social Media Guidelines
10 ‘Who’ Questions to Ask in Social Media Crisis Planning
Tip Sheet: An 8-Step Process to Proving ROI for Your Social Program
Certificate of Attendance
Workbook & Attendee-Only Access to Speaker Presentations

Earn 4 points toward your
PR News Certificate in Social Media

Join us in San Francisco on Wednesday, Feb. 27, 2013, for the Digital PR Next Practices Summit, PR News’ annual one-day immersion in the digital communications best practices that help drive organizations’ reputations, media profiles and profitability.

You’ll get the how-to’s, real-world examples and nuts-and-bolts practical advice in using social channels to connect with journalists and win positive coverage, launch a content marketing strategy and gain visibility in search engines, apply visual storytelling practices to your communications efforts, make Twitter the center of your digital communications efforts, navigate the effects of Facebook’s latest EdgeRank algorithm and much more.

Be sure to also register for PR News’ half-day SEO Workshop, which will take place the day before the Digital PR Summit on Feb. 26.

Don’t miss these keynote speakers-  Register Today!

Amy Africa
CEO
Eight By Eight
@amyafrica
Andy Smith
Co-Author, The Dragonfly Effect
Principal, Vonavona Ventures
@kabbenbock
You’ll become an expert in:
  • The New Basics of Digital Communications
  • How to Use Visual Storytelling to Connect Your Brand With New Audiences
  • Boost Your Reach on Facebook With Content the News Feed “Likes”
  • How to Make Twitter Your Brand’s Secondary (or Even Primary) Online Home
  • Content Marketing: Socialize Your Content and Reshape the Role of PR
  • How to Move Your Online Visitors to Action
  • Measure the Effectiveness of Your Social Media Programs
  • Build the Relationships With Journalists on Social Channels and Get Positive Coverage
  • Why Didn’t I think of That? 15 Unique Digital PR Ideas in 30 Minutes

Sponsored by:

Business Wire

Speakers:

You’ll get checklists, case studies and practical tips from media relations and digital PR experts. Even more important, you’ll walk away with a greater understanding of how media relations best practices now encompass brand storytelling, audience engagement and real-time crisis management.

  • Amy Africa, CEO, Eight By Eight
  • Eliza Anderson, Global PR Manager, Intrepid Travel
  • Chris Brooks, Manager, Social Engagement, Hilton Worldwide
  • Jennifer Burnham, Director, Social and Content Strategy, Salesforce.com
  • Jake Gasaway, Co-Founder and Director of Business Development, Stitch Labs
  • Karl Gude, Graphics Editor-in-Residence, Michigan State University School of Journalism
  • Krisleigh Hoermann, Social Media Strategist, American Heart Association
  • Chad Melton, Manager of Digital Media, Ingersoll Rand
  • David Patton, Vice President, Editor-in-Chief, Waggener Edstrom Worldwide
  • Victor Reiss, Manager, Digital and Social Channels, Corporate Communications, FedEx Services
  • David Sommers, Director of Public Affairs, Los Angeles County Chief Executive Office
  • Andy Smith, Co-Author, The Dragonfly Effect, Principal, Vonavona Ventures
  • Shane Steele, Head of Global Sales Marketing, Twitter
  • Jim Wilkinson, EVP of Communications, PepsiCo
  • Esmée Williams, Vice President, Brand Marketing, Allrecipes.com
Agenda:

Agenda:

8:00 – 8:20 a.m. Breakfast & Networking
8:20 – 8:25 a.m. Opening Remarks by Diane Schwartz, SVP & Group Publisher, PR News and Steve Goldstein, Editorial Director, Events, PR News
8:25 – 8:45 a.m. Opening Keynote Presentation: The “Dragonfly” Model of Social Media Communications
8:45 – 9:15 a.m. The New Basics of Digital Communications
9:15 – 10:00 a.m. How to Use Visual Storytelling to Connect Your Brand With New Audiences
10:00 – 10:30 a.m. Boost Your Reach on Facebook With Content the News Feed “Likes”
10:30 – 10:45 a.m. Networking Break
10:45 – 11:15 a.m. How to Make Twitter Your Brand’s Secondary (or Even Primary) Online Home
11:15 – Noon
Content Marketing: Socialize Your Content and Reshape the Role of PR
Noon – 12:15 p.m.
Networking Break
12:15 – 1:30 p.m. Luncheon and Keynote Presentation: How to Move Your Online Visitors to Action
1:30 – 1:45 p.m. Networking Break
1:45 – 2:30 p.m. Measure the Effectiveness of Your Social Media Programs
2:30 – 2:45 p.m. Networking Break
2:45 – 3:30 p.m. Build Relationships With Journalists on Social Channels and Get Positive Coverage
3:30 – 4 p.m. Why Didn’t I Think of That? 15 Unique Digital PR Ideas in 30 Minutes

Register Now

Register for PR News Digital PR Practices Summit Now!

MarketingSherpa’s Email Summit 2013

20 Dec

Join us in Las Vegas on February 19-22, 2013, at the Paris Las Vegas Hotel & Casino for MarketingSherpa’s Email Summit 2013 – the largest vendor-neutral, research-based email marketing event.

Our last Email Summit was attended by more than 700 of the industry’s best marketers, and we plan to accommodate an even larger crowd in 2013. We have a full slate of sessions aimed at overcoming your top email challenges with case studies, quick win clinics, bonus sessions, expert panels and more. Here are just some of the many topics covered:

  • Email innovation
  • Data management
  • Content creation and creativity
  • Personalization
  • Segmentation

Just Announced: Keynote Speakers

This year’s Summit will offer more than 30 new sessions on practical email marketing tactics, knowledge and expertise that you can use to get ahead – and stay ahead – of your competition. Our keynote speakers include:

Jay Baer Jay Baer is President of Convince & Convert, and author of The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social. Baer was named as one of America’s top three social media consultants by Fast Company, and has helped leading brands craft and implement winning social strategies.
Dr. Flint McGlaughlin Dr. Flint McGlaughlin is the managing director and CEO of MECLABS. His work has won multiple awards and he has been quoted in more than 13,000 online and offline sources. He frequently teaches on email testing, messaging and optimization. His organization has partnered with key market leaders including The New York Times, Microsoft Corporation and Reuters Group
Matt Bailey Matt Bailey is the founder and president of SiteLogic Marketing. With more than 15 years in the Web marketing industry, Bailey excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve Web presence and conversions.

See What’s New for 2013

New Hotel
This year we are moving to the elegant Paris Hotel and Casino. Experience everything you love about Paris, right in the heart of The Strip. You’ll find about the same passion, excitement, and ambiance of Europe’s most romantic city, in the entertainment capital of the world. With exciting nightclubs, pools, a world-class spa and a shopping, the Paris has all the amenities you need.
Live-Testing & Quick Win Clinics
Roll up your sleeves and get ready to experience email testing from a whole new angle. All attendees will participate in an email test, including design of treatments, test launch, tracking results, data analysis and next steps. Not to mention quick win clinics offering new ideas for immediate ROI.
Beginner and Advanced Tracks
Whether you’re just beginning and want to learn the basics or need advanced guidance and want to taking your marketing to the next level, we can help. Choose from multiple track sessions on automation, testing, conversion, personalization, list management and many more.
New Bonus and Roundtable Sessions
Take a deeper dive into mobile marketing, content creation, social marketing, email + CRM, and many more. Each attendee will get the opportunity to sign up for multiple bonus sessions and participate with their peers in roundtable discussions on critical email topics.
All-new Case Studies, Keynotes and Panel Discussions
More than 20 new case studies will be presented, covering the latest email trends, war stories and lessons learned, by your peers and mentors (past speakers include marketers from Microsoft, Marriott, Copyblogger, Eloqua, ExactTarget, Cisco Systems, among many others).

Results and ROI are what matter at Email Summit 2013

Here are just a few of the many reasons you should attend:

  1. Interactive, How-To Training Sessions on email and social media integration, mobile, list growth tactics, relevancy, mobile, deliverability and measurement.
  2. Latest 2013 MarketingSherpa Email Research and Benchmark Data on spending, tactics, conversion rates, budgets and more.
  3. Interactive Panel Discussions with subject matter experts on optimizing your email program, increasing ROI, creating relevant contagious content and more.
  4. Extended Face-to-Face Networking opportunities with seasoned professionals, trainers and peers over meals, breaks and receptions.
  5. Proven Email Strategies, campaigns and tactics you can immediately apply to get more done with fewer people, less time and more limited budgets.
  6. Interaction with Colleagues sharing successful campaigns and tactics to inspire and hone your marketing skills.
  7. Become a Certified Professional by taking a pre-and-post Summit workshop taught by email experts, who provide a proven methodology with step-by-step tactics on how to maximize your email results.

The Sherpa team has spent countless hours meticulously reviewing speaker applications to verify that the content they present is relevant to your needs, practical to implement and proven in the real world. What you will hear at Email Summit 2013:

  1. Real Stories: While our competitors are publishing vendor whitepapers as articles, we’re collecting and providing information the old fashioned way – with a team of full-time reporters and writers.
  2. Real Experience: Sherpa has, by far, the largest library of proven case studies (1,590 and counting), from the SMBs to the Fortune 500.
  3. Real Samples: We feature a library of creative samples (more than 3,200) that serves as a marketer’s dream swipe-file for generating the next “big idea” for your company.
  4. Real Numbers: Sherpa’s renowned research team continues to produce leading primary studies, surveys and tests investigating what works – and what doesn’t — in email marketing.
  5. Real People: Our community of industry experts and real-world marketers contribute their experience at MarketingSherpa Summits, online roundtables and Web events throughout the year.

You’ll leave the Summit armed with practical, new email marketing tactics, knowledge and expertise that you can use to get ahead – and stay ahead – of your competition.

Reserve Your MarketingSherpa’s Email Summit Ticket

Future of Web Apps London 2012

14 Aug

A first-class conference for web and mobile developers and entrepreneurs, bringing together visionaries to discuss the technologies and platforms you should use to build the next generation of successful apps. This year, FOWA joins forces withFuture of Mobile (FOM) giving you 2 conferences for the price of one!

40+ sessions, 4 workshops, App It Out, and loads of networking

FOWA(15th October 2012)

BUY YOUR TICKET

Featuring

What is the event about?

  • Coverage of the hottest web app topics and technologies
  • Packed schedule: workshops, multi-track conference, expo area and more
  • World class speakers and fresh new talent from across the globe
  • Unbeatable atmosphere: hundreds of great web folk, afterparties, networking and meet ups
  • Great value: famously amazing catering throughout the day, full video package, and free high speed wifi throughout the whole venue

Who is the event for?

  • Web Developers
  • Front End Developers
  • Creative Directors
  • Project Managers
  • Agencies
  • Back End Developers
  • Mobile Developers
  • Designers
  • Mobile Strategists
  • Entrepreneurs

Putting the ‘ME’ in MEdia at GRAPH EXPO 2012

13 Aug

Cincinnati, Ohio/Northern Kentucky (PRWEB) August 13, 2012

Ed McMasters, Director of Marketing and Communications, for the Flottman Company, has been selected to present a special session titled, “Putting the ME in MEdia,” at GRAPH EXPO 2012 on Tuesday, October 9. This highly informational presentation is one of 50 hot-topic sessions in 31 education categories selected to comprise the GRAPH EXPO 2012 Conference Program.

GRAPH EXPO 2012, spanning the realm of print, online and mobile medias is slated for October 7-10, 2012 in Chicago’s McCormick Place. As the industry’s largest gathering of the year, print professionals from around the globe will convene for the event in Chicago for a week of education, industry benchmarking and networking. As Tom Flottman, CEO of Flottman Company stated, “This Expo will attract print professionals from every key market segment and niche, GRAPH EXPO 2012 will be the ‘Mecca’ for the print industry, and it is an honor to have our very own Ed McMasters present.”

According to McMasters, there are numerous opportunities that print, online and social media in tandem have for increasing marketability of an individual, product, service and/or organization. In this timely session, GRAPH EXPO attendees will discover how with a minimal budget, by planning, building and sustaining media momentum they can increase brand awareness and profits with maximum success. This fast-paced session will reveal the secrets to sustainable media coverage and how the material can be immediately applied to any type business in any industry, regardless of size or focus.

McMasters will be representing not only the Flottman Company but also the Printing Industries of Ohio/Northern Kentucky as one of the only area speakers selected to present at GRAPH EXPO 2012. McMasters’ presentation was selected based on the timeliness of the content and documented successes of the process that he will share.

This seminar session is ideal for attendees responsible for marketing, communications and other small business professionals with the desire to elevate marketing awareness of their organization. Entrepreneurs to business owners, seasoned public relations professionals to novice marketers – will glean information that can be utilized instantly, even before the session is over.

Based on McMasters’ media strategies, Flottman Company, a digital graphics communications firm, has experienced twelve consecutive months of media coverage from national outlets including The New York Times and CNBC-TV, industry journals including Print Solutions, Print Professional and Pharmaceutical and Medical Packaging News, as well as hometown publications including the Cincinnati Business Courier and Cincinnati Enquirer. McMasters has utilized these techniques with immense success in a number of diverse applications such as the video game industry, financial advisory, tourism, event promotions, product marketing and corporation communications.

For more information and to register for GRAPH EXPO 2012, visit: http://www.graphexpo.com.

To sign-up for “Putting the ME in MEdia” presented by Ed McMasters, visit: http://bit.ly/Nyee2z

If you would like more information about the Flottman Company, to schedule an interview with Tom Flottman or Ed McMasters, please contact Ed McMasters (513) 470-9461 or e-mail Ed at emcmasters(at)FlottmanCo(dot)com.

About Flottman Company
The Flottman Company is a full-service graphic communications firm founded in 1921 and headquartered in Northern Kentucky. The company provides a wide array of printing, design and strategic marketing services to enable clients to “Communicate Brilliantly;” including 1:1 marketing solutions through variable data, pURL and QR codes, Every Door Direct Mail, complete digital printing for commercial marketing and specialization in pharmaceutical printing and manufacturing of miniature folded inserts and outserts. The Green Business Council awarded Flottman Company the 2012 Green Business Strategy Award and Flottman was named one of the 2012 TriState Business Success Award companies. The Printing Industries of Ohio and Northern Kentucky honored the Flottman Company their 2011 Printer of the Year and in 2010, the University of Cincinnati honored the Flottman’s with the Tri-State Family Business of the Year Award. The company is a privately held, family owned business, currently run by the third generation of Flottmans: Tom Flottman, Sue Flottman Steller and Peter Flottman.

About Ed McMasters
Ed McMasters currently serves as the Director of Marketing & Communications for the Flottman Company. Prior to his work with Flottman; McMasters was employed with the Cincinnati USA Tourism Network, Take 2 Entertainment, Schaeffer’s Investment Research and Sterling Jewelers for his media, marketing and communications abilities. McMasters has work with organizations such as Wal Mart, Nintendo, Sony, Cincinnati Reds, American Marketing Association, Cincinnati Convention and Visitors Bureau and the 2012 World Choir Games as a communications and marketing liaison. McMasters holds a Masters in Business Administration from Northern Kentucky University and Salzburg University in Salzburg Austria, a Bachelors of Interpersonal and Public Communications and Theatre from Bowling Green State University and has a graphics design certification.

GRAPH EXPO 2012
Recognized as the most expansive exhibition in the Americas of offset, digital and hybrid technologies, products and services for the commercial, transactional, converting and package printing, publishing, mailing, in-plant, photo imaging and marketing industries, this year’s “Print Integrated” themed GRAPH EXPO will offer an exciting show-going experience for a diverse spectrum of attendees. The tradeshow will present the latest graphic communications technologies in live equipment demonstrations across the show floor and education on the most in-demand products and newest profit-making opportunities. For more information about GRAPH EXPO and to register, visit: http://www.graphexpo.com.

SOURCE: PRWEB

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