Archive | Networking Events RSS feed for this section

PR News SEO Workshop

21 Dec

Become the SEO Expert at Your Organization!
Join PR News for this interactive, pre-conference workshop!

Register Now for PR News SEO Workshop

The Pre-Conference Workshop on Tuesday, February 26, 2013, is from 1 p.m. – 4:30 p.m. with PR News’ Digital PR Summit the day after on February 27, 2013. Both events will be held at The Contemporary Jewish Museum, which is directly next to the Westin San Francisco.

Bonuses for Attending:

 SEO Checklist
 Certificate of Attendance
 Attendee Workbook
 Attendee-Only Access to Presentations

The workshop is limited to 25 participants in order to create an interactive experience with personalized attention.

 

Bring your team to this must-attend media relations workshop.  You’ll leave this workshop with the skills to lift your messages to the top of search results and be the SEO expert for your organization.

As the idea of brands publishing content gains more prominence, the need to understand how search engines rank content has become an essential PR skill. Join PR News’ workshop, led by PR and SEO expert Sally Falkow of Meritus Media, to learn the latest tactics to ensure that your content is indexed properly and ranked well. Learn how to optimize all your content—including Web sites, press releases, blogs, social media content, images and video—and develop habits that keep your messages at the top of search results.

This workshop will provide you with strategies to find and use the keywords and phrases people use to search for news and information about your brand and industry on the Web. Discover the right way to optimize your organization’s Facebook page and YouTube videos for search; manage brand reputation by moving negative coverage further down search results; and how to measure the results of your efforts for senior management.

Google can be your best friend or your worst enemy. Where you show up in Google results determines how—or if—your messages are being heard. Google continues to change and update its algorithm and, with recent changes to semantic search, your website and online newsroom’s page rank and visits to your site could be affected in more ways than you realize.

At this half-day workshop, you’ll learn how to:
  • Research target keywords to gain better visibility and increase brand exposure on search engines
  • Understand the difference between Web search and news search
  • Create shareable press release headlines and content
  • Optimize PR content for the media to increase placements
  • Use linking techniques to boost traffic and visibility on search engines
  • Optimize all PR content, including Web site copy, newsletters, blogs, press releases, video and still images
  • Increase views on your news content by adding visuals
  • Apply SEO tactics to your social media content
  • Drive inbound traffic to your Web site
  • Optimize online pressrooms for search
  • Master URL structure and place your online newsroom and other Web pages at the top of Google’s searches
  • Monitor online conversations to manage brand reputation and push negative search results off Google’s front page
  • Track SEO’s effects and measure its results to prove its value
Workshop Trainer:
Sally Falkow
Social Media Strategist, Meritus Media
@sallyfalkow
Sally Falkow is the author of The Future of PR: How PR Can Seize the Social Media Challenge. She was named PR Trainer of the Year for 2009 by PR News for her Social Media Strategy Bootcamp classes. In 2008 and 2009 Sally trained more than 300 agency and corporate PR people on how to plan and implement an effective social media program.A veteran of the PR industry, Sally has translated her extensive experience in marketing, PR and communication to the Internet. Her main interest is in the shift in media consumption and how the Internet and technology is affecting the practice of PR. She was one of the first PR practitioners to use SEO for press releases and other news content.She is certified as an Accredited Public Relations Practitioner by the Public Relations Society of America and is a Senior Fellow and Advisory Board Member of the Society for New Communication Research.
Who Should Attend ?

If you spend at least a quarter of your time in any of these areas, you should attend this workshop:

  • Community Relations
  • Corporate Communications
  • Corporate Social Responsibility
  • Crisis Management
  • Digital Communications
  • Media Relations
  • Philanthropy
  • PR Firms
  • Public Relations
  • Public Affairs
  • Research
  • Social Media

Register for PR News SEO (Search Engine Optimization) Workshop NOW!

Certificate of Completion

PR News’ Digital PR Next Practices Summit

21 Dec

Digital PR

Wednesday, February 27, 2013 | San Francisco

The Early Bird Rate Ends Feb. 6! 

Register for PR News Digital PR Practices Summit Now!

Bonuses for Attending:

Samples of Social Media Guidelines
10 ‘Who’ Questions to Ask in Social Media Crisis Planning
Tip Sheet: An 8-Step Process to Proving ROI for Your Social Program
Certificate of Attendance
Workbook & Attendee-Only Access to Speaker Presentations

Earn 4 points toward your
PR News Certificate in Social Media

Join us in San Francisco on Wednesday, Feb. 27, 2013, for the Digital PR Next Practices Summit, PR News’ annual one-day immersion in the digital communications best practices that help drive organizations’ reputations, media profiles and profitability.

You’ll get the how-to’s, real-world examples and nuts-and-bolts practical advice in using social channels to connect with journalists and win positive coverage, launch a content marketing strategy and gain visibility in search engines, apply visual storytelling practices to your communications efforts, make Twitter the center of your digital communications efforts, navigate the effects of Facebook’s latest EdgeRank algorithm and much more.

Be sure to also register for PR News’ half-day SEO Workshop, which will take place the day before the Digital PR Summit on Feb. 26.

Don’t miss these keynote speakers-  Register Today!

Amy Africa
CEO
Eight By Eight
@amyafrica
Andy Smith
Co-Author, The Dragonfly Effect
Principal, Vonavona Ventures
@kabbenbock
You’ll become an expert in:
  • The New Basics of Digital Communications
  • How to Use Visual Storytelling to Connect Your Brand With New Audiences
  • Boost Your Reach on Facebook With Content the News Feed “Likes”
  • How to Make Twitter Your Brand’s Secondary (or Even Primary) Online Home
  • Content Marketing: Socialize Your Content and Reshape the Role of PR
  • How to Move Your Online Visitors to Action
  • Measure the Effectiveness of Your Social Media Programs
  • Build the Relationships With Journalists on Social Channels and Get Positive Coverage
  • Why Didn’t I think of That? 15 Unique Digital PR Ideas in 30 Minutes

Sponsored by:

Business Wire

Speakers:

You’ll get checklists, case studies and practical tips from media relations and digital PR experts. Even more important, you’ll walk away with a greater understanding of how media relations best practices now encompass brand storytelling, audience engagement and real-time crisis management.

  • Amy Africa, CEO, Eight By Eight
  • Eliza Anderson, Global PR Manager, Intrepid Travel
  • Chris Brooks, Manager, Social Engagement, Hilton Worldwide
  • Jennifer Burnham, Director, Social and Content Strategy, Salesforce.com
  • Jake Gasaway, Co-Founder and Director of Business Development, Stitch Labs
  • Karl Gude, Graphics Editor-in-Residence, Michigan State University School of Journalism
  • Krisleigh Hoermann, Social Media Strategist, American Heart Association
  • Chad Melton, Manager of Digital Media, Ingersoll Rand
  • David Patton, Vice President, Editor-in-Chief, Waggener Edstrom Worldwide
  • Victor Reiss, Manager, Digital and Social Channels, Corporate Communications, FedEx Services
  • David Sommers, Director of Public Affairs, Los Angeles County Chief Executive Office
  • Andy Smith, Co-Author, The Dragonfly Effect, Principal, Vonavona Ventures
  • Shane Steele, Head of Global Sales Marketing, Twitter
  • Jim Wilkinson, EVP of Communications, PepsiCo
  • Esmée Williams, Vice President, Brand Marketing, Allrecipes.com
Agenda:

Agenda:

8:00 – 8:20 a.m. Breakfast & Networking
8:20 – 8:25 a.m. Opening Remarks by Diane Schwartz, SVP & Group Publisher, PR News and Steve Goldstein, Editorial Director, Events, PR News
8:25 – 8:45 a.m. Opening Keynote Presentation: The “Dragonfly” Model of Social Media Communications
8:45 – 9:15 a.m. The New Basics of Digital Communications
9:15 – 10:00 a.m. How to Use Visual Storytelling to Connect Your Brand With New Audiences
10:00 – 10:30 a.m. Boost Your Reach on Facebook With Content the News Feed “Likes”
10:30 – 10:45 a.m. Networking Break
10:45 – 11:15 a.m. How to Make Twitter Your Brand’s Secondary (or Even Primary) Online Home
11:15 – Noon
Content Marketing: Socialize Your Content and Reshape the Role of PR
Noon – 12:15 p.m.
Networking Break
12:15 – 1:30 p.m. Luncheon and Keynote Presentation: How to Move Your Online Visitors to Action
1:30 – 1:45 p.m. Networking Break
1:45 – 2:30 p.m. Measure the Effectiveness of Your Social Media Programs
2:30 – 2:45 p.m. Networking Break
2:45 – 3:30 p.m. Build Relationships With Journalists on Social Channels and Get Positive Coverage
3:30 – 4 p.m. Why Didn’t I Think of That? 15 Unique Digital PR Ideas in 30 Minutes

Register Now

Register for PR News Digital PR Practices Summit Now!

MarketingSherpa’s Email Summit 2013

20 Dec

Join us in Las Vegas on February 19-22, 2013, at the Paris Las Vegas Hotel & Casino for MarketingSherpa’s Email Summit 2013 – the largest vendor-neutral, research-based email marketing event.

Our last Email Summit was attended by more than 700 of the industry’s best marketers, and we plan to accommodate an even larger crowd in 2013. We have a full slate of sessions aimed at overcoming your top email challenges with case studies, quick win clinics, bonus sessions, expert panels and more. Here are just some of the many topics covered:

  • Email innovation
  • Data management
  • Content creation and creativity
  • Personalization
  • Segmentation

Just Announced: Keynote Speakers

This year’s Summit will offer more than 30 new sessions on practical email marketing tactics, knowledge and expertise that you can use to get ahead – and stay ahead – of your competition. Our keynote speakers include:

Jay Baer Jay Baer is President of Convince & Convert, and author of The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social. Baer was named as one of America’s top three social media consultants by Fast Company, and has helped leading brands craft and implement winning social strategies.
Dr. Flint McGlaughlin Dr. Flint McGlaughlin is the managing director and CEO of MECLABS. His work has won multiple awards and he has been quoted in more than 13,000 online and offline sources. He frequently teaches on email testing, messaging and optimization. His organization has partnered with key market leaders including The New York Times, Microsoft Corporation and Reuters Group
Matt Bailey Matt Bailey is the founder and president of SiteLogic Marketing. With more than 15 years in the Web marketing industry, Bailey excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve Web presence and conversions.

See What’s New for 2013

New Hotel
This year we are moving to the elegant Paris Hotel and Casino. Experience everything you love about Paris, right in the heart of The Strip. You’ll find about the same passion, excitement, and ambiance of Europe’s most romantic city, in the entertainment capital of the world. With exciting nightclubs, pools, a world-class spa and a shopping, the Paris has all the amenities you need.
Live-Testing & Quick Win Clinics
Roll up your sleeves and get ready to experience email testing from a whole new angle. All attendees will participate in an email test, including design of treatments, test launch, tracking results, data analysis and next steps. Not to mention quick win clinics offering new ideas for immediate ROI.
Beginner and Advanced Tracks
Whether you’re just beginning and want to learn the basics or need advanced guidance and want to taking your marketing to the next level, we can help. Choose from multiple track sessions on automation, testing, conversion, personalization, list management and many more.
New Bonus and Roundtable Sessions
Take a deeper dive into mobile marketing, content creation, social marketing, email + CRM, and many more. Each attendee will get the opportunity to sign up for multiple bonus sessions and participate with their peers in roundtable discussions on critical email topics.
All-new Case Studies, Keynotes and Panel Discussions
More than 20 new case studies will be presented, covering the latest email trends, war stories and lessons learned, by your peers and mentors (past speakers include marketers from Microsoft, Marriott, Copyblogger, Eloqua, ExactTarget, Cisco Systems, among many others).

Results and ROI are what matter at Email Summit 2013

Here are just a few of the many reasons you should attend:

  1. Interactive, How-To Training Sessions on email and social media integration, mobile, list growth tactics, relevancy, mobile, deliverability and measurement.
  2. Latest 2013 MarketingSherpa Email Research and Benchmark Data on spending, tactics, conversion rates, budgets and more.
  3. Interactive Panel Discussions with subject matter experts on optimizing your email program, increasing ROI, creating relevant contagious content and more.
  4. Extended Face-to-Face Networking opportunities with seasoned professionals, trainers and peers over meals, breaks and receptions.
  5. Proven Email Strategies, campaigns and tactics you can immediately apply to get more done with fewer people, less time and more limited budgets.
  6. Interaction with Colleagues sharing successful campaigns and tactics to inspire and hone your marketing skills.
  7. Become a Certified Professional by taking a pre-and-post Summit workshop taught by email experts, who provide a proven methodology with step-by-step tactics on how to maximize your email results.

The Sherpa team has spent countless hours meticulously reviewing speaker applications to verify that the content they present is relevant to your needs, practical to implement and proven in the real world. What you will hear at Email Summit 2013:

  1. Real Stories: While our competitors are publishing vendor whitepapers as articles, we’re collecting and providing information the old fashioned way – with a team of full-time reporters and writers.
  2. Real Experience: Sherpa has, by far, the largest library of proven case studies (1,590 and counting), from the SMBs to the Fortune 500.
  3. Real Samples: We feature a library of creative samples (more than 3,200) that serves as a marketer’s dream swipe-file for generating the next “big idea” for your company.
  4. Real Numbers: Sherpa’s renowned research team continues to produce leading primary studies, surveys and tests investigating what works – and what doesn’t — in email marketing.
  5. Real People: Our community of industry experts and real-world marketers contribute their experience at MarketingSherpa Summits, online roundtables and Web events throughout the year.

You’ll leave the Summit armed with practical, new email marketing tactics, knowledge and expertise that you can use to get ahead – and stay ahead – of your competition.

Reserve Your MarketingSherpa’s Email Summit Ticket

Future of Web Apps London 2012

14 Aug

A first-class conference for web and mobile developers and entrepreneurs, bringing together visionaries to discuss the technologies and platforms you should use to build the next generation of successful apps. This year, FOWA joins forces withFuture of Mobile (FOM) giving you 2 conferences for the price of one!

40+ sessions, 4 workshops, App It Out, and loads of networking

FOWA(15th October 2012)

BUY YOUR TICKET

Featuring

What is the event about?

  • Coverage of the hottest web app topics and technologies
  • Packed schedule: workshops, multi-track conference, expo area and more
  • World class speakers and fresh new talent from across the globe
  • Unbeatable atmosphere: hundreds of great web folk, afterparties, networking and meet ups
  • Great value: famously amazing catering throughout the day, full video package, and free high speed wifi throughout the whole venue

Who is the event for?

  • Web Developers
  • Front End Developers
  • Creative Directors
  • Project Managers
  • Agencies
  • Back End Developers
  • Mobile Developers
  • Designers
  • Mobile Strategists
  • Entrepreneurs

Announcing Mashable’s 2012 Social Good Summit

9 Aug

Announcing Mashable’s 2012 Social Good Summit. Read: http://ow.ly/cRFV9

Follow

Get every new post delivered to your Inbox.

Join 216 other followers

%d bloggers like this: