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The Definitive Guide to Marketing Automation‏

14 Feb
All New 100-Page Comprehensive GuideLooking to do better marketing with fewer resources? Our new Definitive Guide to Marketing Automation will show you how you can streamline, automate, and measure marketing tasks so efficiently that you’ll feel like you have an army of marketing robots at your disposal.

Definitive Guide to Marketing Automation You’ll learn:

  • How marketing automation differs from CRM and email marketing tools
  • The common features and advanced functions of marketing automation tools
  • How to build a business case and convince internal stakeholders to act
  • How to successfully implement a marketing automation platform

Find out how you can get your company on board with the future of marketing solutions. Download the Definitive Guide to Marketing Automation now.

Via Marketo

Killer Content Marketing

16 Jan

Drive Conversions With Killer Content

Whether it’s a blog, a webinar, a tweet or a white paper, content marketing is the bread and butter of lead conversion. But before you start creating content, discover how to get the most out of each asset – with less effort.

This cheat sheet includes:

  • The six rules for content marketing
  • The top three tips for content marketing optimization
  • Glossary terms to improve your content marketing vocabulary

Download Content Marketing Now!


CMO Guide to Inbound Marketing

19 Dec

Everything an Executive Needs to Know About Inbound Marketing!

With the abundance of information on the internet, the job of marketers is no longer to find leads; it is to help leads find you. Inbound marketing is a key component of this new strategy. This white paper explores the marketing executive’s role in shaping a successful inbound marketing strategy.
You will learn:

  • What inbound marketing is and what it means for CMOs
  • The strengths and limitations of inbound marketing
  • How to successfully incorporate inbound marketing into your overall strategy
  • How to staff and budget for inbound marketing
  • How to measure the ROI on your inbound marketing efforts

Download Inbound Marketing  NOW!

Social Media Success Kit

18 Dec

Social Media plays a significant role in the marketing decision-making process. The Marketo Social Media Success Kit provides tactical tips, strategies and best practices to help your organization implement social media effectively. The Marketo Social Media Marketing Kit  contains helpful resources and best practices including the best ebooks, webinars, white papers, blog posts, and more!

Improve your Social Media Marketing today. Download Now!

Cheat Sheets for the Social Marketer

17 Dec

Become an expert in all the major social channels! Quickly learn all the most important strategies and success metrics for each one, as well as how to drive leads, optimize and automate your social activities, and much more. The series includes separate cheat sheets for:

  • Twitter: Discover how to identify influencers and build brand affinity
  • Facebook: Learn best practices and how to build relationships with your prospects
  • LinkedIn: What you need on your company page and how to leverage connections
  • Blogging: How to optimize your content mix for lead generation and thought leadership
  • Google+: What you need to know to take advantage of this emerging social space
  • Pinterest & Instagram: How marketers from every industry can best utilize these highly visual social networks

Download Social Marketing Success NOW!

Build & Operate A Content Marketing Machine

14 Dec
Content drives conversion, nurtures leads, and is the Yin to your social Yang. The question is, how do you actually DO content marketing?

In this joint ebook written by Kapost, the leading content marketing software platform, and Marketo, you will learn how to:

  • Develop and refine your own content plan
  • Generate content that engages
  • Get your content produced, published, and distributed
  • Convert content visitors and nurture them as leads

Download Content Marketing Now!

Successful Event Marketing from Start to Finish‏

13 Dec
Develop a Flawless Event Strategy for 2013!If you need to ensure your event marketing is successful from planning to promotion to follow-up, check out our brand new 120-page Definitive Guide to Event Marketing.Event Marketing You’ll get worksheets, checklists, and templates to help with:

  • Multi-touch promotion planning – including email, social, and PR
  • Staffing and executing top-notch events (online and offline)
  • Measuring attendance, engagement, and revenue generated
  • Designing event follow-ups that engage and convert prospects

Achieve record-breaking attendance and dramatic ROI for your 2013 events. Download the Definitive Guide to Event Marketing now!

Definitive Guide to B2B Social Marketing

12 Nov
There’s lots of buzz around social media, but is it right for your business? Our 70-page Definitive Guide to Social Marketing is designed with the B2B marketer in mind, offering basic and advanced strategies to help you better leverage and quantify social media participation.Highlights of this new guide include:

  • What is Social Media? Discover why social media is invaluable to B2B companies and what it means for your organization
  • Social Media Basics. Determine if your company is ready for social media and develop a unique social media plan and policy
  • Advanced Social Media. Review various social media applications and learn best practices and key metrics to measure
  • Calculating the ROI of Social Media. Prove and measure ROI and value of social media strategies

Download Definitive Guide to Social Marketing NOW!

SOURCE: Marketo

Optimize Your SOcial Channel for Lead Generation

2 Nov

Get More From Your Social Programs

If you need to make your social efforts deliver more than just buzz and branding, it’s time to download our newest eBook.

In this guide you will learn how to:

Download Social Channel for Lead Generation Now!


Tips for the SOcial Marketer: Twitter

31 Oct

Get More Out of Twitter

If you need to make your Twitter efforts deliver more than just buzz and branding, it’s time to download our newest Tips for the Social Marketer Cheat Sheet.

This cheat sheet is full of practical insights that will help you:

  • Identify Twitter accounts that will be relevant to you, your industry, and your organization
  • Learn about hashtags, tiny URLs and tools that will help you make Twitter an integral part of your demand generation and customer retention strategy
  • Learn specific social media strategies for generating leads via Twitter
  • Learn tactics to generate more relevant Twitter followers

Download Social Marketer: Twitter

Via Marketo

Multi Content Funnel Marketing [WEBINAR]

18 Oct

How can you build a content marketing strategy that attracts and converts prospects into leads and leads into customers? This webcast will give an overview of how you can build a winning content marketing strategy that maps against your purchase funnel.

The webcast will give an overview of how companies can build a winning content marketing strategy mapped to their funnel. It will show how to tailor your content marketing strategy for both top of funnel and mid funnel campaigns.

Kieran Flanagan, Online Marketing Manager (EMEA) at Marketo will go through some of the best techniques Marketo use to build a content marketing strategy that helps drive new visits through their funnel.
Key Learnings:

  • What type of content marketing and assets are best suited for top of funnel campaigns (attracting new visits into your funnel)
  • How can you best promote your top of funnel campaigns to get most visibility for your content
  • What type of mid funnel campaigns help convert new visits into leads and leads into customers.


3.30 – 3.40pm – Introduction, Joel Harrison, editorial and content director, B2B Marketing

3.40 – 4.15pm – Presentation, Kieran Flanagan, online marketing manager (EMEA), Marketo

4.15 – 4.30pm – Live Q&A
Register or find out more here:

SOURCE: B2B Marketing

Amplify Your Inbound Marketing Impact

2 Jan

Maximize Inbound Marketing Results

Inbound marketing increases your bottom line by engaging prospects without the cost and intrusion of traditional outbound techniques. But how can you incorporate inbound marketing and amplify its impact?

Download the inbound marketing white paper to learn:

  • Inbound Marketing 101 – tips and techniques to get started
  • Expanding visibility and reach with SEO (Search Engine Optimization) and social
  • How to avoid common inbound marketing mistakes
  • Checklist for amplifying inbound and identifying additional promotional opportunities
  • The ideal marketing mix including outbound and marketing automation
Download Inbound Marketing NOW!
Source: Marketo


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