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All New 100-Page Comprehensive GuideLooking to do better marketing with fewer resources? Our new Definitive Guide to Marketing Automation will show you how you can streamline, automate, and measure marketing tasks so efficiently that you’ll feel like you have an army of marketing robots at your disposal.
Find out how you can get your company on board with the future of marketing solutions. Download the Definitive Guide to Marketing Automation now. Via Marketo |
The Definitive Guide to Marketing Automation
14 FebKiller Content Marketing
16 JanDrive Conversions With Killer Content
Whether it’s a blog, a webinar, a tweet or a white paper, content marketing is the bread and butter of lead conversion. But before you start creating content, discover how to get the most out of each asset – with less effort.
This cheat sheet includes:
- The six rules for content marketing
- The top three tips for content marketing optimization
- Glossary terms to improve your content marketing vocabulary
Download Content Marketing Now!
Via
CMO Guide to Inbound Marketing
19 Dec
Everything an Executive Needs to Know About Inbound Marketing!
With the abundance of information on the internet, the job of marketers is no longer to find leads; it is to help leads find you. Inbound marketing is a key component of this new strategy. This white paper explores the marketing executive’s role in shaping a successful inbound marketing strategy.
You will learn:
- What inbound marketing is and what it means for CMOs
- The strengths and limitations of inbound marketing
- How to successfully incorporate inbound marketing into your overall strategy
- How to staff and budget for inbound marketing
- How to measure the ROI on your inbound marketing efforts
Download Inbound Marketing NOW!
Social Media Success Kit
18 Dec

Social Media plays a significant role in the marketing decision-making process. The Marketo Social Media Success Kit provides tactical tips, strategies and best practices to help your organization implement social media effectively. The Marketo Social Media Marketing Kit contains helpful resources and best practices including the best ebooks, webinars, white papers, blog posts, and more!
Improve your Social Media Marketing today. Download Now!
Cheat Sheets for the Social Marketer
17 DecBecome an expert in all the major social channels! Quickly learn all the most important strategies and success metrics for each one, as well as how to drive leads, optimize and automate your social activities, and much more. The series includes separate cheat sheets for:
- Twitter: Discover how to identify influencers and build brand affinity
- Facebook: Learn best practices and how to build relationships with your prospects
- LinkedIn: What you need on your company page and how to leverage connections
- Blogging: How to optimize your content mix for lead generation and thought leadership
- Google+: What you need to know to take advantage of this emerging social space
- Pinterest & Instagram: How marketers from every industry can best utilize these highly visual social networks
Download Social Marketing Success NOW!
Email Marketing 5.0
16 Dec
Amplify Your Campaigns Using Social
Companies integrating a social component into marketing automation and email campaigns are seeing a huge boost in campaign success. Think that success will be difficult to emulate? Think not!
Download this new case study to discover the real strategies used by top companies to:
- Increase brand trust by leveraging social networks
- Dramatically extend the reach of messages without spending more money
- Leverage real time social data and tracking mechanisms to offer relevant information and drive customer engagement
- Identify key metrics for tracking the success of social campaigns
Download Email Marketing NOW!
Build & Operate A Content Marketing Machine
14 DecIn this joint ebook written by Kapost, the leading content marketing software platform, and Marketo, you will learn how to:
- Develop and refine your own content plan
- Generate content that engages
- Get your content produced, published, and distributed
- Convert content visitors and nurture them as leads
Download Content Marketing Now!
Successful Event Marketing from Start to Finish
13 Dec|
Develop a Flawless Event Strategy for 2013!If you need to ensure your event marketing is successful from planning to promotion to follow-up, check out our brand new 120-page Definitive Guide to Event Marketing.
You’ll get worksheets, checklists, and templates to help with:
Achieve record-breaking attendance and dramatic ROI for your 2013 events. Download the Definitive Guide to Event Marketing now! |
5 Ways to Encourage Customers to Share Your Content
12 Dec
How to Utilize Your Customer Base for Content Promotion
Nearly every brand has realized that integrating social elements into most or all of its marketing programs is essential. But how do you give your audience a compelling reason to socialize?
This white paper will show you how to get your customers involved and encourage them to share your content, including ways to:
- Turn sharing into a game
- Identify, recognize, and reward influencers
- Appeal to altrusism
Empower your customers to show their love for your brand by sharing it across their social footprint.
Definitive Guide to B2B Social Marketing
12 Nov![]() |
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Optimize Your SOcial Channel for Lead Generation
2 Nov
Get More From Your Social Programs
If you need to make your social efforts deliver more than just buzz and branding, it’s time to download our newest eBook.
In this guide you will learn how to:
- Leverage social media channels: Facebook, Twitter, LinkedIn, Pinterest
- Incorporate social marketing into every stage of your sales funnel
- Turn your customers into powerful brand advocates – influence marketing
- Effectively measure social media marketing to determine real business ROI
Download Social Channel for Lead Generation Now!
Via
Tips for the SOcial Marketer: Twitter
31 Oct
Get More Out of Twitter
If you need to make your Twitter efforts deliver more than just buzz and branding, it’s time to download our newest Tips for the Social Marketer Cheat Sheet.
This cheat sheet is full of practical insights that will help you:
- Identify Twitter accounts that will be relevant to you, your industry, and your organization
- Learn about hashtags, tiny URLs and tools that will help you make Twitter an integral part of your demand generation and customer retention strategy
- Learn specific social media strategies for generating leads via Twitter
- Learn tactics to generate more relevant Twitter followers
Download Social Marketer: Twitter
Via Marketo
Multi Content Funnel Marketing [WEBINAR]
18 OctHow can you build a content marketing strategy that attracts and converts prospects into leads and leads into customers? This webcast will give an overview of how you can build a winning content marketing strategy that maps against your purchase funnel.
The webcast will give an overview of how companies can build a winning content marketing strategy mapped to their funnel. It will show how to tailor your content marketing strategy for both top of funnel and mid funnel campaigns.
Kieran Flanagan, Online Marketing Manager (EMEA) at Marketo will go through some of the best techniques Marketo use to build a content marketing strategy that helps drive new visits through their funnel.
Key Learnings:
- What type of content marketing and assets are best suited for top of funnel campaigns (attracting new visits into your funnel)
- How can you best promote your top of funnel campaigns to get most visibility for your content
- What type of mid funnel campaigns help convert new visits into leads and leads into customers.
Schedule:
3.30 – 3.40pm – Introduction, Joel Harrison, editorial and content director, B2B Marketing
3.40 – 4.15pm – Presentation, Kieran Flanagan, online marketing manager (EMEA), Marketo
4.15 – 4.30pm – Live Q&A
Register or find out more here: http://www.b2bmarketing.net/content-funnel
SOURCE: B2B Marketing
Amplify Your Inbound Marketing Impact
2 JanMaximize Inbound Marketing Results

Inbound marketing increases your bottom line by engaging prospects without the cost and intrusion of traditional outbound techniques. But how can you incorporate inbound marketing and amplify its impact?
Download the inbound marketing white paper to learn:
- Inbound Marketing 101 – tips and techniques to get started
- Expanding visibility and reach with SEO (Search Engine Optimization) and social
- How to avoid common inbound marketing mistakes
- Checklist for amplifying inbound and identifying additional promotional opportunities
- The ideal marketing mix including outbound and marketing automation





















